Edition, March 16, 2011, Page 1
table of PR firms ranked by 2010
revenue in high-tech and healthcare
categories on pg. 7...
SEAFOOD BOARD FISHES FOR PR
promotion and marketing entity for Louisiana seafood has
released an RFP for communications strategy and advertising
to fight negative public perception in the wake of last
years Deep Water Horizon oil spill.
percent of the U.S. remains concerned about seafood safety
and the Pelican States seafood industry has lost market
share to other protein products and the perception
of our seafood is challenged, to say the least, reads
the March 3 RFP from the The Louisiana Seafood Promotion
and Marketing Board.
board wants pitches for a $15M contract to develop a strategy
at the local, national and global level, develop ads and
educational materials, and handle social media, food sampling
events and other PR tactics.
are due April 3. RFP: odwyerpr.com/rfps.
ATOMIC PICKS LANGSDORF
Libby Langsdorf, a public
affairs pro at the New York City Economic Development Corp.,
has joined Atomic PRs Big Apple office as senior director.
She handled mainstream
and digital media campaigns surrounding the launch of 60-plus
start-ups in the technology, communications and other categories.
CEO Andy Getsey believes
Langsdorfs deep involvement with the New
York tech/startup community and expertise in consumer PR
and PA is a good fit.
Langsdorf handled the
NYC BigApps Competition and the NYC Next Idea business plan
competition. Prior to the NYCEDC, she was at Rubenstein
PR and LaForce + Stevens.
WEBER SHANDWICKS RISI
Jennifer Risi, co-founder
of Weber Shandwicks global strategic media practice,
joined Ogilvy PR Worldwide on March 1 as executive VP and
chief of its 360 media influence operation. She will tackle
media relations, brand innovation and work with clients
to develop impactful content-rich campaigns.
At Weber Shandwick, Risi
counseled clients such as Siemens, Fresh Direct and MAC
AIDS Fund and created its VoiceBoxx approach to line up
Kate Cronin, Ogilvys
New York managing director, praised Risi's skills in creative
problem-solving, CEO positioning and knowledge of the evolving
RANKINGS: SPECIALTY PRACTICES
PR firms taking part in
the 2010 ODwyer rankings boosted the number of specialty
practice fees they reported from 496 in 2009 to 594 in 2010,
a gain of 98.
The increase in
specialty reporting shows that clients are looking for PR
firms with expertise in defined areas such as healthcare,
tech, and finance, said publisher Jack ODwyer.
There were gains in 11
of the 12 practice areas tracked by the rankings, the only
exception being beauty/fashion where the number of reporting
firms dropped to 24 from 27.
Edelman, whose $521.9
million in total fees is nearly five times as big as No.
2, APCO Worldwide at $113.4M, led in ten of the 12 categories,
often swamping the next largest firm in the category. It
had $113M in healthcare fees vs. $38M for Ruder Finn and
$101M in tech fees vs. $62M for Waggener Edstrom.
Edelmans $71M in
the food/beverage category was far above No. 2 Hunter PR
at $8M. Its home furnishings total of $43M compared with
the $4M reported by sister company Zeno and $3.1M reported
by L.C. Williams & Assocs., which were in second and
Edelman was edged out
in financial/IR by ICR which had $24,994,066 in such fees
to Edelmans $24,465,150.
Taylor was No. 1 in the
sports/leisure category at $10.6M with Catalyst PR No. 2
at $4.4M and Edelman No. 3 at $4.0M.
GORDON PLUGS INTO NINTENDO
Cynthia Gordon has plugged
into the vacant VP/corporate affairs post at Nintendo of
America ahead of a major product launch this month.
The recent VP at Boston-based
360 PR started March 14 based in Redwood City, Calif., ahead
of Nintendos kick-off of the 3DS gaming system in
the U.S. March 27.
Gordon previously ran
PR and new media for Universal Studios as a VP and held
in-house posts at Dunkin Brands (director/corporate
comms.) and Togos. She also headed the Chrysler account
at GolinHarris in Chicago. At 360 PR, she headed digital
and social media for the agency.
The VP/corporate affairs
post had been vacant for more than a year following the
exit of Denise Kaigler in November 2009 after a short stint.
