Edition, February 16, 2011, Page 1
TOURISM REVIEWS PR
Canadian Tourism Commission issued an RFP on Feb. 10 for
PR and media relations services to market the commission
and its corporate brand regionally, nationally
commission, a public-private entity set up in 1995, says
it has an "ambitious" corporate branding strategy
in place for 2011 and the selected firm will support that
with services like media relations, lining up speaking engagements,
promotions and stakeholder relations.
are due Mar 3. The commission is planning a one-year contract
with two option years.
country markets tourism to nine key markets, including the
U.S., U.K., France, Germany, China, Japan, Australia, South
Korea and Mexico.
must register at the Merx.com procurement portal. Link is
MARTIN TO PHRMA
drug industrys top trade group has recruited Ketchum
senior VP Josephine Martin to head communications.
will take up the executive VP, public affairs, post on March
1 at the Pharmaceutical Research and Manufacturers of Americas
Washington, D.C., headquarters overseeing communications
and alliance development.
chief Bill Tauzin stepped down last year. He was replaced
by John Castellani, who previously headed the Business Roundtable.
Johnson, a former aide to Tauzin, previously served as senior
VP of communications for the group.
was senior VP of public affairs at Ketchum and held agency
posts at GolinHarris and National Media Inc. She was VP/comms.,
American Red Cross, and VP/PA for the Federation of American
has added Cassidy & Assocs. to its lobbying lineup to
deal with FDA issues and comparative effectiveness research
matters, according to a U.S. filing.
federal lobbying outlays dipped 16.9 percent to $21.7M in
2010 following aggressive spending in `09 to shape the healthcare
reform bill now law.
vice chairman & COO Gregg Hartley, who was chief of
staff to former majority whip Roy Blunt, spearheads the
five-member PhRMA team.
PROFIT SOARS 30.5%
reported Feb. 10 a 23% rise in fourth quarter 2010 revenue
to 1.56B euro. For the full year, profit soared 30.5% to
Levy, CEO of the Paris-based ad/PR conglomerate, said growth
showed a marked acceleration in the fourth quarter,
compared with the years overall mark of 8.3%.
said the results have put an end to the impact of
the global financial crisis, adding that the company
has emerged from this difficult context considerably
North America, Levy noted a remarkable turnaround
as revenue ticked up more than 24% to 2.6M euro for the
full year, bolstered by digital. In Q4, North America was
up 25.2% to 683M euro.
2010 revenue, which was battered in 2009, increased 11.5%
from 2009 to 1.8M euro.
HIRES CORPORATE PRO HIRSCH
PR Worldwide created a new post, executive VP/director of
reputation risk, for Peter Hirsch, who joined the WPP unit
on Feb. 1.
had been running Peter Hirsch Strategies, providing corporate
PR, executive visibility and crisis counseling services
to clients including Johnson & Johnson and American
he was global corporate affairs chief at Porter Novelli
and executive VP at Edelman here and in Germany, working
for companies such as Procter & Gamble, British Airways
also announced the hiring of Brooke Blashill as VP in its
New York consumer marketing practice. She joined from Edelman,
where she worked on Shell Oil, Kraft Foods and Turner Broadcasting.
PR CHIEF DIES AT 62
Daly, who stepped down as McDonalds Corp.s top
PR executive last month, died Feb. 5 after a battle with
cancer. He was 62.
was a veteran of longtime McDonalds agency GolinHarris
before joining the company in 1992. He retired in January
as senior VP of corporate relations and chief communications
officer and had been fighting cancer for two years.
started out as press secretary for Ohio Gov. Jim Rhodes
before founding J. Daly and Associates in Columbus. He joined
GH in 1988 and headed the McDonalds account.
is survived by his wife, Gail, and sons Brendan, Evan and
Patrick, among others.
Edition, February 16, 2011, Page 2
REVIEWS 3,000-MILE MYTH PR
is reviewing its oil recycling public education account,
including the 3,000 Mile Myth campaign, a three-year-old
effort to discredit belief that drivers must change their
oil every 3,000 miles.
Golden State charges a fee to oil manufacturers on every
gallon of oil sold in the state, while certified collectors
get incentive payments to collect used oil under a 1991
Dept. of Resources Recycling and Recovery, known as CalRecycle,
oversees the states oil recycling programs. It issued
an RFP on Feb. 7 for its oil recycling public education
work with a maximum budget of $1.5M over 18 months.
work supports CalRecycles office of public affairs.
key component is the 3,000 mile campaign as the state notes
many new cars recommend oil changes at intervals from 5,000
up to 10,000 miles, while retail stores and some dealers
still pitch the 3,000-mile mark.
addition to the 3,000 mile campaign, the public education
work covers a planned pilot program to encourage recycling
of used oil filters, as well as education for recycling
resulting contract is expected to begin in June.
are due April 8 with a conference slated for Feb. 17 in
the RFP at odwyerpr.com/rfps.
