Sabrina Guttman, senior VP and GM, Axicom, re-joins Burson-Marsteller, San Francisco, as deputy practice chair of its U.S. technology practice. She was at B-M from 2005-07 handling the H-P account and now reports to chair Jim Goldman. She was VP of corporate comms. at Business Objects through its acquisition by SAP and managed comms. for Sun Microsystems. Earlier stints included Alexander Ogilvy PR and IBM.
Celeste Conklin, communications and PR manager, Hospice of the Western Reserve, to Liggett Stashower, Cleveland, as an A/S handling ShurTech Brands and Boral North America. Pete Grasso, a former LS intern, returns as an A/S to manage the Robert Bosch Tool Corp., Jnauff Insulation and ShurTech Brands accounts.
Mary Dykes, A/E, Idea Associates, to Jackson Spalding, Atlanta, as an A/E handling Primrose Schools. Louise Russo, web marketing manager, Georgia Tech College of Computing, to JS’ creative digital team.
Loretta Prencipe, who handled PA for the Dept. of Energy's renewable power unit, to MSLGroup, Washington, D.C., as a VP. She will work in the Publicis unit's energy and environmental practice. Previously, she was communications director for SunEdison, a solar power company. Prencipe reports to Shelia McLean, senior VP.
Maeve Gallagher, formerly of DKSH and Citigate Dewe Rogersson, UBS and Barclays Capital, to global head of media relations for Zurich Financial Services Group.
Steven Behm, a five-year Edelman veteran, has been named to lead the firm's Atlanta office as general manager, reporting to Matthew Harrington, CEO, Edelman U.S. Behm, previously a VP at Dittus Communications, built Edelman's Southeast crisis, risk and public affairs practice. The office handles UPS, Newell Rubbermaid, Georgia- Pacific, and GE Energy, among others.
Garet Hayes to senior VP, Hope-Beckham, Atlanta. She joined in 2005 and handles Aaron's, Comcast and Greenberg Traurig. Also, Allison Winters has joined the firm as assistant A/E after an internship. Tiffany Miller to A/S, R&J PR, Bridgewater, N.J. She joined in 2006 and leads the firm's B2B team.
Charles Smith, former Olympian, professional basketball player and tech entreprenuer, to the board of advisors of New York-based brand consultancy Zito Partners.