Edition, January 5, 2011, Page 1
TO REVIEW PR PACTS
Centers for Medicare and Medicaid Services plans has issued
an RFP to review its pool of PR and advertising agencies
for use over the next seven years.
PR Worldwide, Weber Shandwick, Ketchum and Porter Novelli
are winding down five-year pacts awarded in 2006.
assignments arise, the CMMS will get pitches from its selected
group for firms in a process known as indefinite delivery
indefinite quantity, or IDIQ.
work includes targeting Medicare recipients, their family
and friends, people who will soon "age in" to
the program, as well as healthcare influencers and other
populations. The sweeping healthcare reform law passed this
year includes several changes to the Medicare and Medicaid
selected will get year-long pacts with extensions that could
stretch to seven years. Proposals are due Jan. 26. A series
of documents for the solicitation can be downloaded at odwyerpr.com/rfps.
TAKES CMO SPOT
Cunningham, a pioneering high-tech PR executive, has been
named chief marketing officer at Rearden Commerce, an e-commerce
54-year-old exec got her start at Burson-Marsteller, but
made a splash at Regis McKenna Inc., where she led the launch
team for Apple's Macintosh computer. She founded Cunningham
Communication in 1985 and sold it to Huntsworth in 2000.
to joining Rearden, Cunningham was CEO of CXO Communication,
a brand strategy and communication outfit that works with
top corporate executives.
develops systems for companies in the travel, procurement
and finance sectors.
GETS BEST SEAT AT ROUNDTABLE
Engler, CEO of the National Assn. of Manufacturers, is taking
the helm of the Business Roundtable advocacy group.
three-time Michigan Governor will join the group Jan. 15
after his seven-year run at NAM. He succeeds John Castellani,
who is becoming CEO of the Pharmaceutical Research and Manufacturers
62, says he's excited for the chance to advocate for
American innovation and job growth on behalf of the country's
top business leaders.
QUITS IVORY COAST
Davis & Assocs. has quit a $300K three-month pact signed
last month to provide substantial documentary evidence
that President Laurent Gbagbo is the duly elected president
of the Ivory Coast.
wants the bulk of the money that it paid upfront to LD&A
resignation comes as the United Nations and U.S. call for
Gbagbo to step down following his Nov. 28 electoral defeat
and African nations mull military intervention in the Ivory
Coast to oust the strongman.
who has the support of Ivory Coasts military, claims
the international community has declared war against his
country, where nearly 200 people have been killed in post-election
his resignation letter, Davis, who was President Clintons
legal counsel and said the resignation was difficult,
said he quit because Gbagbo refused to cooperate in a plan
to arrange a call with President Obama.
PORT PR SEEKS EMPLOYEE COMMS.
Port of Los Angeles PR division has put out an RFP
for an employee communications program open through Jan.
work includes conducting and analyzing an internal communications
survey of the City of Los Angeles' Harbor Department and
its 500+ staffers, and then implementing a communications
program to improve the division's collaboration, engagement
and job satisfaction.
7,500-acre Port of L.A. is the countrys busiest container
port and No. 8 in the world.
the RFP at odwyerpr.com/rfps.
Inc., the publicly traded for-profit educational company,
has tapped Holland and Knight to enhance and improve
relationships and awareness of higher education issues with
the U.S. Congress.
$30B for-profit college sector, which accounts for 12 percent
of U.S. undergraduates and earns nearly a quarter of federal
Pell grants for low-income students, faces an array of investigations.
team is led by Moises Vela, ex-dir. of management and administration
in the office of Vice President Joe Biden, and Shawna Watley,
legislative assistant to ex-Sen. Bob Kerrey.
received an image boost Dec. 16 with the release of a report
by McKinsey & Co. that cited it along with seven other
colleges for successfully combining effective educational
practices with good management.
Edition, January 5, 2011, Page 2
TOURISM SEEKS PA PITCHES
Travel and Tourism Commission is on the hunt for a public
affairs firm to build the group's "corporate brand"
and promote public awareness of the Golden State's travel
and tourism sector.
commission kicked off an RFP process on December 22 for
a $100K pact asking agencies to respond with an intent to
bid by Dec. 29. Proposals are due Feb. 2.
work will target key decision makers as well as the public,
in addition to burnishing the image of the commission and
tourism sector among destination marketers, media and elected
Counsellors International is the commission's consumer PR
firm on a $300K a year contract through 2012. Sapient handles
interactive and MeringCarson is ad agency of record. More
than a dozen agencies work overseas for the CTTC.
