Edition, January 26, 2011, Page 1
SEEKS PUBLIC OUTREACH HELP
Dept. of Transportation is reviewing its $2.1M public engagement
account with an RFP open through Feb. 8.
and outreach efforts are required of states to receive federal
funds for projects.
state agency, known as Caltrans, notes in the RFP that getting
the general public to actively participate is
often no small task because of hurdles like suspicion
of government, the emotions of stakeholders, and the politics
of power plays (as in the resistance of Not in My Back Yard
state wants a consultant or agency to build relationships
with community based organizations to foster such outreach.
the RFP at odwyerpr.com/rfps.
Dickinson & Co. is using APCO Worldwide as its D.C.
lobbyist for healthcare issues. Former U.S. Senator Don
Riegle spearheads the push for the medical supplies and
diagnostic products company.
chairs APCOs government relations practice and serves
on the independent firms international advisory council.
earned $1.3B on $7.3 revenues in fiscal 2010. The company
has embarked on a $1.5B stock repurchase program in the
aftermath of the sale of its ophthalmic and surgical blades
unit. Franklin Lakes, N.J.-based BD employs 29,000 people.
NAMES HEISS CO-TECH CHIEF
named Elke Heiss executive VP/technology practice co-leader
and chief of its San Francisco office.
Sterling Communications alum has more than 20 years of PR
experience and has worked in the enterprise software, wireless,
networking, security, embedded and clean technology categories.
was managing director at GlobalCom PR, a pan-European network,
and began her career in marketing/sales at Alliant Computer.
technology group reps Texas Instruments, Nintendo of America,
VTech and Infosys. Interpublic owns GH.
reports to Judy Johnson, western region managing director,
and coordinates activities with tech co-leader Stephen Jones.
TO BECOME FTI
Consulting, the holding company for management consulting
units including PR division FD, said it will convert all
of its businesses to the FTI brand by November 2011.
move will mark the demise of the FD name created in 2002,
when Financial Dynamics executives bought the firm out from
Cordiant Communications and renamed it FD Morgen-Walke,
later dropping the M-W.
president and CEO Jack Dunn said in a statement that one
brand more powerfully represents the mission of our firm.
The company will take a $25M charge in its fourth quarter
2010 earnings to retire and write off acquired trade names.
has acquired 25 companies over the past five years, including
the $260M acquisition of FD in 2006. It claims 3,600 employees
in 26 countries across units like M&A, litigation consulting,
strategic communications, and restructuring.
one brand strategy represents the culmination of several
years of thoughtful integration of these businesses,
STEPPING DOWN AT ONSTAR
Christopher Preuss will step down as president of OnStar
to start a communications consulting business on Feb. 1,
relinquishing the reins after a year at the helm of GMs
technology and security service.
was a seasoned corporate communications hand at GM when
he was tapped to head OnStar in March 2010. Posts included
VP of corporate communications, VP of GM Europe, and staff
director of government affairs and technology communications,
among others during 17 years at GM and Chrysler.
director of public affairs and corporate comms., Vijay Iyer,
told ODwyers that opening up a consultancy
is something that Chris has been thinking about for some
time and hes planning to pursue now, but Iyer
couldn't provide details at this point in time.
BOARD IS WHITE FOUR YEARS IN ROW
2011 PR Society chair Rosanna Fiske told PR Newser
Dec. 7, 2010 that diversity would be a key
issue during her term, the 2011 board lacks African-Americans
for the fourth year in a row.
are the two African-Americans who had served as non-voting
senior counsels last year-Gold Anvil winner Ofield Dukes
and Wynona Redmond, VP-PA and government relations, Dominicks
Fine Foods of Safeway, Chicago.
on page 7)
Edition, January 26, 2011, Page 2
ENTERS IVORY COAST MESS
& Burlington has sided with Ivory Coast opposition leader
Alassane Ouattara, who was elected President Nov. 28 but
has been blocked from taking office by forces loyal to ousted
strongman Laurent Gbagbo.
on a pro-bono basis, C&B is providing advice on
international legal and policy matters, according
to a report in the Washington Post.
United Nations is sending 2,000 additional troops to the
Ivory Coast to cope with an upswing of violence and rape.