Edition, March 16, 2011, Page 2
SEEKS U.S. PR
Atlanta-based tour operator behind high-profile exhibitions
like Bodies and an exhibit of Titanic artifacts
has issued an open RFP as it consolidates its account with
one national agency.
Exhibitions, which is publicly traded, wants a firm to manage
national media relations, provide strategic PR counseling
and assist in a strategy to engage ticket buyers. Monthly
retainer is set at $20K plus expenses.
manager Alison Sawyer said the company currently hires local
PR agencies in its markets, but is moving its account to
a single firm with the search.
current touring exhibits are Bodies
Titanic: The Artifact Exhibition, and Dialog
in the Dark, a sensory exhibition slated
to open on permanent display in New York this summer.
company notes in the RFP that the competition for the attention
and entertainment dollar of todays families is fierce
while noting its high-profile exhibits often reach consumers
first through media coverage.
Bodies exhibit has drawn controversy as it includes preserved
human bodies presented in cross sections and various forms
of dissection. The company has paid millions for Chinese
cadavers from a medical school in that country.
Seymour, VP of comms. for Premier, is overseeing the search.
Intent to submit a proposal is due by March 25. Proposals
are due April 4. RFP is at odwyerpr.com.
CREDIT SUISSE PR EXEC TO DEPART
A top communications executive
of Credit Suisse in New York is leaving the bank, which
has launched a search to replace her.
Cristina von Bargen, a
managing director who headed the bank's Americas communications,
is a well-known figure in Wall Street PR circles, according
to the New York Times Dealbook blog. She is
slated to step down in May and the bank hopes to have a
replacement by the fall.
The move comes 14 months
after Credit Suisse tapped former CNBC chief Pamela Thomas-Graham
to a new post overseeing, talent, branding and communications.
MDC MOVES FROM Q4 LOSS TO
MDC Partners CEO Miles
Nadal has reported $11.5M in Q4 profit compared to an $18.5M
year ago loss as revenues surged 42.7 percent to $213.4M.
Nadal said the firm invested
significantly in talent and other growth initiatives and
made strategic acquisitions aimed at enhancing market leadership.
He believes MDC, which is parent to Allison & Partners,
Kwittken and Co., and Sloane & Co., is positioned to
deliver an even more impressive 2011.
Nadal projects 2011 revenues
in the $850M to $870M range, while EDITDA to rise more than
25 percent to the $108M to $112M mark.
For the full-year, MDC
lost $15.4M, down from $18.3M in 2009. Revenues rose 28
percent to $698M.
HILTON TAPS EDELMAN FOR GLOBAL
Hilton Worldwide has tapped
Edelman as a global AOR to handle PR and social media for
several units of the company, following a review.
In a statement provided
to ODwyers, Paul Brown, president of global
brands and commercial services, said: Edelman was
selected as the global agency of record by Hilton Worldwide
to support the Hilton HHonors [reward program] and multi-brand
public relations and social media initiatives, as well as
the global agency of record to represent Hilton Worldwides
luxury brands Waldorf-Astoria Hotels & Resorts and Conrad
Hotels & Resorts.
Cohn & Wolfe previously
handled the account but did not take part in the recent
Murphy OBrien handles
PR for the Hilton Hotels & Resorts brand.
AMD REVIEWS NORTH AMERICAN
Microchip giant AMD is
reviewing its North American PR account with an RFP process
after a leadership shakeup at the Silicon Valley company.
Bite Communications is
an incumbent for the lucrative account and also handles
AMD PR business overseas.
Drew Prairie, director
of corporate communications for the Sunnyvale, Calif.-based
company, said AMD is conducting the review of its North
American/headquarters PR to select an agency partner
that can help shape and position AMDs ongoing corporate
evolution as an innovative technology leader.
AMD CEO Dirk Meyer exited
in January, a move followed a month later by the departures
of its chief operations and administrative officer, along
with its senior VP of corporate strategy. CFO Thomas Seifert
is serving as interim CEO.
Prairie said incumbents
have been included in the review but he declined to provide
details on how many firms are being considered. We
did engage with a number of different agencies at the start
of the process, he said.
