Edition, March 30, 2011, Page 1
table of PR firms
ranked by 2010
revenue in beauty & fashion, entertainment, and prof.
categories on pg. 4...
CALLS FOR TOURISM PR PITCHES
is on the hunt for travel and consumer lifestyle PR pitches
with an RFP process open through mid April as it seeks to
bolster its internal team.
states Department of Business and Economic Development
plans to award a PR contract stretching up to five years.
According to the RFP, the DBEDs Office of Tourism
Development is pleased with the quality of PR work generated
by internal staff, but would like to increase the level
of activity by utilizing external resources and personnel.
state also wants to capitalize on PR opportunities as it
sees itself at the crux of three upcoming national
commemorations the bicentennial of the War of 1812,
the sesquicentennial of the Civil War, and the centennial
of Harriet Tubmans death in 2013.
are due April 13 with a contract expected to start in mid-July.
The RFP process is being handled through the states
electronic procurement system, eMaryland Marketplace. Registration
is required. Link is at www.odwyerpr.com.
RFP is opened to so-called small businesses, defined in
the state as service firms under 100 staffers and $10M in
CHAMBER BOLSTERS PR
U.S. Chamber of Commerce, the powerful, PR-savvy business
lobbying group, has made a key digital communications hire
and is reviewing proposals from PR agencies ahead of its
100th anniversary in 2012.
Schaper, who directed digital media for House Speaker John
Boehner (R-Ohio), is leaving the Hill post for the slot
of executive director, digital strategic communications,
for the Chamber.
was previously director of Congressional Affairs for Adfero
Group in D.C., which has worked with the Chamber, and started
out on the Hill as an aide to Rep. Ric Keller (R-Fla.).
Washington, D.C.-based Chamber also confirmed that it is
considering proposals from a February RFP to PR agencies.
Google communications executive Tita Freeman is VP of communications
and strategy for the Chamber.
Huntsworth has acquired high-tech Atomic PR, the fastest
growing independent firm on O'Dwyer's Top 50 list, for $13.3M.
price tag could hit up to $50M based on profit performance
of the San Francisco-based firm through 2015.
CEO Andy Getsey says the deal with Huntsworth provides his
firm the scale and geographic reach to provide
the best service to clients.
firm handles clients such as LinkedIn, Verizon, Intuit,
Pioneer Electronics and NETGEAR. It becomes part of Grayling
under the management of Getsey and James Hannon, chief digital
officer and Atomic co-founder.
has offices in New York, Los Angeles and London. It registered
a 46 percent surge in 2010 fees to $11.1M.
also March 23 reported 2010 revenues rose 11 percent to
$282M while operating profit hit the $40M mark compared
to a $13M year earlier deficit.
before highlighted items rose 14.8 percent to $48.2M.
Peter Chadlington said with the completion of Huntsworths
reorganization the firm is winning more large mandates
than was formerly possible.
Airways is putting the finishing touches on a three-year
contract beginning April 1 with Huntsworth's Grayling unit.
That job covers PR in 38 countries.
December, Grayling notched a contract with electronic toll
collector Kapsch Telematic Services, which has an eight-year
pact with the General Directorate for National Roads and
Motorways. Grayling is Huntsworths largest operation
with revenues of $135M. It is followed by Huntsworth Health
($83M), Citigate ($42M) and Red ($21M).
LEAD OMC BUY-BACK
of Brodeur Partners, the Boston-based tech firm acquired
by Omnicom in 1993, said March 22 they have bought back
a majority stake from the advertising/PR conglomerate.
will retain a stake.
return to entrepreneurial roots with Omnicom's support and
equity is the best of both worlds for us, said CEO
Andy Coville, who led the buyback with chairman John Brodeur.
Edition, March 30, 2011, Page 2
LEADS PR FOR U.S. FARM PUSH
fledgling U.S. Farmers & Ranchers Alliance, formed late
last year by large food suppliers to burnish the image of
U.S. agriculture, has brought in Ketchum, social media unit
Zocalo Group, and Omnicom sister firm maslansky luntz +
partners after a national search.
alliance includes members like the National Cattlemen's
Beef Association, National Pork Producers Council and the
American Farm Bureau.
was tapped to develop a strategic communications plan for
the group of agricultural organizations formed in December.
