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O'Dwyer's Newsletter - Feb. 27, 2012 - Vol. 45 - No. 9 (download PDF version)

Page 6 Pages 1, 2, 3, 4, 5, 7, 8
NEWS OF SERVICES _______________


Cision’s North American CEO Joe Bernardo has stepped down with acceptance of an early retirement package, effective March 1.

The PR software provider said North American president/COO Peter Granat will take over Bernardo’s duties under CEO Hans Gieskes.

Bernardo, who joined the company in 1998, has overseen a restructuring and overhaul of Cision’s operations in the region and its transition from printed media directories to digital services in recent years. The company reported 12% growth in the U.S. for the fourth quarter of 2011, although Canadian operations were down 14%.

“For the past 13 years, Joe Bernardo has been key to Cision’s success in North America, as the company transformed itself from a news clipping service and publisher of hard-copy media directories to a global software and technology company,” said Gieskes.

Bernardo was previously president and publisher of Futures Magazine after stints in tech and publishing.

Granat is the former president of Cision’s European operations, joining from the 2003 acquisition of MediaMap.


The Institute for Public Relations and other PR groups have set up a coalition aimed to create a voluntary, “broad platform of standards and best practices” for PR measurement, research and evaluation.

Along with IPR, the Council of Public Relations Firms, Global Alliance for PR and Communication Management, International Association for Measurement and Evaluation of Communication, and the PR Society are included.

“If we do not do this ourselves, be prepared for clients and their purchasing departments to do it for us,” warned David Geddes, chair of IPR’s measurement commission.

The group hopes to create a master framework with input from clients, agencies, research companies and others that can be applied across PR activities like media relations, corporate communications and social media.

After identifying specific areas to focus on, working groups will be assembled to come up with recommendations. Those results will go to the International Standards Organization to develop a consensus.


The National Investor Relations Institute has teamed with Corporate Board Member to produce an on-demand video webcast series dubbed “IR Today.”

Interviews with corporate leaders, finance professionals, board members, and IR pros will be featured, as well as speakers and highlights from NIRI annual conference.

NIRI president/CEO Jeffrey Morgan noted the IR field is “evolving rapidly” and he sees the need for educational programming like the new webscast series.

CBM president TK Kerstetter will co-host.

The series launced Feb. 21 and is at or

PEOPLE __________________________



Jim Joseph, president and partner, Lippe Taylor, to president, North America, Cohn & Wolfe, New York. NA is the firm’s largest region, encompassing U.S., Canada and Mexico operations. He also leads C&W’s New York headquarters office, reporting to CEO Donna Imperato. He was previously managing director of Saatchi & Saatchi Wellness after selling his own firm, CPPartners, to parent Publicis in 2002.

Katie Barr Cornish, VP at Lou Hammond & Associates, to M Booth, New York, as VP and head of the firm's travel practice, which includes clients like the U.S. Virgin Islands, Montage Hotels & Resorts, and Wyndham Rewards. At LH&A, she led travel accounts like the Utah Office of Tourism, Mandarin Oriental Hotel Group, and Virginia Tourism Corporation.

Randy Orndorf, former managing director for Lane PR and VP at Horn Group, to Dukas PR, New York, as VP in the firm's technology unit. Earlier posts included Blanc & Otus, MS&L and Lois Paul & Partners.


Rob Merritt, senior VP, director of PR, Cramer-Krasselt, Chicago, to Rhea + Kaiser, Naperville, Ill., as VP, director of PR. At C-K, he worked Sealy, AirTran Airways, Crocs, and Fleming's Prime Steakhouse, among other clients. He was previously with Brunner, Inc. and MARC USA.

Phil Martin, who ran his own shop, to DVL PR & Advertising, Nashville, as a senior VP as the firm acquires two-year-old Phil Martin Affiliates. Martin was at DVL earlier in his career. Previous posts included partner at Mercatus Comms. and president of Ericson PR.


Allison Greco, who managed accounts at Vault Comms., Philadelphia, to The S3 Agency, Boonton, N.J., as an A/S in its PR unit. She started out at Coyne PR.

Lesley Ridge, digital services manager, k-global, to 360 PR, Boston, Mass., as content/community manager.

Leslie Wheeler, EVP and general manager of Weber Shandwick’s DNA Medical Communications, to WCG, San Francisco, as practice leader. She led the Celgene account at DNA and was previously at Ruder Finn and AstraZeneca. Courtney Walker, a senior leader on the Pfizer business at Edelman, joins WCG as a group director; Cira Montreys, chief medical officer, Evolution Medical Communications, as group medical director, and Shelley Parsons, recently with DDB Remedy, as group director, creative.

James Colman, head of comms., British Gas, to Gatwick Airport, West Sussex, England, as corporate affairs and sustainability director, leading the airport’s 22-staffer PR team.

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