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O'Dwyer's Newsletter - August 8, 2011 - Vol. 44 - No. 30 (download PDF version)


Page 5 Pages 1, 2, 3, 4, 6, 7, 8
 
NEWS OF PR FIRMS ________________
 

BRUNSWICK, KEKST LEAD FIRST HALF

Brunswick Group and Kekst and Company were the top U.S. M&A PR advisors by volume and number of deals, respectively, during the first half of 2011, edging Q1 leaders Abernathy MacGregor Group and FD.

Brunswick handled 44 deals through June worth roughly $104.7B in the U.S., including Q2’s largest U.S. transaction as it advised ING Direct USA’s $9B acquisition by Capitol One.

The firm also led globally with 105 transactions worth $138B.

Brunswick was trailed by volume by Sard Verbinnen & Co. ($102B), Kekst ($97.9B) and Abernathy MacGregor ($68B).

PR Advisers to US M&A: Value

Kekst continued to be the most prolific U.S. PR advisor working 53 deals during the first half and leading the period for the second straight year.

FD topped all M&A counselors globally by volume with a hand in 122 deals, following by Brunswick and Kekst.

Most of the largest deals for the first half took place during the first quarter. Johnson & Johnson’s (Kekst) $21B acquisition of Synthes GmbH was the top transaction for the second quarter.

PR Advisers to US M&A: Volume

That was followed by Takeda Pharmaceuticals’ (Edelman) $13.8B move on Nycomed Int’l (FD, Kekst).

The largest transaction of the year continues to be AT&T’s (Brunswick) acquisition of T-Mobile (Kekst and Hering Schuppener Consulting), a March transaction worth $39B.

RFP: West Virginia, planning, integrated PR, creative design for urban renewal authority; deadline 8/19. View the RFP at http://odwpr.us/oi4Twu.

EVENT: PRSA/National Capital Chapter presents a morning panel seminar on getting a government PA job, Aug. 13. Details: http://odwpr.us/p4niJO

NEW ACCOUNTS __________________
 

New York

MuGard

Edelman, New York/Access Pharmaceuticals, biopharmaceuticals company focused on treatments in oncology, cancer supportive care and diabetes, for media outreach aimed at introducing MuGard and building awareness of its ability to treat oral mucositis. Bruce Hayes, GM of Health for Edelman, called the client an “emerging player in the cancer supportive care industry.”

JS2 Communications, New York/“Tricks The Devil Taught Me,” off-Broadway play to open Aug. 18 at the Minetta Lane Theatre in New York.

5W PR, New York/Footzyrolls, rollable shoes, as AOR for PR, and MyRegistry.com, gift registry services, for media relations, celebrity seeding, spokesperson procurement, product integrations, co-branded partnerships and event management.

Redpoint Marketing PR, New York/Prestige Cruise Holdings, for PR for its cruise brands Regent Seven Seas Cruises and Oceania Cruises, following a two-month competitive pitch process with eight agencies.

Missy Farren & Associates, New York/Roadtrips Inc., sports events travel; Mission Hill Family Estate, British Columbia; Colonial Williamsburg’s Golden Horseshoe Golf Club, and AlliSports, action sports lifestyle brand, for PR.

Susan Blond Inc., New York/Hemanshu Nigam, online secrity expert; Give Back Hollywood Foundation, non-profit connecting celebrities with charities, and Parragon, publisher of illustrated non-fiction books, for PR.

Whitegate PR, Queens, N.Y./Author Sarah Cavallaro, for PR for her self-published novel, “Dogs Have Angels Too.”

East

Lewis PR, Boston/Dreamstime, seven-year-old stock photography community, for a media relations and thought leadership campaign in North America. Rich Young, VP for Lewis, leads the program.

Warschawski, Baltimore/Baltimore Collegetown, consortium of 14 colleges, for brand-centric market research and creation of a strategic marketing plan; Baltimore Education Scholarship Trust (B.E.S.T.), which has 20 member schools, for a new website, and Outdoor Community Daily, online site for outdoor activity enthusiasts, for logo and web design.

Midwest

Leonard & Finco PR, Green Bay, Wisc./Jet Air Group, fixed base air travel operator located at Austin Straubel International Airport in Green Bay, to develop and implement a strategic PR program.

West

Wonacott Communications, Los Angeles/ Fantage.com, virtual community for kids ages six to 16, as AOR for PR and social media to increase visibility and support efforts to promote future product releases.

— Greg Hazley

 
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