Edition, February 2, 2011, Page 1
HAS FEDERAL FUNDS FOR ENERGY PR
Hampshire is calling for proposals for federal stimulus-financed
strategic communications efforts focused on energy conservation
and renewable energy adoption.
Granite State issued an RFP on Jan. 26 for a pitch process
that includes two phases - the first, a short-term grant
structure with a deadline of March 30 and the second, a
big-budget strategic plan due by June 9.
second phase has a budget of $250,000 and could be doled
out in increments as small as $10,000 or as large as $200,000
to fund efforts through April 2012. The first phase, to
be executed this year, is capped at $50K.
deemed acceptable for the work include speaking
tours, classroom activities for students, PR (no lobbying),
video production or other outreach.
the RFP at odwyerpr.com/rfps.
FLIES WITH H&K AFTER REVIEW
East airline Emirates has hired Hill & Knowlton, after
a review of its U.S. PR account.
Silver & Associates was the incumbent for the Dubai-based
carrier. Emirates issued an RFP last fall.
New York office will lead the account, with offices in Los
Angeles, San Francisco and Houston supporting the airlines
U.S. gateways from which it flies direct to Dubai.
executive VP Sir Maurice Flanagan said in a statement that
H&K is able to match our rapid expansion
and get us in front of the right people.
is the largest airline in the Middle East and runs a cargo
business through its SkyCargo division, as well. It is owned
by the Dubai government.
DOWNLOADS DISNEY PR EXEC
Friedland, senior VP of global corporate communications
for Disney and a former Wall Street Journal bureau
chief, is moving to Netflix as VP of corporate communications
for the video content service.
hire comes as Netflix reported Jan. 26 that it surpassed
20 million subscribers. It has been working with media giants
like Disney to ink deals for content streaming. Netflix
reached a $150-$200M one-year agreement with Disney in December
to stream ABC network and cable channel content to Netflix
Swasey is Netflixs VP/comms., reporting to Friedland.
SPEAKS FOR BABY DOC
Barr, former Georgia Congressman and Presidential candidate,
is representing Jean-Claude Baby Doc Duvalier,
who has returned to Haiti after a 25-year exile.
former dictator is being investigated for corruption and
embezzlement, stemming from his 15-year rule of the nation.
is spreading word that Duvalier's return is based on his
desire to recover nearly $6M assets that have been frozen
in a Switzerland bank.
claims Duvalier is looking to distribute those funds through
a third-party, such as the Red Cross, to help rebuild Haiti
in the aftermath of its horrific earthquake. Duvaliers
critics say he is broke after a divorce and is looking to
pocket the Swiss cash.
new Swiss law went into effect Feb. 1, making it easier
for Duvalier to gain access to the funds as long as he is
not charged in Haiti.
told CNN that Haiti is much worse off now than when Duvalier
was in power. He is confident that Haiti can emerge from
the rubble stronger than ever.
Duvalier denies any political ambitions.
the Libertarian Party's candidate in the 2008 election,
represents Duvalier on international, not legal matters.
FIFTEEN CHAIR RESIGNS
Whitehorn, non-executive chairman of Next Fifteen Communications
Group, the holding company for firms like Text 100 and Bite
Communications, is stepping down from that post after seven
company said he will stay on until a suitable replacement
has been found, likely by May.
is the former group PR manager for Virgin Group who ascended
to become president of Virgin Galactic, guiding the civilian
space flight unit through its design and investment phase.
VG said earlier this month that Whitehorn is retiring from
the helm to pursue other business interests
as the company is now testing flights in New Mexico.
Dyson, CEO of Next Fifteen, noted the company completed
six acquisitions and saw revenue more than double during
Whitehorns term as chair.
said the company has seen a strong performance
from its U.S. technology and consumer PR business and expects
good organic growth and improved profitability as it posts
six-month results through Jan. 31, 2011.
Edition, February 2, 2011, Page 2
CEMENTS CONGRESSIONAL TIES
America has retained all-Republican heavyweight firm Fierce,
Isakowitz & Blalock to lobby the GOP-dominated 112th
Congress on oil and gas production issues.
move supplements work from Democratic powerhouse shop Podesta
Group, which collected $480K in fees last year from the
U.S. unit of the British energy giant.
the aftermath of the midterm elections, the influential
National Journal crowned FI&B one of its new
magazine noted that Isakowitz and Blalock didn't follow
the lead of other Republican lobby shops that staffed up
with Democrats several years ago in anticipation of a Democratic
Congress and White House. Their firm now holds a niche spot
in the lobbying world that became a lot more valuable after
last weeks elections: it is Republican to the core.