SPEAKS FOR RUSSIAN OLIGARCH
Associates is working the legal PR defense of Russian oligarch
Mikhail Khodorkovsky, who was found guilty of embezzlement
in a Moscow court on Dec. 27.
a scathing statement issued through Rubenstein senior VP
Charles Zehren -- a former Bloomberg finance editor -- Khodorkovskys
chief defense lawyer said: The conviction in this
22-month mock judicial process confirms the subservience
of the judicial system in Russia to corrupt officials who
continue to view Khodorkovsky as a threat and who seek to
prevent his scheduled release in 2011.
is the former chief of Russian oil giant Yukos and was once
considered the country's richest person. He was convicted
late last month with his business partner Platon Lebedev
after serving an eight-year sentence for tax fraud.
say the cases brought against Khodorkovsky are politically
motivated by allies of Prime Minister Vladimir Putin. His
legal team has mounted an ongoing PR battle to amplify such
COMMS. DIRECTOR EXITS
Heye is stepping down as communications director of the
Republican National Committee after 10 months in the slot
under chairman Michael Steele.
is seeking re-election atop the RNC in a five-way race,
but support has been tepid.
who took the RNC post amid a shakeup in February 2009, was
Steeles comms. director during his failed 2006 Senate
bid in Maryland and previously held that title for Sen.
Richard Burr (R-N.C.).
told Politico he wants to make a clean transition
ahead of the election for chair.
is squaring off against Ann Wagner, former ambassador to
Luxembourg, Reince Priebus, a Wisconsin GOP chair, Maria
Cino, a former RNC staffer, and Saul Anuzis, an ex-Michigan
GRABS OBAMA'S DIGITAL FUND-RAISER
WPP has acquired Blue State Digital, the shop responsible
for President Obamas fund-raising success during the
Washington-based firm raised more than $800M for the Obama
for America campaign. It has 130 staffers in D.C.,
New York, Boston, Los Angeles and London.
partner and chief technology officer Jascha Franklin-Hodge
was director of software development for AOLs music
division before joining Howard Deans 04 presidential
and chief creative officer Joe Rospars worked with Dean
when he helmed the Democratic National Committee.
says it chalked up $12.8M in 09 revenues. It has run
programs for the Bill and Melinda Gates Foundation, HBO,
American Red Cross, Harvard and AT&T.
says BSD is an attractive acquisition target due to its
expertise in online fundraising, advocacy, social networking
and constituency development.
SLATES SEXIEST PLACE ON EARTH PR
Las Vegas plans a PR campaign to herald a $180M makeover
and spring opening of the world's largest Nikki Beach.
the ultimate beach club concept for a "unique blend
of gorgeous people" from throughout the world, Nikki
facilities are currently located in Miami Beach, Cabo San
Lucus (Mexico), Marbella (Spain), Saint-Tropez (France),
Saint Barths (French West Indies), Cabarete (Dominican Republic),
Marrakech (Morocco) and Koh Samui (Thailand).
Mansholt, VP-PR at Tropicana, says the complex is to have
new best-in-class rooms and suites, new casino, restaurants,
conference center and many other South Beach theme inspired
changes, including the world's largest Nikki Beach set to
debut in the spring.
has distributed an RFP to west coast PR agencies and is
now in the selection process. A firm is expected to be hired
by the end of January.
COMPANY SEEKS PR PITCHES
Cruises, which runs ferry service to the Statue of Liberty
and Ellis Island for the National Park Service, is on the
hunt for PR help to launch a hybrid vessel.
hydrogen-powered ferry was a key component of SC winning
the contract in 2007 from the incumbent Circle Line Downtown.
It is under construction in Connecticut with an eye on launching
in April 2011.
owned by San Francisco-based Hornblower Cruises and Events,
has issued an RFP for agency pitches through Jan. 12, 2011.
It is looking for a firm to help leverage earned media for
the vessel's launch, as well as create promotions, hype
and attention for the cruises.
have two agencies who work for us now, said Tegan
Firth, manager of corporate PR for Hornblower. Were
looking for short-term support of the launch of our new
& Company works with Circle Line.
Edition, January 5, 2011, Page 3
TRIBUNE COO DEPARTS
Spector, 63, is leaving the chief operating officer post
at bankrupt Tribune Co., parent of Chicago Tribune
and Los Angeles Times.
joined Tribune as executive VP and chief administrative
officer following the $8.2B takeover of the media combine
by real estate mogul Sam Zell.
was a tireless champion of efficiency and innovation,
according to a statement from Tribunes executive council.
helped re-focus our efforts during a very difficult
2008, when the economy took a downturn and the advertising
environment became extremely challenging.
held financial posts at Zells holdings before signing
on at the Tribune in 2007. Zell plans to cut ties with the
Tribune when it emerges from Chapter 11 in the spring.
