Edition, February 9, 2011, Page 1
EYES WEB COMMS. OVERHAUL
U.S. Small Business Administration is preparing an RFP to
overhaul its online communications and improve its website
functionality and engagement with citizens.
Obama administration is promoting small business and SBA
programs to boost economic recovery, although some members
of Congress, which controls the agency's budget, have said
they are eying cuts to the SBA.
60-year-old federal agency said it plans to release an RFP
on Feb. 14 with a mid-March deadline for a contract valued
between $500K and $30M for its duration, which could stretch
from 10 months to more than four years.
firm will be awarded the business on an all or none
basis, but joint ventures can pitch if declared before the
scope of work is wide-ranging, from strategic planning and
content development to social media management, web design
and technical analysis of its online operations.
SBA, based in Washington, D.C., said it has taken
strides over the past year to improve its overall
approach to online media, strengthen its ability to provide
enhanced information services, and to build a personalized
and dynamic website.
FONTAINEBLEAU CIRCULATES RFQ
The legendary Fontainebleau
Miami Beach hotel, which recently completed an expensive
renovation, is circulating a request for qualifications
as part of its periodic agency review process.
A spokesperson told O'Dwyers
that only a handful of firms received the invitation.
The hotels contract
with Susan Magrino Agency expires March 1.
The Miami Beach landmark
has more than 1,500 guestrooms, 11 restaurants, two nightclubs,
swimming pools and a dramatic oceanfront location.
The PR plan is to build
awareness of the Fontainebleau brand as a uniquely
tropical and cosmopolitan luxurious destination and
to appeal to niche markets such as the film/fashion/entertainment,
African-American and gay & lesbian and business travel
segments. The Fontainebleau requires a PR firm with extensive
national and market experience.
PODESTA WORKS EGYPT
Podesta Group earned $279K
in fees from Egypt during the second-half of 2010, according
to its federal filing released Jan. 28. The firm collected
a total of $911,385 from its foreign client roster.
Tony Podesta led a group
of five lobbyists who contacted the offices of senators
on the status of U.S.-Egyptian relations.
Key targets included Democratic
Sens. Harry Reid (Nev.), Bob Casey (Pa.), Diane Feinstein
(Calif.), Kristen Gillibrand (N.Y.), Bob Menendez (N.J.)
and Ben Cardin (Md.).
Sen. Thad Cochran of Mississippi
was the only Republican targeted by PG. Elizabeth Morra,
who was spokesperson for the Senate Appropriations Committee
when it was chaired by Cochran, made that contact.
Podesta also reached out
to Independent Sen. Joe Lieberman (Conn.).
Egypt was the firms
second largest client during the period. It trailed the
National Security Council of Georgia, which registered fees
EX-WIDMEYER CEO JOINS GH
Joe Clayton, former president/CEO
of Widmeyer Communications, has joined GolinHarris in Washington
as executive VP in the Interpublic unit's public affairs
As founding partner of
Outreach Strategies, Clayton most recently counseled energy,
sustainability and environment clients such as U.S. Climate
Action Partnership and World Business Council for Sustainable
At Widmeyer, Clayton handled
clients McGraw Hill Cos., Assn. of American Publishers,
Shell Chemicals and Chase Card Services.
CITI TAPS KEVELIGHAN
Sean Kevelighan, a Hill
and White House communications alum, has been tapped as
head of communications and public affairs for Citi's North
American consumer banking business.
Kevelighan was press secretary
for the White House Office of Management and Budget for
a year during President George W. Bush's second term, a
post that followed a year as a spokesman at the Dept. of
He joins Citi from Zurich
Financial Services, where he was VP and head of group media
relations for North America.
Earlier in his career,
Kevelighan was a VP and tech policy director at Hill &
Knowlton and worked for Colorado Republican Rep. Bob Schaffer.
Edition, February 9, 2011, Page 2
LOBBYING OUTLAYS FLAT IN 2010
lobbying outlays were flat last year as the
Great Recession took a toll on K Street, according to a
report by the Center for Responsive Politics.
Center tracked $3.47B in lobbying in 10, comparable
to the record $3.49B spent in the previous year. It expects
last years numbers to edge up a bit after late-filers
Krumholz, executive director of the Center, says though
special interests have finally hit the brakes in Washingtons
high-stakes big-dollar influence game, its no surprise
that they are as deeply entrenched as ever.
Center notes that lobbying hit a feverish pitch in 2009
as the bulk of the work was done on key categories such
as climate change, economic stimulus, student loans, financial
regulations and healthcare reform.
top lobbying spenders last year were U.S. Chamber of Commerce
($132.1M, -8.6%), PG&E Corp. ($45.5M, +623.9%), General
Electric ($39.3M, +43.8%) FedEx ($25.6M, +53.3%) American
Medical Assn. ($22.6M, +8.9%), AARP ($22.1M, +5.0), PhRMA
($21.7M, -16.9%), Blue Cross/Blue Shield ($21.0M, -11.2%)
and ConocoPhillips ($19.6M, +8.6%).