Pacific, Watson Pharmaceuticals and Managed Funds Assn.
joined FI&B's roster following the November shellacking
are part of a sparkling client list that includes Ford Motor,
JPMorgan Chase, Business Roundtable, Delta Airlines and
(aide to former GOP Rep. Paul Gillmor and a member of the
Bush-Cheney transition), Blalock, (deputy director of public
liaison in the Bush II White House) and Kirsten Chadwick
(special assistant to Bush for legislative affairs) handle
the BP America account.
CISCO ELEVATES COMMS. CHIEF
Cisco has elevated its
top corporate communications executive, Blair Christie,
to chief marketing officer, worldwide government affairs.
She takes a slot being
vacated by Susan Bostrom, a 14-year veteran who is leaving
the company after a transition period at the networking
In a statement, CEO John
Chambers said Christies experience leading Ciscos
global corporate communications has given her a unique understanding
of how external audiences view and engage with the company.
will be critical as Cisco continues to clearly define the
expanding role of the network within the communications
and IT industry, he said.
Christie, who joined Cisco
in 1999, retains oversight of corporate communications,
while adding responsibility for the companys marketing
organization and government affairs.
She was previously manager,
investor relations, at InterDigital Comms. and Aqua America.
Cisco posted 2010 sales
of $40 billion with more than 70,000 employees.
The company registered $7.8B in net income, up 28 percent
from the year earlier period.
Cisco will announce fiscal
2011 results on Feb. 9.
QUINN GILLESPIE BUILDS PR
Adam Belmar, a Bush White
House comms. aide and former ABC News producer, has been
tapped by Quinn Gillespie & Associates as a director
to help build up a PR practice at the D.C. firm.
QG&A chairman Jack
Quinn said in a statement that every legislative problem
is in essence a communications problem and that Belmar
will help solve clients' communications problems.
Belmar had recently been
VP of communications for R&R Partners in the capital.
He was deputy communications director for two years during
President George W. Bushs second term, joining the
White House in 2007 after four years as a producer at ABC
News, including stints with This Week with George
Stephanopoulos and Good Morning America.
Hell reside in the
Quinn Gillespie Communications division of QG&A.
JWI INKS $1.1M PACT WITH GHANA
Jefferson Waterman International
has inked a $1.1M contract with Ghana to help that west
African nation obtain access to U.S. Government officials
and positive relationships with major electronic and print
The firm also will arrange
appearances for Ghanaian officials at U.S. think tanks.
On the economic development
front, Ghana has been courting China for big investments
to develop the country's oil, gold, diamond, copper and
lead deposits, according to a report in Bloomberg.
Ghana also is a player
in the effort to resolve the political stalemate in neighboring
Ivory Coast. It is working to make sure that the unrest
in Ivory Coast does not spill over the border.
however, denies rumors that it is prepared to invade Ivory
Coast in an effort to unseat strong man Laurent Gbagbo.
Last month, JWI went to
work for Alassane Ouattara, who was elected president on
Nov. 28, but has been blocked from taking office by forces
loyal to Gbagbo, who likens the political mess in his country
to the hotly contested Bush/Gore election in Florida.
GSMA CONNECTS WITH WEBER SHANDWICK
GSMA, global trade group
for the mobile communications business, has tapped Weber
Shandwick as agency of record.
WS president Andy Polansky
says his firm is to advance the mobile industry as
it continues to transform the way people around the world
work, live and play.
GSMA represents about
800 mobile operators and more than 200 software/equipment/headset
makers as well as media, Internet and entertainment companies.
The organization is gearing
up for the Mobile World Congress slated for Barcelona Feb.
More than 50K people are
expected to attend.
GSMA has announced that
Barcelona, Milan, Munich and Paris are short-listed in the
competition for Mobile World Capital for the period from
Edition, February 2, 2011, Page 3
CORP. TO ROLL OUT THE DAILY
Corporation has set the PR wheels in motion for the Feb.
2 launch of its iPad-format newspaper dubbed The Daily.
Horner, VP of corporate affairs and communications for the
media giant, told ODwyers that Rubenstein Associates
is supporting the kick-off.
Corp. is a longtime client of the agency.
company has sent invitations to reporters for a launch event
at the Guggenheim Museum in New York, two weeks after its
initial launch date of Jan. 19 was postponed.
anticipated debut comes after News Corp. worked with Apple
and hired a slate of respected journalists to produce the
publication, which will cost $0.99 per week.
VP Internet services, Eddy Cue, is slated to attend the
WHITAKER JOINS CNN
Mark Whitaker is joining
CNN Worldwide as executive VP and managing editor, a new
title at the Turner Broadcasting unit of Time Warner.
The former senior VP and
Washington bureau chief at NBC News and editor of Newsweek
will report to Jim Walton, president. He joins Feb. 14 and
will be based in New York.