AMD is the number two
semiconductor maker with about 14% of the market behind
industry giant Intel, which claims more than 85% of the
business. Revenue for 2010 was up 20 percent to $6.49B on
net income of $471M.
G&S MAKES CONSUMER SPLASH
Gibbs & Soell has
recruited 25-year PR vet Greg Sherry to expand its consumer
practice at the New York-based shop that is celebrating
its 40th anniversary.
Sherry takes staffers
and clients of his SK Communications (U.S. Tennis Assn.,
HEAD USA, BenQ, Archdiocese of Newark, Wenger/Swiss Army
and Commonfund) to G&S consumer lifestyle practice
He founded The Sherry
Group, which was acquired by Publicis/BCOM. Earlier, Sherry
served as director of comms. for Spalding and Evenflo Cos.
and was a VP at Robert Marston Assocs.
Edition, March 16, 2011, Page 3
CEO SCHILLER QUITS
CEO Vivian Schiller resigned March 9 in the aftermath of
the sting operation orchestrated by conservative
political operative James OKeefe, who secretly videotaped
the networks chief fund-raiser making disparaging
remarks about the Tea Party and Republicans.
who pretended to be a rep from the Muslim Education Action
Center, also told fund-raiser Ron Schiller (no relation
to Vivian) that the group was considering making a $5M donation
to NPR to counter Zionist coverage of other
Schiller is also quoted as saying NPR, which is fighting
off Republican efforts to cut its taxpayer funding, would
be better off without federal dollars.
senior VP-development officially resigned March 8, though
he announced plans last week to depart to the Aspen Institute.
He is no longer joining Aspen.
night before her resignation, NPR released a statement in
Vivian Schillers name that called the money-raiser's
remarks contrary to what NPR stands for and are deeply
distressing to reporters, editors and others who bring fairness,
civility and respect for a wide variety of viewpoints to
their work every day.
a March 9 announcement the next day, NPR chairman Dave Edwards
accepted Vivian Schillers resignation with understanding,
genuine regret and great respect for her leadership
during the past two years.
Slocum, senior VP-legal affairs and general counsel, moves
to the interim CEO slot and the board has established an
executive transition team to hunt for new leadership.
AL JAZEERA TARGETS U.S. KIDS
Al Jazeera, the Arab satellite
TV network, is negotiating with Time Warner and Comcast
to air its childrens channel on their U.S. cable properties,
according to a report to Fast Company.
The goal is to debut an
English-dubbed channel here by 2012. Al Jazeera launched
an Arab-language kid station in 2005, featuring a mix of
syndicated and original program.
Viewing fare includes
Saladin, a cartoon show about the Crusades presented
in the viewpoint of the famous Muslim warrior, and "Still
Alive in Gaza," a documentary about Palestinian kids
living in the Gaza Strip.
Fast Company reports that
Al Jazeera Childrens Channel takes a distinctively
high-minded approach to programming, sharing the same
edutainment values found on PBS and the BBC.
The channel is targeted at children ages seven to 15, while
a sister network, Baraem TV, goes after pre-schoolers.
AJCC general manager Mahmoud
Bouneb doesnt believe his station will face the same
U.S. distribution problems as the English version of Al
MSL GETS NEW EDITOR
Martha Stewart Living
got its fourth editor-in-chief in four years on March 8
with the appointment of Cookie and Momfilter.com
founder Pilar Guzman to the top slot.
Guzman fills a vacancy
left by Vanessa Holden, who left in February to become creative
director for Williams-Sonomas home furnishing brand
Guzman was founding editor-in-chief
of the short-lived but critically acclaimed parenting title
Cookie and went on to co-found Momfilter.com
in the same niche. She was a senior editor at Real Simple
and executive editor of architecture title One
after starting out as a food and lifestyle writer at the
New York Daily News.
MSL is the flagship title
of Martha Stewart Living Omnimedias profitable publishing
arm. Guzman reports to the chief creative and editorial
director Gael Towey.
Martha Stewart said the
new EIC is an accomplished editor who understands
what the Martha Stewart Living reader needs and wants.
Towey and Michael Boodro
have edited the magazine since 2009.