AGENCY TEAMS PURSUE FIRST
Five teams of California
PR and advertising agencies are pursuing an $850K PR contract
with the First 5 Sacramento Commission, which funds programs
and services to help children develop through their early
The commission issued
an RFP in early January with proposals due by Feb. 8. Five
groups of firms have indicated they intend to pitch the
contract after a mandatory conference was held in mid-January.
There is no incumbent
for the work, although Astone Crocker Flanagan has worked
the account in the past.
The teams include Tmdgroup,
pitching with IN Comms., Silvina Martinez Multicultural
PR, and Designs for Health; Runyon Saltzman & Einhorn,
with Solsken PR and SpanishOne Translations; Katz &
Associates, with Minicucci Associates and Imprenta Comms.
Group; ProProse, with Fuel Creative Group and BP Cubed;
and Deutschman Comms. Group, with VMA Comms. and Ziegler
To pitch, firms are required
to have a Sacramento office in business for the past five
The resulting contract
stretches to mid-2015.
PR PRO HITS JACKPOT IN FLORIDA
New Florida Governor Rick
Scott has named Florida Lottery PR chief Cynthia OConnell
head of the nations No. 3 lottery. She is upped from
the director of research and promotions post.
OConnell ran OConnell
Consulting before joining the Lottery. Earlier, she was
at Hill & Knowlton, (SVP/GM of its Tampa office) and
The widow of Florida Supreme
Court Justice and University of Florida president Stephen
OConnell is a UF trustee.
The Lottery had ticket
sales of $3.7B in 2010.
PAN AM GAMES SEEK PR PITCHES
The Pan American Games
have issued an RFP to hire an experienced sports PR agency
for the run-up to the event in Toronto in 2015.
The expected contract
will carry a mid to high six-figure budget for the Games,
which includes competing countries from the Americas and
are held every four years.
Organizers say the Toronto
games will be significantly larger than the
2010 Vancouver Olympic Games drawing 10,000 athletes to
compete in nearly 50 events.
The RFP calls for a PR
agency with an established sports track record to develop
a strategy for the 2015 Games.
Deadline for proposals
is Feb. 17.
The 2011 Games are slated
for Guadalajara, Mexico, in October. Info: www.toronto2015.org.
SV MINES MEDIA FOR MASSEY
Sard Verbinnen & Co.
is pitching Alpha Natural Resources $7.1B takeover
of Massey Energy, news that drove ANRs stock down
7.1 percent to $53.74.
The combination creates
one of the worlds largest metallurgical coal company
poised to benefit on the worldwide upswing in steel manufacturing.
Kevin Crutchfield, ANR's
CEO, believes Massey, owner of the Upper Big Branch mine
in West Virginia where 29 miners died in April, will benefit
from his companys employee-driven Running Right
The Wall Street Journal
reports the takeover of 95-year-old Massey means the end
of one of the most influential and controversial U.S. coal
Massey is remembered for
its massive battles with the United Mine Workers Union and
its pugnacious former CEO Don Blankenship, who stepped down
in the aftermath of Upper Big Branch disaster.
Massey, on Jan. 28, rejected
the government's report on the reasons for the worst mine
explosion in 40 years, which is the subject of criminal
and civil investigations.
SVs team of Drew
Brown, Michael Henson and Jonathan Doorley is working the
WS PUTS BASKIN IN CHARGE OF
Atlanta PR veteran Rob
Baskin is now president of Weber Shandwick's office in that
city. With more than 30 years in PR, Baskin spent 15 years
at Coca-Cola, ten at Cohn & Wolfe and nine at MSLGroup.
At Coke, Baskin was director
of corporate relations, Coca-Cola North America PR director
and director of corporate marketing communications.
On the PR firm side, he
counseled clients such as Home Depot, Philips Electronics,
McDonald's , AFLAC, Emory University and Ernst & Young.
Baskin headed the Atlanta
offices of C&W and MSLGroup. He also served as interim
managing director of MSL operations in Los Angeles and San
Edition, February 9, 2011, Page 3
ACQUIRES HUFF POST
said Feb. 7 it will pay $315M to acquire the Huffington
Post, the news aggregation, opinion and reporting site founded
by Arianna Huffington in 2005, placing its co-founder, Arianna
Huffington, at the helm of all AOL content.
deal includes $300M in cash and $15M in stock. AOL said
the combined media group will reach 117M Americans and 270M
said AOL CEO Tim Armstrong and VFO Artie Minson had lunch
at her Los Angeles home last month with Armstrong telling
her he wanted to buy the site and install her as president
and editor-in-chief of all AOL content.
deal was signed at the Super Bowl, she said.
from changing our editorial approach, our culture, or our
mission, this moment will be for HuffPost like stepping
off a fast-moving train and onto a supersonic jet,
she said. Were still traveling toward the same
destination, with the same people at the wheel, and with
the same goals, but were now going to get there much,
said Huffington will take over as president and editor-in-chief
of The Huffington Post Media Group, which will encompass
sites like TechCrunch, MapQuest, AOL Music and others. AOL
noted the Huffington Post over-indexes on educated,
affluent users, reaching the key decision makers in C-suites
around the globe.
