Edition, March 9, 2011, Page 1
of 2010 revenues from 148 PR firms.
See page 5...
CALIF TRANSIT SEEKS PR PITCHES
newly merged transit agency for northern Californias
East Bay is reviewing its six-figure PR and media relations
account with an open RFP this month.
Alameda County Transportation Commission was formed last
year with the merger of two major transportation agencies
the Alameda County Transportation Authority and Alameda
County Congestion Management Agency.
ACTC issued an RFP on March 1 covering work like media outreach
and briefings, public information pieces and ensuring
effective, clear and comprehensive information is delivered...
Development of a strategic communications plan for the commission
is a key tenet of the scope of work.
Moore Iacofano Goltsman has recently handled communications
for the two entities that now make up the ACTC. It has a
$206K pact with the ACTIA and a $20K contract with ACCMA.
mandatory pre-proposal meeting has been set for March 11
in Oakland. RFP:odwyerpr.com/rfps.
WEBER SHANDWICK REELS IN REIHL
Bill Reihl, who had headed
Ogilvy's North American consumer marketing practice, has
joined Weber Shandwick as executive VP in its global consumer
Based in New York, he
reports to Lisa Sepulveda, global consumer marketing chief.
Reihl also held key consumer
posts at Edelman and BSMG Worldwide, which was merged into
During a nearly 20-year
career, Reihl represented Unilever, Ford Motor and Marshalls
and has handled luxury accounts likes Concord/Movado watches,
Hugo Boss, and the Plaza Hotel.
MCCUE DIES AT 64
Peter McCue, a 40-year
PR veteran, mentor and crisis specialist whose notable assignments
included handling Cargill's grain sales to the Soviets in
the 1970s and unveiling the B-2 Stealth Bomber, died Feb.
26 at his Rye, N.Y., home. He was 64 and an executive VP
at Fleishman-Hillard, where he spent the last 24 years and
played a key role in the firm's history.
The firm is planning a
SOCIAL MEDIA HELPS BOOM TIMES
Only one of the ten biggest
firms reporting their numbers to ODwyers had
a down year in 2010 a sharp contrast to 2009.
Seventy-one of 150 firms
reporting had double-digit gains led by Edelman, which soared
past the half-billion mark.
APCO Worldwide, second
largest firm, added 13.1% to its fees for a total of $113.4M
WCG (formerly WeissComm Group) grew 37.6% to $37M while
financial specialist ICR grew 20% to $26.5M.
MWW Group came on the
list for the first time since its acquisition by Interpublic,
weighing in at $34.7M and No. 7. It bought itself back last
Another newcomer is Beckerman,
handling technology, healthcare, consumer and other practice
areas, which has the fifth biggest gain in the top 50-up
32% to $6.1M.
Atomic PR, tech, consumer
and entertainment firm, posted the biggest gain in the top
50-up 46% to $11.1M.
Firms did well in
spite of the country being in the third year of a recession-no
matter what the economists say-partly because there is of
lots of work dealing with the many thousands and even millions
of new social media, said publisher Jack
This Wild West
of opinion and fact has to be tracked and measured and often
dealt with on a one-to-one basis, he said.
seem to be getting most of this business, he added.
ODwyer noted that
WPP head Martin Sorrell, in a speech to the Institute for
PR Nov. 10, 2008, said that SM is made to order for PR people
because they are used to interaction and nuanced
communication. He told the Financial Times March
4 that he expects "new media" will make up to
35-40% of WPP's revenues in the years ahead as opposed to
WPP, one of the two biggest
ad agency holding companies with $15 billion in revenues,
owns many PR firms including Hill & Knowlton and Burson-Marsteller.
WPP and the other conglomerates have not allowed any dollar
or employee totals to emerge from their PR firms because
of Sarbanes-Oxley considerations.
(Continued on page 4)
Edition, March 9, 2011, Page 2
COS. RAMP UP SHALE PR
energy-industry umbrella group fighting to protect and expand
drilling and exploration rights on the massive Marcellus
Shale is ramping up its PR with the hire of a former communications
aide to House Speaker John Boehner.