REJECTS CUMULUS BID
Broadcasting, the No. 3 radio group with more than 200 stations
in 50-plus markets, has rejected a $2B takeover bid by Cumulus
Media, the second largest radio operator.
Vegas-headquartered Citadel blistered the surprise offer
as nothing more than a heavy-handed ploy to advance
its own interests at the expense of Citadel and its shareholders.
financial advisers, Lazard and JP Morgan Securities, studied
the offer and determined it was neither credible nor
at an appropriate valuation.
also worry about the uncertainty surrounding what
would be a lengthy and complex regulatory review process.
which uses Sard Verbinnen & Co. for media work, remains
open to carefully considering any credible acquisition.
Cumulus, which has about 350 stations in nearly 70 markets,
says its $31 per-share offer represented a 71 percent premium
to what Citadel shares had been trading.
Lew Dickey is puzzled why Citadel chairman John Sander is
unwilling to engage with us to explore a transaction
that would benefit shareholders of both companies. He also
counts plusses like national network expansion, corporate
overhead reduction and increased scale.
and his financial team want to meet with Dickey to discuss
the proposed deal in conformity with your fiduciary
FINED FOR DOCTORING PHOTOS
Middle East PR Association, a trade group for the PR sector
in that region, has for the first time fined a member firm
for an ethical breach.
said it fined Dubai-based d'PR 15,000 dirhams (about $4,000)
for editing a photograph from the groups annual awards
banquet at which the firm won Agency of the Year
honors and sending that image to the press. The agency
apparently removed the logos of sponsors from the MEPRA-supplied
photograph like Hill & Knowlton and Grayling and inserted
dPRs own logo into the shot.
won the groups Agency of the Year honors and three
other awards at the event.
issued the fine and banned the six-year-old firm from its
awards competition next year for the breach of its ethical
firm has been placed on 12-month probation and staffers
are also being required to sign MEPRAs ethics code
of conduct and receive training. They are required to attend
a May symposium on ethics and the firm has sent letters
of apology to sponsors of the awards event.
managing director Camilla dAbo said she is absolutely
devastated at the situation and apologized to the
group for the undeniable mistake.
now realize that this action jeopardized the position of
the sponsors and the code of practice of MEPRA, she
POTTER TO DISCUSS HEALTHCARE
PR IN NY
Potter, author of Deadly Spin, a criticism of
PR practices in the healthcare industry, will speak in New
York at 6 p.m. on Monday, Jan. 10.
appearance, an addition to his previously announced schedule,
is being sponsored by Physicians for a National Health Plan,
a group of 14,000 physicians backing single-payer health
will take place at the Murphy Institute for Worker Education
and Labor Studies, 25 W. 43rd St.
of the PNHP also include 4,000 medical students and health
Murphy Institute is sponsored by New York City labor unions
and the City University of New York. It provides educational
services to union members and is an academic resource
on issues of concern to the labor movement.
are across the street from h.q. of the Arthur W. Page Society
and the Council of PR Firms, which share space on the 23rd
floor of 317 Madison ave. at 42nd St.
about the appearance of Potter have been sent to William
Murray, president of PR Society of America; Arthur Yann,
VP-PR of the Society; Julia Hood, president of Page, and
Kathy Cripps, president of CPRF.
have been asked whether they or representatives of their
groups plan to meet with Potter when he speaks at the Murphy
on Tour of 20+ Cities
who worked at Cigna for 20 years, is on a tour of more than
20 cities to promote sale of his book, which is critical
of PR tactics used in the industry.
included Washington, D.C., on Nov, 9; Philadelphia, Nov.
15; Seattle, Dec. 8; San Francisco, Dec. 9; San Diego, Dec.
13, and Pasadena, Dec. 14.
in 2011 include Atlanta on Jan. 4, Austin, Jan. 7; Raleigh,
Jan. 11; Memphis, Jan. 13; Chicago, Jan. 18; Minneapolis,
Jan. 19; Denver, Jan. 20, and Salt Lake City, Jan. 21.
news continued on next page)
Edition, January 5, 2011, Page 4
BAILOUT SINK CORP. AMERICA
by unemployment, a sluggish economy, product recalls and
bailout fatigue, 61 percent of Americans say corporate America
failed to meet its expectations in 2010 as 82% graded the
countrys business institutions at a C
or lower, according to polling from Edelmans StrategyOne
of that dour outlook likely comes from the 88% who feel
corporations have recovered from the economic recession
faster than American families. As such, 85% said companies
have better prospects for 2011 than families and six in
10 believe that those higher expectations for 2011 will
be met, according to the poll of 1,081 Americans.
senior VP Bradley Honan said the results show consumers
are highly dissatisfied with U.S. business,
which need to go back to basics to mitigate
not only what they do for the country, but how
and why they do it needs to be the game plan
for how to rebuild corporate reputation, he said,
adding that consumers are not seeking a corporate utopia,
but want business to make a more positive difference.
path to rebuilding that reputation, more than 80 percent
of respondents said, involves businesses improving the economy,
reducing unemployment, promoting ethical behavior, paying
back bailout funds, making products with fewer recalls and
fewer mistakes overall.
percent of respondents assigned corporate America a letter
grade of D or F, while only 17%
gave out As and Bs.
