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O'Dwyer's Newsletter - Jan. 30, 2012 - Vol. 45 - No. 5 (download PDF version)

Page 5 Pages 1, 2, 3, 4, 6, 7, 8
NEWS OF PR FIRMS ________________


Burson-Marsteller has won a competitive bid process with San Francisco International Airport for a three-year PR contract worth $600K a year.

The SFO commission kicked off a search process last June but canceled responses to that initial RFP after deciding to re-write the scope of work to include a focus on new technologies. A second RFP then followed in September.

There was no incumbent for the PR component, although SFO’s marketing contractor, M-Line, previously handled some of the digital components. In addition to Burson, the airport has also give M-Line a new marketing pact.

The pact carries two, two-year options and was approved by the airport’s board on Jan. 17.


Cohn & Wolfe has unveiled an expanded and renamed incarnation of its four-year-old Latino and multicultural unit, Infuse.

The move comes with the hire of VP Kerri Allen, director of PR for Revolución who launched that agency’s PR division and handled clients like AOL, HBO and the American Heart Association. Allen reports to C&W's U.S. consumer lead Liz Beck.

Infuse provides programs to reach Hispanic, African-American, Asian-American and LGBT communities and leans on C&W’s Asia and Latin America network of offices.


Boston-based Greenough, said it has introduced a new organizational model centered on two areas: account services and creative services. AS includes client strategy, day-to-day account activity, and client satisfaction, including metrics, while the creative division includes media relations, a content team, and social media/marketing pros.

As part of the revamp, 11-year vet Stacey Mann was promoted to executive VP, account services. Mann just started her eleventh year at Greenough. Scott Bauman, in his seventh year at Greenough, has been promoted to EVP, creative services and architect of its social marketing and social CRM methodology.

The firm has also hired former PC Week editor Barbara Call as director of content. Andrea LePain, former managing editor with New England Cable News, also recently joined as director of media relations.

BRIEFS: Evolve Communications, Baltimore, is offering “Rocket Packs for Startups,” a suite of low-cost marketing services for early stage companies. A basic package includes a press release and distribution, while larger packages add a marketing brainstorm session, custom media list and outreach. …Karen McGagh Communications, Baltimore, has a flat fee PR plan for lawyers and law firms for assignments like a legal feature story, expert commentary, case news or industry perspective the media. ...Indianapolis-based BohlsenPR has moved to Pan Am Tower at 201 S. Capitol Ave., Suite 800, and re-branded as Bohlsen Group.


NEW ACCOUNTS __________________

New York

Emanate, New York/Akzo Nobel, as AOR for PR for its Glidden Paint brand. Seven agencies were involved in the search. Scope of work includes setting up a PR function for the brand, as well as working with the integrated team to support launches and other strategic initiatives. Sister Omnicom firms DDB (advertising) and PHD (media buying) are also engaged. Digital Influence Group is social media AOR.

DDR PR, Pleasantville, N.Y./WeeZee… World of Yes I Can, indoor sensory playspace, for strategic communications, media relations, social media and the coordination of a grand opening event. East

Aloysius Butler & Clark, Wilmington, Del./Klein USA, U.S. unit of Spain-based interior sliding glass door maker, as AOR.

Hager Sharp, Washington, D.C./Educational Testing Service, assessments and education research, to generate attention for its research and its assessment products. Debra Silimeo is senior VP and leader of HS' education practice. Midwest

San Jose PR, Chicago/Gift of Hope Organ & Tissue Donor Network, as AOR for marketing communications. Gift of Hope is one of 58 non-profits that make up the U.S. organ donation system.

SSPR, Glenview, Ill./Media Solutions, interactive mobile advertising solutions, as AOR for PR.

PReturn, Chicago/SIM Partners, local digital marketing services, for media relations and thought leadership. Mountain West

JohnstonWells PR, Denver/Denver Resources Partners, for PR counsel and investor outreach for a Feb. 29 conference touting Australian-based resource companies to U.S. investors. West

The Phelps Group, Santa Monica, Calif./Luxury Link Travel Group, high-end travel, for strategic marketing planning and execution, branding and media relations.

Cook + Schmid, San Diego/Unified Port of San Diego, to develop and manage public and community relations services, including increasing public awareness and understanding of the Port’s mission and current and upcoming real estate and development projects.

J PR, San Diego/Rancho Valencia Resort (Rancho Santa Fe, Calif.), for PR through a six-month, $20M renovation beginning this month. Canada

Fleishman-Hillard, Toronto/Foraco International SA, France-based diversified drilling services company, to develop a communication strategy targeting stakeholders. International

Harvard PR, London/CCS Insight, mobile analyst group, to raise the profile of the brand with a general business audience and support expansion into new markets. Harvard is part of Bell Pottinger.

— Greg Hazley

Page 5 Pages 1, 2, 3, 4, 6, 7, 8


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