NY TIMES CO. NET SLIDES 26%
The New York Times Co.
reported a 26.2 percent slide in Q4 2010 net income to $67.1M
as revenues dipped 2.9 percent to $661.7M.
Janet Robinson, CEO, blames
a volatile ad market for the lackluster performance.
The progress we
made on the print advertising front in October and November
was not sustained in December due to a combination of difficult
year-over-year comparison and advertiser caution about he
economy and consumer spending, she said in a statement.
Digital advertising grew
11 percent to $100.6M during the quarter but could not offset
the seven percent dropoff of ads on the print side. Digital
accounted for 26 percent of NYTCs quarterly ad revenues.
Robinson said the NYTC
showed further progress in 10 toward its long-term
strategy of re-engineering the company.
LIEBERMAN PRESS SEC TO NBC
Erika Masonhall, press
secretary for lame duck Sen. Joe Lieberman (I-Conn.), has
left for a PR slot at NBC News.
Masonhall has been tapped
to manage communications for NBC Nightly News with
Brian Williams, Meet the Press and the
networks political reporting unit.
She was previously a communications staffer for the Democratic
Leadership Council before joining Lieberman in 2007.
Amid a difficult political
climate for the Democrat-turned-Independent, Lieberman said
last month that he would not seek a fifth term.
NBC has also promoted
Meghan Pianta to publicist under Masonhall and upped Today
publicist Megan Kopf to director.
All report to Lauren Kapp,
senior VP, NBC News marketing and communications.
NAT JOURNAL GOES FOX HUNTING
The National Journal Group
has hired Maggie Fox as managing editor for technology and
Fox joins from Thomson
Reuters, where she worked for the past 21 years and exited
as health and science editor.
Based in Washington since
1997, Fox covered stories such as the avian flu scare, stem
cell research and the H1N1 pandemic. She launched coverage
of the biotech sector and developed Reuters online
Prior to D.C., Fox worked
for Reuters in London on the world desk. She handled mostly
financial regulation and transportation pieces.
Ron Fournier, editor-in-chief
of NJG, expects readers to benefit from Fox's deep-rooted
insight as healthcare and technology stories move
to the center of the public policy debate.
CBS NIXES NFL PLAYERS AD
CBS Sports rejected a
Let Us Play ad from the National Football League
Players Assn. that was to air Feb. 5, a day before the Super
The NFLPA created the
ad to rally public support for its side in the labor squabble
with the NFL, a standoff that could result in a lockout
The ad shows locked gates,
empty lockers, dark stadiums with players saying Let
Us Play, and fans saying Let Them Play.
CBS and Fox, NBC, ESPN
and DirecTV pay $4B to the NFL for television rights. CBS
decided to refuse the ad because it didn't want to appear
at take sides in the labor tussle.
The networks' deal with
the NFL calls for the continued payment for TV rights even
if the games are canceled. The NFLPA has filed a suit against
the NFL, charging that arrangement is lockout insurance.
MEDIA JOB BUST
While openings on job
search engines are on the rise, jobs are still not to be
had in medialand, according to the Jan. 30 New York Times.
Sites such as Simply Hired
report that media jobs declined 39 percent in December compared
to the year earlier month. Only the military showed a bigger
decline, falling 68 percent.
New York and San Francisco
are the strongest markets for media jobs. The transportation,
automotive and legal categories rank as the three biggest
Simply Hired lists about
5M jobs. That information is garnered from newspapers, companies,
job boards, government agencies and non-profit groups.
news continued on next page)
Edition, February 9, 2011, Page 4
SEALS LAGARDERE DEAL
Corp. announced last week that it has made a binding cash
offer of $890M to acquire more than 100 magazine titles
from Frances Lagardere.
titles include Womans Day, Car and Driver,
Road & Track, Cycle World and the non-French
editions of Elle. They generate more than $1B in
annual revenues and profit in the $65M range.
and Lagardere began negotiations to acquire the magazines
on Dec. 31. The deal is expected to close during the third
Lagardere, CEO, says he made the deal because his company
lacked the scale to compete in the U.S. The divested magazines
also sell in the U.K., Spain, Italy, Netherlands, Germany,
Czech Republic, Russia, Ukraine, China, Taiwan, Japan, Mexico
magazines include Cosmopolitan, Esquire, Good
Housekeeping, O, The Oprah Magazine, Town
& Country, Seventeen, Marie Claire
and Harpers Bazaar.
