MEXICO GIVES R&R G20 SUMMIT PR DUTIES
Mexico has hired R&R Partners to handle PR and media relations for the run-up to and aftermath of the G20 Summit slated for Las Cabos in June.
The Las Vegas shop is to promote the political and economic agenda of President Felipe Calderon as well as the general proceedings of Latin America’s first summit of the world's richest economies.
Calderon's priorities include economic stabilization, improving the financial architecture in the interconnected world, food security/commodity pricing and global climate change, according to R&R’s “earned media plan.”
The R&R document calls Calderon the “perfect spokesman at this time in history” because development issues to be dealt with at Las Cabos are the “very same policies that turned around the Mexican economy from the depth of recession in the mid 1990s.”
R&R’s international target cities include the U.S., Europe and Asia – Beijing, Paris, Berlin, Tokyo, London, Washington and New York.
The firm, which commenced G20 work on Feb. 15, does not have a written contract, but estimates its fees for the five-month program is $500K, plus expenses.
C&W RAISES FLAG FOR TEAM USA
Cohn & Wolfe on April 18 kicked off the U.S. Olympic Committee’s “Raise Our Flag” campaign, a grassroots effort designed to raise money for London-bound American Olympians.
People can visit the TeamUSA.org site to buy a stitch in the flag that the U.S. squad will carry during the opening ceremony celebrations.
The PR pitch: buy a $12 stitch and become a “member of the team behind the team.”
The website features a searchable “donor’s wall,” a tally of stitches, state-by-state breakdown of donations along with images/videos of Olympians.
The 100 day countdown to London clock began April 18 with a Times Square event starring gold medalists Carl Lewis, Greg Louganis and Shannon Miller.
GUGLIELMETTI TO KAPLOW
Nadina Guglielmetti, VP-digital strategies at Waggener Edstrom, has joined Kaplow as senior VP & director of digital, social media and consumer strategy. She will work with chief digital officer David Richeson on Kdrive, the firm’s social media unit.
Liz Kaplow, CEO, praised Gullielmetti’s “15 years of experience conceptualizing, developing and launching measurable and impactful online programs.”
Guglielmetti began her career at Calvin Klein Cosmetics and also worked on brands such as Estée Lauder, Origins and Redken 5th Ave. NYC.
At L’Oréal’s Redken unit, she served as interactive and media director. Guglielmetti also was with Pfizer in Rome, where she launched its Italian website.