Forrest Roberts, CEO of the National Cattlemen's Beef Association,
chaired the new group's communications advisory committee
and said the decision to hire Ketchum came after a nationwide
review of agencies with agricultural experience.
said Ketchum will work with the group to create an integrated
campaign to address the critical communications issues
surrounding U.S. agricultural production practices and its
role in providing a safe and plentiful global good supply.
AWARDS FLOOD INSURANCE PR
group of incumbents, including Ogilvy PR Worldwide and JWT,
have won a five-year, $75M contract to guide PR and marketing
communications for the Federal Emergency Management Agencys
National Flood Insurance Program.
joint venture led by Oakton, Va.-based Leapfrog Solutions
pitched as Team Flood Control and included digital shop
Blue Water Media (Greenbelt, Md.), Spurrier Media Group
(Richmond, Va.), JWT (Atlanta), Ogilvy (D.C.) and Bender
Consulting Services (Scottsdale, Ariz.). The firms will
respond to stakeholders' needs and help the program achieve
a goal of five percent net annual growth in the number of
Americans insured with NFIP policies against flood losses.
issued an RFP last March to guide communications for the
43-year-old program, which provides flood insurance to property
owners, towns and regions with flood plain management plans.
and Ogilvy won the last review in 2003.
OPERATOR ENTERGY FILLS PR POST
the No. 2 nuclear power generator in the U.S., said Spectra
Energy's Toni Beck will fill its vacated VP/corporate communications
slot, starting April 18.
Arthur Wiese retired in November from the post.
takes the reins as group VP handling internal and external
communications for the New Orleans-based company. Rod West,
executive vice president and chief administrative officer,
said shell set a vision and strategy for our
which has annual revenues topping $11 billion, owns the
Indian Point nuclear plant 35 miles north of New York, which
has come under renewed scrutiny amid the Japanese nuclear
was group VP/external affairs for Spectra, playing role
in the company's spin-off from Duke Energy in 2007.
WORKS FOR FAIR PLAY IN EGYPT
has picked a $92K per-month litigation communications contract
from Stanley Rowe, special counsel to Cairo-based EZZ Industries,
Matt Lauer, partner of the firm told ODwyers.
D.C.-based firm is to assist Rowe regarding judicial
matters and promoting a transparent judicial system in Egypt.
effort comes in the aftermath of the arrest of Ahmed Ezz,
owner of the steel and ceramics combine, following the forced
resignation of Egyptian leader Hosni Mubarak. The business
tycoon is a dear friend of Hosni's son, Gamal.
Washington Times has been the No. 1 U.S. advocate
of Ezz. It reported March 15 that his detention is raising
new fears that those who prospered under the regime of Hosni
Mubarak will face revolutionary justice despite the Wests
hope that Egypt will emerge as a democracy.
Qorvis, Lauer is partner-in-charge of international and
sovereign strategies and public diplomacy. He was the State
Dept.s executive director of the U.S. Advisory Commission
on Public Diplomacy.
represents Middle East hotspots such as Saudi Arabia (since
9/11), embattled governments of Bahrain and Yemen (via Britain's
Bell Pottinger) and the Kurdistan section of Iraq.
Moore, who ran Houston Mayor Bill White's unsuccessful bid
to unseat Texas Governor Rick Perry, is now general manager
of Hill & Knowlton's Houston office.
served as Whites chief of staff from 2003-09, and
ran his campaign for Houstons top political job.
was involved in Bill Clinton's presidential campaign in
1992 and earned an appointment to the Dept. of Energy.
touts Moores crisis management skills. He was White's
chief spokesman in the aftermath of Hurricanes Kartina,
Rita and Ike.
reports to Dan Bartlett, U.S. president/CEO and former political
operative in the Lone Star State.
DROPS ANOTHER HOT ACCOUNT
Davis, who was President Clintons legal counselor,
severed ties March 11 with Equatorial Guinea and its dictator
Tedoro Obiang Nguema.