The European Union has placed sanctions on coffee and cocoa
imports to protest Gbagbos power grab.
says its working toward the twin goals of cutting
off international funding to pro-Gbagbo factions and getting
Ouattara recognized as the legitimate leader
of the Ivory Coast.
month, Ouattara tapped Jefferson Waterman International
to handle Ivorian national interests in categories such
as economic/financial, military/security, trade/investment
and PR. JWI also is working to marshal maximum support
from the U.S. executive/legislative branches, media, think
tanks and NGOs.
the election, Gbagbo reached out to Lanny Davis & Assocs.,
inking a three-month contract worth $300K.
who was legal counselor to President Clinton, has terminated
GROWERS EYE FOREIGN PR
Cherries, the promotional entity for sweet cherry growers
in four western states, is looking to expand its PR reach
overseas and has issued two RFPs for PR and marketing covering
Australia and South America.
formally known as the Washington State Fruit Commission,
represents growers in Washington, Oregon, Utah and, its
newest member in 2007, Montana.
RFPs call for trade and market promotional efforts like
reaching out to food editors, grocery chains, importers
and other influential bodies on behalf of cherry growers.
A presence at trade fairs, reports on market conditions
and other tasks are included in the expected year-long contracts.
are due Feb. 15.
are at odwyerpr.com/rfps.
EXITS MIDDLEBERG FOR GH
Dowd, whose sports and entertainment shop was acquired by
Middleberg Communications in 2009, has moved on to GolinHarris
in New York.
takes the title senior VP, national media relations, for
the Interpublic firm.
is a former director of publicity for NBC who launched the
successful reality series The Apprentice there
after managing program publicity for The History Channel.
His agency worked for Apprentice producer Mark Burnett Productions,
as well as clients like LinkedIn, Beam Global Spirits and
GH, he reports to managing director Jennifer Cohan.
PAYS PODESTA $350K
will pay Podesta Group a $350K six-month fee under a partnership
that began in November.
PG is to provide strategic counsel, tactical planning
and PR assistance on policy matters before the White
House, Congress, select state governments, academic institutions
and think tanks. The work runs through July 11.
Ambassador to the U.S., Mera Shankar inked the letter of
agreement with PG CEO Kimberley Fritts on Dec. 22. Either
party may terminate for any reason upon 90 days of written
ties with the U.S. are on the upswing following President
Obamas visit there in November.
National Security advisor Tom Donilon last week called India
a great power and a great partner for the U.S.
statement came right before a meeting that Obama had with
Pakistani leader Asif Ali Zardari and the impending state
visit of Chinas President Hu Jintao.
and China are Indias biggest military, political and
GUIDES ORCHARD BRANDS IN CH. 11
Verbinnen & Co. is working the bankruptcy reorganization
of Orchard Brands, the apparel and garden products retailer
owned by private equity firm Golden Gate Capital.
which markets brands like Monterey Bay and Gold Violin to
a 55-plus demographic, filed a prepackaged Chapter 11 bankruptcy
plan on Jan. 19 with $730M in debt after unsuccessfully
seeking a buyer.
New York office is speaking for the company, including managing
director Denise DesChenes and principal Robin Weinberg.
company, formally known as Appleseed's Intermediate Holdings,
said it has agreements with more than 80% of lenders to
cut $420M of its debt, leaving about $310M, OB said.
look forward to emerging from this process as quickly as
possible with a capital structure that will firmly position
us for long-term success, CEO Neale Attenborough said
in a statement from SV&C.
also owns Herbalife and Eddie Bauer.
JOBS INCUBATOR SEEKS PITCHES
Vermont Sustainable Jobs Fund, a "green" business
incubator in the Green Mountain State, wants to hear from
PR firms in an RFP process ahead of the launch of three
major programs and to handle general messaging for the group.
Fund, which has issued $4.1M in grants over the past decade,
had about $690K in operating revenue last year. It is looking
to raise $2.4M to fully capitalize.
incubator wants to hire a PR agency or consultant for a
Knowledge of Vermont and greater New England media and the
capacity to tell the group's story to the widest audience
possible are among the capabilities the Fund is looking
are due by Jan. 28.
the RFP at odwyerpr.com/rfps.
Edition, January 26, 2011, Page 3
STEPS DOWN AT GOOGLE
Schmidt, CEO of Google, announced that he is stepping down
as CEO on April 4 to turn over the management reins to Google
co-founder Larry Page.
will take on the executive chairman position to focus on
deals, partnerships, government relations, business development
and industry thought leadership.
is to oversee day-to-day operations of the search giant,
while fellow co-founder Sergey Brinn will concentrate on
executive revamp is supposed to streamline decision-making,
create clearer lines of responsibility and bolster accountability
at the top.
a statement, Page said Schmidt was the CEO who could
have kept such headstrong founders so deeply involved and
still run the business so brilliantly.
blogged that for the last decade the trio was equally involved
in decision-making. This triumvirate approach has
real benefits in terms of shared wisdom, and we will continue
to discuss the big decisions among the three of us.
to Google, Schmidt was chief technology officer at Sun Microsystems
and CEO of Novell.
