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O'Dwyer's Newsletter - May 2, 2011 - Vol. 44 - No. 17 (download PDF version)

Page 5 Pages 1, 2, 3, 4, 6, 7, 8
NEWS OF PR FIRMS ________________


The California Health & Longevity Institute is looking for a PR firm to generate positive coverage for its products and services in the corporate health and wellness arena, according to an RFP.

California Health & Longevity Institute

The program breaks down to executive physicals (70 percent) and group programs (30 percent).

The Institute is located at the Four Seasons Hotel Westland Village near Los Angeles.

The Institute was founded in November 2006 via a partnership forged between Dole Food Co. chairman David Murdock, WellPoint and geneticist Andrew Conrad to promote healthier living via a 360-degree approach integrating medical, nutrition, life balance and spa.

Western preventive care is fused with alternative Eastern medical techniques, according to the Institute’s website.

The Institute wants to increase the number of executive physicals to 1,500 a year. The Institute is eager to connect with a firm based in Southern California or a big firm with a strong office there.

Lifestyle/spa specialists need not apply. That category is handled in-house or through corporate channels.

Deadline is May 10. Kameron Nesen at [email protected] is fielding questions. He has not been reached by this website.


M Booth, New York, unveiled a new graphic identity last week, including a revamped logo and website,

M Booth logo

The firm, acquired by NextFifteen Communications Group in 2009, now describes itself as a “global communications company pioneering creative science – the intersection of research, insight and imagination.”

CEO Margi Booth said the changes match “the true creative spirit of our agency.”


Metzger Associates, Boulder, Colo., marked its 20th anniversary in April, noting its adaptations through several industry changes, including most recently social media and digital.

CEO John Metzger said integrating newer technologies into PR has been key to recent success. That includes hiring for positions not traditionally associated with PR agencies, like community managers, digital marketing directors and analytics pros.

“The days of unquantifiable PR retainers and overproduced, over-priced websites are over,” said Metzger, who founded the firm in 1991 after time at Carl Thompson Associates and in journalism.

Justin Rosenthal, who holds one of those titles as digital marketing director, said clients that hire different agencies for the various functions can run into problems.

“When clients spread these requirements over several providers, each company brings a hidden agenda to maximize their portion of the budget,” he said.

NEW ACCOUNTS __________________

New York Area

CooperKatz & Company, New York/The Physicians Foundation, nonprofit, as PR agency to serve as its communications department. The foundation gives grants, and produces research and policy studies.

Nancy J. Friedman PR, New York/Z Hotel, Long Island City, for PR for opening in June; The Charles Hotel, as AOR for PR for the Harvard Square hotel in Cambridge, and LeSPORT/Body Holiday and Rendezvous in St. Lucia.

Wines of Croatia

Hanna Lee Communications, New York/Wines of Croatia, to organize and promote the inaugural New York event this summer, sponsored by the Association of Winemakers at the Croatian Chamber of Economy.

Carolyn Izzo Integrated Communications, Nyack, N.Y./European Travel Commission, to promote its web portal,, and all aspects of an integrated marketing campaign.


Prompt Communications, Boston/The Refinishing Touch, environmentally friendly furniture refinishing, for customer communications after handling PR for the last three years.

Dimension PR, Harrisburg, Pa./TNDV, mobile production company, and DataNab, IP-enabled solutions for audio streaming, data collection and other uses, for PR starting in May and July, respectively.

U.S. Forest Service

Environics Communications, Washington, D.C./The Ad Council, on behalf of the

U.S. Forest Service, to develop and implement a social media program to support its “Re-Connecting Kids with Nature” national PSA campaign. EC will work to encourage parents and families to connect to the campaign via Facebook and its website.


Calysto Communications, Atlanta/Endstream Communications, VoIP communications, for PR initially supporting its mobile dialer application, StreamDialer.

TransMedia Group, Boca Raton, Fla./Jerry McGlothlin, publicist, to tout his firm’s success in booking guests on national broadcast shows, and Franco Corso, baritone recording artist, for PR.


Peritus, Louisville, Ky./Prairie Oat Growers Association, Canada-based group, for U.S. awareness campaign targeting horse owners highlighting the benefit of oats for feed. Mountain


Turner PR, Denver/Four Seasons Resort Jackson Hole, Four Seasons Resort Whistler and The Brown Palace Hotel (Denver), for strategic media relations. West

Weber Shandwick, Los Angeles/City of Hope, research and treatment center for cancer and other diseases, as AOR for PR.

— Greg Hazley

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