Davis & Assocs. received a payment of $513K for EG work
during its latest six-month reporting period. The EG government
called out troops to head off March 23 protests that were
slated for its capital city of Malabo and Bata.
protesters were calling for the reintroduction of
basic liberties and improved social conditions,
according to a report in the online Afrol News.
news service describes Obiang as running one of Africas
on December 30, resigned another hot account,
dropping Ivory Coast strongman Laurent Gbagbo.
Edition, March 30, 2011, Page 3
SHOPS FOR PR
the science-based magazine that tackles social and economic
issues, is looking for a PR firm to bolster brand awareness
The publication is looking for a firm versed in media, corporate
social responsibility, global citizenship and philanthropy
is published bimonthly and continuously online (www.miller-mccune.com)
by the non-profit Miller-McCune Center for Research, Media
and Public Policy in Santa Barbara, Calif. It wants to be
better known by policy analysts, business and trade media
pros and influentials in both public and private sectors.
PR budget will range from $60K-$72K a year and is structured
to the discretion of MMs board of directors.
are due to Geane deLima by April 11. May 16 is PR kickoff
WAZ TO RETIRE AT COMCAST
Joe Waz, senior VP of
external affairs and public policy counsel for Comcast who
played a key role in shepherding its acquisition of NBC
Universal to regulatory approval, will retire at the end
of April after 17 years.
Sena Fitzmaurice, senior
VP of government communications for the company, told ODwyers
that some executives will take responsibility for parts
of Waz job and there will be a search for a new head
Waz spent 11 years at
D.C. public affairs shop The Wexler Group before joining
the Philadelphia-based cable giant in 1994. He started out
with Ralph Naders Telecommunications Research and
Action Center in 1979.
No one has been
more tireless in representing the company on public policy
issues, Comcast chairman and CEO Brian Roberts said
in a statement.
Waz is slated to step
down on April 30 and will start a consulting practice with
Comcast as a charter client. He has also taken a post as
senior fellow at the Silicon Flatirons Center for Law, Technology
and Entrepreneurship at the University of Colorado/Boulder.
Comcast closed the NBC
deal in late January.
DONNELLEY BUYS BRILL/CROVITZ
R.R. Donnelley & Sons
has acquired Journalism Online, the venture established
by Steve Brill, founder of American Lawyer/Court TV, and
Gordon Crovitz, former publisher of the Wall Street Journal,
to help publishers make money from their websites.
CEO Tom Quinlan expects
Journalism Onlines Press+ tech platform will help
customers of the printing giant to develop multi-channel
advertising and editorial strategies in efforts to
monetize their content.
According to JO, Press+
gives readers different ways to tap premium content including
metered and mobile tablet access. Publishers can charge
via daily/weekly passes, online bundles or monthly/annual
subs. Donnelly recorded $10B in 2010 revenues.
STUDY: PATIENTS SHUN SOCIAL
MEDIA w/ DRS.
A large majority of adults
say they would not use social media or instant messaging-type
services for medical communication with their doctors, according
to a poll by Raleigh-based Capstrat and Public Policy Polling.
or five of six respondents said they would avoid
such digital communications. Only one-fifth (21%) of the
coveted millennial bracket of young adults aged 18-29 said
they would take advantage of an online health option.
The survey did show an
opening for doctors to tap such technology for administrative
and non-medical communications with patients, however.
Eighty-nine percent said
they would take advantage of email if their doctors offered
it 52% would confer with a doctor via email
and the same percentage said they would welcome online appointment
scheduling. More than three-quarters (78%) said theyd
pay their doctors bills online.
It appears consumers
are willing to move administrative experiences such as bill
payment and records access online, but when it comes to
conferring with their healthcare providers, people still
prefer more traditional communications, said Capstrat
president Karen Albritton.
Only 11% said they would
use social media like Twitter or Facebook to communicate
with their doctor with a slighter larger number 20%
saying theyd chat or use an instant-messaging
The survey also took a
pulse on how patients view healthcare reform. Asked what
they fear will be affected the most by reform,
the largest percentages included 23% who said doctor and
provider choice and 26% who cited something else/not
REPORT: GIBBS CONSIDERS FACEBOOK
Former White House press
secretary Robert Gibbs is considering a communications role
with Facebook, according to a report.
