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O'Dwyer's Newsletter - Sept. 19, 2011 - Vol. 44 - No. 36 (download PDF version)

Page 6 Pages 1, 2, 3, 4, 5, 7, 8
NEWS OF SERVICES _______________

Jon Iwata, senior VP of marketing and communications at IBM, was elected chairman of The Arthur W. Page Society, starting January 1, 2012.

Iwata will take the reins from Bill Margaritis, senior vice president of global communications and investor relations at FedEx, who served as chair for two years.

Iwata heads IBM’s marketing, communications, and citizenship organization; market development and insights; communications and corporate affairs; and oversees stewardship of the IBM brand.

Iwata said he looks foward to helping Page members during the “historic change” in which corporations operate as chief communication officers are at the forefront of “understanding and embracing” the changes.

He received the Society’s 2009 Hall of Fame Award.

The Society also said it elected two new trustees, starting in January: Elise Eberwein, executive vice president, people, communications and public affairs for US Airways, and Wendi Strong, executive vice president of corporate comms. for USAA.


PRIME Research, New York, has relocated to a larger space at 301 Madison Avenue, an expansion, the company said, is a result of rapid growth and "strengthened" management.

CEO Mark Weiner said the firm's social and traditional media measurement capabilities have fuelled growth, as well as flexibility to work across multiple markets.

Weiner said PRIME, which started as an academic institute in 1987, has a team of 50 consultants and analysts in Ann Arbor, Chicago, and New York.


Marketing Support Inc., Chicago, has purchased the business operations and related assets of Windy City firm GSP Marketing Services, a 34-year-old advertising, video production and photography shop with 20 staffers.

GSP clients include MB Financial Bank, Follett Corp. and the Chicago School of Professional Psychology.

Dave Weiner is CEO and founder of MSI.

BRIEF: The Clinton Global Initiative has tapped PR Newswire to provide communications and marketing services during 2012 as the seventh annual event kicks off in New York Sept. 20-22. PRN will handle news distribution, multimedia content and web engagement platforms to the event and participants.

EVENTS: “Google+ & PR: What does it mean for you and your organization?” PRSA/NY, Sept. 27, 2011, 68 p.m. at Ketchum, 1285 Ave of the Americas-4th FL; $60.00 members, $80.00, non-members, $25, students. Info: ...43rd Annual Thoth Awards, hosted by PRSA/NCC, Sept. 22, at the National Press Club in D.C. Tickets: member $90; DC Ad Club or WWPR member $90; non-members $110; student/retiree $65. Info:


PEOPLE __________________________


Melanie Gordon-Felsman, VP of marketing and comms., Cantor Fitzgerald, to 5W PR, New York, as a VP. She managed marketing and comms. for Reuters' collaboration group and was senior product manager for Net2Phone.

Heather Hopkins, director, strategic communication for the U.S. Army in the Office of the Chief of Public Affairs at the Pentagon, to Qorvis Communications, Washington, D.C., as a managing director. She was a Bush administration aide, including special assistant to the president and senior director for legislative affairs at the National Security Council in the White House. She served two tours in Iraq, most recently for Ambassador Khalilzad as his senior adviser for communication at the U.S. Embassy in Baghdad.

Syd Steinhardt, associate director of communications, Fordham University, to New York University School of Continuing and Professional Studies, as director of PR.

Joe Feese, president of Heyday PR and former chief writer at Nyhus Communications in Seattle, to Griffin & Company, Washington, D.C., as a VP. He was previously a science and technology producer for

Erica Hiar, A/E, Howard Consulting Group, to Environics Communications, Washington, D.C, as an A/E in the firm’s health sciences unit. At HCG, she handled the Pharmaceutical Research and Manufacturers of America (PhRMA), guiding traditional and digital media relations, development of collateral materials, and directing messaging to members of Congress. Previously, she worked in the government affairs department of Boston Scientific Corporation.

Melanie Fridl Ross, formerly the director of the University of Florida's Health Science Center news & communications office, to Shands at the University of Florida, Gainesville, as chief communications officer for the health center.

Walter De Gregorio, a 46-year-old Swiss sportswriter, to FIFA, Zurich, as director of communications & public affairs for the world soccer governing body. Nicolas Maingot, who had been acting director, will be his deputy. Promoted

Nick Shapiro, assistant press secretary at the White House, to senior policy advisor to the assistant to the president for homeland security and counterterrorism, John Brennan. He is a former staffer of Deveney Communications.

Van Houte
Van Houte

Brad Van Houte to associate, Lambert, Edwards & Associates, Grand Rapids, Mich., in the firm's financial comms. practice. He joined in January as an intern.


Scott Widmeyer, chairman and CEO of Widmeyer Communications, Washington, D.C., to the National Education Writers Association's board of directors.

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