BRUNSWICK SUPPORTS EMI-CITI
Brunswick is supporting
communications for Citigroups takeover and restructuring
of music giant EMI Group, which handles music for artists
from Pink Floyd to Coldplay.
Citi took the reins of
the U.K.-based company on Feb. 2 from private equity firm
Terra Firma and wrote off $3.5 billion, or 65 percent, of
its loan to TF. That left EMI with $1.9 billion in debt
after a disastrous four-year run under TF, which bought
the music company with a large loan from Citi in what the
Wall Street Journal has called one of the most disastrous
leveraged buyouts of last decades deal doom.
and U.S. offices are handling media relations for the EMI-Citi
Finsbury handles PR for
Terra Firma, which told media the PE firm is pleased
that EMIs debt burden has been reduced through Citi
agreeing to write down a substantial proportion of EMI's
EMI CEO Roger Faxon said
in a statement: With [a new] solid footing, we are
confident in our ability to drive our business forward.
EMI is the smallest of
the music industrys Big Four, also made
up of Universal Music Group, Sony Music Entertainment, and
Warner Music Group.
GATES TO KEYNOTE WIRED/MDC
Microsoft chairman Bill
Gates has agreed to keynote the Wired Business Conference:
Disruptive by Design event to be held May 3 at the
Museum of Jewish Heritage in New York City.
The symposium joins entrepreneurs
with executives from the tech, media and marketing worlds.
It is a partnership between Wired and MDC Partners. Microsoft
is the presenting sponsor.
Chris Anderson says the forum is for leaders who are reinventing
their companies. During the past two years, disruption
toppled many outmoded firms and ideas. Now we see very day
how it is powering the recovery and driving innovation,
he said in the conference announcement.
MDC chief Miles Nadal
believes there has never been a greater need for companies
to deliver transformational results at tremendously accelerated
speed than there is in todays marketplace.
Registration is by invitation.
Executives may apply for an invitation at a wiredbusinessconference.com.
To be considered, they must submit title, company name and
size, annual revenue and description.
NEWS CORP. NAMES TECH CZAR
News Corp. named John
McKinley corporate chief technology officer and tech president
of its digital media group.
He had been servicing
as product design and technical lead for News Corp.s
The Daily tablet newspaper.
Miller did a three-year
stint as chief technology officer and digital services president
at AOL. Earlier, he was executive VP/global technology at
Merrill Lynch and technology chief at GE Capital. He began
his career at Ernst & Young.
At News Corp., McKinley
reports to Jon Miller, chief digital officer.
GAWKER'S SPIERS TO NYO
Elizabeth Spiers, founding
editor of Gawker, is the new editor of the New York Observer,
succeeding Kyle Pope, who was NYOs fourth editor since
the NYO was purchased in 2006 by real estate maven Jared
Kusher said he plans to
work closely with Spiers to further build on the great
progress we have made over the past few years.
Spiers is founder of Dead
Horse Media, which publishes the Dealbreaker, Above the
Law and Fashionista blogs. She was editor-in-chief of mediabistro.com,
editor at New York Magazine and columnist at Fortune.
Pope will remain at the
Observer through March to play an advisory role. The online
Observer gets about 700K visits a month.
ALLEN & CO. TO MOVE MYSPACE
News Corp. has hired top
media investment company Allen & Co. to chart the future
of its struggling MySpace social site.
Rupert Murdoch's media
combine expects to figure out an exit strategy by the end
of the first half. It could decide to keep a financial stake
in the online operation.
News Corp. COO Chase Carey
says MySpace's partners here and overseas have expressed
interest in a deal.
MySpace's traffic was
down 27 percent in December to 50M visitors. News Corp.
bought MySpace in 2006 for $585M.
MILLER TIME AT NBCU
Adam Miller is now executive
VP/corporate affairs at Comcasts NBC Universal operation.
The Abernathy MacGregor
Group president joined Comcast last year to help shepherd
approval of the deal through the media and regulatory thicket.
At AMG, Miller counseled
media/entertainment clients such as Comcast, Viacom, Thomson
Reuters, AOL, Legardere and Yahoo.
Comcast completed its
takeover of NBCU last month.
9, 2011, Page 5
OF PR FIRMS
BRINGS IN WEBER SHANDWICK
the video rental giant trying to revamp in bankruptcy, has
hired Weber Shandwick to bolster its communications.
Treu, a veteran tech PR pro recently with HP, told ODwyers
that he is working as a consultant for WS in-house at Blockbuster.