Gibbs, a close advisor
to President Barack Obama, stepped down from the high-profile
spokesman post in late January and was expected to play
a key role in Obamas 2012 re-election bid.
The New York Times
reported March 28 that Facebook has informally pitched a
corporate communications role under global comms. chief
and Google alum Elliot Schrage that could be worth millions
of dollars to Gibbs, especially as the social networking
giant plans a 2012 IPO.
The Times report noted
the PR challenges that face the Palo Alto-based company
amid heightened awareness from an Oscar-winning movie about
it and greater scrutiny in Washington over security and
Gibbs was Obamas
communications director in the Senate and served as press
secretary for John Kerrys 2004 presidential run.
He also worked communications
at the Democratic Senatorial Campaign Committee and his
name has surfaced to head the Democratic National Committee.
news continued on next page)
Edition, March 30, 2011, Page 4
of Entertainment PR Firms
Here for Ranking)
Ranking of Beauty/Fashion
Here for Ranking)
of Professional Services PR Firms
Here for Ranking)
Edition, March 30,
2011, Page 5
OF PR FIRMS
EYES PR PUSH FOR GLOBAL CONTEST
Bay of Fundy, which is competing in a global contest to
become one of the 7 Wonders of Nature, is asking
for proposals from PR agencies through its tourism committee
through April 4 to boost its profile ahead of the November
Bay of Fundy will square off against natural locales like
the Grand Canyon, Irelands Cliffs of Moher, the Galapagos
Islands of Ecuador, and Tanzanias Mount Kilamanjaro,
among 23 other global sites in the competition, called New7
Wonders, started by Swiss filmmaker Bernard Weber and backed
by the Swiss government.
of Fundy Tourism has issued an RFP for an experienced PR
firm to provide extensive national media coverage
and exposure for the bay and its campaign to become
one of the seven locales selected by global online voting.
It wants a steady supply of news releases and ongoing media
relations to keep the campaign front-and-center. The effort
will support its social media agency, A Couple of Chicks.
is capped at $100K through November.
competition follows a 2007 effort by Weber that drew 100M
votes to update the Seven Wonders of the Ancient World,
but that contest was criticized in some circles and lost
United Nations backing for its methodology. Online voting
runs through November 11 and the winner is expected to need
around 20M votes.
the RFP at odwyerpr.com/rfps.
DUNLAP DIES AT 57
Gary Dunlap, a 30-year
PR counselor recently an executive VP at Edelman in Chicago,
died March 17 after battling cancer for more than two years.
He was 57.
Dunlap, an 11-year veteran
of Edelman, was an adept crisis counselor, handling high-profile
recalls for clients like Pilgrims Pride and Winn-Dixie.
Executive VP Harlan Loeb said Dunlap was someone you wanted
on your team in a recall scenario.
Former colleague Michael
Millar said Dunlap was a dedicated PR writing mentor. His
dry, but infectious sense of humor was never lost on colleagues,
as he helped mentor them and shape their careers,
Millar said. One colleague remembers how Gary reviewed
a long and winded quote in a press release and injected
And then the man ran out of breath and died because
his quote was so long.
Dunlap previously won
a firm-wide writing contest at Edelman, using the $1,000
award to write and produce a play, Sisters,
performed by and for Edelman staffers in the Windy City.
He is also remembered as an avid movie and war buff, and
Previous PR postings included
Cook Marketing, Dragonette and Tassanni Communications.
The Rhode Island native
is survived by his wife, Amy, and their two children, Cassandra
and Jonathan. He also had two daughters from a previous
marriage, Jenny and Stacey, as well as six grandchildren.
A memorial service was
held Monday in Chicago followed by a private cremation.
PR, New York/Ford/AAA Student Auto Skills competition,
for PR for the 62-year-old competition involving more than
$11 million in scholarships for secondary schools that offer
courses in auto technology.
