JS2 Communications, New York/ DAP World, a three-year client of the firm, for a three-month PR contract for its Sleep Pretty in Pink Ear Plugs. The firm will launch a social media initiative targeting women frustrated with their husbands’ snoring habits. JS2’s Los Angeles office will assist.
Affect, New York/Sophos, information security soltions for business, to represent its Naked Security blog and help spark media conversations on security issues.
Feintuch Communications, New York/Brooks, Houghton & Company, merchant bank, that provides services and investments to middle-market and emerging growth companies, for PR.
Workhouse, New York/Grupo MYT, business financing and opreation in Mexico and U.S., as AOR for integrated promotional campaigns.
JB Cumberland PR, New York/Frederick Hart Co., dba Compac Industries, for PR and marketing counsel for the launch of the Bottle Buddy baby formula dispenser.
NPG PR, Nashville, Tenn./Innovative Beverage Group Holdings, for media relations, social media, event planning and branding for its drank brand “relaxation dietary supplement.” Southeast
Porter Novelli, Atlanta/Junior Achievement USA, which runs youth programs to teach economic and financial literacy, as AOR for messaging and outreach, strategic direction and implementation, media relations, digital strategies and reputation management.
Uproar PR, Orlando/Turbana Corp., grower and importer of plantains and bananas, for PR.
Ruane Communications, Chicago/PediaVision, vision assessment for children, for PR, including press releases, media relations and screening events. A national push is slated for later in the year.
Lambert, Edwards & Associates, Grand Rapids, Mich./The Association for Molecular Pathology, professional association, for PR for the 2,000-member group and the field of molecular diagnostics.
Maccabee Group, Minneapolis/TSI, precision measurement instrumentation, and Ratchet, marketing technology solutions, for PR and social media/online marketing.
Rocket Red, Dallas/Durcon, maker of environmentally friendly surface called elements; StarLeaf, solution for voice and telepresence communications, and Glowpoint, cloud managed video services.
Xanthus Communications, Seattle/Performance Partners, worldwide reseller for Australian business software company CALUMO, for PR.
— Greg Hazley