Whitaker assumes responsibility
for the tone and direction of CNNs reporting over
its domestic/international cable networks and digital platforms.
Walton said in a statement
that Whitakers goal is to generate reporting
and analysis that consistently stands out, sparks conversation
and captures the true meaning and relevance of the events
in the news.
Whitaker succeeded the
late Tim Russert at NBC in 2008. He was editor at Newsweek
from 1998-06. He joined the former Washington Post Co.-owned
weekly in 1981.
EX-CNN REPORTER TO CANCER
Judy Fortin, a former
CNN medical correspondent and anchor, has moved to the American
Cancer Society to direct its national media relations.
Fortin has been VP of
Atlanta media consultancy NewsCertified Exchange since 2009,
handling media relations training and strategy for clients.
Fortin was a reporter
for CNNs medical unit and spent 16 years at Headline
News as an anchor.
Greg Donaldson, VP of
corporate communications for the ACS, called the organization
the most frequently cited and most trusted source of unbiased
FORMER REPORTER TAKES W.H.
Jay Carney, the former
Time Washington bureau chief who has directed communications
for Vice President Joe Biden since 2008, will take over
the White House press podium from Robert Gibbs next month.
Gibbs, a close advisor
to President Obama since his Senate days and presidential
campaign infancy, is stepping down to focus on political
and re-election strategy for the president. Carney, in contrast,
knows the press room from a reporters perspective
and hasnt enjoyed as close a relationship with Obama
as his successor.
was at Time for 20 years serving as Moscow and Miami bureau
chief and covering politics for 15 of those years. He moved
to D.C. in 1993 to cover the Clinton White House and was
on Air Force One with President Bush on Sept. 11, 2001.
Carney, whos first
name is James is married to ABC News correspondent Claire
Shipman. At the White House, hell report to communications
director Dan Pfeiffer. His appointment was announced with
a bevy of White House slots. Stephanie Cutter, who was spokeswoman
for the Obama-Biden transition and chief of staff to First
Lady Michelle Obama during the campaign, was named deputy
senior advisor to the president. She was a comms. deputy
during the Clinton White House and ran her own PR shop.
NYFW REPORT CASH, MEMBER GAINS
The New York Financial
Writers Assn., which stages the Financial Follies
each year, reported cash/savings of $589,120, up $50,000
from the previous year when there was a loss of $30,000.
The report was made at
the annual meeting Jan. 26 at the Marriott Marquis when
Imogen Rose-Smith of Institutional Investor and AR
magazine (previously Alpha magazine) was elected
president. AR, which stands for Absolute Return, and which
rates hedge funds, is a service of II and HedgeFund Intelligence.
Rose-Smith, with II and
AR six years, is a 1998 graduate of the University of East
NYFWA each year gives
ten $3,000 scholarships to students who show an interest
in financial writing.
Bylaws of the group forbid
investments in stocks or bonds. The cash is kept in money
market funds, CDs and U.S. treasuries.
The Follies 2009 show
grossed $294,075 and had expenses of $235,526 for a profit
of $58,549 according to IRS Form 990 which was filed Aug.
5, 2010. Income for a dinner speaker was $53,951 and expenses
were $40,224, resulting in overall profit of $72,276.
Present for the 2010 show
were about 1,100 financial executives, working press, PR
pros, media executives and representatives of educational
institutions such as Columbia University-Knight-Bagehot
Rooney & Assocs. hosted
nearly 40 financial journalists. Almost all of the major
PR firms were represented as well as major Wall Street Houses.
NYFWA reported a gain
of 20 members to a total of 397. This includes 90 freelancers,
a category that did not exist in 1979. The medium supplying
the most members in 1979 was the New York Times with 15.
Current members include 276 active; 30 associate; 48 life
active and life associates, and 42 students.
news continued on next page)
Edition, February 2, 2011, Page 4
Media supported the Jan. 22 return of baseball's San Francisco
Giants to New York City after a 53-year hiatus to give fans
a chance to take a photo with the 2010 World Series trophy
and chat with the great Willie Mays.
who broke in with the New York Giants in 1951 and capped
his career with a World Series appearance with the New York
Mets, visited fans at a public school near the site of the
old Polo Grounds, where the Giants played in Harlems
trophy then went on display at the Hilton Hotel and Finnerty's
bar, an East Village haunt of S.F. Giants fans.
Goodman said his firm gave advice on some logistics
and helped with high-level media introductions.
He called Giants VP/communications Staci Slaughter the star
of the show.
called Goodman a huge help in planning the trip.
