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O'Dwyer's Newsletter - Apr. 23, 2012 - Vol. 45 - No. 17 (download PDF version)

Page 6 Pages 1, 2, 3, 4, 5, 7, 8
NEWS OF SERVICES _______________


A phony Bank of America press release was carried by Dow Jones Newswires on April 18 before the wire realized the error and removed it.

Bank of America

The release purported to be a call for help from the high-profile bank acknowledging financial pitfalls and referring to a website,, which carries a letter from CEO Brian Moynihan expressing the inevitability that taxpayers will eventually own the company.

“And when the day comes that you, the American taxpayer, own this Bank, you will be ready to make it a Bank for America – one that brings benefits not to the privileged only, but to all of our customers, and to all of our stakeholders too,” read the faux Moynihan letter.

The release said it was issued by Business Wire, but the company said it did not release the document.

Dow Jones said it mistakenly published the release after it was sent to a number of DJ and Wall Street Journal recipients. It ran via DJ at 9:15 a.m. April 18.

After the Wall Street Journal reported in a blog post that the release was fake at 10:52 a.m., DJ removed the release from its archives.

Bank of America told DJ it does not plan to take action against the sender of the email.

The stunt came a day before the bank was set to release its first quarter earnings.

The media contact on the release is listed as Bengo Guenther with a San Francisco phone number.

Despite efforts to verify the authenticity of news releases, the sheer volume of releases and fewer newsroom staffers have likely contributed to a number of fake releases carried in media and via newswires over the past two years.


Cision has created an online community for collaboration among content creators like journalists and PR pros.

The site,, lets users find sources to interview, products for review, and story ideas, in addition to sharing content like stories and blog posts with followers.

Users can create profiles to define topics of interest, background info, deadlines and other needs, which Cision sees as a bid to “take back” their inboxes and “reduce unwanted and irrelevant story pitches or proposals.”

Peter Granat, CEO of Cision North America, said the “social web” is blurring the lines between journalists, bloggers, and other content contributors. “Seek or Shout is designed to offer this creative community the easiest and most productive way to find sources and information, develop ideas into stories, seek freelance opportunities, and share successes,” he added.

Users can also exchange private messages with followers.

Granat said the site is aimed at the “new breed of content creators for whom sharing and collaborating is second nature.”

PEOPLE __________________



Alan Araujo, senior VP, Porter Novelli, to MWW Group, New York, as director of social strategy, managing the firm’s Dialogue Digital practice. In 12 years at PN, he handled clients like Absolut, Consumer Electronics Association and Baxter.

Richard Grenell, director of communications and public diplomacy at the U.N. during the two terms of the Bush administration, has joined Mitt Romney’s presidential campaign as its national security and foreign policy spokesman. Grenell worked on the corporate communications side for kidney care giant DaVita and set up Capitol Media Partners in 2009.

Ray De Lorenzi, communications director, American Association for Justice, to Chlopak, Leonard, Schechter & Associates, Washington, D.C., as managing associate. He was previously comms. director at the Association for Trial Lawyers of America, now the American Assn. for Justice.


Linda Saindon, general manager, online business unit and director, social media, Sears Holdings Corp., to Social@Ogilvy, Chicago, a new social media unit of Ogilvy & Mather, as senior VP. She handled the Sears and Kmart brands at SHC. She reports to Ogilvy PR managing director Nathan Friedman. Previous stints included Kraft Foods, ConAgra Foods, and J. Brown & Assocs.

Maureen Omrod, director of corporate comms. for global engineering and construction company Day & Zimmerman, to Balfour Beatty Capital Group, Newtown Square, Pa., as corporate comms. director. She was previously manager of marketing comms. for staffing company Yoh.

Paul Salfen, music and entertainment journalist, to Aria, Dallas, as principal as the digital marketing firm launches a publicity and promotion unit with PR client Rock-N-Roll Allstars. Salfen is managing editor for Flavorpill and former editor-in-chief for Envy.

Brooke Shepard, who built a consumer tech unit at Current Lifestyle Marketing, to sister Interpublic firm Weber Shandwick, Seattle, as executive creative director. He reports to Seattle GM Tim Fry.


Mike Kuczkowski to general manager of Edelman’s 100-staffer San Francisco office, effective May 1. He succeeds Jay Porter, who became Edelman’s global client relationship manager for Starbuck’s this month. Kuczkowski is a 10-year veteran of the firm, founder/president of Edelman Consulting, and once led the Pfizer account. Edelman/S.F. generated $8.5M in 2011 net fees from clients such as ebay, Norton, Levi Strauss, Shutterfly and North Face as clients. He reports to Curt Kundred, president of Edelman’s western region.

- Greg Hazley

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