BRODER DIES AT 81
David Broder, the dean
of the Washington press corps, died March 9 of complications
from diabetes. He was 81.
The Washington Post
columnist won a Pulitzer Prize in 1973 for coverage of the
Watergate scandal that brought about the downfall of Richard
Broder covered every presidential
election since 1956 and his column on national politics
was syndicated in more than 300 newspapers.
Following a stint in the
Army, Broder joined Congressional Quarterly and then
wrote for the Washington Times and New York Times
before joining the Post in 1966.
Ben Bradlee, former executive
editor of the Post, noted that Broder was the first top-rate
reporter to leave the Times for the Post. He remembers Broder
as the best political correspondent in America.
CNN CREATES INNOVATION
David Bohrman, CNNs
Washington bureau chief for nine years, is taking the senior
VP/chief innovation officer post for CNN Worldwide, a new
position, on May. 1.
He will report to
Jim Walton, president of the news network.
As chief of CNNs
election coverage, Bohrman broke new ground via the CNN/YouTube
debates and the launch of the magic wall, according
to a staff memo from Walton.
Walton praised Bohrmans
passion for what is new and next and his ability
to use emerging technology to provide a bigger canvas
for CNNs editorial output.
CNN expects to name
a new CNN/D.C. chief as soon as possible.
news continued on next page)
Edition, March 16, 2011, Page 4
DEPT. SPOKESMAN OUT
top public affairs official and spokesman for the State
Department, P.J. Crowley, resigned on March 13 after pointedly
criticizing the Pentagons detention of a soldier suspected
of providing WikiLeaks with reams of data.
called the Defense Dept.s treatment of Pfc. Bradley
Manning ridiculous and counterproductive and stupid
at a Massachusetts Institute of Technology event, according
to a BBC report.
recent comments regarding the conditions of the pre-trial
detention of [Manning] were intended to highlight the broader,
even strategic impact of discrete actions undertaken by
national security agencies every day and their impact on
our global standing and leadership, Crowley, Assistant
Secretary of State for Public Affairs, said in a statement,
which did not retract the remarks. Given the impact
of my remarks, for which I take full responsibility, I have
submitted my resignation
is being held in Virginia under conditions that have been
criticized by his lawyer and Amnesty International. President
Obama said March 11 that his treatment meets basic
resignation also came after Crowley posted a Twitter message,
since removed, about the Japan tsunami that raised some
eyebrows. Weve been watching a hopeful tsunami
sweep across the Middle East, said the tweet. Now
were seeing a tsunami of a different kind sweep across
of State Hillary Clinton said in a three-sentence statement
accompanying Crowleys resignation that she accepted
his exit with regret and praised his more than
three decades of service in the military and government.
Deputy Assistant Secretary Michael Hammer, formerly of the
National Security Council, will take over Crowleys
role on an acting basis, Clinton said.
Dept. reporters say that Crowley and Clinton never forged
a tight bond and the New York Times reported that he had
been seeking reassignment.
NBCUs LIBONATI OPENS
EAST FOR PCG
NBC Universal corporate
communications VP Joe Libonati has been tapped by Principal
Communications Group as a partner in a new East Coast outpost
for the Los Angeles-based entertainment PR firm.
Libonati exits NBCU as
VP of corporate communications and media relations after
a six-year stint.
He takes the title of
managing director, PCG East, this week.
He was previously a VP
at I/D PR and started out at entertainment powerhouse PMK
in New York.
PCG was set up by former
Universal Pictures communications SVP Paul Flug and solo
PR practitioner Melissa Zukerman in 2006.
GLICKMAN WORKS CONGRESS FOR
Dan Glickman, who stepped
down in 2010 as chief of the Motion Picture Association
of America, will join the Aspen Institute April 1 as executive
director of its Congressional program. He succeeds Dick
Clark, who is retiring.
The former Kansas congressman
is to arrange themed conferences/breakfasts to join members
of Congress with public policy pros.
Lobbyists are not permitted
at the sessions, which are billed as politically neutral.
The congressional program
is tackling areas such as energy, political Islam, nuclear
security and education reform. Aspen claims the Nunn-Lugar
Cooperative Threat Program to store/destroy weapons of the
former Soviet Union and No Child Left Behind educational
initiative grew out of its discussions.