I had never done media outreach in New York City and
he was very helpful in advising me on where to start,
she said. He was also instrumental in arranging a
meeting with the New York Times editorial board.
said the media were extremely responsive and we received
multiple-day coverage in all of the dailies. Not to mention
a very entertaining 30-minute show with [talk show host]
Chris Russo and our executives and the trophy. Russo
is a diehard Giants fan.
Giants really had a great idea and then executed it
very well, according to Goodman, who noted that Mays
school visit was made during a snowstorm. Mays, 79, got
to the school an hour before the start of the event, said
TARGET FOX NEWS AILES, BECK
group of 400 rabbis signed an open letter to News Corp.
CEO Rupert Murdoch demanding an apology from Fox News chief
Roger Ailes and the sanction of personality Glenn Beck for
making inappropriate and insensitive remarks about Nazis
and the Holocaust.
letter ran Jan. 17, Holocaust Remembrance Day, as a full
page ad in News Corp.s Wall Street Journal.
rabbis note that in the current charged political climate
much is tolerated, and much is ignored or dismissed. But
you diminish the memory and meaning of the Holocaust when
you use it to discredit any individual or organization you
disagree with. That is what Fox News has done in recent
weeks, and it is not only "left-wing rabbis" who
share a belief that the Holocaust, of course, can
and should be discussed appropriately in the media. But
that is not what we have seen at Fox News, said the
letter signed by 400 rabbis from the reform, conservative
and orthodox branches of Judaism.
rabbis are deeply offended by Ailes' statement
attributing outrage over Beck's use of Holocaust and Nazi
images to left-wing rabbis who basically don't think
that anybody can ever use the word, Holocaust, on the air.
also branded NPR executives as Nazis for their
decision to fire Juan Williams, who was given a lucrative
contract with Fox. Ailes did apologize to the Anti-Defamation
League for that reference made in March.
rabbis also took issue with Becks attacks on philanthropist
George Soros, whom Beck referred to as 14-year old
Jew hiding with a Christian family in Nazi-occupied Hungary
of sending his people to death camps.
by the Jewish Funds for Justice, the ad calls on Fox News
to meet the standard it has set for itself: to exercise
the ultimate sensitivity when referencing the Holocaust.
dismisses the ad as work from a George Soros backed
left-wing political organization that has been trying to
engage Glenn Beck primarily for publicity purposes.
ADDS EX-GAWKER EDITOR
Snyder, former editor-in-chief of Gawker.com,
has been named editor of The Atlantics news aggregation
had been executive editor of Newsweek Digital since his
sudden exit from Gawker last year.
Digital editorial director Bob Cohn said Snyders skills
will help the company as it adds new staff and expands its
ambitions. Cohn said he understands how
to combine speed, voice, and depth to create great journalism
and build audiences.
whos written for W, Variety, US Weekly
and the New York Observer, will be based in New York.
editor for the New York Times, will write a column
for the Times Magazine about 30 times a year as the
front essay in The Way We Live Now section.
Perry, a Bloomberg
and Cosmopolitan veteran, joined BettyConfidential.com
as editor-in-chief on Feb. 1. She was senior editor at Cosmo
and senior producer at Good Day, New York, in
addition to sales and news posts at Bloomberg.
was also part of the creative team that launched Premiere
Magazine, a reporter for Star Magazine and literary
editor for Harpers Bazaar.
2, 2011, Page 5
OF PR FIRMS
KCSA OPENS IN CHICAGO WITH
KCSA Strategic Communications,
New York, has opened a Chicago office under the direction
of veteran journalist Stephane Fitch.
Fitch, 43, who takes a
managing director role with the firm, was previously Chicago
bureau chief of Forbes during a 12-year career that
included heading its European bureau and reporting from
Los Angeles and New York. He was previously at Dow Jones
KCSA partner Jeff Corbin
said the new outpost is part of the firm's expansion into
key U.S. markets and follows its Boston opening last year.
OGILVY INVOKES SPIRIT OF JFK
Ogilvy PR is supporting the Ask Not public
service campaign that celebrates the 50th anniversary of
the inauguration of John F. Kennedy.
The campaign from the John F. Kennedy Presidential Library
and Museum encourages Americans to get involved in public
Jimmy Fallon is featured in Ask Not ads that
urge viewers to refrain from getting caught up in consumerism
and opt instead for community service.
In his café ad, Fallon said 50 years
ago JFK said ask not what your country can do for
you. The actor wants viewers to stop getting caught
up in the dumb stuff. Ask not for a bailout,
spray tan, free music downloads, or blanket with sleeves
but rather ask what you can do for your country,
Ogilvy & Mather developed the pro-bono spots. The JFK50.org
website was created by Kennedys son-in-law Edwin Schlossberg,
principal at ESI.