APPROVES COMCAST-NBCU DEAL
Federal Communications Commission last week approved by
a 4 to 1 margin the Comcast/NBC Universal venture.
panel accepted Comcast's promise to increase local news
coverage, enhance Spanish language programming, bolster
the number of children's shows, offer reduced broadband
rates to low-income households and introduce high-speed
services to schools, libraries and underserviced communities.
Commission requires that Comcast does not restrict online
distribution of its own programming to other providers and
offer access to its network to other providers.
Michael Copps offered the sole no vote. In a
statement, Copps said the combination reaches into
virtually every corner of our media and digital landscape
and will affect every citizen in the land.
transaction confers too much power in one company's
hand, he said.
complained that his request that Comcast make a major
commitment of its resources to beef up the news operation
at NBC was never taken seriously.
PR CHIEF RESIGNS
Coulson, communications director for British Prime Minister
David Cameron, is stepping down as controversy swirls about
his possible connection to the News of the World
was editor-in-chief of the Rupert Murdoch property in 2007
when a reporter and investigator pleaded guilty to illegally
intercepting calls to aides to Prince William and Prince
then resigned from the paper, but claimed the hacking was
a one-time incident. He became spokesperson for Camerons
police have launched fresh investigations into whether the
hacking extended to the calls of celebrities. Several lawsuits
have been filed.
a statement, Coulson said continued coverage of the News
of the World scandal makes it difficult to give the
110 percent needed to serve Cameron, adding when
a spokesman needs a spokesman its time to move on.
will leave his government post in a few weeks.
Falco, former CEO of AOL and president of NBC Universals
TV operation, has joined Spanish language network Univision
as executive VP and COO.
recently, Falco was advising Comcast as it worked through
the mechanics of setting up the joint venture with NBCU,
a deal approved by the Federal Communications.
Univision, Falco assumes marketing, ad sales, research and
business development duties, reporting to CEO Joe Uva.
a statement, Falco lauded Univision as a TV pioneer that
recognized the influence and potential of the fast-growing
is the No. 1 Spanish language network. It reaches 95 percent
of Hispanic households.
APPLE PR'S COTTON NO. 7 'MOST
PR chief Katie Cotton landed at No. 7 and is the only PR
pro on the San Jose Mercury News list of the
10 most powerful women in Silicon Valley.
Cotton, 45, vice president, worldwide communications, Apple:
Here is a woman who possesses the greatest of all superpowers:
invisibility. Cotton oversees the most powerful mythmaking
organization this side of Disney. Not only does she do a
masterful job of stoking the cultlike fervor for Apple products,
but she's also considered to be the cultivator of Steve
Jobs' image, which just might be the most valuable commodity
in Silicon Valley. And she does it all while rarely appearing
in public, sending reporters e-mails or getting on the phone.
last year landed at No. 50 on Fortune magazines
50 most powerful women in business list.
this month, Apple CEO Steve Jobs said he is taking another
leave of absence from the company for health reasons. Apple
shares declined and the news sparked a flurry of speculation
about the companys image and future.
CEO Martin Sorrell opened up about his weekends to the Wall
Street Journal on Jan. 14, noting he splits his work
weeks between London and New York and often spends Friday
nights on a plane heading back to the U.K.
good thing about the weekend is that the amount of email
traffic is less and you get time to think about the things
you didn't do in the week and I get time to read things
like magazines and newspapers, which I am increasingly doing
from an iPad, he said.
news continued on next page)
Edition, January 26, 2011, Page 4
NYT GIVES PILL
TO J&J BUT TAKES ONE
Natasha Singer and Reed Abelson of the New York Times
hung Johnson & Johnson out to dry Jan. 16, citing the
recall of 288 million items and failure of the company to
respond to government complaints.
least the story, which led the Sunday business section,
did not repeat the claim that J&J set the gold
standard for crisis handling in 1982 after seven people
died from poisoned Tylenols.
it gives another false statementthat J&J issued
an apology in 1982.
did no such thing.
claimed it had absolutely nothing to do with the seven deaths
and only offered a $100,000 reward. It rushed back on the
market (in six weeks) with the flawed, easily-spiked capsules
(when tablets worked just as fast) and 23-year-old Diane
Elsroth of Peekskill, N.Y., died of poisoned Tylenols in
Tony Jaques of Australia wrote in the online PR Journal
of PRSA that the flawed capsules should never have been
marketed in the first place and especially not after they
had been used to murder seven people.