Glickman spent 18 years
in Congress and served as Secretary of Agriculture from
1995-01. He represented the Hollywood studios for six years.
CONCANNON DIES AT 86
John Concannon, former
president of the New York Financial Writers Assn. (1971-72)
and PR director for the Big Apples St. Patrick's Day
Parade for nearly 20 years (66-85), died March 3 in
Austin. He was 86.
The Bronx native got his
journalism start in the mail room at Colliers Magazine.
He worked there for six years, departing in 1954 as writer
of the "What's New" column.
Moving to Newsweek,
Concannon rose to the associate editor slot before retiring
in 1989. He then contributed to the Irish Echo, served
as national historian for the Ancient Order of Hibernians,
and co-wrote the book, The Irish American Who's Who.
Donations in Concannons
name go to the Irish Christian Brothers, 33 Pryer Terrace,
New Rochelle, NY 10804.
CHRYSLER CANS F-BOMB
Chrysler says it isnt
going to renew the contract of the social media firm that
was responsible for dropping an F-bomb yesterday
on the companys Twitter account.
I find it ironic
that Detroit is known as the Motorcity and yet no one here
knows how to f------ drive, read the offending tweet
on the ChryslerAutos site.
The tweet was removed
and the automaker issued an apology to say that its account
was compromised and was taking steps to resolve
Pete Snyder, CEO of New
Media Strategies, posted a blog March 10, regretting this
He added: It certainly
doesnt accurately reflect the overall high-quality
work we have produced for Chrysler. We respect their decision
and will work with them to ensure an effective transition
of this business going forward.
Snyder and NMS have counseled
blue-chips such as Burger King, Time Warner, CBS, Revlon,
Northwest Airlines, Reebok and Coca-Cola.
Edition, March 16,
2011, Page 5
OF PR FIRMS
EYES CANADIAN TRAVELERS
Hampshire, which shares a 58-mile border with Canada, is
on the hunt for a PR agency touting its tourism offering
state Division of Travel and Tourism has an RFP out to award
a two-year contract with two options years to represent
the Granite State to Canadian consumers, media and the travel
trade as a year-round vacation destination.
Travel Marketing Experts of Toronto is the incumbent.
account covers various aspects of PR, including media relations/inquiries,
press releases, story pitches, monitoring, and organizing
press tours of New Hampshire.
agencies must have 3-5 years of international PR experience
and detailed knowledge of Canadian media.
is capped at $75K.
are due April 8. Download the RFP at odwyerpr.com/rfps.
CA SEEKS CHINA PR FOR AGRI
A marketing push touting
California-grown produce in China is on the hunt for nine
months of PR support in the Peoples Republic.
The Buy California Marketing
Agreement, a 10-year-old initiative run by the Golden States
agriculture industry, is developing a California Grown
campaign to kickoff in China this year. It issued an RFP
March 7 with a short deadline of March 18 for a PR agency
to support that effort with media relations and in-store
promotions in China.
Budget is capped at $175K
running April through December.
U.S. PR for the BCMA.
Bryant Christie, a Sacramento-based
company that helps food and agriculture clients tap foreign
markets, is overseeing the campaign and handling the RFP
process for a PR firm.
While Chinas markets
began opening in 2001, when it joined the World Trade Organization,
import tariffs have declined steadily over the past five
years, boosting U.S. exports. Fresh fruit, a key California
export, is a particularly growing, but pricey niche there.
Cherries, olives, kiwifruit,
plums, wine and almonds are products covered in the marketing
The overall goal of the
effort is to build positive awareness and consumer conceptions
of Golden State goods in the media and at retail.
that China is a price sensitive market and high-value products
like California fresh fruit are often more expensive than
locally grown produce, reads the RFP. Therefore,
careful program timing and activity design will be critical
to the programs success.
Download the RFP at odwyerpr.com/rfps.
RFP: PR planning
and services for arts center in Southampton, NY; deadline
4/9/2011. Download at odwyerpr.com/rfps.