Schlossberg and Ogilvy have been working for a year on
ZITO HANGS SHINGLE
Bob Zito, who held top communications posts at Bristol-Myers
Squibb, the New York Stock Exchange and Sony, has set up
Zito Partners with presences in New York and New Jersey.
Zitos board of advisors includes former NYSE chair
Dick Grasso and Centurion Holding CEO Joe Grano.
Karina Correa-Muury, former director at Topping Media and
ex-PR intern for Reuters, is a partner at Zito.
Zito was chief communications officer at Bristol-Meyers
Squibb, developing its Prevail campagin and
operating as the company downsized and moved toward biopharmaceuticals.
ZP has partnered with several professionals and firms.
5 PR, Huntington, N.Y., was named Best PR Firm
by the Long Island Press for the second-straight year in
a reader poll. Firm president Katherine Heaviside was named
Best Publicist for 2011, as well. ...Dallas
IR firm C. Bell &
Associates and D.C. firm CounterPoint
Strategies are working with Kosmos Energy as the
Dallas-based company pursues an inital public offering pegged
around $500M. Kosmos is majority-owned by private-equity
firms Blackstone Group and Warburg Pincus.
Partners, New York/Exent, digital entertainment media
and distributor of PC games on demand, as AOR to position
and raise visibility of its managed service which powers
its games on demand offerings with providers like Verizon
and Qwest, as well as the companys Free Ride Games
of Success, New York/Munaluchi Bridal magazine,
African-inspired publication dedicated to women of color
which debuted in 2009, to create a strategic PR and brand
campaign designed to increase awareness and visibility among
consumers and within the corporate marketplace.
PR, New York/Madison International Realty, real estate
investment firm and liquidity provider, for PR.
Davidson PR, New York/Trump SoHo, New York hotel,
as AOR for PR.
Coyne PR, Parsippany, N.J./Egglands Best, as AOR for
PR following a review. Weber Shandwick was the incumbent.
PR, Bridgewater, N.J./Aerocrine, Inc., medical technology
company focused on treatment of patients with inflamed airways,
as AOR for PR for the Aerocrine brand initially surrounding
the NIOX MINO hand-held device to measure exhaled nitric
oxide to aid in asthma management.
Bethany, Conn./Shake-Away, Inc., EPA-registered line of
predator scent animal repellents, as AOR for marketing,
primarily a PR campaign that includes message development,
media relations, events, as well as social and digital media
programs. Traditional and online advertising are also included.
& Weinstock, Washington, D.C./Seedco, national
non-profit economic development organization, for strategic
communications and public affairs consulting.
Dezen Public Relations, Greenville, S.C./Mid-Atlantic
Convenience Stores, operator of 300 company-owned and dealer
ExxonMobil sites in Maryland and Virginia, for PR, including
strategic comms. and local media relations, as well as promotions,
events and issues management.
Chicago/Kenshoo, search marketing and online advertising
technology, to manage its U.S. PR program and promote its
digital marketing software for advertisers, agencies and
Group Communication Strategists, Detroit/Mariners
Church of Detroit; the St. Vincent de Paul Society, and
the National Association of the Remodeling Industry of Michigan.
Southfield, Mich./CitiFinancial, for re-branding to OneMain
Financial slated for summer, 2011.
Street Communications, Salt Lake City/Northern Electric
Energy, for PR and to develop and maintain a presence for
the company in the solar photovoltaic and alternative energy
press in the U.S. and Canada.
Edition, February 2, 2011, Page 6
AGENCY SEEKS MEDIA MONITOR
United Nations Development Programmes office of communications
is on the hunt for a media monitoring vendor via RFP.
U.N. agency, based in New York and operating in 166 countries
to help nations overcome development challenges, wants a
daily clipping service for managers and staff, as well as
a custom daily report for internal distribution via email.
RFP was released Jan. 24. Proposals are due Feb. 7 with
March 16 eyed as the date to start a contract.
of interest, in addition to the UNDP itself, include climate
change, poverty reduction, crisis prevention and womens
empowerment, among others.
the RFP at odwyerpr.com/rfps.
FIRMS PUBLISH FINANCIAL MEDIA
Noting the squeeze the
financial crisis has put on media, GFC/Net, a network of
financial and corporate communications firms, has released
the sixth edition of its Guide to Global Financial
Martin Mosbacher, chairman
and founding partner of Intermarket Communications, a GFC
member firm, said the depth and breadth of relevant content
in the guide reflects the "complexity and continuing
diversity of the financial media."
He said it is no surprise
that many print publications have shut down or been curtailed
while online content has grown exponentially amid the financial
Today, more than ever, only a focused story, tailored
to specific journalists and media outlets, will ensure the
desired result, he said.