Marcellus Shale is a rock formation running through large
parts of New York, Pennsylvania, Ohio, West Virginia, as
well as other states, and containing vast reserves of natural
gas. As drilling technology has improved, the industry in
recent years has only begun to tap the 390-million-year-old
rock formation with a process hit by environmentalists and
known as fracking.
Marcellus Shale Coalition, as the industry group is called,
has tapped Steve Forde, a former communications director
to Boehner who recently served as senior director of corporate
communications for Education Management Corporation. He
takes on the role of policy and communications director
for the group.
hire comes at a time when cash-strapped states are eyeing
revenues from natural gas drilling, pitted against environmental
and public health concerns that are only beginning to be
studied and understood. One recent study said Pennsylvania
alone could reap $8-$15B of annual spending if drilling
were maximized along the shale. Landowners stand to gain
$250B over time, the study said.
is among a trio of new hires for the 165-company coalition,
along with a membership services director and conference
industry said last year it hopes to drill 30,000 wells by
2020. The group last week faced the results of a seven-month
investigation of fracking wastewater in Pennsylvania by
the New York Times published in a series of articles
which has drawn an extensive rebuke from the MSC, although
the group is quoted in the pieces. The Times investigation
found health and environmental risks in the wastewater left
behind after natural gas is extracted, lax regulations,
as well as flaws in efforts to recycle the water.
AIRPORT AUTHORITY REVIEWS
BIG PR PACT
The airport authority
for San Diego is reviewing its $800K-a-year PR account with
an RFP open through March 22.
Porter Novelli is the
incumbent through June 30, winding down a $2.7M total contract.
Cook and Schmid and New West PR previously worked the account.
The San Diego County Regional
Airport Authority wants pitches for public outreach from
agencies with experience in public and strategic communications,
media relations, and public outreach related to major development
projects, as well as social media and PA.
A one-year contract with
two year-long extensions is expected to be awarded following
The RFP can be downloaded
at the Authoritys procurement portal.
WPP REPORTS 16% PROFIT RISE
WPP chief Martin Sorrell
on March 4 reported a 15.8 percent rise in earnings (EBITDA)
to $2.3B on a 7.4 percent revenue rise to $15.1B as the
U.S. behaved more like a fast-growing or emerging
Part of the U.S. comeback
was due to a dead-cat bounce as the ad market
rebounded from the worst recession since the mid-1970s.
Sorrell also tipped his
hat to the economic stimulus package and the Citizens United
Supreme Court decision that unleashed a wave of political
advertising from corporations and independent groups for
reviving the communications business.
Sorrell said the strong
2010 finish carried into 2011, projecting a five percent
growth for the year. He expressed concern over the turmoil
in Tunisia, Egypt, Bahrain, Libya and implications for other
countries such as Jordan or Saudi Arabia. The Middle East
accounts for 1.7 percent of WPPs revenues.
On the PR front, Sorrell
reported strong performances at Burson-Marsteller, Dewey
Square, BWR, Robinson Lerer & Montgomery and Public
PR and public affairs rose 6.1% for the full year 2010 to
DODD BECOMES LOBBYING STAR
Former Connecticut Senator
Chris Dodd takes the helm of the Motion Picture Assn. of
America on March 17.
The 66-year-old Dodd,
who will earn a $1.5M salary, is the consummate D.C. insider
who views his new post as a continuation of work on Capitol
Hill. Dodd says he is eager to work to protect intellectual
property rights and expand international trade.
He was elected to Congress
in 1974 and moved to the Senate in 1981. Dodd succeeds Dan
Glickman, former Kansas Congressman and Secretary of Agriculture,
who did a five-year stint.
The move is an attempt
by MPAA to regain some of the political clout it enjoyed
under the 40-year reign of Jack Valenti, a former aide to
Dodd takes the helm as
the movie business suffers from plummeting DVD sales, shrinking
theater attendance, piracy and the digital upheaval.