ZEITGEIST MISSES MARK
John N. Stewart
December, Google released the 2010 edition of Zeitgeist,
its annual report on search engine trends. As a search engine
guru, I always find Zeitgeist staggering because it captures
a year in time in a way others cant. By analyzing
what people are searching for on the web, the Google study
offers a unique perspective into the needs, wants, concerns,
and fears of society.
as I read this years results I was admittedly disappointed.
It wasnt that I expected something other than chatroulette
to be the fastest rising search term, but that Zeitgeist
failed to capture how rapid advancements in the mechanisms
carrying out searches have structurally affected search
behavior and what people search for.
lot going on behind the scenes
hundreds of millions use Google everyday, few understand
how it works. Googles algorithms are vastly complex
and their core algorithm is updated approximately 500 times
a year. This means that every 18 hours you become either
a guinea pig or a control subject. Google then takes this
data, analyzes it, and alters its approach accordingly.
world of search advanced further in 2010 than ever before.
To begin with, vastly more searching is occurring on mobile
devices. Aside from the fact that 20 percent of all searches
are related to location, search results now are increasingly
being customized by the location of the searcher.
fully implemented its new index, dubbed Caffeine,
back in June. While largely unnoticed by users, this monumental
development allows Google to index new information almost
in real time.
after getting caffeinated, Google released what
has become known as the May Day update and began
preferring more recent and specific content.
change apparent to users
most search engine developments occur under the hood, one
change in the fall was noticeable to even the casual web
surfer using Google. "Google Instant" now allows
the search engine to show results and suggest search terms
as users type in each letter and word of their queries.
release of Google Instant could not have been more impeccable.
only did it counter Microsofts multi-year, $100 million
dollar campaign to brand Bing as a decision engine,"
but it also killed any hype surrounding the Yahoo!-Bing
not a coincidence that the New York Times Nov. 26
expose on DecorMyEyes.coms search marketing practices
surfaced when it did. Approximately a month earlier, Google
merged its local index with its standard index.
update not only made all searches local in theory,
but it also placed more emphasize on elements that influence
local search results, like customer reviews.
owner of DecorMyEyes had seized upon this glitch in Google.
He actually boasted through a blog post on consumer advocacy
that the more negative negative online chatter about his
company, the higher his site appeared in search results
and the more business he received.
of last month, Google finally confirmed that it is starting
to factor social elements into ranking search results.
from search to find
the past year there have been ground-breaking advancements
in search. In fact, the case could be made that were
moving from a world based on search to one governed
this, Zeitgeist neither captured how the ability to search
on the go affected what people search for, nor did it address
the complications when ones reputation is largely
tied to what appears in search results for their name.
the coming year we'll witness a significant trend in search
results becoming more local, social, and current.
reputation management will surge in importance as more and
more people search for everything from a place to eat to
the names of their friends to companies that make the products
in which they're interested.
of Googles appearance, I would be stunned if the world
of search a year from now would have been recognizable back
is president of Monument Optimization, a search engine marketing
and online reputation management firm in Washington, D.C.
He can be reached at [email protected].
Edition, January 5,
2011, Page 5
OF PR FIRMS
Wells, executive editor for Forbes Media, is slated to join
New York-based DiGennaro Communications in January as managing
director to develop a thought leadership division as chief
content officer of the firm.
firm has also hired former Steve & Barrys marketing
and PR chief Howard Schacter as president.
has been at Forbes since 1999, when she joined the magazine
as a senior editor after stints at USA Today and
Advertising Age. Schacter headed corporate communications
at Live Nation and Interpublics Draft.
a five-year-old independent firm, was set up by former J.
Walter Thompson global communications manager Samantha DiGennaro.
Clients include ad and creative agencies, media and tech
LIVING GROUP SEEKS PR
Illinois-based national non-profit trade group for the affordable
assisted living sector is on the hunt for a PR firm via
an open RFP.
Affordable Assisted Living Coalition wants pitches for its
PR and marketing account through Jan. 28 with a decision
expected in the first quarter.
Springfield-based group notes that while the sluggish economy
has hurt many membership groups like itself, the AALC has
seen an upward trend.
scope of work includes advocacy, PR, government relations,
education and networking, among other tasks like media training
to support the group and its Supportive Living Program.
the RFP at odwyerpr.com/rfps.