New York/Marriott and Renaissance Caribbean & Mexico
Resorts, as AOR for PR, following a competitive review for
the portfolio of nine oceanfront resorts.
Agency, New York/Le
Cirque New York, eatery, to oversee all U.S. PR and branding.
Group and MediaLink,
New York/TRA Inc., TV advertising measurement and analytics
software, for marketing and communications strategy. Jeff
Hayzlett and MediaLinks Ed Adler lead the work.
New York/Travelex, foreign exchange and payments specialist,
for North American PR for its global business payments unit.
New York/Dr. Cindy Haines, medical communications consultant
and writer, and Suzanne Evans, business coach, for PR.
York/J.H. Cohn LLP, audit, tax, and business advisory firm,
as AOR for PR. Former N.Y. Yankees manager Joe Torre, a
Goodman client, is J.H. Cohns spokesman.
New York/NetElixir, online marketing campaign management
and optimization technology for retailers and agencies,
as AOR for media rels.
East Rutherford, N.J./GoNewark Sports & Entertainment
Committee, to promote GoNewark HoopFest March
23-27 as Newarks Prudential Center hosts the 2011
NCAA East Regional Division I Mens Basketball Tournament.
Springhouse, Pa./NVerzion Inc., broadcasting and TV station
automation services, for PR to develop and maintain a presence
for the Salt Lake City-based company in the trade press.
Baltimore/TATE Global, to create a new logo, website and
marketing brochure to launch the risk mitigation services
Triangle Park, N.C./BioMarck Pharmaceuticals, for PR support
as the company announces the results of a recently completed
phase 2 clinical trial for BIO-11006 Inhalation Solution,
a treatment for chronic obstructive pulmonary disease.
Raleigh, N.C./2011 St. Pattys Run Green 8K, for a
third consecutive year.
Ron Sachs Communications,
Tallahassee/Bing Energy, fuel cell nanotechnology, and nopetro,
natural gas fueling stations, for PR. RSC has also worked
with the National Commission on the BP Deepwater Horizon
Oil Spill and Offshore Drilling over the past year to arrange
and staff a series of site visits and stakeholder meetings
throughout the five-state, Gulf coast region affected by
the Deepwater Horizon oil spill.
Troy, Mich./The National Defense Industrial Association
Michigan Chapter, to execute its media relations and event
promotion efforts for the 2,500-member group.
Cincinnati/Buffalo Wings & Rings, as AOR for PR for
the 27-year-old franchise, which operates in 14 states.
Edition, March 16, 2011, Page 6
SEEKS NEWS MONITOR
Washington, D.C., headquarters is on the hunt for a news
monitoring service covering the gamut of media.
space agency's Maryland procurement operation has issued
an RFQ for a vendor to provide comprehensive daily reviews
of news from a wide range of sources, including TV, newspaper,
legal journals and specialty press, with relevance to the
various operations of NASA.
and analysis are to be delivered by 7:30 a.m. each weekday.
is handling the RFQ online. Details are at odwyerpr.com.
Deadline is March 24.
MHP LAUNCHES DEF LEPPARD TOUR
Video PR company Mark
Haefeli Productions produced Def Leppard's Feb. 25 announcement
of a summer tour with Heart to kick off June 7.
Haefeli produced and directed
the package, which included a satellite media touri with
interviews with band members and concert footage to support
the band's new album, "Mirrorball," a combination
of live and studio material.
View a clip at youtube.com/user/mhp3.
WIRES OFFER FREE JAPAN DISSEMINATION
Wire services PR Newswire,
Business Wire and Market Wire said they are disseminating
press releases about Japan earthquake and tsunami relief
for no charge this month.
of news in English only includes dissemination to China,
Hong Kong, Taiwan, Japan, Australia, Singapore and South
Korea. Organizations communicating disaster preparedness
information to residents of Hawaii and California are also
The video of the
disaster in Japan is heart-wrenching, and the people of
Japan are in our thoughts today, PRN said in a statement
PRN said the deal is in
effect until futher notice.