WS has a large Dallas presence, where Blockbuster is based.
company saw the departure of senior PR exec Patricia Sullivan
filed for Chapter 11 protection last year and is closing
nearly one-third of its 3,000 U.S. stores as it tries to
recover from competition by rivals like Netflix and Coinstar.
worked with Pierpoint Communications last year when its
longtime communications director, Randy Hargrove, left the
H&K GETS KUWAITI BACKER
Hill & Knowlton has
aligned with Kuwaiti investment firm Masseleh Investments,
which is eying private equity deals in the media and marketing
sectors in the Middle East.
H&K, which recently
merged with Public Strategies and has been operating in
Kuwait for 25 years, said the agreement gives the WPP unit
a sponsor to develop further in Kuwait.
Dave Robinson, who heads
H&Ks Middle East operations, added that the pact
acts to reaffirm the agencys commitment
to one of the regions most dynamic and exciting
Ziad Al Duaij, vice chairman
of Massaleh Media, said in a statement that the private
equity unit is pleased that H&K has
agreed to have its operations in Kuwait sponsored by Massaleh
Media. He added: Marketing and communications
is developing quickly in Kuwait and we believe that the
expertise and experience of international companies such
as Hill and Knowlton can only help this process develop
H&Ks local office
is in Kuwait City. Sara Gourlay, who was GM for Kuwait and
Qatar, was relocated to Singapore last year.
PPG INTRODUCES KOSOVO POLITICO
Prime Policy Group has
an agreement to represent Agim Ceku, the former Prime Minister
of Kosovo and chief of the Kosovo Liberation Army.
As leader of the Social
Democratic Party of Kosovo, Ceku is to brief policymakers
on the post-election landscape in his country.
PPGs agreement calls
for a range of meetings in D.C. for Ceku with members of
the National Security Council, State Dept., House and Senate
Committees on Foreign Relations, U.S. Helsinki Commission,
think tanks and media.
Special outreach is slated
for New York Democratic Congressman Eliot Engel, who "maintains
a keen interest in Kosovo," according to the engagement
letter written by Lisa Cotter Colangelo, senior international
consultant at PPG.
The current work is conducted
on a pro bono basis, but PPG looks to provide more service
to the SDPK as the year progresses.
Public Relations, Bridgewater, N.J./Promark International,
Bartlett, Ill.-based manufacturer of photographic and video
lighting products, as AOR for PR for its brands, including
Photogenic, Smith-Victor, Norman and Cool-Lux.
Communications, New York/Constellation Asset Advisors,
for corporate comms. partner.
PR, New York/Byron Janis, classic pianist, for PR
in conjunction with Klinger Vision. He released a book and
was featured in a PBS documentary in December.
Taylor, New York/Word of Mouth Marketing Association,
to provide counsel on SEO/SEM and analysis of WOMMAs
PR, Waldwick, N.J./Concours dElegance of America
at St. Johns; Tire Rack One Lap of America presented
by Motor Trend; MMR Motorsports Marketing Resources, and
John Galt Films, for PR.
Group, Salem, Mass./Invida Holdings, Singapore-based
specialty pharmaceuticals company, as global AOR for 2011.
Blue, Huntersville, N.C./Char-Broil, grill marketer,
Marketing, Holly Springs, N.C./The Interface Financial
Group, as PR agency for North America.
Communications, Atlanta/Pacific Bepure Industry Inc.,
China-based footwear manufacturer, for financial PR.
Borges Agency, Miami/Verbatim Americas, digital storage
products, for PR and media relations.
Andrews Marketing Communications, Coral Gables, Fla./Hyatt
Regency Coconut Point Resort & Spa, to manage the resort's
PR and publicity efforts.
Group, Boca Raton, Fla./Diabetica Research Solutions,
for PR to publicize its drsi ReStore! Energy formula for
people with diabetes.
Marketing Partners International, Chicago/Luxury
Living Savannah, luxury rental mansions in Savannah, and
Cotton Tree Resort (Cayman Islands), for PR, media relations,
digital, travel outreach and events.
Storyteller, Minneapolis/LiveRoof, horticultural
science company, for PR and media relations.
Maggiore, Canton, Ohio/Associated General Contractors;
Children's Home & Family Services; Berries For Life;
Center For Health Affairs; Greenport Financial Advisers;
Roscoe Medical; Ryerson Healthcare Consultants; Santmyer
Oil; Stark Industrial; Szarka Financial Management; Tebo
Financial Services, and Westfield Bank.
PR, Denver/Alpha Industries, garment manufacturer
for the U.S. military, for PR.
Los Angeles/Dole Food Company, for launch of Dole Fruit
Bowls in 100% juice, including consumer marketing, media
relations and social media efforts.
