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O'Dwyer's Newsletter - Sept. 19, 2011 - Vol. 44 - No. 36 (download PDF version)

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APCO Worldwide has struck a partnership with the firm of former Bush administration cabinet and security aides Condoleezza Rice and Stephen Hadley.

Rice, Hadley (Photos: NATO)
Rice, Hadley (Photos: NATO)

Rice, the former Secretary of State and national security advisor, set up RiceHadley Group with her NSA replacement Stephen Hadley, and State Dept. political aide Anja Manuel in 2009 to advise corporations and executives on expanding to emerging markets like China and the Middle Rice, Hadley (Photos: NATO) East.

APCO CEO Margery Kraus said the deal will add to her firm's "business diplomacy" offerings aimed to help clients navigate "the political risks and challenges" of the global business scene.

Hadley and Manuel will serve as senior counselors in APCO's Global Political Strategies unit.

Rice in a statement said her firm sees an opportunity to grow its scope with APCO, while Hadley noted the firm's "on-the-ground" resources in 20 countries.

Page Society Honors Kraus

The Arthur W. Page Society last week honored Kraus, founder of APCO, with its 2011 Hall of Fame Award.

Bill Margaritas, Page chair, said Kraus is a “true trailblazer” and “exemplifies the entrepreneurial spirit of the PR industry.”

Kraus, led a management buyout of APCO in 2004. The firm registered $113M in fees last year, earning it the No. 2 position on O’Dwyer’s rankings of independent PR firms. It has more than 600 staffers and 30 offices.

The Page Society also cited APCO's international advisory council and global political strategies group, offerings that combine the knowledge of more than 60 former diplomats, politicians, business leaders and academics.

Kraus is the fourth woman to receive the Hall of Fame Award. Beth Comstock (GE), Charlotte Otto (Procter & Gamble) and Marilyn Laurie (AT&T) are the other winners.


Trilliant, which develops smart grid know-how to more than 200 worldwide utilities, has tapped Edelman to promote how the Silicon Valley company can enhance efficiencies, lower operating costs and integrate renewable energy resources.

In his statement, Rob Conant, chief marketing officer of Trilliant, said Edelman was chosen for its "deep understanding of the industry, broad-based experience and global capabilities that could work in unison with the core team."

Trilliant also sees a great cultural fit with the largest independent PR firm.

Kimberly Kupiecki is senior VP at Edelman and leader of its clean technology practice.


Soybean growers in the U.S. are planning a PR blitz targeted at Afghan consumers and farmers to increase soy consumption in that country.

World Soy Foundation
Afghanistan has been a focus of the World Soy Foundation, the humanitarian arm of the

The American Soybean Association released an RFP on Sept. 10 for a firm to develop a public awareness education and media campaign within Afghanistan from mid-October through September 2013.

Budget is set at $174K. Afghanistan has been a focus of the World Soy Foundation, The St. Louis-based the humanitarian arm of the ASA, which represents ASA.

22,000 growers, has shipped tons of soy flour to Afghanistan under its decade-old World Initiative for Soy in Human Health with the U.S. Dept. of Agriculture which aims to promote the U.S. crop globally.

ASA has also partnered with Shelter for Life to train 1,000 Afghan farmers to grow soybeans rather than the country's top cash crop, poppies.

Download the RFP at


The San Diego Padres have brought in former presidential aide and D.C. insider Sarah Farnsworth as senior VP of public affairs for the Major League Baseball franchise.

Farnsworth joined the team on Sept. 12 overseeing communications, community relations and military affairs.

The California native exits Washington after nearly two decades, most recently as Deputy Assistant Secretary of Defense for Community and Public Outreach at the Pentagon, where she was the department's primary liaison with veterans and military service groups.

The Padres organization is close to the large San Diego military community and was the first professional sports team to create a military affairs unit in 1995.

In a statement, Padres COO Tom Garfinkel noted Farnsworth’s extensive experience in strategic communications and public affairs, adding that her "extensive knowledge of the political and military landscapes will help us elevate our efforts to support and honor those who serve our country."

Sue Botos was promoted to VP/community affairs in February by the Padres, overseeing corporate and player philanthropy, Latino affairs, fundraising and charity, in addition to military affairs and community outreach.

Farnsworth was chief of staff and senior advisor to President Obama's National Security Advisor, Gen. Jim Jones, who she worked with previously at the U.S. Chamber of Commerce in 2007. She was also senior VP and chief of staff at the USO World Headquarters for six years, overseeing strategic planning and external relations, and was an aide to President Clinton and First Lady Hillary Clinton.

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