Edition, March 23, 2011, Page 1
of PR firms
ranked by 2010
revenue in financial, food/beverage and agriculture
categories on pg. 7...
has picked up the Brazilian tourism account ahead of that
country promoting the FIFA World Cup in 2015 and the Olympics
with Brazils FSB, the No. 1 independent firm is to
handle media relations, consumer engagement and issues management,
for Embratur during the next five years.
president Mario Moyses expects attendance at the premier
sporting events are going to catapult Brazil into the top
10 list of international travel destinations by 2020.
Edelman team is headed by Cathleen Johnson, practice leader
of the travel and hospitality unit in Chicago, and Julie
Bradler, deputy travel practice leader in New York.
Harrington, Edelman U.S. president and CEO, added: The
country will enjoy the global spotlight over the coming
CHURCHILL DOWNS BETS ON GLOVER
Churchill Downs Inc.,
which is mainly noted for the Kentucky Derby, has hired
Glover Park Group to handle legislative issues concerning
Reps. John Campbell (R-CA),
Peter King (R-NY), Ed Perlmutter (D-CO) and Barney Frank
(D-MA) introduced a measure last week to legalize Internet
The bill would repeal
a 2006 law that restricted most gambling and banned credit
card companies from processing Internet betting.
In reporting 2010 financial
results on March 17, CDI CEO Robert Evans noted that the
company spent significant capital to invest
in its gaming and online businesses that recorded record
revenues and income.
He said CDI faces challenges
including nationwide declines in handle and intense
competition for racehorses with tracks that are able to
subsidize their purses with alternative gaming revenues.
CDI, which owns Youbet.com,
Calder Casino and Harlow's Casino Resort & Hotel, has
tapped GPG staffers Joel Johnson (formerly President Clintons
advisor for policy and communications), John Emling (chief
of staff to now Majority Leader Eric Cantor) and Alex Mistri
(chief of staff to Rep. Bill Shuster) to handle its D.C.
FORMER FCC CHIEF GETS TOP
CABLE TV JOB
Michael Powell, chairman
of the Federal Communications Commission from 2001-05, has
been elected president/CEO of the National Cable & Telecommunications
Assn. He is to serve as industry spokesperson and top liaison
to Congress, the White House and the FCC.
Patrick Esser, chair of
NCTA and president of Cox Communications, said Powells
vast insight into public policy makes him an
ideal fit to lead the industry as it addresses regulatory
issues and to promote cables commitment to jobs,
investment and innovation.
Powell succeeds Kyle McSlarrrow,
who took the president job at Comcast/NBC Universal. Prior
to his FCC duty, Powell was chief of staff at the Justice
Dept.s antitrust division, attorney at O'Melveny &
Myers and policy advisor at the Defense Dept.
Powell called cable a
business that provides cutting edge services and content
that Americans love. He believes its broadband platform
is a critical part of the infrastructure needed to
realize our national ambition to be a great nation in the
McSlarrow has led NCTA
GRAY LOEFFLER REPS KUWAITI
Gray Loeffler, the firm
of former Congressmen Bill Gray (D-PA) and Tom Loeffler
(R-TX) are promoting the effort of a non-profit bankrolled
by Kuwait's ruling family to "increase awareness and
promote peace to those influenced by extremist groups."
The job is to assist Levant
Suez Consulting Corp on behalf of the Fahad Al Salem Center
for Dialogue Among Civilizations and Defense of Liberty,"
which was formed in the aftermath of the liberation of Kuwait
in the Persian Gulf War.
The Center's website says
its mission is to "combat ignorance, which is a major
threat to peace, by building cultural bridges to strategically
overturn constant brainwashing of populations orchestrated
by extremists through promoting citizen journalism and constructive
messages in different media."
GLs fee is $450K
for working Congress, Obama administration officials and
U.S. media, according to its federal filing. Missouri City,
TX-based Levant is headed by Thomas Coleman, who has done
extensive business in northern Africa and the middle East.
