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O'Dwyer's Newsletter - Nov. 21, 2011 - Vol. 44 - No. 45 (download PDF version)


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NEWS OF PR FIRMS ________________
 

TEA TIME FOR LINHART

Tea marketer Celestial Seasonings has tapped Denver-based Linhart PR as AOR after working with Burson-Marsteller for the past six years.

Forty-two-year-old CS, owned by Melville, N.Y.based The Hain Celestial Group, is relying on Linhart for media and blogger relations, events, digital strategy and engagement for its teas and kombucha products.

B-M’s Chicago office has worked with the specialty tea marketer since 2005.

Blake Waltrip, VP and chief marketing officer at CS, cited Linhart’s experience in the natural foods and consumer packaged goods sectors as key to the hire.

FIRMS WORK DRUG SUPPLIER DEAL PURSUIT

Drug suppliers PharMerica and Omnicare are relying on outside PR counsel as the latter continues its acquisition pursuit, kicked off in August with a $456M hostile bid rejected by PharMerica’s board.

Brinkmanship between the competitors eased somewhat in late October as the two companies, the No. 1 and 2 providers of drugs to hospitals and nursing homes in the U.S., agreed to share information under a confidentiality agreement to allay any anti-trust concerns that could arise from a combination. PharMerica cited regulatory scrutiny as a key objection to the initial takeover proposal.

Joele Frank, Wilkinson Brimmer Katcher is counseling Omnicare, while Sard Verbinnen & Company advises PharMerica.

Both Omnicare and Pharmerica volleyed criticism last week that the other is blocking a deal.

“To date, PharMerica has impeded progress and ignored the message sent by its stockholders,” said a statement released by Omnicare this week.

APCO ENTERS ABU DHABI

APCO Worldwide has opened an Abu Dhabi office a year after acquiring Dubai-based JiWin PR.

Brad Staples, president, international for APCO, said the “difficult” economy has created a growing demand for corporate advisory and strategic communication services beyond “simple PR support.”

That includes regulatory, political and commercial issues that exist in the Arab region amid the “Arab Spring” this year.

The new outpost is in Abu Dhabi’s media free zone TwoFour54, and is led by Wael Kanakri, a former journalist and Burson-Marsteller staffer in the city.

BRIEFS: Intrepid, Salt Lake City, was the top winner with 11 Golden Spike Awards, including Best of Show, given by local chapters of PRSA and IABC on Nov. 9. It won the top honor for its use of direct marketing to promote Mountain Medical’s imaging services to referring physicians. The marketing strategy received a perfect score from both judges. ...Fiona Hutton & Associates, Los Angeles, marked its 10th anniversary on Nov. 15 handling communications, advocacy and outreach programs for clients like the California Association of Health Plans, Home Depot and The Nature Conservancy.

NEW ACCOUNTS __________________
 

New York

KCSA Strategic Communications, New York/East Coast Diversified Corp., for investor relations and PR following its acquisition of mobile application development company Rogue Paper.

JS2 Communications, New York/Triomphe, Manhattan eatery, and Lantern’s Keep, lounge at New York’s Iroquois hotel, for press representation.

Susan Blond Inc., New York/NuVo Condoms, for launch of a philanthropic initiative “NuVo Cares” in which the company donates a condom to “people in-need” in the U.S. for every “like” it gets on Facebook.

Makovsky + Company, New York/Frank Crystal & Company, insurance brokerage; Dataram Corp., tech manufacturer; Ipsen, pharmaceuticals; Symphony Financial Partners, investment management firm focused on Asia Pacific; Extreme Reach, video advertising management and delivery; Equities First Holdings, securities-based lender; Isagenix, for support of its nutraceutical brand Product B; Stroz Friedberg, digital risk management and consulting firm, and Medi-Scripts, point-of-prescription marketing solutions for the pharma sector.

East

Prompt Communications, Boston/VistaCloud Ventures, to manage its social media outlets and media relations for its iOS game, Squigs.

HB, Newton, Mass./Aquanima, a unit of The Santander Group, for a strategic direct marketing campaign targeting C-level banking executives.

BCF, Virginia Beach/The Limelight Lodge of Aspen, Colo., for a 2012 marketing campaign including brand re-positioning, a new website and PR and social media.

French/West/Vaughan, Raleigh, N.C./Gear4, iPod, iPhone and iPad audio brand; Good Look Ink, cosmetic transdermal hair replication procedures, and CompareCards.com, credit card comparison and application site, for PR.

Southeast

Centurion Strategies, Tampa/Mike Richards, professional hockey player for the Los Angeles Kings, for marketing and PR.

Midwest

Zizzo Group, Milwaukee/Continuum Hospitals of New York, NBC New York and the New York Daily News, to develop a community health and outreach initiative called “Live Well New York” to inspire people to be better stewards of their health.

Mountain West

GroundFloor Media Communications, Denver/Orange Leaf Frozen Yogurt, self-serve, choose-your-own-toppings frozen dessert chain, as AOR for PR, including strategic planning, traditional and social media strategy and execution, media relations and issues management.

International

Bell Pottinger Public Affairs, London/Oil & Gas UK, industry representative for offshore oil and gas, for PA counsel. Claire Jakobsson, director of the energy unit at BP, heads the account.

— Greg Hazley

 
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