GFC, which has agencies
in 17 countries, had staffers in each market contribute
to the guide.
More info and copies of
the guide can be obtained from Michael Gelormino at [email protected].
ADMEDIA WORKS RAZOR ACQUISITION
AdMedia Partners served
as financial advisor to marketing agency RAZOR through its
acquisition by NSI Marketing Services.
The combination creates
one of the 10 largest privately held marketing agencies
in the U.S. with more than 475 employees and annual revenues
in excess of $70 million, the M&A advisor said.
Clients include Rent-a-Center,
Domino's Pizza, and Purina.
Frontenac Company, a Chicago
private equity firm with a controlling interest in NSI,
was NSI's financial partner in the deal.
The U.K.s Public
Relations Consultants Association said it has partnered
with Emirates Consulting and Media Services to make its
PR training available for the first time in the Middle East.
Under the deal, the the PRCA provides trainers, training
courses while ECMS delivers logistical support and regional
marketing. Francis Ingham, PRCAs CEO, said the group
has plans to replicate the arrangement in every mature
Gaikwad, VP of corporate communications, WNS Global
Services, to business process outsourcing company Firstsource
Solutions, New York, as global head of corporate communications.
She takes over for Vrinda Walavalkar, who has moved to an
IT services subsidiary. She was previously manager, corporate
comms., at Principal Financial Group.
Gross, director of communications for law firm Foley
Hoag, to MSLGROUP, Boston, as senior VP in its corporate
practice. She was previously with Robes & Gray, Weber
Shandwick, Arnold PR and Powell Tate.
Brantley, director of communications for Georgia
Gov. Sonny Perdue, to McRae, Atlanta, to lead its public
affairs and issue management practice group. He was previously
at the Georgia Dept. of Transportation and the state's Dept.
of Economic Development before joining the governors
office in late 2006.
Carver, senior vice president at Chlopak, Leonard
& Schechter and a 20-year veteran BBC correspondent,
to the Carnegie Endowment for International Peace, as VP
for strategy and communications. Carver joined CLS in 2008
after heading the D.C. office of Control Risks. He is married
to the BBC's Katty Kay.
Skor, senior VP, Dezenhall Resources, to the Consumer
Healthcare Products Association, Washington, D.C., as VP
of communications and alliance development, starting Feb.
14. She was previously a senior A/E at Cohn & Wolfe.
Chase, director of communications, DaVita Inc., to
Capitol Media Partners, Los Angeles, as a partner. He was
previously at CarryOn Communication and was a press secretary
in the House of Representatives.
Warren, principal, Libertine Creative Concern, to
Fusion Marketing Partners, Colorado Springs, as director
of PR services. He was previously an A/E at Metzger Associates.
Cechal, comms. specialist for Just Marketing Intl,
to the American Le Mans Series presented by Tequila Patrón,
as director of PR and media services.
Morley, head of corporate communications and public
affairs for the Qatar Financial Centre Regulatory Authority,
to Fitch Ratings, London, as senior director and head of
corporate comms. for EMEA.
Janisse to general manager, PR, Porsche Cars North
America, Atlanta, effective Feb. 1. He oversees all media
and PR, as well as social media, internal communications
and product placement. Bernd
Harling, who held the post for the past seven years,
remains with Porsche in a newly created function as principal
communications counsel. Janisse was previously with General
Motors and Saab.
Edition, February 2, 2011, Page 7
BELL FIGHTS CLASS-ACTION BEEF
Bell pushed back sternly on Jan. 25 against a class-action
suit claiming the Yum Brands unit is not serving ground
beef as advertised.
suit, filed by an Alabama law firm, is demanding a corrective
advertising campaign, not monetary damages. It has
become a national story and PR crisis for Taco Bell, which
works with Cohn & Wolfe and was already in the news
cycle as it pulled its advertising from MTV's controversial
show Skins last week.
Creed, president and chief concept officer for the Mexican
fast-food chain, blasted the suit in a statement Jan. 25.
Unfortunately, the lawyers in this case elected to
sue first and ask questions later -- and got their facts
absolutely wrong, he said. We plan to take legal
action for the false statements being made about our food.
Allen, the Montgomery firm leading the suit, said it is
challenging TBs practice of representing to
consumers that its restaurants serve seasoned ground
beef or seasoned beef filling in its products.
suit, filed in U.S. District Court in California, wants
TB to properly advertise and label food items
and to engage in a corrective advertising campaign
to educate the public about the true content of its food
Dee Miles said TBs product does not qualify as ground
beef under federal guidelines. He claims that seasonings
added are actually fillers and binders that reduce the actual
beef content per serving.
