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O'Dwyer's Newsletter - Apr. 23, 2012 - Vol. 45 - No. 17 (download PDF version)

Page 5 Pages 1, 2, 3, 4, 6, 7, 8
NEWS OF PR FIRMS ________________


W2O Group, parent to WCG and Twist, has acquired Austin “big data” analytics company Ravel, including numerous software assets and pending patents.

W20 president Bob Pearson said the acquisition of Ravel, which develops technology that allows users to analyze large sets of data, will enhance W20 agencies’ ability to predict trends based on historical info and real-time data. “The future of 'pre-commerce' and the emerging discipline of social commerce will be largely shaped by an organization’s ability to see the playing field with more clarity than its peers,” he said.

Ravel co-founder and VP of engineering Stave Blackmon, along with its development team, join W20 full-time and will consult with clients.


Cohn & Wolfe has opened two new offices in Mumbai and Delhi in a bid to meet what it says are growing client needs for a presence in India.


The firm said it is in the final stages of selecting a CEO for the country to report to C&W Donna Imperato.

“We see enormous potential in India for current and prospective clients seeking global communications support,” said Imperato.

Irfan Khan, a former VP of corporate comms. for Unilever, is chair for C&W in the country. Prema Sagar, an Indian PR pro, sits on C&W India’s board and plays a mentoring role for the new agency, the firm said.


Sard Verbinnen & Co. and ICR handled the bidding war for Great Wolf Resorts, the nation’s No. 1 operator of indoor water parks.

The Madison, Wis.-based company threatened to terminate a $6.75 a-share bid that it received in March from Apollo General Management by April 20 unless it gets an offer to top the $7 a-share bid from KSL Capital Partners.

Apollo raised its offer to $7.85 per share, an 87% premium to the price before the initial bidding began. KSL has told Great Wolf that it does not plan to increase its offer.

Great Wolf stock is currently trading at $7.83, off its 52-week high of $8.11.

SV&C’s George Sard, David Reno and Carrie Bloom are handling media inquiries about the takeover battle, while ICR’s Brad Cohen works the investor beat.

BRIEF: Brownstein Group, a 48-year-old Philadelphia agency, has formalized a B2B marketing practice after working the space for several years with clients like Microsoft and Siemens. Marc Brownstein, president and CEO, said his firm will blend of branding, PR, digital and creative expertise to impact companies “who aim to rise above the ocean of ordinary that currently exists in the B2B market.”


NEWS ACCOUNTS __________________

New York Area

Lou Hammond & Associates, New York/Pommery, French champagne producer with brands including Cuvée Louise and POP, as AOR for PR, social marketing and positioning.

Stuntman, New York/The Anchor, SoHo nightclub, for media relations and event marketing.


Schulte Sports Marketing & PR, Woodstock, Md./, sports collectibles, for media relations, brand identity, new business strategies and social media.

CRT/tanaka, Richmond, Va./Wilsonart International, kitchen design and creation, for a PR campaign to support Wilsonart HD, the company’s premium countertop surface product.


Cohn & Wolfe, Atlanta/Pete & Gerry's Organics, New Hampshire-based cage-free egg producer, as AOR for PR, after a competitive review as the company expands into new U.S. markets and looks to recruit new famers.

Arthur Douglas & Associates, Orlando/Eco Building Products, to launch and execute a national PR and awareness campaign to increase investor awareness and market support among professional investors and securities analysts.


FoodMinds, Chicago/American Heart Association; Can Manufacturer’s Institute; OnVu, Almond Board of California, and Micropharma.

Walker Sands Communications, Chicago/ HarperCollins UK , to launch a series of new iPad apps in the U.S. The first PR push was the launch of Brian Cox’s “Wonders of the Universe,” an astronomy app.

Mountain West

Communication Infrastructure Group, Amélie Company, Heinrich Marketing, Denver/Colorado Dept. of Transportation, for $400K pacts covering advertising, marketing and PR, following an RFP process.


Sterling Communications, Seattle/Mantra Venture Group, as AOR for corporate comms. for its Mantra Energy Alternatives unit.

Allison+Partners, San Francisco/Adopt-A-Classroom, national nonprofit, to develop and implement a communications plan. The two worked together on a campaign with OfficeMax last month to raise funds for a school in Henryville, Ind., that was destroyed by a tornado.

MAYO Communications, Los Angeles/Operation Blankets of Love, for a national campaign, and Junior Wright, R&B singer and songwriter, for PR.

Hayes Martin Associates, Newport Beach, Calif./City of Garden Grove, to rebrand a section of the community.


Bell Pottinger, London/Juvela, gluten-free food brand, to manage a communications campaign targeting those with celiac disease.

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