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O'Dwyer's Newsletter - Apr. 16, 2012 - Vol. 45 - No. 16 (download PDF version)


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NEWS OF SERVICES _______________
 

VISIBLE ACQUIRES CYMFONY

Visible Technologies on April 13 agreed to acquire WPP-owned Cymfony, combining the social media analytics, monitoring and consulting companies.

WPP owned 24% of Visible and now has 49% of outstanding shares of the combined entity.

Former Cymfony chief Richard Pasewark takes the reins as CEO of Visible, based in Seattle with operations in several U.S. cities and London.

Customers of each company will continue to receive support for their respective products.

PRN ADDS GETTY STOCK IMAGES

PR Newswire and Getty Images have partnered to give PRN customers access to Getty’s extensive database of stock imagery for use in press releases.

Getty

Dan Hennes, VP for multimedia distribution at PRN said photography can be cost-prohibitive for some clients, even though multimedia often increases the pick-up of releases.

“We want them to get the most out of their communication campaigns, but also understand that many marketing and professionals don't have the budget or the time to hire a photographer for every occasion and announcement,” he said.

PRN has incorporated images from Getty’s Thinkstock and iStockphoto services into its online member center, allowing users to add photos with a single click.

Getty also said last week it has inked a deal with travel publisher Lonely Planet to become the sole global distributor for LP’s library of 420,000 travel images built over 14 years. It has also signed to distribute photos for French news magazine Paris Match.

CRITICAL MENTION EYES HISPANIC MARKET

Monitoring company Critical Mention said it has doubled the number of Spanish-language TV stations tracked, expanding to the top 50 U.S. Hispanic markets.

CM president Dave Armon said the TV consumption among Hispanics is “sharply higher” than the general population and its audiences are growing.

He sees a strong demand from Hispanic marketing pros to monitor earned, paid and “owned” media.

The U.S. Hispanic population has surpassed 50 million people, growing 43%, according to the latest Census.

CM notes that three-quarters of U.S. Hispanics live in nine states – Arizona, California, Colorado, Florida, Illinois, New Mexico, New Jersey, New York and Texas – down from 81% in 2000 as the population spreads out among the U.S.

Critical Mention addressed the newly expanded Hispanic media footprint by doubling the number of Spanish outlets it monitors in all those markets as well as regions with growing Hispanic populations like Philadelphia, Seattle, Atlanta, Portland and Raleigh-Durham.

PEOPLE __________________
 

Joined

Marc Greene, senior director, U.S. corporate media relations, Sanofi-Aventis, to RF|Binder Partners, New York, as executive managing director and chief media strategist. He previously held posts at Fleishman-Hilliard, Chandler Chicco, Burson-Marsteller, and Rubenstein Associates.

Peter Ward, independent consultant with previous comms. roles at Greenwich Capital Markets and The Royal Bank of Scotland, to multi-asset brokerage and clearing company Newedge, New York, as global head of marketing communications.

Gladstone
Gladstone

Peter Gladstone, VP, Carton Donofrio Partners, to Crosby Marketing Communications, Annapolis, Md., as VP, director of integration management.

Christina Saull, manager, media advocacy, American Cancer Society Cancer Action Network, to Widmeyer Communications, Washington, D.C., as a senior account manager. Julia Gotwald, previously with Hilltop Public Solutions, and Brad Rizza, comms. manager, Pappas Group, join as A/E, public affairs, and senior A/E, higher education, respectively.

Player
Player

Brett Player, creative director and cofounder, Play/VTA, to Jackson Spalding, Atlanta, as creative director. Also, Colin Owens, marketing manager, Hay Group, joins as marketing and business development manager, replacing Caroline Duffy, and Aimée Reif, marketing manager for User Experience Alliance of Chicago, joins to handle social media/digital accounts.

Kelly Wanlass, who runs her own shop and previously held posts at MCA and Applied Communications, to Snapp Conner PR, Salt Lake City, Utah, as a senior PR associate to handle social media and digital accounts.

Andrew Marshall, a veteran of Fishburn Hedges and Hill & Knowlton, to Cognito, as its managing director for EMEA, based in London.

Matt McKay, head of comms. for BioMed Central, to collaboration software developer Mendeley Ltd., London, as director of comms., a new post.

Promoted

Jason Maloni to chair the litigation practice at Levick Strategic Communications, Washington, D.C. Maloni is a senior VP of the firm and joined six years ago, handling assignments involving Microsoft, Roger Clemens and Hooters Restaurants, among others.

Swain
Swain

David Griffith to PR director, Buffalo Communications, Vienna, Va. He joined the golf-focused firm in 2008.

Heather Swain to VP for communications and brand strategy, Michigan State University, East Lansing, effective April 13. She joined the school in October 2006 and has been interim VP since August 2010. She was previously at Ball State Univ.

- Greg Hazley

 
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