CALLAHAN TAKES CHARGE AT WELLS
Wells Fargos Patricia
Callahan, who headed the transition team for the integration
of Wachovia into San Francisco-based WF, has assumed responsibility
for corporate communications, government relations, corporate
social responsibility and marketing at the $1.3T (assets)
The appointment follows
the shocker resignation last week of chief financial officer
New CFO Tim Sloan had
been in charge of communications in his former chief administrative
Atkins, who just turned
60, served as WFs face to Wall Street and key shareholders.
WF is the second most valuable stock on the Big Board, trailing
only JPMorgan Chase.
is unrelated to the companys financial condition or
financial reporting, according to the bank's statement.
The retirement is said
to be for personal reasons. It becomes effective
in August, following an unpaid leave of absence.
Before joining WF in 2001,
Atkins was CFO at New York Life Insurance and Midatlantic
Corp. He rose to corporate treasurer after 17 years at Chase
Atkins is poised to collect
DIGITAL GURU JOINS MWW
Jared Hendler has joined
MWW Group, a top independent firm, as executive VP/global
director of digital and creative services.
In that new post, Hendler
will be responsible for MWWs dialogue digital operation,
which covers social media, marketing and branding initiatives.
The veteran of Edelman
and Katalyst has handled clients such as American Express,
Motorola, Red Lobster, Amerada Hess, Seagrams, P&G,
Hasbro and Monsanto.
LIVINGSTON HELPED KILL EGYPT
Livingston Group, the
firm of former Speaker of the House-designate Bob Livingston,
received $132K from Egypt during the second-half of last
A major effort was to
help squelch support for the Egypt democracy/human rights
resolution (Senate Resolution 586) that was put forward
by Sens. John McCain and Russ Feingold.
The non-binding resolution
called for election monitors and release of political prisoners.
It attracted a dozen co-sponsors but failed to make it out
of the Foreign Relations Committee.
According to federal records,
Livingston personally led the charge against the measure,
contacting staffers in the offices of eight Republican members
Introduced in July, the
resolution rapped the government of Hosni Mubarak for continuing
to harass, intimidate, arbitrarily detain, and engage
in violence against peaceful demonstrators, journalists,
human rights activities, and bloggers. It stated that
political reform could help Egypt counter extremism
will also solidifying prospects for stability and prosperity.
LG staffers also dealt
with U.S./Egyptian security matters. The firm contacted
various think tanks and NGOs on U.S./Egyptian ties and regional
SV BACKS HEDGE FUND AMID FUROR
Sard Verbinnen & Company
is working with hedge fund SAC Capital Advisors as the Stamford,
Conn., institution seeks to distance itself from two former
employees hit with federal charges of insider trading last
Federal prosecutors said
Feb. 8 that Noah Freeman and Donald Longueuil are accused
of insider trading while employed at SAC last year. Freeman
has pleaded guilty and is cooperating with the government.
In a statement issued
through SV&C, the hedge fund said the employees were
dismissed in January and June 2010 due to poor performance.
We are outraged
by the alleged actions of two former employees, which required
active circumvention of our compliance policies and are
egregious violations of our ethical standards, the
firm said, noting the federal allegations say the two started
the improper conduct in 2006 and continued when they joined
SAC in mid-2008.
SAC, which has not been
charged, is a $14B collection of funds run by billionaire
Jonathan Gasthalter, managing
director for SV&C in New York, is handling the account.
Edition, February 16, 2011, Page 3
SCORES WITH VIBE
Los Angeles Lakers basketball great Earvin Magic
Johnson has teamed with supermarket magnate Ron Burkle to
acquire a stake in Vibe, the hip-hop magazine, Uptown
Magazine, lifestyle/luxury, and the Soul Train
TV show library.
is now chairman of parent company, Vibe Holdings LLC.
role is to use his celebrity to bolster Vibes penetration
of urban markets and connect with potential advertisers.
programs designed to cultivate the existing profit potential
of this burgeoning and frequently neglected demographic,
we are able to revitalize and maximize profit margins,
said Johnson, head of Magic Johnson Enterprises.
believes the landscape of modern media lacks a platform
to serve the black market. He predicts Vibe Holdings will
emerge as "center of influence for the coveted urban
51, has plans to revive the Soul Train song and dance show
and step up the licensing of its content. The shows
library has more than 1,000 hours of video featuring performers
from the likes of Marvin Gaye to the Jackson 5.
went out of business in 2009 but the brand was acquired
by InterMedia Partners and Uptown Media, which re-launched
the magazine as a quarterly and expanded its online presence.