Edition, March 23, 2011, Page 2
HANDLES MANNING PR
Fenton Communications VP Trevor FitzGibbon is building PR
support for Pfc. Bradley Manning, the soldier being held
by the U.S. military on charges he transferred data to WikiLeaks.
runs his own three-year-old, Washington, D.C.-based shop,
FitzGibbon Media, with a handful of consultants around the
country and recently handled media strategy for the Center
for Human Rights and Global Justice at NYU School of Law,
which is defending detainees who were allegedly tortured
at CIA black sites.
told ODwyers that Mannings plight drew
his interest and he signed on to work on the soldiers
PR through the Bradley Manning Advocacy Fund. He is paid
for his services through the fund, which is supported mostly
by small donations.
saw what was going on with him and there was nobody helping
this kid, said FitzGibbon, who has visited Manning
about once a week at the Marine Corps. brig in Quantico,
Va., since starting the assignment in late January. Every
American deserves humane treatment and due process.
nine-month detention is a contentious issue for the military
and Obama administration, as human rights groups and media
criticize what are said to be the harsh conditions of his
who said he cant discuss the legal case, said a key
aspect of his PR work over the past month has been to show
Mannings true persona, which had been previously ill-defined.
Hes clearly not an anti-war activist,
he said. So the first thing we needed to do was present
an accurate view of who he is an independent kid
who's very much pro-military.
effort involved lining up supporters including former JAG
attorneys, Daniel Ellsberg, who leaked the Pentagon Papers,
and other ex-military and spokespeople to express support
for Manning. FitzGibbon said he also is working to organize
FINSBURY, JF WORK IRON
Finsbury and Joele Frank,
Wilkinson Brimmer Katcher are working hedge fund Elliott
Management's push to revamp Iron Mountain, an information
management company with $3.1B in revenue last year.
Elliott, which manages
about $17 billion and owns just under 5% of Iron Mountain's
shares, nominated four directors to Iron Mountain's board
this month and is pushing the company to become a real estate
investment trust, which would distribute more gains to shareholders
and significantly cut its tax bill. Elliott says Iron Mountains
core business is mature and questions pursuing
growth through expenditures and acquisitions, as IM has
The hedge fund is working
with Finsbury's New York office and proxy firm Mackenzie
Partners on its push. Iron Mountain has hired Joele Frank
and Innisfree M&A, in addition to legal and banking
advisors, as it weighs Elliotts slate and proposals.
BURSON FETED FOR 90TH BIRTHDAY
Harold Burson, co-founder
of Burson-Marsteller with Bill Marsteller, was given a 90th
birthday party by more than 500 friends and business associates
March 15 at Gustavinos restaurant under the 59th Street
Well-wishers came from
40 countries including Australia and India to fete the PR
executive who built one of the largest PR firms in the world.
Burson gave a lengthy
address to the gathering, expressing first his sorrow that
his wife Bette could not be present to witness the celebration.
She died Sept. 16 in the 63rd year of their marriage.
Burson described himself
as consistent if nothing else -- having one marriage, staying
with B-M since its founding in 1953, and even keeping the
same breed of dog for 40 years -- West Highland White Terrier.
Among those attending
were president and CEO Mark Penn and four regional CEOs
of the firm -- Jeremy Galbraith, Europe; Santiago Hinojosa,
Latin America; Patrick Ford, U.S., and Bob Pickard, Asia-Pacific.
Burson traced his life
back to his childhood when he showed an early interest in
reading and writing.
Born in Memphis, he graduated
from high school at the age of 16 and received an A.B. from
the University of Mississippi in 1940 when he was only 19.
His first job was with the Memphis Commercial Appeal
as a reporter from 1940-41. He served in the U.S. Army from
1944-46 and credited his experiences there as being helpful
throughout his business career.