Communications, New York/AOL, as AOR for PR. We
are truly excited to be part of the team that will ultimately
cause a lot of folks to refresh their opinion of this Internet
giant, said Shift principal Todd Defren on his blog.
Communications, New York/DC Brands International,
beverage marketer under HARD Nutrition Functional Water
Systems brand, for PR, including mainstream and social media
Sheinwald Communications Global, New York/China New
Media Corp., outdoor advertising in China, for investor
relations, corporate and financial communications.
Chicago/Kimberly-Clarks North American Family Care
brands, following a competitive pitch. K-C has been a client
since 2001. Brands include Cottonelle bath tissue, Kleenex
facial tissue, Scott bath tissue and paper towels, and Viva
PR, Southfield, Mich./iRBA Inc., data center intelligence
software, for PR and marketing comms.
PR, Des Moines/Farrell's eXtreme Bodyshaping; IdentityIQ;
Iowa State University Research Park, and Torsion Mobile,
for marketing communications programs.
Salt Lake City/Utah Valley Marathon, for national PR for
the three-year-old, June 11 event. Six thousand participants
Communications, San Francisco/Abound Solar, solar
module manufacturer, as AOR for strategic communications.
The firm's cleantech and green PR practice group manages
Communications, San Francisco/Gotootie, mobile "hyperlocal"
social network, as AOR for PR.
PR, Rancho Santa Margarita, Calif./Pet Hotels of
America, pet-friendly travel planning website, for PR and
& Co., Los Angeles/Sony Pictures Home Entertainment,
for PR for the 25th anniversary Blu-ray launch of "Stand
Communications, San Diego/Turner Construction Company
and Affirmed Housing Group. The firm has renewed its relationship
with The Corky McMillin Companies and Liberty Station.
PR, Toronto/Dermaglow, skin care products, as AOR
for PR and brand promotions.
Facto Communications, London/Sepmag, magnetophoresis
systems manufacturer, for communications, including SEO
and a news and features-focused media campaign in the US,
Europe, and Asia. De Facto is part of Chime Communications.
Edition, March 30, 2011, Page 6
INKS SEATTLE HOSPITAL
software company Cision has signed Seattle Childrens
Hospital as a client for its CisionPoint software.
hospitals PR staff uses the software to monitor online,
print and broadcast media coverage, plan campaigns, and
analyze and report on media coverage.
Seymour, director of PR and social media, said: It
has given us the tools we need to fine-tune our media relations
IPRA HEADS TO ABU DHABI
The International PR Association's
presidential badge of office will change hands for 2011
at the IPRA Gulf Chapter Regional Conference in Abu Dhabi
on April 13, a recognition of PR's growth "beyond its
Anglo-American origins," the group said.
2011 president Richard
Linning, an Australian who lives in the U.K., said the move
celebrates the success of the IPRA Gulf Chapter in bringing
together pros from countries like Saudi Arabia, Kuwait,
Bahrain, Qatar, Oman and United Arab Emirates.
Elizabeth Goenawan Ananto,
IPRA's 2010 president, hails from Indonesia.
projects conceived and executed by practitioners in the
Middle East - as well as in Africa, Asia, South America
and former Soviet countries - are the equal if not superior
to what is being done elsewhere.
FLUENCY BUILDS FACEBOOK BUZZ
Fluency Media, Ann Arbor,
Mich., said its client Travel Michigan passed the 200,000
Facebook fan mark this month, the only state tourism page
to pass that mark and one of three to have more than 100,000
Fluency said it launched
Travel Michigan's social media platforms in 2009 across
Twitter, Facebook and the Pure Michigan Blog.
is a really strong example of how an organization can create
a strong and engaged community utilizing social media,"
says Tim Schaden, Fluency's CEO.
2011, April 6-8, the 2nd Annual Hispanic PR &
Social Media Conference, Renaissance Hotel, Hollywood; professional
development and networking opportunities for brand marketers,
bloggers, non profits and marketing agencies focused on
Hispanic PR and social media. Keynote speaker is Rosanna
Fiske, Chair & CEO of PRSA, the first Latina to lead
the world's largest public relations organization. Info:
Media Platforms and Video, a two-part tech lunch
program hosted by the Cleveland Chapter of the International
Association of Business Communicators; Thu., April 14, The
City Club, 11:30 a.m. to 2:00 p.m. Michael Pranikoff, global
director of emerging media, PR Newswire, and Daniel Keckan,
VP, sales & marketing, Cinecraft, will lead the sessions.