OLBERMANN TO CHARGE GORE TV
Ousted MSNBC talk show
host Keith Olbermann is moving to Al Gores Current
TV as chief news officer and prime time host/commentator
beginning in the spring.
With that move the liberal
media icon is taking an investment stake in Gores
In a swipe at his former
employer, Olbermann said nothing is more vital to
a free America than a free media, and nothing is more vital
to my concept of a free media than news produced independently
of corporate interference.
Olbermann, a sports correspondent
for CNN and local TV and radio stations before joining ESPNs
SportsCenter in th mid-1990s, will be executive
producer of the nightly Current show.
Current TV reaches 60M
U.S. households, but averages only 23K prime time viewers
The former Vice President
called Olbermann a gifted thinker, amazing talent and powerful
In a world where
there are fewer and fewer opportunities to hear truly distinct,
unfettered voices on TV, we are delighted to provide Keith
with the independent platform and freedom that Current can
and does uniquely offer, said Gore in a statement.
42West handled Olbermanns
Feb. 8 announcement.
GOLDBERG TO CLEAR CHANNEL
Wendy Goldberg, who was
VP for business development & strategy at Hearst entertainment
& syndication, is now executive VP/marketing & communications
at Clear Channel Radio.
Shes in charge of
PR, brand promotion, business-to-business support and local
marketing efforts at CCR, which reaches 100M listeners a
Besides Hearst, Goldberg
was senior VP/communications at Six Flags, responsible for
PR and investor relations. She also held the VP-communications
spot at America Online.
John Horgan, CCR president,
believes Goldbergs experience in developing new media
platforms will support his companys digital expansion.
BLOOMBERG TAKES BIGGER BITE
Bloomberg is leasing more
than 400K of office space at 120 Park Ave. as the company
outgrows its state-of-art headquarters at One
Beacon Court built on the site of the Alexanders
department store (Lexington and 58th-59th) that was torn
down in 2000.
The move into 120 Park,
which is the old Philip Morris headquarters on 42nd St across
from Grand Central Terminal, is slated for later this year.
The building is currently offering branding rights consisting
of flags and signage on its Park Ave façade.
Bloomberg chairman Peter
Grauer says the new digs will help Bloomberg position for
future growth as the privately held media combine works
to build upon its record-setting year in 2010.
New York Mayor Mike Bloomberg's
company has 6,500 workers in Manhattan, up more than 1,800
from two years ago.
The company also is building
a European headquarters in the City of London, which will
have more than 500K sq. ft.
Bloomberg employs about
13,000 people worldwide.
David Rhodes, who was
running Bloombergs domestic TV operations, is taking
the presidency of CBS News post.
He will report to Jeff
Fager, who is being upped from executive producer of 60
Minutes to the CBS News chairman. The appointments
are effect Feb. 22.
Rhodes was responsible
for the 200 staffers at Bloomberg TV since November 2008.
He was in charge of development, programming, editorial
and production operation. Pre-Bloomberg, Rhodes worked a
dozen years at Fox News, exiting as VP-News.
Fager took over 60
Minutes in 2004 with the retirement of the show's
founder Don Hewitt. He will keep his 60 Minutes
Fager and Rhodes are succeeding
Sean McManus, who was running CBS News and Sports. He will
now focus exclusively on sports broadcasting.
editor for Al Jazeera English, has moved Talking
as an associate editor.
news continued on next page)
Edition, February 16, 2011, Page 4
DROPS HELEN THOMAS AWARD
Society of Professional Journalists, saying the subject
of Helen Thomas and her remarks about Jews had become too
divisive, voted on Jan. 14 to entirely drop
the Helen Thomas Award for Lifetime Achievement
rather than remove her name from the award, which had been
given since 2000.
longtime White House correspondent, had ignited a firestorm
of criticism last June when she said, among other things,
that Jews should get the hell out of Palestine.
SPJ board, headed by Hagit Limor, a reporter at E.W. Scripps
WCPO-TV in Cincinnati, said, The controversy surrounding
this award has overshadowed the reason it exists.
board expressed the fear that continuing to offer the award
would reignite the controversy each year and take
away from its purpose: honoring a lifetime of work in journalism.
said, Its time we in SPJ stop focusing on this
divisive issue and start focusing on what unites us.
was the original recipient of the award and SPJ said the
boards decision will not impact that honor or
and Ph.D Argue Both Sides
on the issue includes letters to the editor in the Jan./Feb.