Zafarnia a former director in Burson-Marstellers issues
and crisis unit who now runs her own firm in D.C., said
TBs response was evasive while noting its Facebook
and Twitter pages were ignoring the issue.
Bell needs to revise its crisis management and litigation
PR strategy quickly, if it plans to avoid a big corporate
black-eye as lawsuit discovery charts its inevitable course,
Bell, meanwhile, is conveying that its buys beef from the
same trusted brands you find in the supermarket, like Tyson
Foods, while outlining the cooking process and pointing
consumers to its website, where it identifies all seasoning
and spice ingredients.
is based in Irvine, Calif., and has 5,700 eateries.
SOUTH KOREA RENEWS FRATELLI
South Korea has renewed
Fratelli Group to a one-year pact worth $300K as the Obama
administration pushes for Congressional approval of a Korean
free trade agreement.
During his State of the
Union address, President Obama urged Congress to okay the
Korean trade deal as soon as possible. He claims
approval will support 70,000 American jobs. There also are
pending agreements with Panama and Colombia.
Working with Koreas
Washington Embassy, Fratelli is to develop specific messages
to key Members of Congress and run grassroots campaigns
beyond the Beltway. The firm also maintains and updates
runs through Dec. 31.
WIND INDUSTRY UNVEILS SEAL
The wind power industry
unveiled the Windmade eco-label Jan. 28 during
the World Economic Forum in Davos as the first consumer
label to identify products produced by wind energy.
The initiative comes from
Global Wind Energy Council, Lego Group, United Nations Global
Compact, Vestas Wind Systems, Bloomberg, World Wildlife
Fund and PricewaterhouseCoopers.
The label is designed
to capture the eyes and dollars of consumers who consider
renewable energy as a way to fight global warming. Its widespread
acceptance could boost the global development of wind systems.
Steve Sawyer, secretary
general of GWEC and interim head of Windmade, claims that
a survey of 25,000 people found that 92 percent of them
would buy a renewable energy produced-product, even at a
A key problem: consumers
currently have no way to identify goods produced by alternative
Windmade members are currently
developing standards for certification set to be ready in
BLOOMBERGS JORDAN TO
Kimberly Jordan, a Bloomberg
News veteran, has joined Hill & Knowlton as VP in its
energy practice. The Houston-headquartered journalist reports
to Elizabeth Northrup, senior VP/PA in Washington.
Jordan covered the energy
beat for Bloomberg for more than a decade. As bureau chief
of its Houston office, she handled coverage of the oil &
gas rich Gulf Coast region and coordinated interviews with
industry leaders from companies such as ConocoPhillips and
Northrop said in a statement
that Jordans knowledge of energy space and journalism
is a tremendous asset for clients that need
to translate complex technical and financial stories into
narratives that impact policies and markets.
VIETNAM AQUACULTURE CO. CASTS
Marine Farms Vietnam,
a subsidiary of a Norwegian aquaculture company, has tapped
Newton, Mass.-based boutique firm Wanger Associates for
a U.S. PR push supporting its farm-raised cobia.
Also known as ling, cobia
grow fast and are popular table fare, but they are not predictable,
schooling fish, so aquaculture is seen as key to building
up a market.
Wanger, founded in 1985,
is charged with building up MFV's Vietnam-raised cobia to
restaurants, grocery stores, caterers and consumers in the
U.S. Scope of work includes social media, a new website,
cooking demonstration videos, cultivating recipes developed
by professional chefs and media relations, among other tasks.
Firm principal Barry Wanger
told ODwyers that MFV's head of new business
development saw his name mentioned in a story about PR and
the seafood industry and the account grew from there after
a phone call.
MFV farms salmon in the
U.K. and sea bass in Spain, in addition to its cobia operations
in Vietnam and Belize. Nordic Group of Wakefield, Mass.,
is its North American distributor.
Edition, February 2, 2011,
is the time of year when PR firms have to decide
if theyre going to give up their statistics and join
the ODwyer rankings.
As many as 200 firms have
done so, although that figure has dropped to less than 150
in the past two years because of the economic meltdown.
Deadline for submitting
fee income and employee counts, supported by tax documents,
is Monday, Feb. 21. Rankings form can be downloaded at odwyerpr.com.
Rankings are published
in this NL in the first week in March and are final.
There is no better way
to win attention in Google searches than being in the main
and specialty ODwyer rankings, the only ones supported
by tax documents. A Google search of PR rankings in general
or by specific product category such as healthcare, tech,
food, financial, travel, etc., brings up the ODwyer
rankings at or near the top. Were the only PR publisher
doing rankings by specialties.