WCG GETS SOCIAL WITH STROUT
San Francisco-based healthcare
giant WCG has tapped Aaron Strout as social media group
director to counsel clients and position the firm as a thought
leader in the mobile and location based marketing arena.
Strout, who is co-writing
a book, Location-Based Marketing for Dummies,
will step up his speaking engagements, blogging and podcasting
to build WCGs presence in the social media mix.
Strout joins WCG from
Powered Inc., where he was CMO for more than two years before
it was acquired by Dachis Group late last year Earlier,
he was VP-social media at Mzinga, and director of online
marketing at Fidelity.
Edition, March 9, 2011, Page 3
PRAISES AL JAZEERA
of State Hillary Clinton told the Senate Foreign Relations
Committee March 2 that Arab satellite TV station Al Jazeera
is gaining traction because it offers real news,
while U.S. media are not keeping up.
Jazeera is changing peoples minds and attitudes
and is effective whether you like it or hate it,
in the U.S. is on the rise because Al Jazeera offers real
news around the clock compared to domestic outlets that
air a million commercials and endless arguments
between talking heads.
news is not particularly informative to us, let alone
foreigners, said Clinton.
SALON TAKES DOWN FOR
Salon Media Group took
itself off the auction block and plans to map out a plan
CEO Richard Gingras said
he considered some opportunities but couldnt come
up with either a good price or partner that was a good fit.
Salon attracts about 5.5M
unique monthly viewers.
The New York Times
reported that Salon had talks with Newser, but negotiations
broke down in the aftermath of AOLs $315M deal for
Salon lost $724K during
Q4, which was better than the $1.7M that it lost during
the 2010 period.
NYT LOSES RICH TO NYM
New York Times
Sunday op-ed columnist Frank Rich is moving to New York
Magazine in June to serve as editor-at-large and columnist
focused on politics and culture. He will oversee a special
monthly essay section at the weekly and contribute to the
Adam Moss, a NYT alum
and editor-in-chief of NYM, praised Rich as a giant,
a powerhouse critic of politics and culture, a rigorous
thinker, a glorious stylist, a skeptic and optimist at the
Rich has written op-ed
pieces for the Times since 1994. He was the papers
chief drama critic from 1980-93. He also is a creative consultant
to HBO, where he is executive producer of Veep,
a comedy in production starring Julia Louis-Dreyfus.
In leaving the Times,
Rich thanked the paper for the opportunity to serve
in two dream jobs in journalism.
At NYM, Rich believes
he will be able to write with more reflection, variety
and space than is possible within the confines of a weekly
FOX BOOTS GINGRICH, SANTORUM
Fox News Channel has suspended
the contracts of GOP presidential wannabes Newt Gingrich
and Rick Santorum.
Sarah Palin, Mike Huckabee
and John Bolton remain on the Fox payroll as contributors.
Gingrich and Santorums
pacts are suspended for 60 days. On May 1, the contracts
will be terminated unless they decide against running for
the White House.
LEHMAN NAMED NBCU DIGITAL
Nick Lehman, who is a
veteran of Viacoms MTV Networks, is now president
of NBCU entertainment and digital networks. In that new
post, he reports to chair Lauren Zalaznick.
combination of creative and business expertise in multiplatform
and new product is the ideal person to build on our success,
according to Zalaznick.
that Lehman will oversee units such as iVillage, Fandango
and Daily Candy that are pure-play digital operations,
not extensions of NBCU brands.
MCNAIR HEADS CBS NEWS PR
CBS News has named Sonya
McNair head of communications, two years after she joined
the news division as a consultant.
She takes the reins for
media and talent relations, as well as public affairs, internal
and external communications for CBS News, CBS Radio News,
its online properties and polling and survey unit.
McNair, a former spokeswoman
and director of PR for Conde Nasts The New Yorker,
reports to chairman Jeff Fager and executive VP Gil Schwartz.