After being a PR consultant
from 1946-52, he teamed up with Marsteller to create an
ad/PR firm that would concentrate on providing across-the-board
services to heavy industrial companies.
too many firms that were doing that then, Burson told
the O'Dwyer Co. in 1977. He likened the agency to a department
store where any and all services were provided to
BURNS CHARGES UP H&K
Hill & Knowlton has
tapped Duncan Burns as its first global energy practice
director as power consumption is slated to rise nearly 50
percent by 2030.
He is to concentrate on
traditional oil/gas/coal sources, alternatives, clean tech
and manufacturing, according to a statement from Ken Luce,
COO of the WPP operation.
Burns, a senior VP in
H&K's Washington office, also worked in London during
the past decade. He handles accounts such as Better Place
(charging infrastructure for electric cars), Clean and Safe
Energy Coalition and Qualcomm.
Edition, March 23, 2011, Page 3
ANNOUNCES PAYWALL FEE
New York Times will charge online readers $15 a month
for access to its news and features, the paper announced
March 28, readers of more than 20 articles a month will
be presented with three options: $15 for a month of access
and mobile phone app, $20 for a web/iPad combo or $35 for
delivery subscribers will not be charged for digital offerings.
Readers, who are delivered to the Times from search engines,
blogs and social media, will get access, even if they surpassed
their monthly story limit.
Times believes its plan is designed to generate revenues
from its heaviest users, while allowing casual readers to
access the site.
a letter posted on nytimes.com, Arthur Sulzberger, publisher,
calls the paywall an important step that we hope you
will see as an investment in the Times, one that will strengthen
our ability to provide high-quality journalism to readers
around the world.
believes the challenge is to price the NYT without
walling ourselves off from the global network, to make sure
we continue to engage with the widest possible audience.
home page of nytimes.com
and each section front will remain free to browse.
NEWSPAPER AD SPENDING SINKS
The Newspaper Assn. of
America reports that advertisers spent about $26B in newspaper
advertising in 2010, which is the lowest amount since 1985.
Adjusted for inflation, $25B represents $49B in today's
Newspapers reported a
10.9 percent growth in online ads, a sharp improvement over
the 11 percent year ago decline.
NAA president John Sturm
remains upbeat, saying quarter after quarter, newspaper
advertising has shown signs of a continued turnaround and
an essential repositioning.
MARQUEZ MARCHES TO PARADE
Jennifer Rainey Marquez
has taken a senior editor post at Parade, responsible
for health and medical coverage.
She joins from O: The
Oprah Magazine, where she was senior health editor.
Earlier, Marquez was at Womens Health, Womans
Day and Mademoisselle.
Maggie Murphy, editorial
director, expects her 70M weekly readers, will benefit from
Marquez's impressive wealth of experience and
innate interest in the health issues.
GLOBES PAULSON TO NYT
Michael Paulson, an 11-year
veteran of the Boston Globe, is joining sister paper,
New York Times, as metropolitan political editor
on April 1.
Paulson led the Globes
coverage of the Catholic Churchs sex scandal for nine
years. He joined the city desk in 2009 to cover the mayor
and Massachusetts senate race.
Before the Globe, Paulson
wrote for the Seattle Post-Intelligencer.
BIDEN HIRES POST REPORTER
Vice President Joe Biden
has tapped Washington Post political reporter Shailagh
Murray to fill his communications director slot vacated
by Jay Carney.
years of experience covering a broad array of issues ranging
from domestic policy to foreign affairs make her uniquely
positioned to lead our communications team, Biden
said in a statement.
Murray was named Capitol
Hill reporter for the Post in 2005 after covering politics
for six years at the Wall Street Journal and filing
from Prague and Brussels for the paper for the previous
Post national editor Kevin
Merida called her a master at explaining complex legislation
and the unpredictable twists and turns of Congress.
Biden added: She
is as well-respected among her peers as she is versed in
the serious issues facing our nation and the world.
Carney, also a former
reporter, was named White House press secretary last month.
Elizabeth Alexander is Bidens press secretary.
NBCU NAMES TWO AT USA NETWORK
NBCUniversal has named
Jeff Wachtel and Chris McCumber co-presidents at USA Network,
the Comcast unit's most profitable cable channel.