Quill, the magazine of SPJ, from Abraham H. Foxman,
national director, Anti-Defamation League, and Matthew Stiffler,
Ph.D., researcher at the Arab American National Museum,
said the claim by Thomas that Zionists control
U.S. policy and opinion about Israel repeated the
classic anti-Semitic canard that Jews control
the White House and Hollywood.
the initial remarks of Thomas may have been off-the-cuff,
her later remarks Dec. 3 in Dearborn were carefully
thought out and reveal a person who is deeply infected with
anti-Semitism, said Foxman.
Says SPJ Bowed to Politics
who identified himself as an academic, said
Thomas was neither anti-Semitic nor anti-Jewish but
had become frustrated.
said she believes that Israel is an oppressive, occupying
regime that does not warrant the unwavering support of the
U.S. government and that this sentiment is held
by many academics and community organizers including myself.
who received his Ph.D. in American Culture and Arab American
Studies from the University of Michigan in 2010, said he
believes that Israel and Zionism became enmeshed with Judaism
and the Jewish people in such a way that to criticize the
political entities is to blaspheme the faith. This is the
root of this controversy.
the name of Thomas from the awards is short-sighted
and reeks of the kinds of political pressure that journalistic
integrity should rise above, he wrote.
has been hired by the Falls Church (Va.) News Press
and is seeking reinstatement of her White House press pass.
LERER, HIPPEAU TO EXIT HUFFPO
Ken Lerer, co-founder
of Huffington Post, is exiting the site with its $315M acquisition
by AOL. He will step down as chairman of HuffPo but take
on an advisory role.
The former Robinson Lerer
& Montgomery principal is one of the four largest shareholders
of HuffPo with Arianna Huffington, SoftBank Capital and
Oak Investment Partners.
He is expected to use
some of the HuffPo acquisition proceeds to bankroll a new
fund for Lerer Ventures, which he runs with his son Benjamin.
LV has investments in more than 30 start-ups
Eric Hippeau, HuffPo CEO,
is joining LV as a full partner. He stepped down from the
board of Yahoo on Feb. 9 after 15 years of service.
ADLER NAMED REUTERS NEWS CHIEF
Stephen Adler, who exited
the editing helm at BusinessWeek following its 2009
takeover by Bloomberg, is now editor-in-chief of Reuters
He also takes the newly
created executive VP-news title to give him responsibility
for overall strategy and operations.
Adler succeeds David Schlesinger,
who is moving to chairman of Thomson Reuters China, after
a four-year stint.
Adler joined Thomson Reuters
in `10 as senior VP and editorial director of its professional
division (legal, tax, accounting, healthcare and science).
He held the top editing
job at BW for five years spent 16 years at the Wall Street
Journal and edited The American Lawyer.
HOLDEN LOOKS TO BRAND WEST
Vanessa Holden, editor-in-chief
and creative director of Martha Stewart Living, is joining
West Elm as senior VP/creative director. She becomes
responsible for branding the home furnishings property of
Williams-Sonoma in its catalogs, website and stores.
Jim Brett, president of
West Elm, says Holden has a wealth of experience in
the art of storytelling through words and images that
will benefit his company's image and enhance interactions
Holden joined Martha Stewart
Omnimedia in 2008 as editor-in-chief of Martha Stewart
Weddings. She also was creative director at Time Inc.s
Real Simple and co-founder of Donna Hay Magazine
in her native Australia.
Ten-year-old West Elm
is based in Brooklyn.
TIME ROLLS OUT SI DIGITAL
Time Inc.s Sports
Illustrated announced an All Access digital
subscription plan to deliver the print magazine to consumers
with Android tablets and smartphones, as well as online.
SI was previously available
for the iPad.
Time Inc. said it is the
first of its emerging digital subscription programs and
followed an announcement last week that titles Time,
Fortune, People and SI would be made
available for subscription on the HP TouchPad when it is
introduced later this year.
Cost for the new edition
is $48/year or $4.99/mon.
16, 2011, Page 5
OF PR FIRMS
SUPPORT FEBRUARY IPOs
firms are supporting several clients pursuing IPOs this
month, including two which debuted last week to mixed results.
Hotel Properties, a Sioux Falls, S. Dak., real estate trust,
announced an IPO of 26M shares at $9.75 Feb. 9.
Gray PR of Herndon, Va., is handling financial communications.