Above the ODwyer
mentions are the paid Google AdWords that can easily cost
thousands a month. Some firms are paying those prices for
According to Google Analytics,
odwyerpr.com ranking pages get more than 10,000 unique page
views monthly with 8,000 of them coming from companies shopping
for PR counsel via search engines.
Most of the firms in the
ODwyer rankings do business with us in one way or
another. Starting last year, we made this a requirement
for all ranked firms because the rankings are no longer
something on a sheet of paper or in a directory, but exist
as an interactive electronic billboard on an expensive,
highly active, news-oriented website that attracts 30,000
Ranked firms that enjoy
the visibility of their rankings have to support the website
where they reside.
of Financial Writers Unemployed
The New York Financial
Writers Assn. , which puts on the annual Financial
Follies, last week reported cash/savings of $589,120,
up $50,000 from a year earlier.
Membership rose 20 to
397 including 276 active (i.e., employable)
What was left out says
a lot about todays journalism picture -- 90 of the
276, or about one-third, are listed as freelance,
i.e., unemployed or self-employed, in the members
There was no such category
a couple of decades ago.
What is NYFWA doing about
this? Nothing, as far as we can see.
It gives $30,000 a year
(about 5% of its assets) to ten students who might go into
financial journalism (what, as freelancers?).
Each student gets $3,000
which would pay for about two or three weeks of tuition/board
at a mid-level college.
What NYFWA should be doing
with the more than half million left over is bankroll a
study (by some of its freelancers) of journalisms
failure to warn about the economic debacle of 2008-09 that
brought the country to its knees.
Where was financial reporting
at the local level where banks were giving home mortgages
to anyone with a pulse?
What local press would
go up against real estate brokers and banks that were probably
among its biggest advertisers?
We didnt see much
investigative reporting about the real estate bubble in
our hometown of Greenwich, Conn., where former $45,000 split
ranches ballooned to as high as $1.8M.
The Greenwich Time
and other papers in Fairfield County are owned by Hearst.
NYFWA members should begin
their research with the 576-page tome of the Financial Crisis
Inquiry Commission that was published last week.
It lambasted banks, Wall
St., regulators including the SEC, former Fed chairman Alan
Greenspan, rating services such as Fitch, Moodys and
S&P -- just about everyone except financial reporters
who deserve some of the blame.
A 2009 panel hosted by
NYFWA found that few of the writers in the audience knew
the meaning of credit default swaps (nothing was swapped),
collateralized debt obligations, or the many forms of derivatives.
Flash Mob Attack Keeps Defending It
Derek DeVries, self-confessed
leader of the "Flash Mob" attack on this reporter
at the 2010 PRSA Assembly, keeps defending it, calling it
"a combination of an experiment with social media and
What smoked DeVries out
into the open and also PRSA VP-PR Art Yann was an editorial
on PR Watch Jan. 13 headlined "Awful PR for PR Society
The editorial by PRW managing
editor Anne Landman said this reporter was besieged
by a Flash Mob while in the middle of an interview.
DeVries, in a posting
on PRW Jan. 27, says the 20 mobsters were set
to attack at precisely 2:45 p.m. on Oct. 16 and it was simply
a coincidence that I was also interviewing delegate
Art Stevens at that time.
Stevens had just seen
six-months of work go down the drain as the Assembly overwhelmingly
defeated the bid to allow non-APRs as national candidates
for the first time 35 years.
Stevens called the blockage
of 81% of members from national posts the Berlin Wall
of the Society that had to come down. The 2010
Assembly was an awful moment for supporters of democracy.
DeVries says there was
no deliberate attempt to disrupt this interview.
Whether deliberate or not, it disrupted it. The polite thing
for DeVries and his mob to have done was wait until the
interview was over.
on PR Watch Is a Mess
Yann also made some lengthy
postings on PR Watch in reply to the Awful PR
headline and we wonder how he can get paid $137K (his salary
in 2009 which was fourth highest at PRSA).
His Jan. 21 posting said
Every day, companies large and small choose the media
with which they will interact, whether via invitations to
press events, exclusive rights to news announcements, embargoes
or, in extreme circumstances, denial of access to information.
This shows lack of understanding
of what journalism is -- the coverage of institutions and
people whether they like it or not. Misbehaving organizations
dont have the option of escaping coverage -- not in
There are other flaws
in the posting including the statement that the Society
gives this reporter credentials to cover the Assembly but
not to cover the annual conference.
How can we be credentialed
for one and not the other?
The statement was also
made that the Assembly is open to any member who would
like to attend. What, 21,000 members can attend?
Of course they can attend
if they were able to listen to the Assembly via an audiocast
or read a transcript of the Assembly (which they had until
The board of the Society
should take a close look at the statements of Yann and DeVries
that were posted on PR Watch.