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O'Dwyer's Newsletter - Feb. 27, 2012 - Vol. 45 - No. 9 (download PDF version)

Page 5 Pages 1, 2, 3, 4, 6, 7, 8
NEWS OF PR FIRMS ________________


San Francisco-based WCG has become a strategic partner of CEO Connection, an upper-management, members-only organization focused on fostering peer relationships.

Wharton School of Business, Houlihan Lokey, President & CEO Magazine, Heidrick and Struggles, PrimeGenesis, and Segal Co. are among other partners of CEOC.

The firm will develop programs on organizational trust, CEO effectiveness and stakeholder communications for the endeavor.

Jim Weiss, founder, chairman and CEO of WCG, noted CEOs are facing “increasing levels of risk and pressure.”

“It is here where analytics provide guidance, data, and insight to navigate the tumultuous global business landscape,” he said.


Widness & Company, New York, has tapped Big Apple agency and hotel PR pro Pete Holmberg as a partner.

Holmberg was director of communications for the New York Palace Hotel and guest services manager of The Plaza Hotel in New York.

Earlier stints included VP of media relations for Rx Communications, as well as postings at HBO, Anreder and Co., Citigate Dewe Rogerson and Morgen-Walke.

Rebecca Widness, founder of 12-year-old W&C, which focuses on luxury travel and lifestyle accounts, noted Holmberg's unique range of experience in announcing the hire. “As our economy continues to show signs of improvement, we are thrilled to have someone of Pete’s caliber joining us as we chart the course for 2012 and beyond,” she said.

Widness said she first heard of Holmberg during his stint at the Palace Hotel as he fashioned PR for the hotel’s eBay auction of the bar from Le Cirque 2000.

BRIEFS: Novi, Mich.-based Shazaaam! PR has selected 10 charities to provide $100K worth of PR services, each, this year, following an online contest. The firm said 14,000 voters were cast as part of the contest, which marks the firm's 10th anniversary. The winning non-profits include Lighthouse of Oakland County; Children's Cancer Recovery Foundation; The Salvation Army; Detroit Institute of Art; Vista Maria; The Pink Fund; Motor City Blight Busters; Special Dreams Farm; Angels of Hope; A Family Cancer Foundation, and Adopt a Rescue Pet . …Edge Communications, Los Angeles boutique PR firm, has a new writing services offering, EdgeWise, available on a retainer, contractual basis or per project and meant to augment ongoing PR and comms. efforts. Blog copy, white papers, eBooks, speeches, treatments and op-eds are among its services. ...BCF, Virginia Beach, has created a new tourism campaign, “Love the Moment,” for longtime client, the Virginia Beach CVB. The centerpiece of the push, set to launch in March, is a series of fourteen, 15-second videos, directed, shot and edited in-house by BCF.

NEW ACCOUNTS __________________

New York

Coyne PR, Parsippany, N.J./Bilbary, Internet-based consumer e-book library and retail book store, as AOR for PR for launch and ongoing marketing efforts. The site offers 750K e-books for rental and purchase.

5W PR, New York/, social media company focused on consumer complaint-resolution management, as AOR, and Rewarding Student Commitment, college preparatory program, for PR.

Gibbs & Soell, New York/Hafele America, high-end hardware products and services; HomeServe USA, an emergency home repair service, and Rexel, electrical supplies, for integrated comms. for each company’s U.S. division.

Laura Davidson PR, New York/Selman Marrakech, Moroccan luxury resort slated to open in May, for PR.

Bullfrog & Baum, New York/Lettuce Entertain You Enterprises, Chicago-based national restaurant group, for PR for several of the group’s chef partners.

Kundell Communications, New York/Homeric Tours, specialists in travel to Greece and the Mediterranean, including Cyprus, Turkey, Israel, Egypt and Morocco, for PR.

Camelot PR, New York/EpiladyUSA, epilator maker; SMART VENT, flood solution technology, and LED Technologies, anti-aging therapy, for PR.

Raker Goldstein & Co., Old Tappan, N.J./Kidville, catering facility for events for young children which has opened a location in Englewood, N.J., for marketing communications.


Greenough, Boston/GT Advanced Technologies, technology, systems and materials for the solar and LED markets, for an integrated marketing program including traditional and social media/marketing.

Warschawski, Baltimore/The Topps Company, for marketing comms. for the release of its 2012 season baseball cards, set for a June debut.

Buffalo Communications, Vienna, Va./GolfLogix, golf app developer, for PR. Mountain West

SOAR Communications, Salt Lake City, and What’s Up PR, Denver/Bergans of Norway, sports apparel maker which has set up a subsidiary to serve the North American market, and Road Warrior Sport, sport trailer maker, as agencies of record for U.S. PR.


MSR Communications, San Francisco/Kinek, package delivery service with retail locations in grocery stores, pharmacies and other locales, as AOR for PR.

GolinHarris, San Francisco/Symmetricom, highly precise timekeeping technology, instruments and solutions; SDL, customer engagement management; Tier 3, enterprise cloud platform provider, and Cloverleaf Solar, start-up focused on developing commercial photovoltaic power generation systems on infill, remnant government owned properties.

Wonacott Communications, Los Angeles/Fuel, youth engagement firm, and Perfect World Entertainment, online games publisher, for PR.

— Greg Hazley

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