Bartz, a nine-year J&J employee, is writing a book that
claims there is credible evidence that the poisonings took
place within J&J.
e-mailed to Singer in the past several months many articles
on our research and the research of Bartz and Jaques on
the Tylenol murders, pointing out there was no immediate
recall of Tylenols unless five days can be considered immediate.
had also been made by J&J to confine the recall to two
small lots that had Chicago as one of their destinations.
is the passage in the Jan. 16 story on the 1982 Tylenol
have typically been willing to forgive a brand for one incident
or product problem, industry analysts say, if a company
acts swiftly to rectify the situation and to issue an apologyas
J&J did in 1982 when seven people died in the Chicago
area after a tampering incident in which Tylenol was laced
May 3, 2010, she had written: J&J is considered
a model for the consumer products industry for its fast
and adept handling of a Tylenol scare in 1982 in which seven
people in Chicago died after taking capsules that had been
laced with cyanide.
Jordan Absent from Story
only person quoted in behalf of J&J was Bonnie Jacobs,
described as a spokeswoman of the McNeill subsidiary.
VP-PR Ray Jordan has not been quoted in the NYT series on
the companys product problems in the past year or
is a trustee of the Institute for PR which says it brings
scientific rigor to PR issues and subjects.
with $62 billion in sales, has net income of $13.6B, making
it one of the most profitable of the 100 largest companies.
note that J&J, although noted for its baby products,
is actually made up of about 250 companies and that the
baby products are only a small component. The critics claim
that top management has apparently lost control of such
a very large family.
Standard Cited Many Times
media writing in 2010 about J&Js current troubles
cited its handling of the 1982 murders as an example for
other companies to follow.
media included, in addition to NYT, the Financial Times;
Christian Science Monitor; The Economist;
Advertising Age; The Motley Fool, and Wikipedia.com.
magazine on May 28, 2007, lauded J&J/Tylenol as the
gold standard in crisis control in a full-page
of PRSA, gave a full page to J&J/Tylenol, saying the
company provided an enduring example of crisis management
WRITERS GET PR HELP
Society of American Travel Writers has hired the D.C. firm
of a former Burson-Marsteller director for a two-year PR
pact, following an RFP.
1,200-member group hired Praecere PR to build membership,
offer experts to media, and to promote the organization
under a new brand, Travels Most Trusted Voices.
is the firm of Babak Kafarnia, an attorney and former director
in Bursons crisis and issues unit and a director in
Levick Strategic Communications international practice,
which had him advising the government of Dubai, among other
a statement, SATW noted that vacation bookings are up, airline
revenues are rising, and media continue to follow traveler
security issues, keeping travel and tourism at the forefront
will handle traditional and social media outreach, assist
with an overhaul of the 55-year-old groups website,
and help recruit sponsors for its annual convention, which
is slated for New Zealand in the fall.
previously reported by this NL, the SATW issued an RFP in
July and finalized the decision at a board meeting in San
Diego last week.
PR for the group was handled on a volunteer basis by PR-sector
contract runs for two years with two options.
has previously handled the International League of Conservation
Photographers and IT/security company Dependable Global
TEAMS WITH BET FOUNDER
Huffington Post has teamed with BET co-founder Sheila Johnson
to plan an online site for news and content related to the
HuffPost GlobalBlack, the site will be aimed
as a go-to destination for both the African-American
community and everyone who cares about these deeply important
issues -- in America and across the world, according
to Arianna Huffington.
said the project intends to create a thriving online
black community of scale, a forum for ideas and discussion
meant to inform, engage, surprise and entertain.
Edition, January 26,
2011, Page 5
OF PR FIRMS
FRANK LEADS U.S. M&A ADVISORS
Frank, Wilkinson Brimmer Katcher vaulted to the top of U.S.
M&A communications advisors in 2010 counseling $133.6
billion worth of deals last year, according to mergermarket.
included advising CenturyLink in its $22.2 billion bid for
Qwest Communications, the No. 2 U.S. transaction in 2010,
along with FirstEnergys nearly $9B acquisition of
Allegheny Energy. The largest deal of the year - the U.S.
