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O'Dwyer's Newsletter - Sept. 19, 2011 - Vol. 44 - No. 36 (download PDF version)

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MEDIA NEWS ____________________________________________________________


ESPN Deportes, the Spanish-language sports network for the U.S., has picked Newlink America as its agency of record for PR and social media, following a competitive pitch process.

ESPND's 'Nación ESPN'

Gabriela Nunez, associate manager of communications for ESPN International, told O’Dwyer’s that the firm will be managing all media relations while supporting its social media team on different projects.

Nunez said the network previously worked with Conexion PR.

Jorge Ortega, a veteran of The Jeffrey Group, and former DDB and Ogilvy adman Eduardo del Rivero, head Newlink America, part of the Newlink Communications group of agencies focused on the Latin American and Hispanic market.

ESPND reaches 5.3M U.S. Hispanic households.


Bloomberg has agreed to provide five hours of daily financial and economic news programming to Alarab, the 24-hour satellite TV channel that Saudi billionaire Prince Alwaleed Bin Talal plans to launch next year to compete with Al-Jazeera.


Bloomberg-branded reports will focus on the MENA markets and include features on business leaders from Saudi and Gulf region business leaders.

The media giant also will provide technical assistance to Alarab.

The new channel promises a menu of objective reporting on political, economic and social events in the Arab world.

“Our alliance with Bloomberg and its credible source of financial and economic data, together with its extensive media experience, will provide the Alarab news channel with a strong and comprehensive economic platform to accurately cover Saudi Arabia, and the rest of the Arab world,” said Prince Alwaleed in a statement announcing the deal.

The headquarters for Alarab has not yet been selected. Dubai, Abu Dhabi, Beirut and Manama are cities under consideration. Al-Jazeera is headquartered in Qatar.

Jamal Ahmad Khashoggi, media advisor to Saudi Arabia and former editor-in-chief of Al-Watan, will lead Alarab. He’s a frequent commentator on the BBC and Voice of America.

Alarab is not affiliated with Prince Alwaleed’s Kingdom Holding Co., which holds investment stakes in News Corp. and Citigroup.


The New York Times has launched India Ink, an website featuring news about politics, business, culture, sports and lifestyle developments in India.

India Ink is edited by the NYT staffers in India and International Herald Tribune staffers in Hong Kong.

Heather Simmons, who covered the Subcontinent for the past four years, is lead writer of the site, which is at

She is buttressed by correspondent Lydia Polgreen, New Delhi bureau chief Jim Yardley, Mumbai-based reporter Vikas Bajaj and ex-Delhi head Somini Sengupta.

Jill Abramson, executive editor of the NYT, called India a “vibrant country with a wealth of urgent news and compelling stories.”


James Murdoch, News Corp.’s deputy chief operating officer, has been asked to reappear before the British parliamentary panel that is probing the phone hacking scandal.

The culture, media and sport committee has also recalled Les Hinton, the former Dow Jones CEO who once headed News Corp.’s U.K. newspaper division.

Earlier this month, two News Corp. executives testified that Murdoch was aware that the phone hacking scandal involved more than one reporter. That contradicts Murdoch’s July testimony.

John Whittingdale, the Conservative MP who heads the committee, wants Murdoch to reappear due to the “different accounts of what we heard.”

It may be “that he comes and says he simply disagrees. But obviously that would be something that it would be helpful to hear direct from him,” he said.

A News Corp. spokesperson said Murdoch is happy to appear once again before the panel.


Rebecca Arbogast, managing director at Stifel Financial, joined Comcast Sept. 19 as VP-global public policy. She is based in Washington.

Prior to Stifel, where she handled legal and regulatory matters concerning media and technology companies, Arbogast served as chief of the Federal Communications Commission’s international telecommunications unit.

She also worked in the Justice Dept.’s office of legal counsel.

At Comcast, Arbogast reports to Kyle McSlarrow, president of Comcast/NBCUniversal.


Fox News has penciled in a six-city tour to celebrate the 15th anniversary of the News Corp. property.

The month-long caravan began Sept. 19 when “Fox and Friends” broadcasted from Orlando.

Other stops include Las Vegas (“Studio B” and “The Fox Report with Shepard Smith” on 9/27), Chicago (“Your World with Neil Cavuto” on 10/3), Atlanta (“Hannity with Sean Hannity” on 10/6), Boston (“The O'Reilly Factor” on 10/11) and Phoenix (“On the Record with Greta Van Susteren” on 10/20).

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