Edition, February 9, 2011, Page 6
OF TEXTRON HEADS NIRI
Wilburne, VP-IR of Textron, has been elected chair of the
National Investor Relations Institute.
succeeds Brad Wilks, Chicago CEO and managing director of
Sard Verbinnen & Co.
brings an outstanding balance of well-rounded business acumen,
hands-on IR experience, understanding of relevant regulatory
issues, and a clear vision for NIRIs future,
said Jeffrey Morgan, president and CEO of NIRI.
serves on the Executive Leadership Team of Textron and the
Enterprise Finance Council.
joining Textron, he set up an IR program at Rite Aid. He
headed IR for AMP until the company merged with Tyco International
AMP, he spent 20 years at Bell Atlantic Corp. in engineering
operations, regulatory, finance and treasury, with increasing
levels of responsibility, and then became director of IR.
has a B.S. degree in electrical engineering from Pennsylvania
State University and an M.B.A. in finance from Drexel University.
He is a Chartered Financial Analyst.
New Directors Elected
directors of NIRI are:
director of IR for Procter & Gamble Co., Cincinnati.
VP of IR for Advanced Micro Devices, Sunnyvale, Calif.
SVP and chief customer process officer at IHS, Englewood,
VP, finance and IR, Novatel Wireless, San Diego.
based in Vienna, Va., has 3,500 members representing 2,000
public companies with $5.4 trillion in capitalization.
PRN DEBUTS ARC
Newswire has debuted a multimedia news dissemination service
dubbed ARC for Marketing, a branch off its ARC for PR service
which debuted last year.
broadcast and multimedia division oversees the service,
which the company said is intended to allow marketers to
create and disseminate full, interactive campaigns from
a single platform.
is an acronym for Access, Reach, Connect, and pulls together
content like video, photos, coupons or other promotional
content, which can be updated after its disseminated,
in a single place.
Yehuda, VP of web engagement for MultiVu, said ARC is useful
for efforts like product launches, branding campaigns, event
promotions and viral video as it combines speed, efficiency
services multimedia player can be modified to show
up to five individual segments of encoded video or audio
content. Video content is hosted within the platform and
also disseminated via PRNs distribution network, which
includes YouTube, Yahoo! Video, Metacafe and AOL Video.
sharing buttons, and options for viewers to perform actions
like click-to-purchase or social media tagging
are also available.
Hurley, senior VP, Fleishman-Hillard, to Chamberlain
Healthcare PR, New York, as a senior VP overseeing Boehringer
Ingelheim's Pradaxa anticoagulant. Catherine
London, senior VP, Resolute Communications, joins
as a senior VP overseeing BIs diabetes franchise and
working on BG Medicine. Bob
Josefsberg was promoted to senior VP at Chamberlain.
Hes a six-year veteran of the firm.
Cohen, who ran his own shop for three years, to senior
VP and head of Martopia PR Group, Chicago, a division of
marketing communications agency Martopia.
Thornell, who oversaw Rep. Chris Van Hollen's (D-Md.)
press operation, to SKDKnickerbocker, Washington, D.C.,
as a senior VP. He was press secretary for the Democratic
Congressional Campaign Committee during the 2008 cycle.
Anna Bell Gall,
director, DCI Group, joins as a VP. She was a staffer in
the office of House Democratic Whip Steny Hoyer from 2002-05
and later served as media and legislative coordinator at
the Association for Justice.
Schepers, director of investor relations and corporate
communications, Shionogi/Sciele Pharma, to pediatric pharmaceutical
company Pernix Therapeutics Holdings, Magnolia, Tex., in
that same title, a new post. He was previously at Novartis,
ICN Pharmaceuticals and Cryolife.
MacDonald, a CPA and finance veteran, to Mead Johnson
Nutrition Company, Glenview, Ill., as VP of investor relations,
taking over for Kathryn Chieger, who retired Jan. 31.
Chaturvedi-Harris, senior consultant, Richmond Towers
Communications, London, to Publicis Consultants USA, Seattle,
as a VP to head its Nestle business, including prepared
foods and corporate initiatives. She was previously at Digitas,
Saatchi & Saatchi and Ayer Advertising.
Macdonald, VP of communications for BBC Worldwide,
to Sony Pictures Television, London, as executive director,
corporate communications, Europe. Johanna Cassells the post
in late 2010 for PR firm Bottle.
Valerio Parrot to senior VP, Widmeyer Communications,
Washington, D.C. She heads the firm's higher education practice.
Also, public affairs staffers Kristofer
Eisenla and Jim
Luetkemeyer to VPs; Katie
Reardon to assistant VP on the firms PreK-12
education team; Amy
Leahing to senior associate/health and wellness,
and Sara Kabakoff
to senior marketing manager.
Feeney and Kaia
Lenhart to partners, GMMB, Washington, D.C. Betty
worked toward healthcare reform passage last year directing
the Robert Wood Johnson Foundation coverage team and joined
the firm in 2002. Feeney joined in 2009 and is based in
Seattle. Lenhart also joined in 2002. GMMB is part of Fleishman-Hillard.
Walsh to PR, marketing and social media coordinator,
Furia Rubel Communications, Doylestown, Pa. She joined as
an intern in 2008.