Shares debuted Wednesday by closing slightly below the IPO
and Stern IR are working with Gevo Inc., an Englewood, Colo.,
company which priced a 7M-plus-share offering at $15 Feb.
9. The company is developing systems to covert renewable
raw materials into additives for fuel and other chemical
products for green and economic benefits. Gevos debut
surpassed expectations, closing at $16.44.
IR, New York, is working with Beijing-based TV advertising
company China Century Dragon Media which filed Feb. 8 to
offer 1.2M shares on the New York Stock Exchange at $5.25
Pharmaceuticals, a Parsippany, N.J.-based specialty pharma
producer, went public on Feb. 3 after cutting a target price
in the $14 range down to $7. Pure Communications, New York,
International Holdings Ltd., a Beijing-based company which
provides mobile technology for telecom operators, priced
at the low end of a $5 to $7 range in selling 4M shares
on the Nasdaq Global Market on Feb. 3. CCG Investor Relations
provides support in Shanghai and New York.
SACHS BUILDS DIGITAL UNIT
Ron Sachs Communications,
Tallahassee, launched a digital division - SachsDigital
- to handle efforts like social media consulting, online
crisis communications, online advertising, email list management
and online brand management among others.
The firm has tapped former
comms. aide to Gov. Jeb Bush, Ryan Duffy, as managing director
of the new unit. Duffy also worked for Sens. Mel Martinez
and George LeMieux (R-Fla.).
Duffy said that while
digital has become a catch-all word used to
describe anything electronic, in the PR realm, it is increasingly
used to describe the development of anything used to help
convey a message electronically.
He also noted the importance
of digital's constant evolution. Unlike newspapers,
which have been virtually unchanged since their inception,
digital communications constantly take on new forms as technology
improves, he said, noting, for example, the rapid
rise of smartphones.
one way communications such as television, radio and newspapers,
digital media allows individuals to simultaneously absorb
and produce content, he added.
The new practice will
serve business, government, political and non-profit clients,
according to firm president Ron Sachs. As more Americans
embrace social media in their daily lives, it becomes increasingly
important to know how to navigate this stage, he said.
New York/Perillo Tours, family-operated tour operator, for
New York/Jackie Robinson Foundation, not-for profit organization
founded in 1973 in memory of baseball's Jackie Robinson
and focused on higher education scholarships for minorities,
N.J./SeaLife, underwater photography equipment, for public
and media relations. Initial PR focuses on its new Mini
II camera to extend its use beyond the dive market. HOC
will also introduce several other products throughout the
D.C./ Building Owners and Managers Association International,
to promote the association's "360 Performance Program"
nationwide. The 104-year-old federation includes more than
100 local associations and affiliated organizations like
building owners, managers, developers, leasing professionals
and medical office building managers, among others.
Stevens and Nick Delpopolo, amateur judo athletes expected
to participate in the 2012 Olympic Games in London, for
PR and media relations, as well as social media.
The Buzz Agency,
Boca Raton, Fla./Max's Grille; GAMO Outdoor USA; Boca Raton
and Delray Beach Magazines/JES Publishing; Dermatology Express;
the GI Film Festival in Washington, D.C.; Fort Lauderdale
Aquatics; the He Wrote That?! Show featuring
Dennis Lambert, and for the second year, the United States
Holocaust Memorial Museum.
Orlando/Sterling Resorts, vacation rental management company
covering northwest Florida and Mississippi, for PR.
Home Health Care, nursing, therapy and non-medical companion
services for seniors, for communications, marketing, creative
and social media activities.
Minneapolis/Kimpton Hotels & Restaurants, for PR. Kimpton
acquired the Grand Hotel Minneapolis in October. The firm
has also picked up law firm Henson & Efron to coordinate
media relations, social media marketing, brand strategy,
new business development and corporate comms.
Austin, Tex./Davis & Wilkerson, Austin law firm, for
development of a new website (dmlaw.com).
PR Marketing Group,
Century City, Calif./Koi Design, Santa Monica, Calif.-based
clothing company, for PR and marketing.
Oakville, Ont./Cayman Islands Department of Tourism, as
AOR for Canada.
Edition, February 16, 2011, Page 6
2010 REVENUE UP 14%; LOSS WIDENS
reported an 18% increase in fourth quarter 2010 revenue
Feb. 8 over 2009, as new subscriptions doubled to 822 during
the period and sales of its social media software accelerated.
loss narrowed to $397K for the quarter, compared with $821K
in 2009, although its net loss widened to $3.7M for the
ticked up 14% to $96.8M for 2010. The company forecasts
2011 revenue from $112.1M-$113.1M.
releasing its earnings, the company said it has acquired
Twitter-sifting software company Engine140 for an undisclosed
sum to incorporate into Vocus social media offering.
also said it spent $12.2M last year buying back stock.