TO EXIT S&P
Atkins, VP of communications for Standard & Poors,
will leave the ratings agency for a slot at PricewaterhouseCoopers
will take the post of director of U.S. PR and communications
for PWC on May 2, reporting to vice chairman Donald Almeida.
exits S&P after five years. The ratings agency in 2009
hired former New York Times Co. VP/corporate comms. Catherine
Mathis for its senior VP/comms. slot.
was a managing director at Ogilvy PR Worldwide, partner
at Ketchum, and COO of Burson-Marstellers New York
was also a VP at Hill & Knowlton during the 1980s.
FLIES TO VOLKSWAGEN
Cervone, who left auto PR for the top communications slot
at United Airlines in 2009, has rolled back into the sector
as executive VP, group communications, for Volkswagen Group
left GM in 2009 to become senior VP/chief communications
officer at UAL Corp., the United parent, in Chicago as it
pursued a merger with Continental Airlines.
stepped down after that deal was closed in late 2010 and
the combined company named Nene Foxhall to lead communications.
will relocate to Herndon, Va., for the Volkswagen post,
reporting directly to president and CEO Jonathan Browning.
His new position covers corporate media relations, all PR
campaigns, community partnerships and philanthropy.
spent 24 years at Chrysler and GM, where he led global media,
employee and labor communications.
Peterzell, managing director, Fathom Communications,
to sister Omnicom agency Ketchum, New York, as executive
VP of entertainment for its sports & entertainment division.
He was previously co-president of AWE. At Ketchum, he reports
to partner Ann Wool.
Bradford, senior A/E, gky, to the The Maryland Hospital
Association, Elkridge, Md., as director of communications.
Surber, media information manager, USA Track &
Field, to the Indianapolis Motor Speedway, as PR manager
handling media relations and promotions for the track and
its key events, the Indianapolis 500, Brickyard 400 and
Red Bull Indianapolis GP.
Marooney, co-founder of OutCast Agency, to Facebook,
Palo Alto, Calif., as director of technology communications,
which includes the social network's platform, infrastructure,
and technical recruiting communications to audiences like
tech "influencers," developers, engineers and
bloggers. She led the Facebook account at OutCast, which
is part of NextFifteen Communciations Group.
Edition, March 30, 2011, Page 7
LEGEND BURGER DIES AT 90
Burger, the counselors counselor who more
than anybody else built recognition of PR as a management
function, died March 22 at his home in New York. He was
a communications career as a page boy at CBS, Burger became
the countrys first TV reporter for that fledgling
network and president of the Radio-Newsreel-Television Working
Press Assn. of New York.
as national manager of CBS Television News, Burger entered
the PR business at Ruder Finn. After leaving the presidency
of Communications Counselors, Burger launched Chester Burger
a nearly 25-year span at CB&C, Burger counseled American
Bankers Assn., 3M, Sears, Occidental Petroleum and ATT.
The Telephone Pioneers of America honored Burger for his
work, making him an honorary member, one of only two persons
given that title who were not part of the Bell system.
1988, Burger became counsel to James E. Arnold Consultants,
the successor firm to CB&C. In 1990, he became the founding
chair of PRSA's College of Fellows.
was the sole recipient of the Institute for Public Relation's
Hamilton Medal for lifetime service.
PR counselor Jim Arnold remembers Burger as a pioneer in
TV, technology and an innovator in the profession of PR.
may have been an expert PR practitioner, but he would want
to be remembered for his contributions to PR as a management
function, the management of the PR function within organizations
and the management of PR agencies, said Richard Newman
of the Newman Group.
EDELMANS FIEWEGER TO
Kathy Fieweger, who was
senior VP at Edelman, has joined the Chicago office of MWW
Group as executive VP/corporate reputation.
At Edelman, Fieweger focused
on crisis and issues management.