I look forward to the contributions she will make
during this time of change and opportunity for CBS News,
McNair joined CBS News
in March 2009 as a consultant and was named VP a few months
later in May, directing publicity and media relations. Previously,
she was VP of corporate comms. for Time Inc.s Essence
Communications unit and VP of publicity and corporate communications
for Fox Broadcasting Co.
DIOR FIRES DESIGNER AFTER
Christian Dior fired
creative director John Galliano four days after he apparently
made anti-Semitic remarks in a Paris bar and following the
web posting of a video of another incident.
Dior, which works
with Kekst and Company for PR in the U.S, said on Feb. 25
that it had suspended Galliano from his position pending
the conclusion of an investigation by authorities after
the designer allegedly said he loved Hitler and made other
slurs against patrons at a bar. France has a law against
making anti-Semitic remarks.
Chairman and CEO
Sidney Toledano March 1 said in a statement that the company
has commenced termination proceedings noting
Gallianos words are in total contradiction to
the longstanding core values of Christian Dior.
Video of Galliano
was published by the U.K.s Sun newspaper on Feb. 28
in which appears to say, I love Hitler. People like
you would be dead. Your mothers, your forefathers, would
all be f****** gassed.
remarks have been widely condemned, including by Dior fragrance
spokeswoman and actress Natalie Portman, who said in a statement
that she will not be associated with Mr. Galliano
in any way.
news continued on next page)
Edition, March 9, 2011, Page 4
BOOM TIMES RETURN
chip companies were told last year to approach the web with
caution during a press conference held by Vision Critical,
which does research for blue chips.
is an expensive and potentially explosive medium
but tends to represent the bleeding edge of humor,
provocativeness, candor or shock value, the conference
Expanded Services at Edelman
Edelman, president and CEO of Edelman, said much of the
gain was from current clients expanding their budgets.
took advantage of our expanded digital offerings,
firm built online embassies for Unilever and
eBay on Twitter and Facebook.
global network hit full stride in 2010 as accounts based
in New York and London ran campaigns out of overseas offices,
active were Shell and liquor marketer Diageo.
generated 34% of the fee total, rising 18.2% to $179M.
firm operates in 27 markets overseas. China revenues grew
27.7% to $10.4M; Brazil up 68% to $6.8M; Singapore up 36%
to $6.3M, and Hong Kong up 21.3% to $5.3M.
are no longer asking just for press but for
a range of things, said Edelman. Clients are
now operating from a different runway, they now ask us to
tell them what to do, he said.
in Non-Traditional Areas
Margery Kraus, CEO of
APCO, said the firm's entire business grew in
all geographic sectors and in many industry categories.
She attributed the growth
to the changing global landscape and convergence of
stakeholder groups in non-traditional ways, which plays
to APCOs unique heritage as a company and our integrated
approach to client opportunities and challenges.
New initiatives that drew
interest from clients included Global Political Strategies,
the firm's executive advisory service; Return on Reputation
Indicator, a groundbreaking research-based management
tool that takes a broader, more holistic, 360-degree
view of reputation, and Social EQ, a new model to assess
the effectiveness of a company's social media efforts.
WCG Has Biggest
Gain in Top Ten
WCG, formerly WeissComm
Group, had the biggest gain in the top ten-up 37.6% to $37M,
in fifth place behind Waggener Edstrom at $111.9M, up 5.9%,
and Ruder Finn, at $97M, up 8.8%.
Kathy Bloomgarden, co-CEO
of RF, said Social and digital media are now part
of almost all of our PR programs. Online channels have changed
conversation and engagement with all stakeholder groups.
Ruder Finn Innovation
Studios is a critical partner in helping us to create integrated
campaigns with social media expertise deeply embedded in
all of our practices. This has created more robust programs
with larger budgets, she said.
Activism and market
uncertainty have reinforced corporate reputation efforts
and issues management plans, said Bloomgarden.