Wachtel, who had handled
original programming, and McCumber, marketing and digital
chief, report to Bonnie Hammer.
Hammer lauded the collaborative
style of Wachtel and McCumber, calling it a
critical part of USAs DNA and a key component of the
Hammer was president of
USA Network. She assumed to chair of NBCUniversal's cable
entertainment and cable studios when the Comcast deal was
ASSANGE CALLS NET SPYING
The Internet is the greatest
spying machine the world has ever seen, according
to WikiLeaks Julian Assange, who addressed students
at Cambridge Univ.
The web is no friend of
free speech, human rights and civil life, but technology
that can be used to set up a totalitarian spying regime,
according to a report in Englands Guardian,
one of the papers selected by Assange to publish his trove
of U.S. diplomatic cables.
The Australian credited
the Internet for focusing attention on repressive regimes
and linking activist groups. It also is used by governments
to monitor and track dissidents, he said. Assange said Egypt
four years ago crushed a Facebook-inspired revolt and then
used the site to round-up, interrogate and beat participants.
Assange, who is fighting
extradition to Sweden, downplayed the role of social media
in fomenting recent revolts in northern Africa and Middle
East. In his view, Arab satellite TV network Al Jazeera
had a much bigger impact than Facebook and Twitter.
news continued on next page)
Edition, March 23, 2011, Page 4
CORP. SUED OVER SHINE DEAL
shareholder lawsuit filed March 16 in Delaware Chancery
Court charges News Corp. with nepotism connected to its
$675M deal to acquire U.K.s Shine Group, which is
headed by Elizabeth Murdoch, daughter of the media combines
CEO Rupert Murdoch.
Bank of New York and the Central Laborers Pension Fund charge
that Murdoch uses the $33B company as a family candy
suit alleges that Murdoch loads the executive ranks
with his offspring and engages in transactions
designed to benefit family members.
to the suit: Although the transaction makes little
or no business sense for News Corp. and is far above a fair
and independent, a disinterested third-party would pay for
Shine, it is unsurprising that that transaction was approved
by the News Corp. board.
complaint calls the Shine deal another attempt to further
the selfish interests of News Corp.s chief.
investors seek unspecified damages and want to inspect the
financial documents associated with the Shine deal.
Corp says the lawsuit is completely without merit.
company announced the Shine deal in February. Chase Carey,
COO of News Corp., called Shine a leader in the global
television production business with a proven track record
of developing hit shows and new formats worldwide.
Murdoch is expected to join the board of News Corp, if the
acquisition is completed.
POLLSTER WIRTHLIN DIES
Wirthlin, pollster and political strategist for Ronald Reagan,
died March 16. He was 80.
reported that Wirthlin and his reams of dat
shaped Reagans public image more than the public
has ever realized.
He began that work in 1968 during Reagans first term
as Governor of California. Wirthlin polled for Reagan during
his unsuccessful challenge to President Ford and stuck
around during the wilderness years to advise him,
according to Politico.
Reagans two successful presidential runs, Wirthlin
served as campaign director of strategy and planning. He
is credited for identifying a political base for Reagan
composed of traditionally Democratic blue-collar voters
in the midwest and evangelicals in the south.
wrote The Greatest Communicator: What Ronald Reagan
Taught Me about Politics, Leadership, and Life in
PRESS AIDE OUT IN JAPAN FLAP
Governor Haley Barbour has accepted the resignation of press
secretary Dan Turner after the aide joked about the Japanese
his March 11 press round-up, Turner noted that on the day
in 1968: Otis Redding posthumously received a gold
record for his single,(Sittin On) The Dock of
the Bay. (Not a big hit in Japan right now.)
also wrote: In 1993: Janet Reno was unanimously confirmed
by the U.S. Senate to become the first female attorney general.
