Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471; Fax: 212/683-2750
O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Inside News of Public Relations & Marketing Communications - Subscribe to Jack O'Dwyer's Newsletter & get FREE online access plus O'Dwyer's monthly magazin

Return to this week's Newsletter & back issues

O'Dwyer's Newsletter - Jan. 30, 2012 - Vol. 45 - No. 5 (download PDF version)

Page 4 Pages 1, 2, 3, 5, 6, 7, 8


The Edelman Trust Barometer released Jan. 23 documents the massive disconnect people worldwide have with government.


Media is the only institution – among government, business and non-governmental organizations – measured by Edelman to show a rise in trust. The biggest gains were made in India (+20 points), U.S. (+18), U.K. (+15) and Italy (+12).

Trust in government charted the biggest decline in the 11-year history of the Barometer. Credibility of a government official or regulator dipped from 43 percent in 2011’s survey to 29 percent, which ranks on the bottom of the list, below CEOs (38 percent) and financial/industry analysts (46 percent).

The Edelman survey of 25,000 people in 25 countries found that while two-thirds of respondents expect government leaders to listen to “citizens’ needs and feedback” only 17 percent feel that their gripes are heard. A mere 19 percent of respondents say government “effectively manages the financial affairs of the country," and 16 percent say leadership “communicates frequently and honestly.”

Despite the trust deficit gap, people support governmental regulation of business.

Only four percent say “government should not play a role in business.” Thirty-one percent believe government "should protect consumers from irresponsible business practices” and 25 percent want regulators to “ensure companies are behaving responsibly.”

On a nation-by-nation breakout, 77 percent of Chinese believe government “does not regulate business enough.” That’s followed by Spain (70 percent), Mexico (68 percent), Ireland (64 percent) and Hong Kong (61 percent). The U.S. weighs in at 40 percent. Singapore, Japan, United Arab Emirates, Poland and Netherlands are the five nations rounding out the bottom of the list.

U.S. Media Trust Rises

In the U.S., Edelman reported trust in all media sources rose, including major jumps in television, radio, and newspapers as sources of information about companies – by 23, 13, and 11 points, respectively.

In the U.K., those same sources increased by 25, 17, and 17 points, respectively. But in France and Germany, trust in TV news and newspapers fell by ten or more points, Edelman found.

China, meanwhile, saw double-digit decreases in television as a trusted source, including a plunge from 74 to 43 percent.

Newspapers’ trust was down by 20 points to 34 percent, while trust in social media jumped from “virtual distrust” at one percent to being greatly trusted in the 20percent range as more Chinese adopted micro-blogging and social networking.

At the end of 2010, Edelman noted, China’s Twitter-like service Weibo had 60M users while the end of 2011 found 310M users.

“Trust in media went up this year because media is perceived as a big tent,” said Edelman. “There’s the first place you go for information about companies, mainstream media. There’s also hybrid media – blogs or search engines – which is the second place. The third is social media. And the fourth is corporate communications. It is the melange. It is the combination because the average person has to see or hear something three to five times before achieving belief.”

Edelman said media has been perceived as doing an excellent job covering the global financial crisis in Europe and defecit issues in the U.S. He added that a lot of large stories broke in 2011 and that media consumption spanned mainstream media to social.

“That is the path forward for media, to have a kind of conversational tone as opposed to a lecturing tone,” he said.


Rupert Murdoch’s News Corp. is joining with Colombia’s RCN Television SA to create a Spanish language broadcaster in the U.S. to compete with leader Univision.

The venture called MundoFox will debut in the fall, offering a “more action-packed type of telenovela,” Lucas Kappaz, managing director of RCN’s international channels, told the Wall Street Journal, which is owned by News Corp.

The partners will contribute programming, but also buy shows from third-parties. Sports, news, fantasy, variety programs, movies and scripted shows are on tap.

MundoFox is projected to lose less than $50M during the first year.

Kantar Media reports that U.S. ad spend on Spanish TV rose 7.4 percent last year compared to an overall 2.3 percent hike.

The future is bright due to the robust growth prospects of Spanish speakers in the U.S. Currently, Hispanics account for 16.3 percent of the U.S. population. That percentage is expected to hit 30 percent by 2050, according to the U.S. Census Bureau.


CBS Interactive has fired college football blogger Adam Jacobi, who erroneously reported former Penn State coach Joe Paterno’s death the night before it occurred.

Jacobi posted a story (since amended) around 8 p.m. on Jan. 27 saying that that an ailing Paterno died from complications from lung cancer treatment.

The dispatch was widely cited in social media but counter-reports followed from the New York Times and others and Paterno’s family released a statement via the McGinn Group that night saying Paterno was still alive.

Paterno died the next morning at 85.

“In the end, CBS had to let me go for the Paterno story going out the way it did, and I understand completely,” Jacobi wrote on Twitter Jan. 27. “Thanks, everyone, for reading.”

Jacobi’s report prompted an apology and retraction from managing editor Mark Swanson hours after it appeared.

Page 4 Pages 1, 2, 3, 5, 6, 7, 8


Copyright © 1998-2020 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471