AIDS GROUP SEEKS PR FOR TRANSITION
The NO/AIDS Task Force, a New Orleans advocacy and healthcare services group, is on the hunt for a PR firm as it plans to expand to a full-service healthcare center and secure funding under the new federal healthcare law.
The task force, which has operated for 29 years, released an RFP April 13 calling for a new communications and marketing plan to “grow our identity” and “become immediately recognized as a provider of quality healthcare to every member of the family and the community.”
The group fears speculation that after passage of the Obama administration’s healthcare reform law funding for groups like the task force as currently constituted will dry up.
But the new law has money set aside for federally qualified health centers, community health clinics that serve all patients rather than a specialties like HIV/AIDS, as well as so-called “wrap-around services” like food programs, housing services and disease prevention efforts.
Proposals are due May 18. Communications director T.J. Rogers (tjr [at] noaidstf [dot] org) is handling the search. A one to two-year contract is planned.
View the RFP: http://odwpr.us/HN9qHk.
COYNE SCOOPS UP STANLEY STEEMER
Coyne PR has picked up PR and social media programming duties for Stanley Steemer, the 65-year-old home and office cleaning service, in a pitch that included incumbent ad agency Young & Laramore and MSLGroup.
Brian King, VP-marketing as SS, defines Coyne’s mission as establishing the company as the “industry leader through education, alignment and inspiration.”
The Jersey-based PR firm has home cleaning savvy gained from work for Brillo, Seventh Generation and Activelon Solution.
Stanley Steemer has more than 300 locations and covers 95 percent of American homes and offices.
CRONIN JOINS WCG
Rob Cronin, who led corporate communications at Surescripts, the country’s biggest health information network, is now practice leader of WCG’s healthcare technology and transformation unit.
Jim Weiss, CEO of WCG’s parent W2O, calls Cronin a healthcare tech communicator without peer. Cronin has engaged “CIOs as well as M.D.’s, gadget gurus, journal editors, experts across industries, health IT evangelists/critics, nurses that tweet and patients that blog,” said Weiss in a statement.
Cronin has PR firm experience from posts at Weber Shandwick, TSI Communications and Outcast. He has counseled AT&T, IBM and EMC.
WCG ranked as O’Dwyer’s sixth biggest independent PR firm in 2011. It chalked up $47.6M in net fees, up 29 percent from 2010.