(It took longer to confirm her gender than to confirm her
office issued a two-sentence statement March 14 to say that
Turners resignation was accepted and that Laura Hipp
is his replacement.
was communications director and district representative
for now-retired Rep. Jim McCrery (R-La.) before joining
Barbour in 2008. He was also a reporter for the the Shreveport
(La.) Times for 11 years.
reports that the Turner flap is the latest embarrassment
for Barbour, who was criticized earlier this year
for downplaying white racism in Mississippi during the civil
rights era. It also questions whether Team Barbour is ready
for the national spotlight.
lobbyist Barbour next month will announce whether he plans
to run for Republican presidential nomination.
NAMES FIRST CMO
Co has hired Maryam Banikarim as senior VP and chief marketing
officer, a new position at the media combine. The former
NBC Universal senior VP/integrated sales and marketing takes
a seat on Gannett's management committee.
Martore, Gannetts COO, says Banikarim "understands
how a media company can be an effective marketing partner
for its clients, which is key to our solutions bases sales
42, looks forward to being a part of Gannett's "transformation
to NBCU, Banikarim ran her own consulting business with
clients such as Time Warner, Bacardi and Deutsch Bank.
was publisher at Macmillan Publishing, general manager at
CitySearch, account planner at Turner Broadcasting and account
manager at Young & Rubicam.
Uva has decided to relinquish the helm of Univision Communications
when his contract expires on April 2 to capitalize
on other opportunities, according to a March 14 statement
from the broadcasters board.
chairman Haim Saban praised Uva for building a strong leadership
team and positioning the New York-based Spanish language
network for long-term growth. He has launched a search for
a new CEO. Saban will assume some of Uva's responsibilities
until his successor is hired.
was president/CEO of OMD Worldwide media buying shop before
joining Univison. Earlier, he spent 17 years at Turner Broadcasting.
hired Randy Falco, a veteran of NBC Universal and AOL, as
COO two months ago to run operations, distribution and ad
Univision Network is the most-watched Spanish station in
the U.S., reaching 95 percent of Hispanic households. The
company also owns/operates 62 TV and 70 radio stations.
Edition, March 23,
2011, Page 5
OF PR FIRMS
SUPPORTS AT&T, T-MOBILE DEAL
is proving PR support for AT&T as the mobile phone giant
pursues a $39 billion acquisition of Deutsche Telekom's
T-Mobile USA unit, announced March 20.
Buckley (San Francisco) and Steve Lipin (New York), partners
at Brunswick, are serving as media contacts and advising
Dallas-based AT&T in a deal that would create the largest
mobile carrier in the U.S., surpassing Verizon. The firm
has a Dallas/Fort Worth office headed by Jim Wilkinson.
are expected to take a close look at the proposed combine,
which would give DT an 8 percent stake and a board slot
at AT&T. Both boards have approved the merger.
is the No. 2 carrier and T-Mobile slots at No. 4 in the
said it will pay $25 billion in cash and the remainder of
the $39B in stock.
DILENSCHNEIDER SPONSORS CIVILITY
The Dilenschneider Group,
New York, will sponsor a series of lectures on civility
with the Carnegie Council for Ethics in International Affairs,
starting in April, to mark the PR firm's 20th anniversary.
"Today, the virtue
of civility has been abandoned in the United States,"
said Robert L. Dilenschneider, president of the Dilenschneider
Group. "As a result, there is strife throughout America
-- screaming blogs, political attacks, vicious reader comments,
and the inability to work across the legislative aisle without
rancor or demeaning acrimony. This series is an attempt
to restore a measure of civility in our dealings."
The talks will take place
at the Council's New York headquarters, starting April 11
with Sen. Orrin Hatch (R-Utah) discussing civility in politics.
Charles Osgood takes on
the media on April 21 and economist Henry Kaufman will cover
civility and Wall Street on June 20.
Council president Joel
H. Rosenthal said the talks will be recorded on video and
audio, and disseminated globally through its websites, iTunes,
YouTube, and public television.
Talks start at 5:30 p.m.