HANDLES ROCKY CHINA IPO
Financial handled the U.S. market debut of China-based film
distributor Bona Film Group Limited, which went public with
a shaky IPO on the NASDAQ Dec. 9.
WPP firm handled counsel and corporate communication support
in Beijing, Hong Kong and New York focused on the investment
community. Ogilvy also created its corporate and investor
relations websites, a roadshow video production
and its global media outreach strategy.
shares fell 22 percent in the debut, which sold 1.7M American
Depository Receipts at $8.50. Shares are currently trading
Wall Street Journal noted Bonas debut, along
with another China-U.S. IPO, Sky-mobi [CCG Investor Relations
handled that assignment] were the steepest first day declines
on New York exchanges since 2007.
companys chairman, Dong Uy, and other executives,
along with Chinese actress Gong Li, rang the opening bell
of the NASDAQ the day of the IPO.
The Moroccan American Center for Policy has tapped
Blank Rome Government Relations to
promote the interests of Morocco with U.S. foreign policy
decision makers and opinion leaders. A key focus is to seek
support for a resolution of the conflict in Western Sahara,
where the Polisario Front independence movement has been
fighting to gain political control of the region from Morocco.
New York/Reader's Digest Media, to execute PR strategies
for its 100-city RV tour, We Hear You America.
Work includes on-site media in each location and oversight
of the national campaign and social media.
PR, New York/Century Properties, real estate developer
in the Phillippines, and Can Can Casino and Resort, a French-themed
village on the Gulf Coast, for PR.
PR, New York/Dotmenu, online food services operator
of AllMenus.com and Campusfood.com, for PR. Dotmenu recently
posted its 15 millionth order.
PR, New York/ Ann Fry's We Are Booming Project, for
PR for the initiative to raise the voice of
the baby boomer.
Baltimore/Gill-Simpson, electrical engineering and construction
company, for messaging and web development; NIKA Architects
+ Engineers, to revamp its messaging and corporate identity,
and develop collateral materials and a new website, and
Wiencek & Associates, architectural design firm, for
messaging and copywriting services, as well as to design
and develop a new website and print collateral.
Marketing, Raleigh, N.C./Consumer Education Services
Inc., also known as CESI Debt Solutions, a national not-for-profit
that helps people manage debt and develop money management
Communications, Sarasota, Fla./ Sudaco Physician
Solutions, billing, collections and electronic medical records
service for physicians; Suncoast Communities Blood Bank,
not-for-profit; The Jim Soda Group of Prudential Lakewood
Ranch Realty; Women's Resource Center, not-for-profit; Venice
Golf & Country Club, and Gurley & Associates, construction
and surety law firm, for adv., mktg. and PR.
Group, Boca Raton, Fla./Lynn Henchman Design, interior
design firm, for PR, and Los Angeles School of Gymnastics,
to publicize the LA Lights Rhythmic Gymnastics Tournament
of Champions 2011.
Gab Group, Boca Raton, Fla./Butlers in the Buff,
for PR to market its male order service which
provides butlers outfitted in skimpy attire.
Dog Promotions, Tempe, Ariz./MedToGo, medical tourism
company, to manage a national media relations and publicity
campaign. The company arranges travel for Americans to Mexico
to get surgical procedures.
Placemaking Group, Oakland/Userlytics?, a remote
website user testing service, for PR, including branding,
website content and media relations.
agency, San Diego/ SanDiego.com, new and entertainment
portal, for PR outreach and development of a a full-scale
+ Schmid, San Diego/Silicon Biosystems, Italy-based
molecular and cell biology tech company, for launch of the
companys U.S. operation and ongoing marketing support.
Edition, January 5, 2011, Page 6
TARGETS BAY AREA FINANCIAL BIZ
Newswire has tapped RR Donnelley & Sons exec Chalmers
Fitzpatrick as divisional VP of business development, a
post among its senior management team to key in on financial
business in the Bay Area.
focus on connecting clients in the northwestern U.S., particularly
Silicon Valley and the Bay Area, with the companys
Vintage Filings services for events like IPOs and M&As.
reports to Bob Seiler, senior VP of global sales and marketing
noted her strong relationships with public and pre-IPO companies
and contacts in the Bay Area. She recently served in sales
for RRD&S global capital markets group.
Author, Publisher Service
PRN has launched an affordable PR service for
authors and publishers to promote books.
so-called toolkit is aimed at smaller and independent
publishers and authors that currently lack the resources
to raise awareness and generate buzz for their books,
service includes tips to promote books to the media, advice
on how to write effective press releases, promotion and
marketing pointers and how to launch an economical public
relations plan. It also lets users tap PRN services like
ProfNet Connect and it media contact database MEDIAtlas.