Edition, February 9, 2011, Page 7
HAMMOND, WEBER WIN BIG AT
The Up in the Air
film partnership of Hilton Hotels & Resorts won the
Best of Show in PR and Nancy Friedman of Nancy
J. Friedman PR was honored for lifetime achievement in PR
at the annual awards dinner of Hospitality Sales & Marketing
Assn. Intl Jan. 31 at the New York Marriott Marquis.
J.R. Marriott Jr., CEO
and founder of Marriott Intl, which has more than
3,500 properties in 70 countries, was honored for lifetime
achievement in advertising.
Hilton won a starring
role with the film Up in the Air, in which
George Clooney played an executive who traveled the country
to cut staff of client companies.
Lou Hammond & Associates
was the biggest award winner in the PR category at the event.
The Hammond firm, which
has been a perennial front runner in this contest, took
home six golds, seven bronze and six silver awards for a
total of 19. Five awards were given for its work for the
Panama City Beach (Fla.) Convention & Visitors Bureau
-- two golds, two silvers, and one bronze.
This is a stunning
endorsement of the destination and its prominence on the
national scene, said Lou Rena Hammond, chairman.
A highlight of the year
was a visit by President Obama and his family. The firm
also handled the crisis communications for the city, which
is on the West coast of Florida and which was affected by
the BP oil spill.
Weber Shandwick won platinum
awards for its work for the Royal Caribbean International,
the worlds biggest cruise ship, and InterContinental
Hotels Group. It won eight golds, six silvers and three
bronze awards for a total of 17.
The platinums are conversions
of gold awards and are not counted twice.
Weber Shandwick now has
15 platinums which it believes is the record for this award.
In addition to the awards,
two of Weber Shandwicks clients, Tracy Quan, director
of brand communications at Royal Caribbean International
and Kelly Schulz, VP of communications and PR at the New
Orleans CVB, were recognized among HSMAIs Top
25 Most Extraordinary Minds in Sales and Marketing,
which honors the best sales and marketing professionals
in the hospitality, travel and tourism industries.
We are honored for
our work to be so widely recognized by some of the industrys
most influential people, said Rene A. Mack, president
of Weber Shandwicks Travel & Lifestyle practice.
It is clients like Tracy and Kelly that compel and
inspire us to create award-winning campaigns and we couldnt
be prouder of their accomplishments.
The 2010 Weber Shandwick
winning client campaigns are:
Platinum PR Awards:
Event Holiday Inn Stacks a Full House, The
Holiday Inn Key Card Hotel (InterContinental Hotels
Group) a five-day promotional event that, with a
400 sq. ft. Holiday Inn Key Card Hotel as the centerpiece,
engaged consumers and media alike and underscored Holiday
Inns key message of change.
Campaign: New Opening/Launch
Launching Oasis of the Seas (Royal Caribbean
International) a multi-faceted, diverse consumer
campaign that utilized both traditional and new media resources
to launch the worlds largest and most revolutionary
cruise ship, culminating in a debut that commanded international
attention and made Oasis of the Seas the most
Googled phrase on the day she arrived into the U.S.
Gold PR Awards:
Television Matt Lauer (Canadian Tourism Commission)
Online Consumer Media Priority Club
Rewards Luckiest Loser Competition (InterContinental
Television Who Dat? Its NBC TODAY in
New Orleans (New Orleans Convention & Visitors
Program, Consumer Omni Hotels & Resorts
Launches 72-Hour Sale (Omni Hotels & Resorts)
Television GMAs Biggest Getaway
(Royal Caribbean International)
Online Consumer Media Airline Food Doesnt
Always Have to Suck (Singapore Airlines)
Gets Grice Award
NFJPR, headed by Nancy
Friedman, who was honored at the HSMAI dinner for lifetime
achievement in PR, won eight gold, six silver, and three
Friedman, who founded
her firm in 1987, has worked for numerous global brands
including JW Marriott, Westin, Sheraton, Ritz-Carlton and
Hyatt domestically as well as Sofitel, Thistle and Camino
Real internationally. She has helped to open or has represented
more than 40 hotels in New York. Many of the firms
clients have been with it more than ten years.
I share this honor
with the amazing clients who have entrusted us with their
businesses and the enthusiastic, hard-working staff responsible
for executing their dreams, enhancing their visibility,
and making work fun every day, she said.
Platinum PR winners were:
Intl w/ Weber Shandwick
Hilton Hotels &
Tourism Marketing Corp.
Board w/ Murphy OBrien PR
School w/ Redpoint Marketing PR
Kent w/ Laura Davidson PR
Hotels w/ Weber Shandwick.
Edition, February 9, 2011,
reporter ran into difficulties trying to pry facts
out of the PR dept. at the 8.8-mile Pocahontas 895 Toll
road in Virginia but a few minutes on the web helped us
breeze right through the toll gates.