Earlier, she served in
the special situations squad at Financial Dynamics tackling
restructurings, transactions and crises.
The former Reuters aviation
reporter worked at United Airlines on brand preservation
and operational performance matters during its Chapter XI
MWW, which bought itself
from Interpublic in January, ranks as the No. 7 independent
firm with $34.8M in 2010 fee income.
PRSA FOUNDATION HONORS IWATA,
The PRSA Foundation honored
IBM's Jon Iwata with its Paladin Award March 24 at a sold-out
gala at the "W" New York Union Square hotel.
The senior VP for marketing
& communications told the audience they are operating
in a "new profession," one that has moved from
mass communications to engagement with individuals.
Enabled by big data,
PR is now a business-to-person proposition.
To illustrate the world of massive data, Iwata spoke of
IBM computer and Jeopardy champ, Watson.
Big Blue programmed Watson
with the ability to access the information of 200 books
in less than three seconds in order to reach the required
confidence level to come up with the right answer to a Jeopardy
As keepers of the
corporate character, its up to PR people to
make sense of the massive amount of data available so they
can ask the right questions, said Iwata.
PRs overall goal
is to foster shared belief based on facts, trust
and personal experience to spur people to action.
Kathy Lewton, immediate
past president of the Foundation, introduced Iwata. She
substituted for Marcia Silverman, Ogilvy PR Worldwide chief
and last years Paladin winner, who was ill and under
doctors orders not to fly from Washington to attend
The unveiling of the Chester
Burger Scholarship for PR graduate students, honoring the
corporate PR pioneer who died March 22, was a surprise of
Jim Arnold, honorary Foundation
trustee and long-time colleague of Burger; Julia Hood, Arthur
Page Society head; and Bob Grupp, Institute of PR leader,
announced their organizations backing of the Burger scholarship.
Arnold spoke of personal memories of Burger, talking about
his work for Firestone Tire & Rubber and Texas Instruments.
John Nevin, then-Firestone
CEO, summoned them to the tire makers Akron headquarters
because he was upset that his PR team couldn't write.
Burger, whom Arnold said
would always look for a positive angle, asked Nevin if the
PR staff was good at anything.
After reflection, Nevin
said there's a guy who always made sure he had a glass of
water on the podium whenever he spoke. Thats
a start, Burger said.
After Burger trashed the
annual report of Texas Instruments at a PR meeting in Houston,
the company's CEO Mark Shepherd called the two to headquarters.
During that session, Arnold
quoted management guru Peter Drucker. Burger later advised
Arnold to forget quoting others and to speak in your own
voice. To Arnold, that was a life-long lesson. He told how
Burger was always on the cutting-edge, whether it was taking
the first transcontinental air flight or buying a computer.
During one of their very
last meetings, Burger was reading the New York Times
on an iPad, noted Arnold.
Edition, March 30, 2011,
Adrift: Limited Learning on College Campuses,
is a new book that says the cost of college has skyrocketed
while the actual learning taking place has plummeted.
are hitting the books less and partying more, is the
way Bob Herbert of the New York Times summed up this
book in a column March 6.
are Profs. Richard Arum of New York University and Josipa
Roksa of the University of Virginia.
of enough writing assignments and failure to take courses
that develop powers of critical thinking characterize the
college experience today, they say.
looked at some of the 50 courses in Communication
Sciences at the University of Connecticut, where I
graduated in 1956, and found two have PR in
their titles. Quite a few sound pretty soft to me.
4035 is Advanced Study of Media Effects: Sex, Drugs
and Rock N Roll. Topics include sexual content on
TV, pornography, alcohol on TV, video games, and media impact
on body image.
Prof. Alice Veksler focuses on various aspects of
romantic relationships and is analyzing unrequited
attraction, the effects of breakups on stress hormones in
the body, the role of romantic attraction in a classroom
setting, relational maintenance, and how expressive writing
can be used to reduce stress in college students.
department is headed by Carl Coelho, Ph.D., whose interests
are aphasia rehabilitation, traumatic brain injury, language
functions of the prefrontal cortex, and discourse analysis.
faculty and their interests are here: coms.uconn.edu/directory/dir_faculty.php
and communications have been merged with public speaking,
TV production, and nonverbal communications courses, a common
money-saving practice in colleges these days.
is the list of undergraduate courses offered by the department:
room & board cost $24K for an in-state resident and
$38K for out-of-state (vs. about $1,000 when I went to UCONN).