She said corporate attention
is focused on emerging markets such as China. RF campaigns
in China for Chinese companies and multinationals have grown
expansively, she said.
Healthcare and Other Growth
WCG CEO Jim Weiss cited
growth in its core healthcare business as well as expansion
into consumer and technology categories.
We had great strategic
hires in the past year, he said.
These included creative/interactive
practice leader Gail Cohen, formerly at Burson-Marsteller;
group creative directors Trip Hosmer from Chandler Chicco
and Scott Schindler from Deutsch; consumer practice director
Vicky Lewko from CarryOn PR, and chief people officers Laurie
Torres from Juniper Networks," he said.
The firm added about 20
staffers to its interactive and social media practice for
a total of more than 40 professionals.
Aaron Strout, who is writing
the book, Location Based Martketing for Dummies,
joined WCG this month as social media group director.
Weiss says hes aiming
for the $45M mark in 2011 which will be the tenth anniversary
of the firm he founded.
List as No. 7
Michael Kempner, CEO of
MWW Group, who engineered a management buyout of the firm
from Interpublic after a decade of ownership by the ad/PR
conglomerate, said he expects independence will unleash
the talent, creativity and spirit of the firm which
is returning to its roots as a nimble strategic management
The firm has 184 staffers
in East Rutherford, N.J., New York City, Trenton, Washington,
D.C., Chicago, Dallas, Los Angeles, San Francisco, Seattle
Norwalk, Conn.-based ICR
spurted 20% to $26.5M as it added a net of 63 new clients.
CEO Tom Ryan said that
"As companies work through the volatility of the current
environment, they are increasingly realizing that financial
communications is a major determinant of equity value, and
therefore have sought out ICRs expert counsel.
in 2010 (they were down 16% in 2009) and we rationalized
expenses in 2009, said Ryan, resulting in last year
being a great year for the firm and 2011 starting
off very strong.
(Continued on page 8)
Edition, March 9,
2011, Page 5
OF PR FIRMS
Rankings of Independent PR Firms With Major U.S. Operations
Here for Rankings)
Edition, March 9, 2011, Page 6
OF PR FIRMS
EXPANDS IN ENCINITAS
Diego-based Clearpoint Agency has moved to larger offices
in Encinitas, doubling its space and expanding its social
media offerings as the firm said it has found success in
presenting a unified public image for clients.
PR tactics and tools have morphed considerably over time,
the value of a cohesive communication strategy never changes,
said VP and co-founder Beth Walsh of the agencys offering
it calls the Positioning Program. Many clients think
they have one when they dont. Its an important
first step that many agencies run through too quickly, so
we have made it a cornerstone of our services.
firm handles B2B and B2C clients like Verance, Synteract
and CUSO Financial Services.
and president is Bonnie Shaw.
Agency veteran and PR professor Larry
set up a Washington, D.C., area firm after spending the
last few years building up the PR masters program at George
Washington University. Parnell said hell handle strategy
development and implementation, CSR and management training
while developing a network of specialized PR practitioners.
Contact: [email protected];
NEWS OF SERVICES _______________________________
NEWSWIRE U.S. REVENUE UP 3%
Newswire parent company United Business Media on March 1
reported a 4.9% rise in 2010 revenues to £889.2M,
including a 12.3% increase at PR Newswire, on strong growth
in emerging markets like China, India and Brazil.
which reports the non-GAAP adjusted operating profit, said
that figure was flat at £171.8 in part because it
shelled out £258M for 22 acquisitions last year.
the U.S., PRN turned in a resilient performance,
the company said, posting a nearly 3% increase in revenue.
UBMs targeting, distribution and monitoring division,
which includes PRN as well as IR services like EDGAR filing
and website production, represents about 20% of the companys
revenue and a quarter of its profit as it posted revenue
of £181.2M for 2010.
said paid queries to PRNs ProfNet source service also
increased last year.
