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O'Dwyer's Newsletter - August 29, 2011 - Vol. 44 - No. 33 (download PDF version)


Page 5 Pages 1, 2, 3, 4, 6, 7, 8
 
NEWS OF PR FIRMS ________________
 

POLLACK EXPANDS TO NEW YORK

The Pollack PR Marketing Group, Los Angeles, will open a New York office September 1 with the hire of Padilla Speer Beardsley’s Big Apple managing director Mike Greece.

Greece
Greece

Greece, a former Air Force public affairs officer, has been at PSB, a Pollack partner in the Worldcom network, for 11 years. He was promoted to senior VP in April.

Greece was previously with G.S. Schwartz & Co. (executive VP) and MS&LGroup in New York, and counts client experience with Ernst & Young, Elsevier and Starter Sportswear, among others. In the Air Force, he helped roll out the F-16 and B-1 aircraft while stationed in Ohio, Colorado and N.Y.

PPMG CEO Noemi Pollack said the time was right for the 26-year-old firm to open in New York to serve the growing national needs of clients. She said Greece will help in “building the agency's scope and strengths.”

The New York outpost is at 373 Park Avenue South, 6th floor (212/601-9341).

Pollack’s client roster includes Sanyo, U.S. Digital Gaming, American Public Gardens Assn. and the Santa Monica Convention & Visitors Bureau.

CHANDLER HEADS INVENTIV EUROPE PUSH

inVentiv Health, the healthcare marketing and communications company, has organized a “super-agency” for Europe handling PR, advertising, policy and other services.

PR unit Chandler Chicco Companies will retain its brand name, but ad agencies GSW Europe and Junction 11 will take on the new inVentiv Health Communications/Europe name.

Bob Chandler, Chandler Chicco founder who is senior VP of inVentiv’s marketing and communications business, will lead the European entity.

Chandler said the new model puts inVentiv’s assets to work in “greater unison” with a goal to generate financial savings for clients.

The new hub is based in London, where, inVentiv said, key communications disciplines will co-locate.

LANE ACQUIRES HENRYGILL

Phoenix-based E.B. Lane has acquired Denver-based ad agency HenryGill, a partner of the firm for three decades.

The agencies, both independent, have collaborated for clients like Dairy Queen and Paramount Pictures.

Beau Lane, CEO, E.B. Lane who leads the combine as CEO, said firms in Phoenix and Denver have been primarily locally focused or part of large national networks.

“Merging the talent, and the strategic and creative resources from both firms will attract national brands whether they are headquartered in these broad regions or if they need our local expertise,” he said.

Todd Bresnahan continues as president.

David Henry, president of HG, will serve as president of the combined agency's Denver office and has been named to Lane's executive board.

NEW ACCOUNTS __________________
 

New York

Sleep Pretty

JS2 Communications, New York/ DAP World, a three-year client of the firm, for a three-month PR contract for its Sleep Pretty in Pink Ear Plugs. The firm will launch a social media initiative targeting women frustrated with their husbands’ snoring habits. JS2’s Los Angeles office will assist.

Affect, New York/Sophos, information security soltions for business, to represent its Naked Security blog and help spark media conversations on security issues.

Feintuch Communications, New York/Brooks, Houghton & Company, merchant bank, that provides services and investments to middle-market and emerging growth companies, for PR.

Workhouse, New York/Grupo MYT, business financing and opreation in Mexico and U.S., as AOR for integrated promotional campaigns.

JB Cumberland PR, New York/Frederick Hart Co., dba Compac Industries, for PR and marketing counsel for the launch of the Bottle Buddy baby formula dispenser.

South

NPG PR, Nashville, Tenn./Innovative Beverage Group Holdings, for media relations, social media, event planning and branding for its drank brand “relaxation dietary supplement.” Southeast

Porter Novelli, Atlanta/Junior Achievement USA, which runs youth programs to teach economic and financial literacy, as AOR for messaging and outreach, strategic direction and implementation, media relations, digital strategies and reputation management.

Uproar PR, Orlando/Turbana Corp., grower and importer of plantains and bananas, for PR.

Midwest

Ruane Communications, Chicago/PediaVision, vision assessment for children, for PR, including press releases, media relations and screening events. A national push is slated for later in the year.

Lambert, Edwards & Associates, Grand Rapids, Mich./The Association for Molecular Pathology, professional association, for PR for the 2,000-member group and the field of molecular diagnostics.

Maccabee Group, Minneapolis/TSI, precision measurement instrumentation, and Ratchet, marketing technology solutions, for PR and social media/online marketing.

Southwest

Rocket Red, Dallas/Durcon, maker of environmentally friendly surface called elements; StarLeaf, solution for voice and telepresence communications, and Glowpoint, cloud managed video services.

Northwest

Xanthus Communications, Seattle/Performance Partners, worldwide reseller for Australian business software company CALUMO, for PR.

— Greg Hazley

 
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