INKS ZOLL, GSA
services company VMS has inked client agreements with Zoll
Medical, a publicly traded debrillator and medical device
maker, and the General Services Administration, the federal
said Zoll signed a long-term contract for media monitoring
is based in Chelmsford, Mass., and its shares trade on the
NASDAQ. Sales for 2011 hit $444M.
office of communications and marketing, along with its public
affairs office, will use VMS Insight 3 software to
help disseminate information to the press, public and within
includes providing nearly 500 staffers mobile, Internet
and email access to news coverage and daily summaries.
Stephens, president of VMS, called the GSA an agency
that keeps every aspect of our federal government running.
GETS NCR AWARD
Wire was given a 2010 Commendation of Excellence from the
Society for New Communications Research in the integrated
initiatives/use of multiple platforms/corporate category.
picked up the award at the SNRs November confab at
Stanford University. It got the nod for its content marketing
and social media outreach supporting free webinars, podcasts
and other content for the communcations industry.
Levy, PR pro and former health reporter for USA
Today, to Columbia University Medical Center, New York,
as executive director of communications and public affairs,
following a national search. Previous stints include the
University of California San Francisco, Fleishman-Hillard
and The Johns Hopkins School of Medicine.
Howell, senior VP of comms. and public affairs at
Discovery Comms., to Crown Media Holdings, New York, as
senior VP, communications and media relations for the parent
company of the Hallmark Channel. She had been serving in
the post for a three-month, interim stint and joined Discovery
in 1999 from Powell Tate. Earlier, she was at Ogilvy Public
Affairs in D.C.
Powell, manager of press relations for the Freedom
Group Family of Companies, which has firearms brands like
Remington, Marlin and Bushmaster, to Mossberg, North Haven,
Conn., as director of media relations for the 90-year-old
Smith, head of Hill & Knowltons Europe,
Middle East and Africa corporate unit, to managing director
of Ogilvy PR Worldwides global corporate practice,
starting Feb. 1, 2011. Previously, he was CEO of Edelmans
Schinder, who handled travel accounts at Susan Magrino
Agency and M. Silver Associates, to Nancy J. Friedman PR,
New York, as a senior A/S. Jenna
Newmark, formerly of Murphy OBrien and Wagstaff
Worldwide, joined as an A/S.
Sabatelle to VP, communications, CBS Sports, New
York. She had been a director since 2007. Gerard
Caraccioli, director since 2006 handling publicity
for the networks NFL and U.S. Open coverage, was named
exec. director, comms., CBS Sports.
Reilly to global CEO and Geoffrey
Pelham-Lane to global president of FD, the strategic
comms. arm of FTI Consulting. The posts are effective Jan.
1, 2011. Reilly was CEO of FD/Americas and Pelham-Lane was
CEO of the its U.K. operations.
Brann to VP, investor relations and corporate comms.
management, The Shaw Capital Group, Baton Rouge, La. She
joined the engineering company in 2009 from ICF International.
Annick to EVP for news and PR, Androvett Legal Media
& Marketing, Dallas. That includes oversight of media
training, crisis communication and litigation PR, as well
as coordinating the firm's law-related content channels.
was named VP for marketing and client services. Annick joined
in 2001 while Parks is a three-year vet.
Edition, January 5, 2011, Page 7
LOSING IPO EDGE
standing as the global leader in initial public offerings
is under siege, according to a survey of 50 securities attorneys
conducted by New York-based KCSA Strategic Communications.
percent say a strict regulatory environment is why the U.S.
is losing its share of global IPOs to foreign money centers.
Bonnie, partner of Simpson Thacher & Bartlett, also
notes that foreign stock exchanges are more sophisticated
and liquid than they once were. Another factor for doing
IPOs overseas: foreign companies are choosing to list on
Corbin, CEO of KCSA, says the survey shows that transaction
activity continues to erase geographic boundaries.
It is imperative that companies take into account
the various audiences with whom they communication,
said Corbin in a statement.
respondents believe China, at least for the near term, will
list with U.S. exchanges due to the perceived stability
and prestige of American markets.
than three-quarters (77 percent) of respondents expect next
years IPO market will top the 2010 level due to a
strengthening economy and pent-up demand for new equity.
percent do not expect the Dodd-Frank financial overhaul
law to have an impact on the IPO market. Technology is predicted
to be the must bullish IPO sector in 2011. It is followed
by life sciences, consumer/retail and natural resources.
EXITS BOB EVANS AFTER 28 YEARS
Cusick, who was senior VP of restaurant marketing for Bob
Evans Farms and former president of PRSA, left BEF in December
after starting out as PR director in 1982.
