WCG MAKES TECH PUSH
Healthcare firm WCG has hired Tim Marklein, who once headed PR for Hewlett-Packard's $30B enterprise unit, to lead its technology operation and expand the firm's analytics group.
He also served as corporate PR director responsible for guiding HP's communications for its merger with Compaq.
Marklein joins WCG from Weber Shandwick, where he founded its measurement & strategy group.
Jim Weiss, CEO of WCG, says an investment in technology is a natural extension from its life science and healthcare base. He calls healthcare and technology foundational businesses in the global economy. Marklein's combination of technology experience and analytics makes him an "ideal hire" for WCS, added Weiss.
In noting that agency technology practices were largely built during the `80s or `90s, Marklein sees a "rare opportunity to define and build an integrated technology practice of the future without legacy or limitations tailored to the individual needs of our clients."
San Francisco-based WCG ranked No. 6 in O'Dwyer's 2010 ranking of independent firms with $37M in fee income.
WEINER MULLS CRISIS HELP
Congressman Anthony Weiner is considering hiring a crisis firm in an effort to rebound from his Twitter mess, according to the Wall Street Journal of June 8.
The paper notes that Weiner has been relying on his own instincts to manage the crisis, which “has been badly mismanaged.”
With staffers, the embattled Democrat, who faces an ethics probe and loud calls to resign, arranged the June 6 interview at which he broke down after admitting that he lied and actually did send suggestive photos of himself to various women.
Nobody screened the credentials of people who attended that interview, which featured conservative blogger Andrew Breitbart taking the podium before Weiner's arrival. Breibart's website published the photos of the Queens/Brooklyn Representative.
The Journal suggested that New York PR guru Howard Rubenstein may by contacted by Weiner, but such outreach has not yet to be made.
Weiner says he has no plans of resigning.
GROUPON TAPS GLOBAL COMMS. HEAD
Groupon, the rapidly growing deal site headed toward an IPO, has brought in a former Versign and Yahoo corporate communications hand as VP of global communications.
Bradford Williams, who left Verisign in November as VP of worldwide corporate communications, joined Groupon this month. He was previously a communications consultant for Alibaba.com and VP of corporate communications at both Yahoo and eBay.
The move comes after the Chicago-based company filed June 2 for an IPO valuing it in the $30B range. It has hired Brunswick to support financial communications and retains SS|PR for media relations work.