GRAYLING DIRECTS FOUNDRY SALE
unit reps Advent Group, which is selling a majority stake
in The Foundry, maker of visual effects software used by
studios in "must-see" movies such as "Avatar,"
"The King's Speech," "The Matrix," "Alice
in Wonderland" and "Black Swan."
The Foundry employs more
than 100 staffers in its London headquarters and Los Angeles
Since an Advent/management
buyout in 2009, The Foundry has tripled its headcount and
revenues have risen about 150 percent to $22M.
CEO Bill Collis expects
Carlyle's financial muscle will enable The Foundry to develop
new opportunities and markets.
The Foundry is the latest
addition to Carlyle's European Technology Partners Group,
which has made investments in 20 firms since 2002.
PR, New York/EL AL
Israel Airlines, as its PR agency in the U.S., including
media outreach, strategic and creative planning, and promotions
via traditional and social media channels.
New York/VOGA Wines, Italian wines, as AOR for PR, and W.R.K.,
contemporary menswear collection, for fashion PR.
& Campion, New
York/PBS History Detectives, to handle
all broadcast, print, digital and social media surrounding
the series 9th season exploring historical mysteries
New York/NeuMedia, digital entertainment content and mobile
internet advertising, to develop and implement an investor
Caron, New York/Industrial
Minerals Corp., for IR and corporate comms.
New York/Ike Taylor, Pittsburgh Steelers cornerback, for
SPRINGHOUSE, Pa./Artel Video Systems, broadcast-quality
video transport systems, for global PR and marketing comms.
to develop and maintain a presence in the trade press for
cable, telecommunications, and broadband markets.
Raleigh/Hood River Distillers, to provide marketing support
for Pendleton Whisky, developed to honor the Pendleton Round-Up,
a top global rodeo event.
Raleigh/Hughes Pittman & Gupton, LLP, a CPA firm client
since 2008, has reengaged the firm.
The Gab Group,
Boca Raton, Fla./Nicks Apizza, eatery, bar and lounge,
for South Florida PR.
Miami/Frenchmans Reef and sister resort Morning Star
Marriott Beach Resort in St. Thomas, for PR. Frenchmans
Reef is slated to begin a five-month, $48M restoration in
Chicago/Joe Bosco Golf, golf instruction brand, for branding,
web development and PR for launch. Also, KitchenAid retained
KL to support activation of the 2011-2014 Senior PGA Championship
presented by KitchenAid.
Dallas/FairLease, auto leasing, for marketing, including
research, creative development, branding, media placement,
PR, social media and SEO.
Sunnyvale, Calif./XMOS, microcontroller developer, as AOR
Los Angeles/PsomasFMG, turkey solar solutions, as agency
Los Angeles/Next Door Lounge, L.A. cocktail lounge and eatery
styled on a 20s-era speakeasy, for hospitality PR.
Angeles/FlexEnergy, methane gas conversion; Language Line
Services, over-the-phone interpretation company for 911,
healthcare, courts and other government agencies, and. Cloudworks,
cloud computing, for PR.
Edition, March 23, 2011, Page 6
CHIEF BERGER TO GET MATRIX
Berger, chairman and CEO of entertainment PR powerhouse
PMK*BNC PR, will receive the Matrix Award for PR from New
York Women in Communications Inc. at its annual banquet
April 11 at the Waldorf-Astoria.
49, has represented an A-list roster of entertainers during
her 30 years in the business, including Harry Connick Jr.,
Barbara Walters and Jessica Simpson.
led PMK/HBH, where she started as a receptionist 20 years
earlier, until parent company Interpublic merged it with
BNC in December 2009.
last year gave the PR Matrix to Anne Keating, senior VP
of PR, special events and corporate philanthropy for Bloomingdales.
Matrix honorees this year include PBS Gwen Ifill;
The Kaplan Thaler Group and WICI president Robin Koval;
Sheryl Sandberg, chief operating officer of Facebook; Abbe
Raven, head of A&E TV Networks; actress Idinia Menzel,
and Fairchild Fashion Group CEO Gina Sanders. Actress Betty
White will receive a lifetime achievement award.