55, rose through the ranks at the Columbus, Ohio-based restaurant
and packaged foods company, which has 710 locations under
the Bob Evans and Mimi's Café banners.
was named VP of corporate communications for the company
in 1990 and elevated to senior VP, marketing, in 2005.
Ohio native also held various regional and national posts
at PRSA, including serving as president in 1998. In an email
to friends and colleagues, Cusick said she had a wonderful
career at Bob Evans and is looking forward to
Standing, director of corporate communications for Bob Evans,
said VP Dee Hadley replaced Cusick, effective Jan. 1.
PR PRO HIT WITH ETHICS FINE
Maine ethics panel has moved to fine a Portland PR pro $200
for his role in creating a critical website about a gubernatorial
candidate who lost a close race in November.
Maine Governmental Ethics & Election Practices Commission
voted unanimously, 5-0, on Dec. 20 to assess the civil penalty
against Dennis Bailey, the head of Savvy Inc., who was referred
to by the commission as John Doe II. The issuance of the
fine is pending any appeal.
website, The Cutler Files, was critical of independent gubernatorial
candidate Eliot Cutler and was cited as some media as an
issue in the 2010 campaign. It went offline in November,
when Cutler lost a close race to Republican Paul LePage
for the Maine governors office. The ethics panel said
Bailey violated Maines election laws for not having
a disclaimer on the site that said it was not paid for or
connected to a candidate or party.
a former journalist, owned up to involvement in the site
in a blog post on Dec. 23, claiming that the site's intention
was to set the record straight on Cutler, who
Bailey said was fudging his record, misleading the
voters and being less than candid about his past.
second person involved, referred to by the ethics panel
and by Bailey as John Doe I, has not been identified but
was cleared by the panel.
worked at Maine dailies before entering the political arena
in 1990 as press secretary for Rep. Tom Andrews (D-Me.)
and later Gov. Angus King. He set up Savvy Inc. in 2000.
ACQUIRES TURKEY FIRM
& Knowlton has acquired a majority stake in 21-year-old
Turkish PR firm Global Tanitim, an affiliate of rivals Fleishman-Hillard
parent WPP said the firm's 2009 revenues were 4.8M Lira,
about $3.1M. Clients include Ernst & Young, RIM and
Siemens. Staff numbers 28.
said Turkey is one of the fastest growing markets in the
time is right to make this step into a country which is
certain to play an important role in the region's wider
economic development, and which has shown impressive growth
over the last years, said Dave Robinson, CEO of Middle
East, Turkey and Africa for H&K.
firms full name is Global Tanitim Halkla Iliskiler
Arastirma ve Ozel Egitim ve Danismanlik Hizmetleri A.S.
That will be changed to Global Hill & Knowlton.
was founded in 1989 by Ceyda Aydede, a former president
of the International PR Association.
PRESS SEC TO HARVARD
Tomasini, deputy press secretary for Vice President Joe
Biden, is leaving the administration for a post in Harvard
Universitys communications office.
Dudley, press secretary for Sen. Ted Kaufman (D-Del.), is
taking over Tomasinis slot under communications director
Jay Carney, the vice presidents office said.
who worked for Biden when he was in the Senate and on the
campaign trail, will direct intergovernmental relations
for Harvard, handling its relationships with Massachusetts
Gov. Deval Patrick and the state legislature.
started out in PR at Rasky Baerlein Strategic Communications.
a statement, Biden said: Annie has been a trusted
and loyal member of my inner circle, as well as a source
of support for the entire Biden family.
Edition, January 5, 2011,
surround a story that broke during the holiday period
the alleged rape of two women (reportedly 17-year-olds)
by three Florida International University male students
at the Atlantis Resort in the Bahamas.
of the accused is a star athlete of national and international
repute 20-year-old Garrett Wittels, who has hit in
56 straight baseball games. Wittels and two schoolmates,
Jonathan Olberti and Robert Rothschild, both 21, have been
charged with rape in the early morning hours of Dec. 20
and are free on bonds of $10,000 each.
media covered Wittels hitting streak in the spring
and media in Israel have compared him to Joe DiMaggio, who
had a 56-game streak, and Sandy Koufax, star pitcher for
the Los Angeles Dodgers.
has been billed as the next great Jewish baseball
player, said the Broward Palm Beach News which
headlined Dec. 27: Deeply Religious FIU Baseball Star
Garrett Wittels Arrested on Rape Charges.
a second baseman, takes a travel mezuzah with
him to baseball games and kneels in the outfield while reciting
the Shema, a prayer declaring the unity of God that believers
are commanded to recite twice a day, said the blog of Bob
Norman of the Palm Beach News.
story echoes the travails of golf idol Tiger Woods in 2009
after his sexual exploits came to light. An added element
is the public profession of religious beliefs by Wittels.