Acquisitions last year included PRN operations in Brazil
and Argentina and the media monitoring
Cherry Hill, N.J.-based Lubetkin
produced a documentary video in conjunction with PROFIT
Blue Bell, Pa., featuring residents of retirement community
The Pines at Whiting, for Keswick Pines, to be used as part
of conversations with prospective residents. The video is
online at thepinesatwhiting.org.
York/StorkBrokers.com, online store and e-community for
buying and selling used baby and childrens gear, for
PR for site, launched Feb. 23.
Washington, D.C./BioReference Laboratories, clinical testing
lab; SFK-Success for Kids, non-profit; Molycorp Minerals,
rare earth elements deposit owner working to establish a
supply chain for America; National Action Council for Minorities
in Engineering; Cleveland State Univ., public research institution,
and NEOUCOM, interprofessional training of health pros.
New Jersey office client NJPure has expanded its account
to D.C. to work on medical malpractice reform at the federal
Troy, Mich./The National Defense Industrial Association
Michigan Chapter, to execute its media relations and event
promotion efforts for the 2,500-member group.
Los Angeles/Next Door Lounge, L.A. cocktail lounge and eatery
styled on a 1920s-era speakeasy, for hospitality PR.
+ Schmid, San Diego/Diagnostic Marketing Association,
DxMA, to promote the 2011 Dx Creative Communications Awards
and 33rd Annual DxMA Global Marketing Summit in San Diego
formerly of HealthSTAR PR and MSLGroup, to GCI Health, Atlanta,
as senior VP to oversee brand and corporate PR for healthcare
companies and non-profits. She has handled programs for
Solvay Pharmaceuticals, Genentech, Sanofi Aventis, BioSouth
and Merial. GCI Health, which has more than 80 staffers,
is owned by WPP.
partner and managing director, Porter Novelli, to Morrissey
& Company, Boston, as managing director.
finance director at the Health Information Center, a pro-reform
group, to MWW Group, Washington, D.C., as a senior VP. He
was managing director for venture capital firm Third Security,
former finance director for Sen. Mark Warner (D-Va.) and
political director for Vice President (then-Sen.) Joe Biden
political reporter, Capitol News Connection, to the Environmental
Working Group, Washington, D.C., as a press secretary.
deputy chief of staff to Rep. Mark Schauer, to Story Partners,
Washington, D.C., as a VP. Mollie ODell, perviously
with North Bridge Communications, joins as a director, and
Mary Elizabeth Margolis of the Business Industry PAC, as
Edition, March 9, 2011, Page 7
SUES UFL FOR $264K
Saltzman & Einhorn sued client the United Football League
for $264,000 in fees on Feb. 4, claiming the three-year-old
league breached its contract with the Sacramento PR agency
after 10 months of work. The league said it has begun making
for RS&E filed the four-count complaint in Superior
Court against the league and 20 John Does.
significant payment on the outstanding amount owed was made
[Feb. 4] and the United Football League has agreed to repay
the remaining balance," said a statement from the UFL
forwarded by league VP of communications Michael Preston.
He declined to comment on the suit.
attorney, Angela Schrimp de al Vergne of the Sacramento
firm Knox, Lemmon, Anapolsky & Schrimp, did not answer
a request for comment.
The PR firm was hired by the five-team UFL in February 2010
for a 10-month, $10K/month contract to handle efforts like
public and community relations, creative development and
media planning as the independent league, which held its
first season in 2009 as a competitor to the National Football
pact also gave RS&E a 7.5% commission on media buys.
which is also seeking attorneys fees, argued that it had
not been paid for its work, a bill totaling $264,892.35,
plus late charges of 1.5% per month that added up to nearly
$6,500 as of mid-January.
First Coast News reported last week that the UFL is being
sued by the Mayo Clinic for unpaid medical bills.
league said it will start its third season in August.
an uncertain labor situation in the NFL, there is a chance
that the UFL will be the only professional football being
played in the U.S. next season.