Treasurys sale of its stake in AIG, valued at $48B
- did not list any outside PR counsel.
and Company was the most prolific U.S. advisor in 2010,
handling 98 transactions, five more than Abernathy MacGregor
Brunswick Group and FD remained atop mergermarkets
rankings for a second straight year. Brunswick topped deals
by value in 2010 at $227.8B, while FD worked 223 transactions,
55 more than second-place Brunswick.
two firms also topped the European and Asia-Pacific rankings,
said that U.S. M&A activity was up only four percent
last year from 2009, while global activity rose nearly 25%
The number of deals in the U.S. rose 30%, however, with
3,499 transactions recorded.
the U.S. by deal volume, Joele Frank was followed by Kekst,
Sard Verbinnen & Co., Brunswick, and AMG. FD, Finsbury
Group, Owen Blicksilver PR, Kraeb Gavin Anderson and Edelman
rounded out the top 10. Kraeb GA jumped from 20th last year
to land at No. 9.
by number of deals, Kekst was followed by AMG (93), Joele
Frank (88), FD (78), Sard Verbinnen & Co. (67), Brunswick
(65), Owen Blicksilver (37), Finsbury (34), Citigate (25)
and Edelman (20).
FOR DEAF, BLIND WANTS PITCHES
125-year-old Florida School for the Deaf and the Blind has
floated an open RFP to develop a marketing communications
campaign through stakeholder meetings, messaging and other
boarding school, based in St. Augustine and founded in 1885,
is the largest of its kind in the U.S. with annual budget
of $30M and spanning 72 acres.
is capped at $85,000 for the 2010/11 school year, intended
to cover two or three stakeholder meetings on the campus
and creation of a comprehensive marketing communications
plan to reach both internal and external audiences.
RFP was issued Jan. 17 and carries a Jan. 28 deadline. Details:
PR Worldwide, New York/Examiner.com,
as AOR for PR after the firm was tapped in 2010 following
a competitive review to handle projects for the web portal.
Ogilvy has a two-fold mandate to build awareness and preference
among digital and locally minded marketers,
and to highlight its content generated by more than 68,000
contributors across 240 U.S. and Canadian markets.
Communications, New York/Sleepys, mattress
retailer, for its Sleep Better in 2011 PR push.
New York/Miz Mooz, footwear brand, as AOR for integrated
promotional campaigns and to execute a PR plan for domestic
publicity and special events.
PR, New York/Ballet Beautiful, ballet training software
created by professional ballerina Mary Helen Bowers, for
Strategies, New York/Omni Hotels, to develop and
execute a social media strategy targeting meeting and event
planners, part of an integrated marketing strategy managed
by ad agency AvreaFoster.
+ Associates, Cranford, N.J./PrimeGenesis, consulting
firm focused on executive onboarding and transition
acceleration; Edward Lawler and Christopher Worley,
co-authors of Management Reset: Organizing for Sustainable
Effectiveness, and MIT professor Sherry Turkle, for
her new book, Alone Together.
Communications, Boston/Zebek, mobile targeting platform
for businesses, for launch and ongoing PR, including media
relations, social media marketing and analyst relations.
| Hart-Boillot, Newton, Mass./Eclipse, fuel tank
management technology, for PR.
Atlanta/Carlisle FoodService Products, for marketing communications
for the company and its brands - Dinex, Marko and Carlisle
Sanitary Maintenance Products - following a competitive
review. PR, advertising, trade shows, web revamp, and social
media are included in the scope.
Tampa, Fla./The oneCARE Co., consumer packaged goods in
laundry, pet care and cleaning products categories, as AOR
for marketing, PR, social media and media buying.
Conner PR, Salt Lake City/AppTime; AtTask; Element
Funding; Milleniata; NASCAR Car Wash; Property23; RiverRock
Bioscience; Setpoint Systems, and Utah Community Credit
Union, for PR.
Irvine, Calif./Sage North America, business management software
and services, as AOR for North American PR.
Group, Irvine, Calif./ WiseWindow, business intelligence
data services, for corporate marketing communications and
Communications Group, Toronto/KRP LLP (Kestenberg
Rabinowicz Partners), accounting firm, for PR consulting.
Edition, January 26, 2011, Page 6
SEEKS INTERN SLOTS FOR 9/11 PROGRAM
New York Chapter of the National Investor Relations Institute
is looking for partners in the local IR, PR and corporate
comms. sectors who can offer internships for the chapter's
internship program for relatives of 9/11 victims in the
participants in the Logler 9/11 Internship Program included
Capital Bridge, PepsiCo, Veeco Instruments, EDGAR Online,
Burson-Marsteller, Delphi Financial, Altria and Hain Celestial.
program, set up in honor of former eSpeed VP of IR, Elizabeth
Logler, who died in the 9/11 attacks, is run by chapter
volunteers and aims to provide "meaningful paid summer
internship opportunities" to relatives of victims of
the 2001 terror attacks.
interested can contact Patrick Tracey at [email protected].
