The PR Society is searching for two new PR people, indicating the new board is rejecting the PR policies of the previous board.
But merely adding two new PR people is not going to cure anything. It is like re-arranging the chairs on the deck of the Titanic.
What should be done is to make the current PR staff (Arthur Yann, Keith Trivitt, Diane Gomez) do their jobs, namely face the facts and face the press.
Even better would be the Society hiring a PR firm for the first time in its history. A PR firm could not stiff the press.
Symptomatic of the staff's inability to handle information is its failure to post the minutes of the 2011 Assembly.
Yann and his boss Bill Murray should apologize for blocking O'Dwyer press coverage of the 2011 Assembly and conference and should open the floodgates of information to members by publishing transcripts of the 2011 Assembly and previous Assemblies; publishing the list of 2012 delegates; publishing names and titles of all staffers, and restoring the single list of the 110 chapter presidents so they and members can easily reach the presidents.
Hiring New People Is Not the Answer
PRS staff, based on past practice, are likely to hire those who are not members and who can easily be pushed around. Examples are Janet Troy, who told the Bergen Record she was "clueless" about PRS when she joined in 2004, and Joe DeRupo (2007) who also was not a member.
Given the blatant anti-press, anti-New York and anti-information policies of PRS h.q., what PR person of any weight would join this organization?
Two PR staffers, Steve Erickson and Richard George, quit in 1996 and 1999, respectively, just before the national conferences when they were most needed. They were fed up with PRS leadership and staff. Libby Roberge lasted from 2001-2003, not returning after having a baby. Others quitting were Cedric Bess, now with the New York Yankees, and Troy, whose resume on LinkeIn lists PRS as her last job.
Talk to Past Staffers, Search Web
Candidates for the two advertised posts should talk to the past occupants named above and also search odwyerpr.com where there are 2,930 stories, blogs and news items about PRS. Most of the mentions are in the free part of the site but free sample user/pass codes will be given to anyone wishing to research the Society.
A custom Google function recently added to odwyerpr.com allows any topic mentioned in the O'Dwyer NL or website since Jan. 1, 2000 to be found in less than a half second.
Information is now king, not PR nor even journalism. Anyone can search through records and come up with theories and explanations of why things are so.
The PR Society's gambit of the last 20 years, which is to duck the press, members and facts, is a strategy that no longer works.