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O'Dwyer's Newsletter - June 13, 2011 - Vol. 44 - No. 23 (download PDF version)

Page 5 Pages 1, 2, 3, 4, 6, 7, 8
NEWS OF PR FIRMS ________________


Horn Group has recruited Tim O’Keeffe from Hill & Knowlton to lead its San Francisco office as managing director.


He replaces Linda Clarke, who held the MD slot for just over a year and has left the tech shop.

O’Keeffe, a senior VP at H&K who started his career at HG 15 years ago, has handled PR accounts like Ford, Sony and Dolby. Previous stints included Fleishman-Hillard and Ruder Finn.

HG, led by CEO Sabrina Horn, has also added Orlando DeBruce (VP) from Zebra Technologies and Vitor Souza (director) of BitDefender in San Francisco.

HG, which is coming off a strong 2010 during which revenue grew 23 percent to $7.5M, also has a New York office. Clients include Tibco, WhiteHat Security and


The S3 Agency, Boonton, N.J., cleaned up at the 43rd Jersey Awards hosted by the Advertising Club of New Jersey June 2 at The Chart House in Weehawken.

The agency took home 24 awards, including "Best of Magazine Advertising" and "Best of Public Relations" a year after winning top interactive honors in the competition. S3's tally included 16 first place, one second place and five third place awards for clients like Eight O'Clock Coffee, Jaguar Cars and Wyndham Worldwide.

R&J PR, Bridgewater, N.J., won five honors, including first place honors for crisis communications (Arnot Ogden), press conference (Integrity House) and public affairs (National Sprinkler Assn.).

BRIEFS: Ketchum is sponsoring the second annual Young Marketers Competition during the Cannes Lions Festival June 19- 25. The event is aimed to recognize in-house marketers age 30 or under and their work in front of industry leaders at the global awards festival. Ketchum CEO Ray Kotcher said the exclusive sponsorship allows the firm to connect with the "next generation of top marketers" and recognize their work. ...Miami-based LGD Communications has created a marketing communications division focused on travel and tourism for the Latino market. LGD Latino is led by GM Rafael Torres with affiliate offices throughout Latin America. ...Firmani + Associates, a 17-year-old Seattle PR and marketing firm, has moved to the South Lake Union neighborhood in the city to a 4,000-square-foot space in a building the firm purchased and renovated at 306 Fairview Avenue North. ...Donovan Group, Milwaukee, which focused on the education market, has released “Media Relations: Handbook for School Leaders,” a PR guide published by Julian John. Cost is $14.99 via ...Focus Media, Goshen, N.Y., worked with Ulster County Tourism to produce its annual travel guide for 2011. The firm handled copy development, design and layout for the 68-page, full-color magazine.


NEW ACCOUNTS __________________

New York Area

Mason & MalakarMason, Malakar

JS2 Communications, N.Y./ Marsha Mason, actress, for representation for film, TV and theatrical productions, as well as her cosmetic and natural product lines, and Sanjaya Malakar, finalist from “American Idol” season 6, for PR for album releases and performances.

jacobstahl, New York/Agennix, biopharmaceutical company publicly listed on the Frankfurt Stock Exchange, for PR support focused on trade media and comms. planning, including work at global and U.S. medical meetings. It has U.S. operations in Houston and Princeton, N.J. and is developing a compound for non-small cell lung cancer and sepsis.

Imperial Consulting Network, Port Jefferson, N.Y./ StrikeForce Technologies, pink sheets-traded online identity theft and data security breach services, for PR and media relations.

First Impressions

Verasoni Worldwide, Fairfield, N.J./ First Impressions, dental industry publication, for global marketing and PR targeting readers and advertisers.

The Investor Relations Group, New York/Assured Pharmacy, pharmacy services for patients and physicians in treatment of chronic pain, for IR and PR.


BackBay Communications, Boston/SRS | Shareholder Representative Services, as AOR for PR, including media relations with help from BC’s New York and London offices.

Buffalo Communications, Vienna, Va./Club Glove, golf bags, luggage and accessories maker, for PR.

William Mills Agency, Atlanta/Interactive Advisory Software, wealth management technology for investment and financial advisors, for PR.


Lola Red PR, Minneapolis/European Wax Center, body waxing franchise, as AOR for PR.

Mountain West


Turner PR, Denver/Filson, apparel and accessories, for digital outreach and development of its blog, FilsonLife; Brown Palace Hotel (Denver), for digital and influencer outreach, PR and marketing, and the Society of American Travel Writers, for social strategy and implementation.


Lewis PR, San Diego/ScienceLogic, IT operations and cloud management, for a media relations campaign in North America. Katie Eakins, VP, heads the work.


Bell Pottinger, London/G4S, international security services, for PR to enhance its profile and reputation in markets around the world, following a competitive pitch process. The company has operations in 120 countries and more than 625,000 employees.

— Greg Hazley

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