Wire said all of its releases are now automatically disseminated
via Twitter through content categories, a feature that has
been tested for months.
are asked to choose at least one category keyword (technology,
) when uploading releases through its Connect
platform. Press releases are assigned a shortened and unique
URL to facilitate easy sharing on Twitter and other social
Sturaitis, executive VP, media services & product strategy
for BW, said the feature adds visibility to Twitter's 106
billion accounts and 600 million search queries a day.
director of comms., Georgia Dept. of Economic Development,
was given PRSA/Georgias
Chapter Champion award on
Jan. 20 for service to the group. Tyrer was presented with
a certificate and inscribed pen at the chapters monthly
meeting last week. A 13-year member, she was an on-air personality
at radio stations including WFOX-FM, Gainesville/Atlanta
before moving on to PR posts at the Georgia Trust for Historic
Preservation, Atlanta History Center and the Margaret Mitchell
House & Museum. Georgia is PRSAs second-largest
chapter behind D.C. ...PRSAs
Gulf Coast Chapter
has elected Kathy Saenz, corporate communiations manager
for INgage Networks, as president of the group's board for
2011. She takes over for 2010 president Clay Cone of Cone
Comms. Company. Rounding out the chapter's leadership ranks
are Danielle Broderick, marketing comms. specialist for
Arthrex (treasurer); Angela Aline, PR specialist, Naples,
Marco Island, Everglades CVB (secretary); Mary Ann Green,
PR officer, The Shelter for Abused Women & Children
(membership chair); Donna Heiser, president, The Genesis
Group (APR chair); Cassandra Engeldinger, marcomms. specialist,
Arthrex (social media marketing chair), and Pete Cento,
president, The Cento Group (publicity chair and Hispanic
market committee chair).
Garnick, senior VP/group manager, Ketchum, to Ogilvy
PR Worldwide, New York, as an executive VP and head of its
consumer marketing practice. She was previously with Burson-Marsteller
and Edelman. Tori Rappold,
director of PR, Cynthia Rowley, joins as a VP in the practice.
She was previously director in Burson-Marsteller's retail
and fashion sub practice.
Riva, director of premium sales, TD Garden, Boston,
to Pan Communications, Andover, Md., as director of business
McDonald, associate White House communications director
during the recent Bush administration and aide to Sen. John
McCains 2008 presidential, to Hamilton Place Strategies
as its sixth partner. McDonald was also a senior advisor
to Gov. Arnold Schwarzenegger's re-elect and directed the
Bush re-election's rapid response operation in 2004.
Zoldak, VP at Goddard Claussen Public Affairs, to
Adfero Group, Washington, D.C., as a VP.
Patru, comms. director for Linda McMahon's high-profile
Senate bid in Connecticut last year, to DCI Group, Washington,
D.C., as a VP. He joins with Obama White House Midwest political
director Campbell Spencer,
also named VP for the Washington, D.C.-based public affairs
firm. Patru has been a partner at D.C. comms. consulting
shop Amplifico since April 2009. Campbell worked for the
Obama presidential campaign in Iowa, and also was an operative
for John Kerry, the DNC and worked in the Clinton administrations
Dept. of Agriculture.
Medina, who led external comms. and guided comms.
for United Airlines through its merger with Continental,
to the Air Transport Association of America, Washington,
D.C., as VP, communications. Previous PR stints included
Tellabs and Ameritech. She takes over for David Castelveter,
a U.S. Airways veteran who held the ATA post for more than
Briggs, director of Federal Government Services,
Clean Harbors, to Direct Impact, Washington, D.C., as a
VP. He was director of the office of public outreach at
the EPA and was an advance representative for the Office
of Vice President Dick Cheney. Samantha
Stark, VP for Rubenstein PR, joins DI as a VP. Previous
stints included Hunter PR, The Campbell Group and Entertainment
Cranmer, director of social innovation, Nike, to
Cone, Boston, as a VP in the firm's cause branding unit
focused on Hilton and Purina. She was previously a CSR specialist
for the World Bank. Alexandra Nicholson, social media strategist
for USA Today, joins as director of new media. She was a
publicist with National Geographic and worked in Allison
& Partners D.C. outpost.
Edition, January 26, 2011, Page 7
BOARD LACKS BLACKS
from pg. 1)
had been appointed by 2010 chair Gary McCormick.
Promised Blacks on SPC
chair-elect in 2009, McCormick was chair of the Strategic
Planning Committee. He said he would appoint African-Americans
as well as reporters to that committee. No such appointments
were ever made.
said he only went to the January 2010 meeting and became
inactive after that because of health problems. There was
no board meeting in the second quarter, the first time that
the board had skipped an in-person quarterly meeting.
said he and Redmond were serving one year terms on the Society
board. Redmond did not return a phone call and e-mail. She
is past president of the National Black PR Society.