HALEY TO SVP AT BERKHEMER
Executive search firm
Berkhemer Clayton has promoted Krista Haley to senior VP
in Los Angeles.
Haley, who specializes
in corporate communications and marketing searches, joined
the firm six years ago and previously worked in the PR sector
in New York and L.A. at agencies like Weber Shandwick and
Shes handled placements
for KIA Motors America, Gap Inc. and the Univ. of Michigan,
She moved to the West
Coast to help BSMG open its first Los Angeles office in
BW TAPS XBRL DIRECTOR
Business Wire has named
Ali Paksima director of XBRL accounting services as a mandate
from the Securities and Exchange Commission requiring compliance
with the reporting format goes into full effect this summer.
Paksima, who joined the
company in 2009 after financial stints at RBS Greenwich
Capital and PricewaterhouseCoopers, leads a team of accountants
who convert public financial statements into the eXtensible
Business Reporting Language format. He reports to senior
VP Michael Becker.
More than 8,000 smaller
companies must begin filing in the XBRL format by July.
PRN UNVEILS MOBILE SITE, NEW
PR Newswire has launched
a new mobile version of its main website, PRNewswire.com,
and upgrades to its free iPad, iPhone and iPod app with
push alerts, offline reading and a Spanish interface.
PRN said the new iPad
app has enhanced searching capabilities, including customized
email and push alerts, saved searches based on multiple
keywords and stock market tickers.
Users can access all releases,
photos and images and conduct searches from the mobile version
McDonough Jr., former director of comms. for New
Jersey Gov. Christine Todd Whitman and founding partner
of the Princeton Public Affairs Group, to Rutgers University,
New Brunswick, N.J., as VP of public affairs, effective
March 1. Hell be a chief adviser to university President
Richard McCormick, governing boards and other university
leaders with responsibility for developing and directing
strategies for outreach and advocacy. He takes over for
who is retiring after serving in the VP slot since 2007.
Goldberg, press officer, Radio Free Europe/Radio
Liberty, to the American Israel Public Affairs Committee,
or AIPAC, as director of media relations and spokesman.
He worked on the Hill for Rep. Jerry Nadler (D-N.Y.) and
Howard Berman (D-Calif.). Goldberg replaces Josh Block,
who stepped down last year for a joint venture with D.C.
troubleshooter Lanny Davis.
LaBrecque-Frenchhas, director of marketing and comms.,
Washington National Opera, to the Washington Ballet, Washington,
D.C., as senior director of marketing and communications.
She was director of marketing and comms. for Houston Grand
Opera; PR manager of Los Angeles Opera, and an A/E with
Davidson & Choy Publicity in L.A.
Smith, former A/M, Sinclair & Co., to MMI PR,
Raleigh, N.C., as an A/E. She was previously an A/E at Aigner
Lindley to Fetching Communications, a Tampa, Fla.,
firm that caters to pet sector companies, as manager of
client services. Lindley, a former senior VP for Jaffe PR
and ex-director of PR for Kaplan, is based in Harrington
Park, N.J. Katherine
Brandenburg was promoted to lead agency development
and strategic relations. She is based in Lincoln, Neb.
Cano, a social media consultant for Sears Holdings
Corp., to JSH&A PR, Oakbrook Terrace, Ill., as digital
and new media director.
Sudduth, administrator for Jackson County, Miss.,
to Chevron, Pascagoula, Miss., as public and government
affairs manager for Mississippi. He starts March 7, taking
over for the retiring Steve Renfroe.
Febbo, who handled marketing and communications at
Ernst & Young, to Team Northeast Ohio, Cleveland, as
VP of marketing and comms. for the nonprofit which aims
to attract business to the region.
Evenson, director of communications, ImageSpan, to
HR research and consulting company Bersin & Associates,
Oakland, Calif., as VP of communications. She was a director
at SutherlandGold Group and a manager at Burson-Marsteller.
Edition, February 16, 2011, Page 7
ARABIA TAPS KETCHUM FOR MEDIA
has been working with the Saudi Arabia General Investment
Authority to create a media buzz for the Global Competitiveness
Forum that ran in Riyadh from Jan. 22 to 25.
in October, the Omnicom unit contacted reporters including
Sewell Chan/Motoko Rich (New York Times), Jeannine
Aversa (Associated Press), Lesley Wroughton (Reuters) Francis
Romero (Time), David Jolly (International Herald
Tribune) and Bob Davis (Wall Street Journal).