ROMNEY HIRES COMMS. AIDE
Andrea Saul, press secretary
for Carly Fiorinas failed 2009 Senate bid with experience
at the RNC and the McCain-Palin presidential ticket, has
moved to Mitt Romney's political action committee as a communications
advisor ahead of the former Massachusetts governor's expected
White House bid.
Romney has been speaking
across the country and funneling money to candidates via
his Free and Strong America PAC, which Saul will serve in
a PR capacity.
She is a former communications
aide to Sen. Orrin Hatch (R-Utah) and directed media affairs
for the McCain-Palin presidential ticket in 2008, later
moving to the RNC.
She was also communications
director for Gov. Charlie Crist's Senate bid, but quit when
he switched his party affiliation from Republican to independent.
She also worked at DCI Group earlier in her PR career.
Romney and other rumored
contenders like Newt Gingrich and Mike Huckabee have not
declared their candidacies for the 2012 race, although the
first debate is less than two months away on May 2 at the
RFP SEEKS PR TO FIGHT H.S.
The Corporation for Public
Broadcasting is calling for PR pitches through Friday for
its campaign to curb the high school dropout rate in the
The push, known as CPB's
Dropout Awareness and Youth Engagement Initiative, highlights
the nations 3-in-10 public school student dropout
rate as one of the biggest crises facing the U.S.
CPB has issued an RFP
with a March 4 deadline for PR agencies to support the program,
which will be executed through 12 hub communities where
the dropout rate is most acute.
It wants an agency to
handle media relations, public awareness, partnerships and
assistance in developing a tagline and collateral materials.
The CPG is a non-profit
corporation funded by the U.S. Congress.
EDELMANS WOLFROM TO
Matt Wolfrom, who was
executive VP/corporate and portfolio communications at Edelman,
is the new managing director of Makovsky + Co.s technology
and energy markets practices.
Ken Makovsky lauds his
new hire as among the best in the business.
At Edelman, Wolfrom counseled
Brown Brothers Harriman, TIAA-CREF and PwC. The 20-yeara
veteran also worked as North American corporate practice
chief at WPPs Cohn & Wolfe and executive VP and
GM at Havas Euro RSCG Magnet unit.
Wolfrom has corporate
PR experience gained at SmartPipes (a Kleiner Perkins-funded
software outfit) and Exite@Home, the cable Internet and
At his new home, Wolfrom
handles intellectual property, business development and
client service, reporting to CEO Makovsky.
COLORADO SEEKS ABUSE PREVENTION
Colorado, one of five
states awarded federal grants under a $46M substance abuse
prevention program, has issued an RFP for PR support as
it mobilizes the program.
Proposals are due March
31. RFP: odwyerpr.com/rfps.
The Centennial State's
Division of Behavioral Health Community Prevention Programs
will administer the five-year grant, doled out by the Substance
Abuse and Mental Health Services Administration Partnerships
for Success. It is worth $2.3M a year.
The RFP calls for a social
marketing effort blending PR, research and public service
ads to reverse a negative trend among 12-17 year olds in
underage and binge drinking rates, as well as a disparity
in rates among Latino youth. The contract will be about
BRIEF: House Oversight
and Government Reform Committee chair Rep. Darrell Issa
launched a probe of his own office and fired his press secretary,
Kurt Bardella, after investigating whether his spokesman
improperly shared emails from other reporters with a New
York Times scribe writing a book on politics.
Edition, March 9, 2011,
BOOM TIMES RETURN
100, part of the Next Fifteen Communications Group, was
the only PR operation in the top ten showing a decline-off
3.9% to $46.7M.
Aedhmar Hynes said that revenues are up 20% since last August
and more than 40 staffers have been hired.
sees lots of growth in digital communications
and social media.
growth, she said, is coming from Asia and North America.
Up 32% to $16M
biggest gainer in the top 25 was Coyne Public Relations,
Parsippany, N.J., up 32% to $16M.