Our $$; Period
UCONN would like the ODwyer
Co. to make a hefty contribution to it and Im considering
Several years ago I had
a lengthy visit from two men whose job is to look up grads
from long ago and suggest that dear old UCONN could benefit
from a donation and perhaps a good slice of their estates.
I took them to lunch where
they pulled out a laptop and played a video about the school.
Until a 250-word article
on me appeared in the Daily Campus March 21, through
the intercession of a grad, the ODwyer Co. and I were
effectively banned at the school. The last time it bought
anything was in 2001 (an ODwyers Directory of
Previously, all attempts
to reach the PR or journalism depts., or the school library
or even attempts to advertise in the Daily Campus went nowhere.
I had asked the gift-seekers to have someone in PR or journalism
contact me but never heard from them again.
The school paper should
have done an article on the ODwyer Co. many years
ago, telling the students and professors about the vast
amount of news, databases and features available in the
five ODwyer products that are highly relevant to PR,
communication, English and other majors.
The students are being
short-changed by politics.
Why the Cold
Im now also trying
to get Journalism dept. head Maureen Croteau interested
in why there has been a decades-long blockade against a
lifelong journalist who may be UCONNs best known journalist
Nearly 200 colleges subscribe
to ODwyer materials and I speak to college classes
regularly either in person or via a teleconference.
The ODwyer Co. and
its products are well known to Karen Grava, the former manager
of media communications who was with UCONN 30 years until
2009 when she took retirement.
She is now at Item, a
creative firm in Wallingford, but continues at UCONN as
an adjunct in Communication Sciences. Grava served on the
nominating committee of PR Society of America in 2004.
Erupted in 2006
A sex scandal that took
place on campus in 2005 resulted in a new law being created
to handle a sexual practice called bukkake.
The practice, which originated
in Japan, involves men ejaculating on a woman.
One of the three UCONN
students charged with this was Zak Allan Brohinsky, 20 at
the time and a student at UCONN. He is the son of Scott
Brohinsky, longtime director of University relations and
the boss of Grava.
A 1973 graduate of UCONNs
law school, he retired in 2009 under an early retirement
plan as did Grava.
of Incident Delayed
The sexual assault took
place on Sept. 25, 2005 but did not hit print until Feb.
3, 2006 when the Hartford Courant got a tip.
Campus police, informed
of incident by the victim on Sept. 27, decided no sexual
assault took place because none of the males had actually
touched the sleeping victim. They pursued disorderly conduct
charges, said the Daily Campus Feb. 6, 2006.
A controversial policy
instituted in 2009 took the police blotter section off the
website of the school paper after one week. Previously,
stories were archived indefinitely.
Assistant State Attorney
Elizabeth Learning led a drive to amend state law to include
contact with bodily fluids.
Zak Allan Brohinsky pleaded
guilty in July 2006 to first-degree reckless endangerment
and was sentenced to 75 days in prison.
UCONN Merged Marketing &
The school in 1998 embarked
on a sea change in its communicationscombining
PR with marketing, said Scott Brohinsky.
Input was obtained from
M Booth & Assocs., New York, as well as trustees, deans,
and regional campuses, he said.
UCONN set out to become
a sports powerhouse. Its mens basketball team is a
Final Four contender in the 2011 NCAA tournament
and its womens team is a finalist for the NCAA championship
The combination of marketing
and PR can result in a surplus of hype and a deficit of
One example is what happened
at Virginia Tech in 2007 where development and
university relations had been combined.
Two student murders were
discovered in a dorm at 7:15 a.m. on April 16. Instead of
alerting the campus that a murderer was on the loose, eight
VT officials met at about 8:30 a.m. and sat on the news
while police sought a possible suspect.
Marketing triumphed over
information and resulted in 30 more deaths.