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O'Dwyer's Newsletter - Dec. 03, 2012 - Vol. 45 - No. 48 (download PDF version)

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Interpublic sued Brian Tierney on Nov. 26 for an injunction to stop the Philadelphia PR pro from using the “Tierney name” in his PR and marketing endeavors.

IPG, which bought Tierney Communications in 1998, said Tierney sold with his agency the rights to the name “Brian Tierney” for use in a business related to PR, marketing or advertising. The marketing conglomerate said Tierney also agreed not use any derivation of his name for such a business, an agreement which, IPG says, he is violating.

Tierney, who returned to PR in 2010 after a three-year stint leading Philadelphia Media Holdings, runs Brian Communications Group. IPG says that firm is identified as “A Brian Tierney Company” in violation of his sale agreement.

IPG, which says a cease-and-desist letter went unheeded, also cited as one example in its complaint that Tierney purchased and directs the domain to his PR firm’s site. “Defendants’ intent to confuse clients and prospective clients of [Tierney Communications] … is apparent,” reads the complaint.

Debra Griffin, executive VP and CFO of Tierney Communications, signed the complaint from IPG, which hired the Philadelphia law firm Deeb, Blum, Murphy, Frishberg & Markovich.

Dilworth Paxson represents Tierney. Larry McMichael, chairman of the firm’s litigation department, said the case will be “vigorously defended.” He told O’Dwyer’s that Tierney’s camp was surprised somewhat by the suit because there had been talks with IPG about an amicable solution.

Tierney left IPG in 2002. His current venture, which includes the digital shop Realtime Media as well as BCG, staffed about 25 as it got rolling in 2010.


Revive Personal Products Co. has picked Coyne PR to promote the therapeutic benefits of its Natural Dentist Mouth Rinse product for chemotherapy patients.

Chemotherapy often damages or destroys healthy cells that line the inside of the mouth, making it difficult to fend off germs that cause infections and sores.

Revive’s Healthy Gums rinse carries a therapeutic level of aloe vera gel to reduce/soothe inflammation of the mouth.

Kelly Dencker, senior VP/director of Coyne’s health group, says “we have an important message to share that can impact a lot of lives touched by cancer.”

The Natural Dentist line was launched in 1995 and owned by Woodstock Natural Products.

Madison, N.J.-based Revive acquired the Natural Dentist line-up in 2010. Former Madison Avenue heavyweight Michael Lesser is Revive’s CEO.


Brownstein Hyatt Farber Schreck has suited up as lobbyist for France’s Arianespace satellite launch company focused on issues related to the National Defense Authorization Act.

Arianespace has launched payloads for the U.S. Air Force, cargo required by law to be neither critical to America’s military industrial base nor national security.

Founded in 1980, Arianespace operates a space launch complex in French Guiana. The company claims 50 percent of the commercial satellite launch market.

BHFS has assembled an Arianespace lobbying team composed of Brooks Brunson (ex-senior director congressional affairs at Qwest Comms.), David Cohen (former aide to Rep. Jim Leach when he chaired the House Committee of Banking and Financial Services), Mike Eisenberg (ex-aide to Democratic Whip Steny Hoyer), Arthur Mottur (former senior comms. counsel to the Senate Commerce, Science and Transportation committee) and Manuel Ortiz (veteran lobbyist for Qualcomm, Verizon and Microsoft).

In 2011, Arianespace conducted the first launch of a Russian Soyuz satellite from outside the former Soviet Union. On Nov. 26, Arianespace and Englewood, Col.based EchoStar announced a new multi-year launch contract.


Gloria Janata, executive VP and managing director, health & wellness, for Cohn & Wolfe, has decamped for the president slot at TogoRun, an Omnicom healthcare agency under Fleishman-Hillard.

Janata, who also becomes senior partner, takes the reins from Kathy Hyett, who led TogoRun since its inception in April and takes a chairwoman role. The firm, which has its roots in OMC’s CPR Worldwide, has about 50 staffers across New York, Washington and London.

Janata was a 15-year veteran of Chandler Chicco Companies, heading global accounts like Bayer Biologicals and Allergan, before moving to C&W. She was also a senior VP for the Children’s Health Fund and is a licensed attorney who held posts at the Close Up Foundation, Hill & Knowlton and APCO. She reports to F-H East president Robert Dowling.

The firm is named after a sled dog from the 1925 Nome Serum Run during a diphtheria epidemic in Alaska.

C&W is part of WPP.


The slumping Philadelphia Eagles football franchise has fired its top comms. and marketing staffers.

Rob Zeiger, senior VP, communications, for the Eagles, was fired on Nov. 20 after a year and a half heading public affairs and serving as spokesman for the organization. He is a former Weber Shandwick VP and director of communications for Amway.

The Eagles, with a 3-8 record (now 3-9), last week fired senior VP and chief marketing officer Tim McDermott, who was in his second stint with the team after serving as CMO of the NHL’s Washington Capitals.

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