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O'Dwyer's Newsletter - June 13, 2011 - Vol. 44 - No. 23 (download PDF version)


Page 7 Pages 1, 2, 3, 4, 5, 6, 8
 

FINSBURY GUIDES HAYWARD’S COMEBACK

Finsbury is guiding the energy comeback of former BP CEO Tony Hayward, who June 9 registered a $1.6B public offering for his Vallares investment vehicle on the London Stock Exchange.

Hayward
Hayward
(Photo: WEF)

Vallares intends to focus in investments in the oil and gas sector in “emerging and underdeveloped areas” that include Russia, former Soviet Union states, Africa, Middle East, Asia and Latin America.

It sees opportunity driven by a big increase in energy demand due to “global industrialization and urbanization.” At the same time, Vallares believes energy supply will be constrained by “insufficient investment” and “exploration and development challenges.”

“We will have the cash, access to funds and the capability to unlock value where the current owners have neither the capital nor technical expertise to develop the assets,” Hayward said in a statement.

Finsbury is part of WPP. Its sister firm, Ogilvy PR, works for BP.

S&W, BEGLEY ALIGN ENTERTAINMENT SHOPS

New York-based Sayles & Winnikoff Communications and Maggie Begley Communications of Los Angeles have struck an affiliation to work entertainment PR on both coasts.

The firms, which are collaborating for Skechers Entertainment, Unicomm and Mobile Entertainment Summit, said they will pitch new projects, share services and combine resources while maintaining the two names.

Alan Winnikoff and Carina Sayles worked together at The Lippin Group before forming S&W in 2003. Their clients include Little Airplane Productions, Simon & Schuster and PBS Kids. Winnikoff is a veteran of Sony Music and IDG Books, while Sayles held posts at Walt Disney Studios, CBS Network and Goodman Media.

Begley, previously with NBC, Rogers & Cowan and Warner Bros., opened MBC in 1992 and counts among clients Barnes & Noble, ExxonMobil Masterpiece Theatre, and the Irish Film Board.

OGILVY DIALS UP ZTE

Ogilvy PR Worldwide has picked up U.S. PR duties for Chinese mobile handset manufacturer ZTE, the No. 5 maker of mobile phones worldwide.

Ogilvy takes over the account from Bite Communications following the review.

Mitch Peterson, senior director, strategic marketing for ZTE U.S., said the company's relationship with Edelman in China is unaffected.

ZTE, which is publicly traded in Hong Kong, is the No. 5 mobile phone maker after it was knocked down a peg by Apple earlier this year. The company said it expects to sell 12 million smart phones and tablets this year.

ZTE posted first quarter revenue of $2.3B and net profit of $19.4M.

GC FEASTS ON ITALIAN FOOD

The Italian Trade Commission has hired Global Communicators to handle PR and media outreach for its participation in the 2011 Summer Fancy Food Show, which is the nation’s biggest specialty food and beverage event, slated for July 10-12 at D.C.'s Walter E. Washington Convention Center.

Radicchio
Radicchio from Italy’s Veneto region. (Photo: ITC)

GC CEO Jim Harff notes that Italy plans 300 exhibitors on hand, making it the largest bloc from any country.

His shop will host a “conversation over breakfast” session showcasing chefs and food experts tackling the subject, “Fusion or Confusion.” That is slated for Graffiato, a new Italian restaurant in D.C.'s Penn Quarter.

The Fancy Food Show has been held in New York since 1955. It is moving to D.C. because the Javits Center is undergoing renovation. Nearly 25K people are expected to attend the Show featuring foods/beverages from 80 nations.

GC has previous foreign food experience gained from representation of natural/organic food/drinks from Thailand. Harff told O’Dwyer’s that GC is building a European practice that will benefit from its experience with the Italian Trade Commission.

EDELMAN’S WONSON TO WEBER SHANDWICK

Angela Wonson, a senior VP in Edelman's national healthcare media practice, has moved to Weber Shandwick for the executive VP slot in its health media shop.

Wonson
Wonson

Prior to Edelman, Wonson ran Calman Media, served as chief communications officer for the Cleveland Clinic and handled media relations for MSNBC, CNBC and NBC News’ Brian Williams.

Wonson reports to Barbara Box, president of Weber Shandwick’s New York and Chicago healthcare units.

CAT CITY EYES IMAGE PUSH

Cathedral City, Calif., which has had a rocky reputation since the 19th century, has brought in Los Angeles-based Applied Storytelling on a $140K, 10month contract to buff and refresh its image.

While “Cat City” was famed for gambling in the late 1800s and known for its saloons during Prohibition, its latest PR challenge is the perception that it’s the less desirable Coachella Valley neighbor of Palm Springs.

The city issued an RFP in February to seven California firms for pitches to create a new “narrative” for the city. Four proposals were received and three firms were interviewed.

Before the city council approved the contract, 5-0, on June 8, Allen Howe, assistant to the city manager, noted “our need to improve or refresh our city’s branding message to the community” in the down economy to be in position to capitalize when economic conditions improve.

 
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