EDELMAN NABS GH EXEC AS CONSUMER CHIEF
Jennifer Cohan, managing director at GolinHarris who has handled accounts like Olympus, Unilever and McDonald’s in a 20-year career, will jump to Edelman early next year to chair its linchpin global consumer practice.
Based in New York, she takes the Edelman post vacated by Christina Smedley, who left for the VP, global communications, slot at PayPal in October.
Cohan oversees GH/New York’s strategic direction and operations and handles accounts.
She previously led Cohn & Wolfe’s New York consumer unit and was deputy managing director at Cohn & Wolfe/London.
Cohan will report to Alan VanderMolen, president and CEO of global practices for Edelman.
Dove, Trojan and Starbucks are among Edelman’s consumer clients. The practice has 887 staffers and consistes of 27% of the firm’s overall revenue, which topped $600M last year.
OMC ACQUIRES CO-CREATION FIRM
Omnicom’s Diversified Agency Services division, which houses its PR firms, has acquired co-creation consultancy Promise Corp.
OMC said it plans to integrate the London and New York-based operation into its Communispace online insight firm, which uses online communities to gauge customers’ opinions and was acquired by OMC last year.
Co-creation involves companies reaching out to consumers and other outsiders to collaborate on product and service development.
OMC says the combination of the firms offers major brands the chance to engage audiences continuously and strategically on business issues.
“We have been watching Promise for years, as they have mastered co-creation and helped executives act intelligently based on what they learned from consumers,” Communispace president and CEO Diane Hessan said in a statement.
Omnicom’s DAS division includes firms like Ketchum, Porter Novelli, Mercury and Fleishman-Hillard.
EX-CUOMO AIDE TO M PUBLIC AFFAIRS
Rich Bamberger, who stepped down as spokesperson for New York Governor Andrew Cuomo last month, has joined M Public Affairs. He also handled PR for Cuomo when he served as state attorney general.
The former managing editor of both “Inside Edition,” and Channel 2 News is reuniting with Maggie Moran, CEO of MPA and senior advisor of Cuomo’s 2010 run for chief politico in the Empire State.
Democratic heavyweight Moran was New Jersey campaign manager for Al Gore’s presidential run, director of rapid response for President Bill Clinton in 1996, and manager of Jon Corzine’s and Jim McGreevey’s races for governor of N.J.
Her firm is a unit of ASGK Public Strategies, which was founded by President Obama’s political guru David Axelrod.