MORAN HEADS STRATEGYONE
Robert Moran was named
U.S. president of Edelman's Washington, D.C.-based polling
The four-year SO veteran
oversees the division's business across five offices in
New York, Chicago, Atlanta, Silicon Valley and the capital.
He was previously VP at
Fabrizio, McLaughlin & Associates and senior project
director at Public Opinion Strategies.
Moran has worked for clients
like Visa, DuPont, Boeing, Monsanto, Aventis, Wal-Mart and
The National Federation of Independent Business.
MULTIVU PLANS HISPANIC CO-OP
PR Newswire's MultiVu
division has unviled its multimedia Hispanic broadcast co-op
tour calendar for 2011, from Cinco de Mayo through major
holidays and lifestyle events.
Tours are open to four
non-competing brands and target TV, online and radio.
Info: 866/580-5326 or
Digital has brought in U.K. TV host Adrian Simpson
as director of media relations and operations. Simpson is
a BBC vet and former presenter of "Top Gear,"
a popular auto program in the country. He takes responsibility
for Synaptic's European media relations and production teams.
Matt Thomson, managing director for Synaptic/Europe noted
Simpson's blend of news experience, communication skill
and creativity. PR
Newswire has extended its agreement with Southern
California life science association BIOCOM Purchasing Group
for content distribution services for members.
Peters, former senior director of global stakeholder
engagement, McDonalds, to Edelman, Chicago, as a senior
VP in the offices corporate affairs practice. He led
development of a public affairs function in the companys
U.S. business and co-led its Global Advisory Council on
Health and Wellness. He recently was founder and principal
of Allianceworks Group, a public affairs consultancy with
clients like Cargill and the National Dairy Council. He
is a former aide to House Speaker Dennis Hastert (R.-Ill.),
Rep Jerry Moran (R.- Kan.) and Rep Robin Hayes (R.-N.C.).
Cear, managing director, G.S. Schwartz & Co.,
to Kellen Company, New York, as VP of communications. She
previously led The Wachsman Cear Group and was a senior
media representative for the Long Island Lighting Company.
Berrent, who ran her own digital shop, Answer with
Action, to Lippe Taylor Brand Communications, New York,
as director of digital marketing.
Champion, assistant director of athletic communications,
Northwestern University to Texas A&M University, Commerce,
Tex., as director of athletic media and public relations.
Gratta, previously with Scotiabank, to Environics
Communications, Toronto, as an A/C. Amanda
Fearon, recruitment consultant at Hays, and Julia
Dyck, who handled media relations at Goodwill Industries,
have also joined the office.
McCarthy to senior VP, corporate communications,
New York Life Insurance Company. She was head of the companys
agency communications division since joining the company
in 2003 and earlier was VP at Morgan Stanley.
Baker to director of social media, Child's Play Communications,
Dines to VP, digital services, Schwartz Communications,
Hillman to senior VP, group campaign director, The
Advertising Council, overseeing PSA campaigns out of Washington,
D.C. She succeeds Kathy
Crosby, who was named director of the Office of Health
Communication and Education at the U.S. Food and Drug Administration's
Center for Tobacco Products.
Kelly and Jenny
Dubberly Pilewski to group A/Ds, French/West/Vaughan,
Raleigh. Kelly handles accounts like the U.S. Polo Association,
Wilmington Convention Center, Divi Resorts, and Tweetsie
Railroad. Pilewski manages VF Corp. accounts. Corinne
Colon and Scott
Palmer were upped to senior A/Es.
Piering to VP of corporate communications for association
management firm Associa, Dallas. She was director of PR
and previously director of corporate comms. at Home Interiors
Edition, March 23, 2011, Page 7
Ranking of Food/Beverage PR Firms
Here for Ranking)
of Financial PR Firms
Here for Ranking)
of Agricultural PR Firms
Here for Ranking)
Edition, March 23, 2011,
PR firms, including 12 in the top 25 that grew in double
in the Leading Gainers list of PR firms based
on their 2010 revenues reported to ODwyers.