Critics say money-losing
Pocahontas 895, which boosted tolls by 25 cents Feb. 7 to
$3.00, overcharges users, vastly overpays its managers,
and was forced to take back illegal contributions to state
lawmakers in 2006.
The contributions were
taken back, according to www.thenewspaper.com,
which said relevant deals had already been made with the
state. Virginia took $611M from Transurban Holdings of Melbourne,
Australia, for the 99-year lease.
We were attracted to this
subject by a feature in the New York Times Jan. 7
on how Mary Ellin Arch had switched from reporting for the
Roanoke Times & World News to PR for Pocahontas
It was a golly,
gee whiz, here I am in PR and it's wonderful type
The concept of a toll
road struck us as anachronistic if not downright medieval
since our state, Connecticut, got rid of all toll roads
Toll plazas waste a lot
of time and gas when there are better ways of collecting
money such as car registration fees, licenses, and gas taxes.
Even the best toll roads
are 25 times less efficient in collecting revenue than gas
taxes, according to a study by thenewspaper.com.
If states are going to
go back to toll roads why don't doctors use leeches to draw
blood and our armies dust off bows and arrows?
Arch bucked us to Transurban
execs in Melbourne, where there is a 16-hour time difference.
At 9:30 a.m. Monday, Feb.
7, when we were writing this editorial, it was 1:30 a.m.
Tuesday in Melbourne.
The NYT article had a
quote from Brenda Wrigley, chair of the PR dept. at Syracuse
University, who said she researched the issue of PR vs.
journalism and concluded that journalists and PR pros make
ethical decisions in the same way.
This is not a direct quote
from Wrigley but something written by article author Cecilia
We wonder about that.
John Doorley, who heads
the masters in PR program at New York University,
is quoted as saying that PR has outgrown its second-tier
status in ad/journalism programs and is now a social
science and business discipline of its own.
This is also something
Simon wrote rather than a direct quote of Doorley.
This website is offering
Wrigley, Doorley and their students free access to odwyerpr.com
for the next several months so they can see how PR is practiced
in this current, real-life situation. They will learn more
about PR from this story that what is in any textbook. Whether
they will avail themselves of this remains to be seen.
Arch could not talk to
us when we first reached her by phone because she was working
on three media monitoring reports.
Have Their Critics
So we dialed up Pocahontas
895 on the web and what a can of worms we found!
This is a cautionary tale
for anyone studying PR who thinks they are going to put
out some kind of message or framing
of something and get away with it.
The web--a deluge of facts and information available instantly
for free-is going to wash away whatever they're doing.
They must learn to deal
with this but so far we have found that business and institutions
are not doing so. They mostly resort to dodging and stonewalling.
But those stone walls are more like Swiss cheese.
PR at Grad Level
Arch, who lost her job
in 2007 after 29 years in newspapers, spent a year at Virginia
Commonwealth Univ. studying PR research, leadership and
law, marketing, strategic media relations, crisis communications
and reputation management.
How many zeros make one
is our thought?
None of the above study
areas is going to help Arch make a silk purse out of this
The deal that Transurban
has with Virginia forbids the state from improving competing
highways unless certain compensation arrangements are made.
According to thenewspaper.com,
the top six North American executives took $34.6 million
in pay and other benefits in 2007. Operating loss that year
North American president
Michael Kulper was paid $3,056,337 in 2007 and $2.3M in
both 2009 and 2010. Retiring CEO Kim Edwards took home $14.3M
in 2007, said thenewspaper.com.
The top ten Transurban
execs took in $17.5M in pay in 2010 vs. $16.8M in 2009.
Pay plans include PAP
(performance awards plan); PRP (performance rights plan);
STI (short term incentive); LTI (long-term incentive), and
EEP (executive equity plan).
Gripe About Tolls
This weeks toll
boost on Pocahontas caused one motorist to post on WWBT
NBC 12: No one in their right mind is going to pay
three bucks each way to save a few minutes of travel time
because there are so many other options.
Transurban has debt of
Australian $4B (about the same in U.S. dollars). It is carrying
$7.6B in "intangible assets" on its books and
$4.1B in total equity. This means it has tangible net equity
of minus $3.5B.
Pocahontas 895 took in
$11.8M in 2010 and had a proportional net loss
of $15.7M. Interest costs were $20.4M and interest revenue,
Revenues of Transurban
were $880M and "proportional net profit" was $13.2M.
Other Foreign Road Deals
Cintra-Macquarie, a Spanish-Australian
venture, in 2004 paid Chicago $1.82B for operating/revenue
rights to the Skyway, 7.8-mile toll bridge and highway.
C-M in 2006 paid Indiana
$3.85B to operate and collect tolls on the 157-mile Indiana
C-M also operates the
Dulles Greenway in Virginia. C-M lost $1.7 billion in the
year ended June 30, 2009.