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O'Dwyer's Newsletter - Dec. 03, 2012 - Vol. 45 - No. 48 (download PDF version)

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NEWS OF PR FIRMS ________________


Jay Jaffe, who ran his Washington, D.C., PR firm for 33 years as one of the industry’s first to focus on the legal sector, died Nov. 21 in Denver after complications from surgery, the agency said. He was 68.


Jaffe, once introduced by an editor of The American Lawyer as “the man who invented law firm marketing,” capitalized after the Supreme Court in 1977 reversed a ban on most marketing practices for law firms, founding Jaffe Associates, now Jaffe PR, to specialize in PR and marketing for that market.

Vivian Hood, executive VP of the firm, which is now virtual, said Jaffe set up the firm to maintain continuity of leadership and daily operations through its executive management team. Hood co-heads the firm with EVPs Melinda Wheeler and Terry Isner.

A Chicago native, Jaffe was an Army vet and worked in print and broadcast journalism before taking a press secretary role for Rep. Jack Flynt (D-Ga.) in the mid-1970s. He stayed in Washington until 2005, when he moved to Colorado and continued to run Jaffe PR.

“We are committed to honoring Jay’s strong legacy and leadership by continuing to provide the highest quality level of service that our clients expect,” said Hood.

Jaffe is survived by daughter, Sara, from his third marriage, and sister Judi Ornstein, among others. Services are set for Dec. 9 at Chicago Jewish Funerals in Buffalo Grove, Ill.


Edelman Nov. 27 announced that it has donated more than $1M in cash and in-kind services to combat worldwide hunger as part of its 60th anniversary celebration.

The Edelman 60³ global citizenship initiative, which called for staffers at its 60-plus office network to participate in 60 days of fundraising/volunteerism, benefitted the United Nations World Food Programme and more than 70 non-governmental, anti-poverty organizations.

The No. 1 independent firm also signed up for the #GivingTuesday national day of giving that kicks off at the start of the holiday season. Nearly 50 Edelman Chicago staffers volunteered at two Habitat for Humanity home-building sites.

John Edelman, managing director of global engagement and corporate responsibility, said of the Initiative “there is no better way to hour our 60th anniversary and my father, Dan Edelman’s, legacy of giving back to the community.”

BRIEF: Brunswick Group and Joele Frank, Wilkinson Brimmer Katcher represent ConAgra Foods and Ralcorp Holdings, respectively, in the $5B deal to forge an $18B food giant that trails only Kraft Foods in North America. Steve Lipin and Gemma Hart handle ConAgra Foods, while Aaron Palash, Eric Brielmann and Eric Bonach rep Ralcorp. The deal is expected to close by the end of Q1 2013.

NEW ACCOUNTS __________________

New York Area

M&C Saatchi PR, New York/Flow, fitness app backed by athletes like Gabriel Landeskog of the Colorado Avalanche and Victor Hedman of the Tampa Bay Lightning; gogamingo, newly launched casual gaming tournament platform; and Sumeria, all as AOR for PR and social media.

The Morris + King Company, New York/Jacks & Jokers, apparel inspired by the iconic imagery of the United States Playing Card Company, as AOR for PR.

Stuntman, New York/Bryant Park Hotel, 129-guest room New York hotel, for PR and event marketing support.

Workhouse, New York/GoldRun, photo driven ad-platform based on GPS-linked virtual “photobooths,” for PR.


PAN Communications, Boston/PicsArt, mobile photo app that allows consumers to create, caption and share photos in real-time, for PR.

ab+c, Wilmington, Del./North Shore Physicians Group (Mass.), West Virginia University Healthcare, and Evangelical Community Hospital (Pa.), all health systems, for recruitment marketing campaigns.

French/West/Vaughan, Raleigh, N.C./tasc Performance, New Orleans-based athletic apparel company, for PR, social media, digital advertising, SEO, grassroots activities and event sponsorships.

S&A Cherokee, Cary, N.C./RPG Solutions, insurance brokerage and consulting firm for employee benefits and HR services, for messaging, collateral design, digital marketing, online optimization and PR.


O’Connell & Goldberg, Hollywood, Fla./Rony Tennenbaum, Manhattan-based fine jewelry designer specializing in wedding and engagement rings for the gay and lesbian community, for PR and social media.

Diamond PR, Miami Beach/Sense Beach House, South Beach boutique hotel, for North American PR and social media.


Carmichael Lynch Spong, Minneapolis/Tempur-Pedic International, bed maker and marketer, as AOR for PR. Sister agency Carmichael Lynch was tapped for advertising, following a competitive review.


LANE PR, Portland, Ore./Sterling Bank, regional community bank with presence in Pacific Northwest and California, as AOR as it expands and marks its 30th anniversary. Work includes PR, digital services and creative campaigns.

MWW, San Francisco/Azumio, biofeedback and health apps, for brand positioning and media campaigns supporting its launch; Twist, app which lets people know when others will arrive, to expand exposure in consumer tech and target industry verticals; Blurb, self-publishing and marketing platform, for PR.

Morgan Marketing and PR, Irvine, Calif./Red Star Yeast, consumer and commercial yeast brand, for launch of its new premium yeast, Platinum, including media relations and marketing strategies.

The Pollack PR Marketing Group, Los Angeles/The USO (United Service Organizations), for PR and marketing to support its holiday fundraising outreach program TEAM USO.

— Greg Hazley

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