(See chart below and at odwyerpr.com.)
San Francisco, healthcare specialist, led among the top
25 with a gain of 37.6% to $37,008,000. A close second is
Coyne PR, Parsippany, N.J., growing 32% to $16,051,100.
Baltimore, led in the 26-50 segment with a jump of 33% to
$7,698,000. Second was Beckerman, Hackensack, N.J., up 23%
PR, Santa Barbara, healthcare specialist, was the fastest
growing in the 51-100 category with a burst of 334%. Second
was Morgan & Myers, up 68% to $3,866,266. Borders +
Gratehouse, San Francisco, high tech specialist, led in
the 101-150 category with a rise of 110% to $1,793,864.
Feintuch Communications, New York, grew 74% to $827,427.
Leading Gainers does not include all 72 of the
firms that had double figure gains in 2010. Ninety-seven
of the ranked firms had gains of at least 5%.
feel there is a correlation between growth and being in
the ODwyer rankings. PR firm income is the added work
of dealing with the web including social media and the digitizing
pros must not only deal with traditional media, which remain
a force, but with a Tower of Babel of voices in blogland
including some that are expert and influential. With traditional
media in a weakened state, companies are creating their
own media. Much of this work is falling to PR firms that
have the arms, legs and expertise needed to cope with this
Gainers of 2010
Here for Leading Gainers)
To help clients shop for
PR and wind up with legitimate firms, odwyerpr.com
is opening its ranking process to PR firms throughout the
year. [rankings form, PDF]
The current ranking of
more than 150 firms will remain unchanged but there will
be a section on the site beneath the list that will include
firms that have satisfied the O'Dwyer ranking rules
supporting fee and employee totals with income tax and W-3
forms and providing a current account list.
The entire counseling
industry will benefit by having as large a database as possible
of firms that have met these reporting requirements. The
bigger the database, the more accurate a picture that can
be painted as to how the PR counseling industry is faring.
Seal will be provided to firms that document their
revenues, staff and accounts.
Our experience is that
seeking financial information from firms during the two-month
window of Jan.-Feb. is not enough time for many firms to
consider whether they will reveal their financial documents.
Some firms contact us after the rankings are published and
wonder why they're not in them. When they see that virtually
all the major firms are in the rankings and almost all of
them are doing well, they are apt to change their minds.
Opening the rankings throughout
the year, while not changing the initial rankings, will
give them time to think this through. We are glad to discuss
this with any firm.
Rankings: Others Should Also
The Institute for
PR, headed by president and CEO Bob Grupp, immediately saw
the value of the 2010 PR firm statistics and posted the
story and full table on its website, living up to its identification
with PR research.
whether to do this is the PR Society of America. The rankings
story should be on Tactics Online as well as in the printed
Tactics and carried by the Foundation of the Society
on its website.
whether to run the ranking story is the Council of PR Firms,
whose chair is Andy Polansky, president of Weber Shandwick.
Both PRSA and the Council have plenty of members that would
benefit from the positive results being shown by PR firms.
PR firms with the
most members in PRSA include Weber Shandwick with 77 members;
Fleishman-Hillard, 46; Edelman, 39; Fahlgren Mortine, 34;
Ketchum, 31; Padilla Speer Beardsley, 24; Porter-Novelli,
19; WCG, 12, and Ruder Finn, MWW Group, Coyne PR and Zeno
Group, ten each. Total is 322.
There are 270 Society
members in the 50 largest firms ranked by this website and
41 of them have members in the Society. Forty-seven of the
81 Council members that are independent are in the O'Dwyer
Leaders of the PR
firms named above should put pressure on PRSA, its Foundation
and the Council to spread the statistics compiled about
PR firms by ODwyers.
This is good news
that benefits the entire counseling industry including its
many thousands of employees.