Lewis Defeated for Board
ran for at-large national director in 2009 but was defeated
by Barbara Whitman of Hawaii.
Regina Lewis, head of communications of the Potter's House
large non-denominational church of Dallas, ran for at-large
director in 2010 but lost to Susan Walton, a PR teacher
at Brigham Young University.
has been a member of PRS since 1992 while Walton joined
Nov. 10, 2005. Only two blacks have served on the Society
board in its 61-year history-Debra Miller and Cheryl Procter-Rogers.
said Lewis was the better candidate because not only was
she a member much longer than Walton, but was from the corporate
directors are solo practitioners or with PR firms. The 2011
board has a record five educators on it.
Society in late 2009 closed its Multicultural Section because
there were fewer than 100 members, far below the 200 it
said was needed for a viable section.
in a letter to Advertising Age Jan. 17, said that diversity
within the (PR) profession will be the key to the
success of PR firms.
J Program Called A Mess
has surfaced about the FIU School of Journalism and Mass
Communication, where Fiske is an associate professor.
Journalism Program Is a Mess, headlined the Miami
New Times April 2010.
article brought more than 25 comments from students and
recent grads, most of them negative.
were made of class sizes, not enough attention from teachers
especially in the area of improving writing skills, lack
of student influence with the administration, and poor morale
among faculty and students.
student wrote that most of the classes at the school were
a load of tedious B.S
its not the professors'
fault, because I've had awesome experiences with everyone
I've taken so far; it's just that the SJMC, like most of
FIU, is tied down by their own bureaucratic dead weight.
The school is so obsessed with test scores and new buildings
and all that other glittery, but utterly meaningless stuff
that it totally forgets about the students.
Asked to Investigate Threats
ODwyer of this NL has asked the board to investigate
repeated threats of physical harm to him by an Assembly
delegate as well as interference with his coverage of the
following e-mail was sent to the board:
Society Board Members:
you know, the delegate who threatened me in Washington has
now sent an anonymous note threatening to beat me to a
pulp if I did something again (i.e., improperly kiss
national director Marisa Vallbona, which I deny doing).
is a matter that should be investigated by the board. One
of the directors witnessed this verbal attack on me and
knows who the delegate is, according to an e-mail to me
from VP-PR Arthur Yann.
board should also be fully informed of the impediments thrown
in my way on Oct. 16 when I tried to cover the Assembly.
was blocked from taking any pictures, even before the Assembly
started, blocked from recording anything (for the first
time), blocked from attending the Assembly lunch when I
needed to interview the delegates about the APR vote, and
then was subjected to obscenities screamed at me by a delegate
while I waited for my ride in front of the Hilton hotel.
"Flash Mob" of about 20 delegates rudely interrupted
me while I was trying to interview delegate Art Stevens,
a leader of the Committee for a Democratic PRSA.
addition, the Society tried to charge three O'Dwyer reporters
$3,825 to cover the conference when reporters for PR News
and PR Newser were given free passes.
only reason given for this-that O'Dwyer reporters did not
cover the 2009 conference-was false.
LOOKS FOR PR FIRM
the e-book retailer, is looking for a PR firm to handle
its $400K-$500 budget.
Books & Music, Borders, REDgroup and Cheung Kong Holdings
back the Toronto-based company that supports open
standards for e-books, believing consumers should
be able to buy a book and read it on any digital device
(e-readers, desktops, laptops, smartphones) they choose.
chief competitors Amazons Kindle and Barnes
& Nobles Nook are closed systems.
is looking for a firm to work U.S., Canada audiences and
potentially overseas. It wants PR to build the Kobo brand
and further develop corporate identity.
Serbinis heads Kobo. He was president of Indigos Shortcovers
digital operation that was rebranded as Kobo in Dec. 2009.
Ridout, Kobos VP-marketing, is handling the PR search.
She is at [email protected].
PR firm is expected to be in place by late February.
Edition, January 26, 2011,
PR Ph.,D.s, Dean Kruckeberg,
co-chair of the PRSA Commission on PR Education and Katerina
Tsetsura, a Society member and former Russian journalist,
have written Transparency, PR and Mass Media: Combating
Media Bribery Worldwide.
disingenuous and mischievous book, to be published in the
spring by Routledge/Taylor & Francis Group, attacks
an already-debilitated media.
pure spin in that it puts media on the defensive while deflecting
attention away from the bribers.
is the current PR wisdom-don't defend, attack.
book will not help media to become financially strong which
is what is needed if media are to do independent reporting.
don't doubt that bribery of journalists is flourishing worldwide.