Tom Coyne said there was in-house growth as well as new
business in its dozen practice areas.
performer, he said, was the pet group which includes
Milk-Bone, 9Lives, Snausages, Meow Mix, Arm & Hammer
cat litter and Petopia.com. Billings in the group were up
100% in fees was the sport group which includes the National
Football League, Campbell Soup, U.S. Tennis Assn., Harlem
Globetrotters, NASCAR, and U.S. Olympic Committee. A highlight
of the year was the launch of an iTune app for the Coyne
PR Hot Sheet.
pays tribute to the best in social media and the most thought-provoking
stories of the week, he said.
Atomic PR CEO Andy Getsey,
described the Atomic style as lots of
re-contextualization, content strategy, media relations,
digital and social media, community outreach and video all
He said such techniques
were applied when the firm kicked off the year with the
re-launch of Polaroid at the Consumer Electronics Show which
included the participation of Lady Gaga.
Another major account
was the Trust for Public Land. The firm developed a high-profile
campaign to Save the Land surrounding the iconic
"Hollywood" sign that sits on a mountainside.
Said Getsey: This
included a huge stunt, public affairs, press conferences,
top Los Angeles political leaders, the Governator,
A-list celebrities and even the Vatican News Service plus
a microsite about the Sign and Facebook, Twitter and custom
applications. Playboys founder Hugh Heffner
gave a $1 million donation and even Tweeted about it.
Existing clients expanded
budgets including Verizon, Intuit/Mint.com, Living Social,
Hotwire and RealityTrac. New business wins included Netgear,
Citrix Online, Pioneer, LendingClub, PeopleMedia and Shopkick.
The 46% jump in fees to
$11.1M required the addition of 35 staffers.
boosted fees 18% to $13.6M partly on its work for two high-profile
accounts-the rehabilitation of Philadelphia Eagles quarterback
Michael Vick, whose dog-fighting activities earned him time
in a federal prison, and damage control for long-time client
Wrangler after Vikings quarterback and company spokesperson
Brett Favre was accused of sending improper photographs
to a woman.
Expanding accounts included
VP Corp., parent of Wrangler, and Dey Pharmaceutical. New
business wins included U.S. Polo Assn., Focus Brand's Moes
Southwest Grill restaurant chain, and Swiss energy company
ABB. An office in Dallas was added. F/W/V also has offices
in New York and Tampa and plans a Los Angeles office in
24% to $12.4M
Zeno, sister company of
Edelman, was one of the leading gainers in the top 25 by
growing 24% to $12.4M.
CEO Barby Siegel attributes
growth to our highly client-centric, collaborative
model that delivers insight-driven strategy, unexpected
creative, and hands-on involvement from our highly experienced
Growth has come from both
current and new clients in consumer, corporate, healthcare
Strong and expanding
social media capabilities is integral to all we do,
Siegel also cited the firms top tier, best-in-class
talent that draws clients to the firm.
There is a real
appetite in the marketplace for an agency of our size, scale
and approach-big, challenger thinking in a nimble,
flexible environment-enabling us to move fast on behalf
of our clients, she said.
Alan Soucy, CEO of Sparkpr,
San Francisco, which grew 22% to $8.8M, said 2010 was the
tenth straight year of revenue growth.
Our roots are firmly
planted in Silicon Valley, he said. The firm, he said,
has become a valued partner to the most innovative
companies across many sectors.
The agency got involved
early in social media and building online communities, he
Despite the recession,
he said the firm experienced unprecedented demand
for our services, adding his team across San Francisco,
New York, London and Cape Town bring a level of commitment,
enthusiasm and value to our clients.
Imre, founded in 1993
by David Imre, was the fourth fastest growing firm in the
top 50, up 33% to $7.69M.
Imre said Target and Pfizer
expanded their relationships with the firm while new clients
included Wells Fargo and T. Rowe Price. Long-time client
John Deere named the firm for social marketing.
A new unit is IMRE Sports
which will build on the firms experience in promoting
corporate relationships with the NFL, PGA Tour, NASCAR and
other such groups for clients including Travelers, Black
& Decker, Target and John Deere.