British Prime Minister Tony Blair and Saudi energy minister
Ali Bin Ibrahim Al Naimi ranked among headliners at the
has neither a formal contract nor written agreement with
the Saudis. It has received nearly $60K from the Kingdom
so far. Qorvis is Saudi Arabia's No. 1 PR firm, receiving
$925K for the six-month period ended Sept. 30.
and its energy giant Gazprom are Ketchum's other foreign
clients. They kicked in $3.4M during the past year for services
such as announcing the Twitter feed of Russian President
Medvedev and arranging a Larry King interview for Prime
TX CANCER CENTER SEEKS PR
The 70-year-old M.D. Anderson
Cancer Center at the University of Texas in Houston is looking
for a PR agency help to expand its presence in social and
The Center has issued
an RFP for pitches to support its patient care, education
and prevention, and overall reputation and status among
the nations cancer centers.
Work includes PR backing
of its MD Anderson + You campaign, a national
cause marketing and philanthropic push kicking off this
The center is one of three
in the country established as comprehensive cancer centers
under the National Care Act of 1971.
It has been ranked No.
1 for cancer care for the past nine years in U.S. News &
World Reports closely watched annual rankings of hospitals.
Proposals are due Feb.
JMPR ROLLS WITH PEP BOYS
Automotive service chain
Pep Boys has tapped JMPR Public Relations as its agency
of record for PR, after reviewing several firms for the
There was no incumbent.
JMPR is based in Woodland
Hills, Calif, and handles several clients in the automotive
space, including Motor Trend Automotive Group, Bentley and
The firm is charged with
guiding media relations and PR for Philadelphia-based Pep
Boys, which operates in more than 600 vehicle service and
repair locations in the U.S.
VP of marketing Ron Stoupa
said the firm will help PB reach automotive enthusiasts
as well as general consumers.
PB, which is publicly
traded on the New York Stock Exchange, was founded in 1921.
Revenue for 2009 topped $1.9 billion.
BRUNSWICK HIRES ENRONS
Brunswick Group has opened
its fourth U.S. office in Dallas and brought in former Enron
VP of PR Mark Palmer as partner there.
Palmer and managing partner
Jim Wilkinson will oversee the new outpost. Wikinson is
a former Congressional aide to ex-House Majority Leader
Dick Armey of Texas and held several high-ranking PR posts
during the recent Bush administration.
Palmer was a top PR exec
at Enron before and after its dramatic fall into bankruptcy
in 2001. He joins Brunswick from Houston-based food services
giant Sysco, where he was VP of corporate communications.
He joined the company in 2006 from a managing director's
post at Public Strategies, the Texas-based public affairs
powerhouse that recently merged with Hill & Knowlton.
Brunswick said Dallas
is its 17th office globally.
DKC ENROLLS AT AVENUES
DKC Public Relations is
handling the New York opening of Avenues, the world
school venture fronted by former Whittle Communications
chief Chris Whittle and ex-Yale University president Benno
The school promises a
high-tech version of the liberal education offered by the
best private schools and universities. It aims to promote
critical thinking, graceful clarity of expression
and intellectual autonomy, according to a statement
Graduates are required
to be fluent in at least one foreign language and complete
the world course, which is described as non-western-centric
combination of history, geography and issues.
Slated to open in Fall
of 2012, Avenues is planned to part of a network of 20 schools
to open over the next decade in cities such as London, Shanghai,
Mumbai, Sao Paulo, Johannesburg and Abu Dhabi.
Tuition has not yet been
set, but it will be in the neighborhood of $36K, the average
tab for independent schools in Manhattan.
The school will be housed
in a 10-story, 215K sq. ft building on the High Line in
HUNTSMAN STAFFS UP PR SHOP
Jon Huntsman, U.S. Ambassador
to China who may seek the Republican presidential nod, has
hired two former communications advisors to John McCain's
Tim Miller, director of
public affairs at Glover Park Group, and Jake Suski, who
was spokesperson for Chris Dudley's run for Oregon Governor,
have joined Huntsman's Horizon PAC, according to a report
Miller was communications
director for McCain in Iowa, while Suski served as a regional
John Weaver, who was McCain's
chief strategist, is an informal advisor to Huntsman, who
is the son of the founder of Huntsman Chemical and former
He is stepping down from
his China post on April 30.
Edition, February 16, 2011,
International University continues to botch
handling of the rape charges that have been lodged against
its star baseball player Garrett Wittels, who owns a 56-game
streak could be on the line Friday when FIU opens its baseball
season but as of today, the school has yet to decide whether
to let Wittels play.