Marketwire extended its
offer until midnight, March 31, and includes complimentary
distribution of all appropriate news distributed
in English through Marketwire to Japan, a select Asia circuit
and North America, which includes Australia, mainland China,
Hong Kong, India, Japan, Macao, Malaysia, New Zealand, Singapore,
South Korea, Taiwan, Thailand, The Philippines, Vietnam,
the United States and Canada.
is waiving 50 percent of its fees until April 1 for organizations
communicating news and disaster preparedness information
through its standard service.
Business Wire said qualifying
press releases will be distributed at no charge to Business
Wires Japan circuit through March 17. The offer pertains
to support services, information, operations and events
directly related to aiding in the earthquake rescue and
recovery efforts, the company said.
Zweibaum, who led marketing and comms. at non-profit
AJC, to Ketchum's Emanate unit, New York, as a managing
director. She previously headed Ogilvys and GCI's
global corporate practices. She joined GCI from Ketchum,
where she was for 16 years.
Berry, assistant controller at WPP Group, to Rubenstein
PR, New York, as the firm's controller reporting to president
Holmes, freelancer, and Leann Moczydlowski, who managed
PR programs for the Lyme Disease Assn., to R&J PR, Bridgewater,
N.J., as A/Cs.
Abel, content strategy consultant, Emerging Media
Research Council, to French/West/Vaughan, Raleigh, N.C.,
as director of digital services. Allison
Showalter, A/S, MSLGroup, joins as an A/S handling
Wrangler Mass and Riders by Lee accounts. She was previously
with Linden, Alschuler & Kaplan, and Weber Shandwick.
previously with Maher Comms., Tractenberg & Co. and
Publicis Consultants, joins the firm in New York as a senior
Murphy, veteran political consultant and communications
advisor and recently founding principal of DC Navigators,
to Revolution Agency, Washington, D.C., as a partner. He
worked campaigns for Jeb Bush, Mitt Romney and Arnold Schwarzenegger
and counseled corporate and private sector clients like
Home Depot, PhRMA and the New York Jets.
Hill, VP, director of client services, Karwoski &
Courage PR, to Maccabee Group PR, Minneapolis, as an A/S.
She guided campaigns for 3M Healthcare, Pillsbury Company,
and Caribou Coffee, among others, during 15 years at K&C.
PR intern at Barcelona Deluxe magazine in Spain,
joined Maccabee as an AA/E.
Press, senior VP, GolinHarris, to Ogilvy PR Worldwide,
Chicago, as a senior VP in its corporate practice handling
B2B and corporate technology brands. Drew
Ferguson, VP at Ketchum, joins as a senior VP for
C-level communications and reputation risk initiatives within
the corporate unit. He was previously at Sard Verbinnen
Chatel, student and Wayne State Univ. PRSSA president,
to Lambert, Edwards & Associates, Grand Rapids, Mich.,
as an associate in the firm's healthcare unit.
Uku, group head, brand and comm., Ecobank Transnational,
to the African Development Bank, Tunis, Tunisia, as head
of external relations and communication. He headed comms.
for the Africa Finance Corp. and was a VP at Burson-Marsteller.
Edition, March 16, 2011, Page 7
Ranking of High-Tech PR Firms
Here for High-Tech Ranking)
of Healthcare PR Firms
Here For Healthcare Ranking)
Edition, March 16, 2011,
very good news in PR these days
at least in the independent counseling end of the
only 15 of the 50 largest PR firms reporting their 2009
figures to the ODwyer Co. had gains, with only five
up in double figures, the picture was dramatically reversed
of the top 50 reporting firms were up in 2010 and 25 of
them had double digit gains.
is good news for PR and especially the independent counselors.
They are performing much better than the economy as a whole.
calling on the PR Society of America, its related although
independent Foundation, the Council of PR Firms,
the Institute of PR, and the Arthur W. Page Society to publicize
this good news on their websites.
should put aside their competitive instincts and live up
to the promise they made to get tax-free status-that they
would support their entire industries and not just their
are not supposed to compete with what any private business
could do. To do so would be unfair. Theyre supposed
to be mother hens to their industries.
five have soaring codes and statements of principles that
support research in PR and say they work tirelessly for
the good of the industry.
a chance for them to put their money where their mouth is.
All five send us a constant stream of their news such as
surveys, elections, seminars, conferences, speeches, etc.,
and we use quite a bit of it.