Story for Two Papers!
reporter, who happens to be on vacation in the Miami area,
was astounded to find that two competing newspapers
the Miami Herald and the South Florida Sun-Sentinel
carried the same slanted stories on this topic written
by Herald staffers Siobhan Morrissey and James H. Burnett
papers have separate owners, McClatchy for the Herald and
Tribune Publishing for the Sun-Sentinel, and compete for
the most part. Circulations are 162,000 and 149,000, respectively.
residents say the papers do some sharing in order to save
money. Stories Dec. 28 and 29 (after the Palm Beach News
broke the story the day before) sound like a legal brief
in support of the accused FIU students. As of press time,
no further stories had appeared in either paper.
two young women (who are always referred to as girls),
are portrayed as being sexually reckless and apparent lesbians
(kissing while at a bar in the Atlantis Resort
on Paradise Island); liars because they were drinking at
the bar when the legal age in the Bahamas is 18; the aggressors
since they gestured for the young men to join them,
and cooperative with the men since they willingly went to
the room of one of them where five used condoms were later
found by police.
of the women vomited on herself and one of the men offered
her his T-shirt, said the stories.
unidentified in the media are the two women or the father
of one of them who made the complaint to police.
anonymous sources are quoted in the Dec. 27
story and six in the Dec. 28 story. The quotes, almost all
of them negative from the viewpoint of the women, apparently
are either from the Atlantis or the police.
is made to a videotape that showed the women were occasionally
kissing each other and that they were drinking
at the resorts Dragons Ultra Lounge.
is one of the resorts owned by Kerzner International, headed
by Solomon Kerzner, described by Wikipedia as the billionaire
real estate tycoon and operator of destination resorts.
frequently takes full page ads in the New York Times
and other papers. A brief item on the Wittels story appeared
in the Dec. 27 NYT as part of a column by Michael Schmidt
in the sports section. The AP was credited with the story.
who have posted more than 200 comments on websites of the
Herald, Sun-Sentinel and Palm Beach News, say the five condoms
indicate at least one of the women had sex three times.
are incredulous that any woman would have three sexual episodes
with men whom she had met only minutes or possibly an hour
before unless her judgment was impaired by alcohol or some
Herald, quoting sources, said Wittels
& Oberti each separately engaged in sex with one girl,
and Rothschild had sex with both.
of the bloggers say that Wittels is innocent of any wrongdoing.
Herald said, The rape charges stem from the girls
having been drinking; it was believed they might have been
so impaired that they were unable to consent to sex.
amazing is the false headline put on the Dec. 29 stories
in the Herald and Sun-Sentinel: Drugs ruled out in
athletes rape case. The stories say blood tests
given to the women showed only that they had been
drinking and were not given a date-rape drug.
This ignores the fact that alcohol is a drug and the one
most used to encourage sexual activity.
Dec. 29 Herald story does not mention the amount of alcohol
found in the blood of the alleged rape victims. A source
was quoted as saying: There was no evidence found
of any drugs just alcohol.
Herald stories include a quote from Dr. Michael Wittels,
father of Garrett, who impugned the motive of the complaining
father by saying: The next morning, they found out
who [Wittels] was and that was the road they took.
Wittels, according to an item on spotlight.vitals.com,
believes that the successful career of Garrett in making
NCAA history is what motivated the girls to take advantage
of the situation. That quote is from the site and
is not a direct quote of Dr. Wittels.
Wittels operates the Wittels Orthopedic and Sports facility
in Bar Harbor. He is quoted indirectly as saying that his
son will be vindicated. Anyone can accuse anyone of
anything at any time, he told the Herald.
Newspaper Carries Brief Mention
the student journalism site at FIU, carried a brief item
by sports director Joel Delgado on the rape charges on Dec.
27, saying it was a developing story and advising
students to stay tuned for further developments.
of the School of Journalism and Mass Communication is Lillian
Lodge Kopenhaver, Ph.D., a journalistic leader.
is a past president of the Assn. for Education in Journalism
and Mass Communication and has received the Wells Award
of the Society of Professional Journalists.
Columbia Scholastic Press Assn. gave her its Joseph
M. Murphy Award for Outstanding Service in 2003 in ceremonies
at Columbia University.
Fiske, chair of PR Society of America, is an associate professor
at FIU. Fiske presumably could call on the other 16 members
of the Society board for advice on this situation or any
of the numerous crisis experts that are members of the Society.
is also an opportunity for Kopenhavers department
to practice journalism since so many facts are missing from