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O'Dwyer's Newsletter - June 13, 2011 - Vol. 44 - No. 23 (download PDF version)

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Susie Ellwood, who was running the Detroit Media Partnership, has been named executive VP and GM of Gannett’s USA Today.


She reports to publisher David Hunke, who called Ellwood “a proven leader with tremendous industry experience and insights” that will be put to good use as USAT is transformed into a “world class, multi-media company.”

Ellwood takes charge of editorial and business operations. Hunke oversees USA Weekend, USA Today Sports Media Group and the Detroit Media Partnership that manages the business functions of the Detroit Free Press and Detroit News.

Joyce Jenereaux succeeds Ellwood in Detroit. She joined the Partnership in 1990 as a financial analyst. She served as controller, VP and senior VP-finance before rising to the top spot.


Harold Evans, the 82-year-old former Sunday Times of London editor and husband of Tina Brown, has been named editor-at-large at Reuters.


Steven Adler, editor-in-chief of Reuters, called Evans "one of the greatest minds in journalism."

Evans will provide counsel on stories and newsroom issues and moderate conversations with newsmakers to be presented live on

The kick-off discussion about China debuts tomorrow with former Secretary of State Henry Kissinger and ex-U.S. Ambassador to China and Republican presidential candidate Jon Huntsman.

Evan edited the Sunday Times for 14 years and the Times of London for a year. He recently penned a memoir, “My Paper Chase: True Stories of Vanished Times.”

Since moving to the U.S. in 1984, Evans served as editorial director of U.S. News and World Report, founder of Conde Nast Traveler and president of Random House trade group.

Brown edits the Newsweek/Daily Beast combo. Adler, former editor of BusinessWeek, joined Reuters in February.



Ed Kelley, editor of The Oklahoman since 2003, takes the editor slot at Washington Times Media on July 1.

In a 35-year career at the paper, he is remembered for leading coverage of the Alfred Murrah Federal Building bombing in Oklahoma City in 1995 and the high-profile trial of bomber Timothy McVeigh.

Thomas McDevitt, president of the Times, hailed Kelley’s “traditional sense of news credibility and valuable insight into new media.”

Kelley says he looks forward to continuing the Times’ “long history of trusted news and conservative opinion.”

He began his career at The Oklahoman as summer intern in '74. Kelley became a full-time reporter in '75 and served as city and business editor before taking the spot.

The Times editor slot has been vacant since November.


Natalia Labenskyj has joined as PR director, working out of the New York office of the San Francisco-based company.

The former director of communications for ABC News handled PR for “This Week with Christiane Amanpour” and “Nightline.”

Labenskyj also promoted and its mobile operation. Earlier she was a publicist at Newsweek. provides tools, services and educational resources to help consumers make smarter financial decisions.

Labenskyj is to develop corporate messaging, media outreach and partnerships for, which was founded by Adam Levin, former consumers affairs director for New Jersey.


ESPN launched its long-form journalism site,, on June 8, led by sports writer Bill Simmons.

Simmons, whose sports criticism and coverage is laced with pop culture references, has recruited a small stable of writers from print and around the ’Net with plans to expand with blogs and podcasts, as well as a quarterly publication.

During its first week, writer Chuck Klosterman penned a piece on how DVRs dilute sports on TV while Spin’s Andy Greenwald jabbed HBO for recycling character actors.

Simmons, in writing for the site's debut, cited four goals. First, to “find writers we liked and let them do their thing”; second, to find sponsors and integrate them so the site remains free; third, "take advantage of a little extra creative leeway for the right reasons not the wrong ones; and fourth, to hire “young, mostly up-and-comers, all good people with good ideas who aren’t afraid to share them."

ESPN is part of Walt Disney Corp.


Glenn Beck will adopt a subscription model for his GBTV Internet operation as he departs from Fox News on June 30.

He plans to launch a two-hour “Glenn Beck” show to run after Labor Day in the 5 p.m. slot that he had on Fox.

GBTV plans to charge $4.95 a month to watch the Glenn Beck program. Full access to the site is to go for $9.95 a month.

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