Reporters like to eat as much as anyone.
cannot exist on news reporting alone when there is so much
free news and information on the web.
PR people should be doing is helping reporters to become
good example is the Washington Post supporting itself
via its Kaplan University unit that is doing nearly $3 billion
Schools, Sugar Daddies Needed
pros can help media to develop major side sources of income
that will support the news operation.
such as New York Women in Communications, Institute for
PR, New York Financial Writers Assn., Overseas Press Club,
and the Committee to Protect Journalists have banquets that
have generated millions over the years.
NYWICI and NYFWA raise about a half million yearly with
their "Matrix Awards" and "Financial Follies,"
respectively; The CPJ raised $1.75M at its Nov. 23, 2010
black-tie banquet at the Waldorf-Astoria. Helping the IPR
is its $350-a-plate dinner at the Yale Club each year.
formula is pretty simple. Get some stars and charge $400
(or a lot more) for seats.
and others could put on such shows.
knows more about writing than staffers at a local paper?
could have Kaplan-like wings that teach writing and possibly
a lot of other things. The public would understand that
reporting needs support by other activities.
also have large databases about local businesses, laws affecting
businesses and instructional topics and could package this
for sale to the business community and public at large.
Sugar Daddy Like ProPublica Did
are plenty of multi-millionaires and even billionaires who
would like to invest their money in a worthwhile cause.
have to talk them into supporting the free press as one
of the noblest of all the causes-the one profession that
keeps the other professions clean.
example is ProPublica, investigative unit that has obtained
more than $10 million from Herbert and Marion Sandler. The
Sandlers made $2.4B by dumping Golden West Financial on
Wachovia Bank in 2006. A huge pile of bad loans at GWF forced
an almost immediate sale to Wells Fargo.
won't find anyone at ProPublica taking bribes-not with their
Paul Steiger, perennial chair of CPJ, is paid $570K annually
and managing editor Stephen Engelberg got $451,972 in 2008.
pay included about $125,000 for moving expenses.
Richard Toffel, treasurer and secretary, pulled down $296K.
top eight employees listed on the 2008 IRS Form 990 were
paid $2,049,935 and salaries were said to be level for 2008-2010
(about $6M in three years).
Gillmor of mediactive.com
said such pay is far beyond the norm for a small non-proft
and that it detracts from the mission of ProPublica.
should go after some of that dough themselves. Become salespeople.
Attend those charity balls and other events and rub elbows
with the rich and powerful.
Will "Clean Up" News?!
24-page report on the work of Kruckeberg, Tsetsura and others,
written by Bill Ristow, formerly of the Seattle Times
and now a journalist trainer, praises PR
pros for bringing up the subject of bribery of reporters
and says "PR people have worked with their journalist
counterparts to clean up the business of news."
the Center for International Media Assistance (CIMA) of
the National Endowment for Democracy (NED), TRACE International,
which helps companies deal with corruption, and others mentioned
in the 24-page report should take a close look at the PR
Society, which now says it wants to help news media.
has its critics. A creation of the Reagan administration
in 1983 and given about $135M yearly by the government,
it has been accused of meddling in the affairs of foreign
website International Endowment for Democracy says NED,
under the guise of "spreading democracy," has
used funds for "everything from manipulating elections
to coordinating coups."
Society Sold Authors Articles
PR Society is the same group that ripped off writers and
reporters from 1980 to 1994, selling hundreds of thousands
of copies of their articles and whole chapters of their
books without permission.
Society wouldn't even talk to the authors much less pay
them a nickel. Its unbending position left only the alternative
of a long and costly lawsuit which the authors rejected.
But the debt to them still remains.
restrictive press policies included forbidding any recording
or photographs at its 2010 Assembly, one of the most important
in its history because of the move to let non-APRs on the
board after 35 years.
and Tsetsura should come to our offices and review the box
of copied articles as well as the financial reports of the
Society that showed it was netting about $60,000 a year
from the sale of the copied articles.
PRS Promote Independent Media?
claim of the Kruckeberg/Tsetsura book-that PR people want
to strengthen independent media-has to be seen against the
backdrop of the Society's own publishing activities that
make it hard for independent PR media to survive.
21,000 members pay for the monthly Tactics and quarterly
Strategist as part of their $225 dues and are therefore
not good prospects for buying other PR media.
Reporter, a weekly that focused on research, and PR
Quarterly, which was an outlet for essays by PR professors
and PR pros, both died in their 50th years last year.
Society, which complained about the printing/postage costs
of its members' directory and cancelled it, should switch
T&S to online-only and offer the members' directory
as a PDF.