Miami Herald said today its likely
that he will play Friday.
is an unconscionable delay in making a decision that should
have been made the day after Wittels was arrested in the
Tennessee State University, faced with rape charges leveled
in January against two of its baseball players, suspended
them from the team the next day pending disposition of the
was the decision that FIU should have made.
that or Wittels himself should have withdrawn from the team.
initial story on this, in the Dec. 27 Broward Palm Beach
News, headlined Deeply Religious FIU Baseball
Star Arrested on Rape Charges. It noted he recites
a Jewish prayer while kneeling in the outfield before each
newspaper, The Beacon, called for the school to remove
Wittels from the team on Jan. 27 although it took the paper
more than a month to reach that decision.
dark cloud will be placed over the image of
the school and a horrible precedent will be
set if Wittels is allowed to play with rape charges hanging
over his head, said the paper.
side scandal here is the shunning of this story by the New
York Times, which thus far has carried one story on
it-a one paragraph item from the AP that was part of Michael
Schmidt's column in the Dec. 27 sports section.
Atlantis Resort, where the alleged rape took place, regularly
runs full page color ads in the NYT. The paper expended
hundreds of thousands of words starting in 2006 when three
Duke lacrosse players were charged with rape.
Are Another Atrocity
FIU on Saturday, Feb.
12, said Wittels and other members of the team will face
the press Wednesday at 2 p.m. but if anyone asks a question
about the rape charges the press conference will end
Furthermore, media who
pose such questions could lose their credentials for the
rest of the season.
Such draconian threats
belong in a dictatorship and not in America. All Wittels
has to do is refuse to answer the questions.
Threatening the press
this way is something that FIUs School of Journalism
and Mass Communication should squash.
Where is J&MC head
Lillian Kopenhaver, who received the 2009 Outstanding Woman
in Journalism and Mass Communication Award?
She came under ferocious
attack last year in a study authored by Richard Cole, Ph.D.,
former J dean of the University of North Carolina.
Cole, who obtained 17
quotes from J teachers, most of them negative, said, There
is no question that most faculty members want her to be
Teaches at FIU
We would also ask where
is advice on this matter from Rosanna Fiske, associate professor
in Kopenhavers dept. and chair of PR Society of America?
The Society routinely declares it leads the entire industry.
Fiske should have hot-footed
it to the office of FIU president Mark Rosenbergs
the day after the rape charges surfaced on Dec. 27 and urged
that Wittels be shelved until his name was cleared.
He and two other FIU students
were arrested on Dec. 20, 2010 by Bahamian police and charged
with raping two 17-year-old women who had been drinking
at the Atlantis Resort. The Broward Palm Beach News broke
the story Dec. 27.
The Miami Herald followed
with a story the next day which was carried word-for-word
by the competing South Florida Sun-Sentinel. The
papers share facilities and some stories.
Wittels was freed on bond
of $10,000 and not required to make a plea, said a Feb.
11 story by the AP, which gained an interview with him.
Florida Int'l University
brass including athletic director Pete Garcia, who have
kept lips buttoned about the rape charges. FIU has ignored
criticism in the past.
Cole was miffed that Kopenhaver
did not respond to two phone calls from him last year. A
call to a University spokeswoman was ignored
as was an e-mailed list of questions, he said.
Cole said that in his
entire career he had never seen such criticism of a dean
by faculty members.
Sandra Gonzalez-Levy is
SVP, external relations, at FIU, assisted by Maydel Santa-Bravo
as director and Madeline Baro as assistant director.
Fernando Figueredo, former
manager of a 17-country network of agencies in Latin America
for Porter Novelli, is chair of the PR and Advertising Dept.
Phone calls and e-mails
to the three were not returned as of press time.
Wittels is the most famous
of FIUs 44,000 students.
The Beacon, whose editor-in-chief
is Jorge Valens, focused on the almost complete silence
about the rape charges from Garcia, who has only said FIU
is continuing to gather information.
Staying silent is
not an option unless they want to make themselves look bad
on a national scale, says the editorial.
Did Better with Rape Charges
The Beacon noted
how Middle Tennessee State University is currently handling
similar charges-it suspended two baseball players the same
day rape charges were made against them last month.
MTSU and FIU both
play in the Sunbelt Conference.
The Beacon, which
previously editorialized about the dangers of mixing alcohol
and sex, correctly says that FIU should have done the same
with Wittels. It is showing the good sense that FIU is not.
FIU is playing politics with this issue.
Here is what PR
isgood judgment, guts and speed. The broadest possible
education is needed as well as continued wide reading and
an open mind to all forms of knowledge.