Media/Web Boost Revenues
is showing itself uniquely qualified to handle the blizzard
of information and comment that is the web and social media.
is the only publisher requiring tax and other documents
to support PR firm fees and employee totals.
154 firms in the 2010 ranking include many that are members
of the five groups named above and would benefit from publicity
on the websites of the groups they support.
instance, 47 of the 81 independent firms that are members
of CPRF and 11 of the 14 independent firms represented on
the board are in the O'Dwyer rankings: APCO; Waggener Edstrom;
Coyne PR; RF Binder; Capstrat; Makovsky + Co; Airfoil; CJP
Comms.; rbb PR; Powell Group, and Linhart PR.
in the rankings but represented on the board, are Weber
Shandwick, Fleishman-Hillard, and Porter Novelli. Sarbanes-Oxley
considerations block them from being in the rankings.
independent firms represented on the board opted not to
take part in the rankings-360 PR, Mitchell Comms. Group,
Polansky of Weber Shandwick is chair of the Council.
are in the ODwyer rankings because the rankings bring
clients can trust the numbers. Besides the overall rankings,
this website provides rankings in twelve categories such
as healthcare, tech, financial PR, etc.
searches under these headings bring up the O'Dwyer rankings
at or near the top. No other publisher is doing rankings
by such categories.
the Council wants to help not only its members but non-members
it will put the ODwyer rankings on its website and
do an accompanying story.
PR Society, dedicated as it is to advancing the profession
and the professional, should feature this major good
news about PR on Tactics online and in printed Tactics.
of the PR firms in the rankings have staff who are members
of the Society.
1 Edelman, which soared $80 million to $521M, has 40 members.
Padilla Speer Beardsley has 24; Waggener Edstrom, 13; WCG
(formerly WeissComm), 12; Ruder Finn, 10, and Text 100,
eight, among the larger firms.
Foundation of the Society, a 501c/3 charity
that supports research projects that impact the practice
of PR and build greater awareness
about the role of
PR, should give the rankings prominence on its website
and e-mail the entry to all its supporters. The Foundation
describes itself as an independent organization
although many of its 19 directors are leaders in PRSA.
is Debbie Mason, former Society board member. Ex-officio
member is Rosanna Fiske, 2011 Society chair.
Arthur W. Page Society, also a 501c/3, headed by Julia Hood,
former editor-in-chief of PR Week/U.S., should put the rankings
on its website and e-mail them to its nearly 400 members.
Page goal is to encourage research that contributes
to the profession's store of knowledge while another
is to provide multiple opportunities for members
to receive timely knowledge about PR.
is an opportunity to increase knowledge of PR.
Margaritis of FedEx is chair of Page.
Has Special Duty
special duty to disseminate the ODwyer rankings and
accompanying story, in which 13 executives of major firms
give the reasons for the gains, rests with the Institute
website says it "focuses on research that matters"
and the ODwyer ranking would certainly qualify as
asserts it brings educators and professionals together
and also develops students.
unique strength of the Institute is its dedication to actively
sharing all of its knowledge," says one sentence.
IPR is so dedicated to research and sharing it, we hope
it will share the results of what is the biggest annual
research project in PR-the canvassing of PR firms throughout
the U.S. by the O'Dwyer Co., obtaining proofs of the size
of PR firms so that prospective users can have reliable
facts and figures about firms they may hire.
the years, says the IPR website, the Institute
and its trustees have played a central role in elevating
the entire field of PR and continue to sharpen the ways
IPR fuels this rapidly evolving field.
of IPR are Michael Fernandez of Cargill and Matthew Gonring
of his own firm (formerly at Pactiv).
PR Has Specialized
like law, sports and many areas, has developed a number
of well-defined, specialized practice areas.
PR is much different from travel PR and tech PR is far different
from entertainment/celebrity PR.
websites of the five groups don't recognize this new reality
in PR but here's a chance for them to do that.
entered the tech/industrial category, up from 71 in 2009.
Food/beverage rankings grew to 69 from 58.
12 categories except beauty/fashion, which dipped to 24
from 27, showed gains. Category rankings totaled 594 for
2010, a gain of 98.