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O'Dwyer's Newsletter - Jul. 23, 2012 - Vol. 45 - No. 29 (download PDF version)


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MEDIA NEWS ____________________
 

GOOGLE'S MAYER GETS YAHOO! CEO POST

Marissa Mayer, who was the public face of Google and creator of the “look and feel” of its user experience, is now Yahoo!'s fifth CEO in five years.

Mayer
Mayer

The 37-year-old was most recently responsible for Google's local, maps and location services.

Mayer joined the company in 1999 as its 20th employee and developed the flagship search product before moving on to manage Google News, Gmail and iGoogle.

Mayer takes over for Scott Thompson, the former chief of eBay’s PayPal unit who did a four-month Yahoo stint, but was forced into retirement following revelation that he exaggerated his academic credentials. Ross Levinsohn, who had headed Yahoo's global media operation, has been serving as its interim CEO.

Mayer’s high-profile appointment has drawn coverage also for her revelation that she is six months pregnant. Mayer said she will take a brief maternity leave and “work throughout it.”

KENNY REJOINS PBS NEWSHOUR

Justin Kenny is rejoining PBS NewsHour on Aug. 20 as foreign editor in charge of all international coverage.

That will follow a 10-year stint at Reuters Television, where Kenny advanced from producer to North America duty news editor.

Kenny had worked as a desk assistant at PBS NewsHour, as well as Channel 4 in London, WJLA in Washington, D.C. and Fox News.

Kenny will succeed Mike Mosettig, who is retiring after a nearly 30-year stint.

NBCU BUYS MICROSOFT STAKE IN MSNBC.COM

Comcast’s NBCUniversal unit has bought Microsoft's 50 percent stake in MSNBC.com for about $300M and has renamed the cable network NBCNewscom.

MSNBC

The move unwinds the venture that dates from the mid-1990s. The site attracts about 50M visitors and employs a staff of 300.

Steve Capus, who heads NBC News, said the deal liberates the network and allows it to develop new ways to deliver news and videos.

NBCNews.com will keep sections for MSNBC.com’s political programs like “The Rachel Maddow Show.”

 

AOL PLUGS IN COMMUNICATIONS CHIEF

AOL has recruited ThomsonReuters’ Jolie Hunt to serve as chief marketing and communications officer.

Hunt, who was SVP, global head of brand and PR at TR and penned the “Gal with a Suitcase” column syndicated by Reuters, reports to chairman and CEO Tim Armstrong. AOL in late 2010 named MTV vet Lauren Hurvitz to head corporate communications, but she left after a year.

“Everyone has an AOL story or connection, and I look forward to playing a pivotal role in our transformation,” said Hunt.

The new post oversees the tech giant’s global communications strategy, including internal/external comms., social media, CSR and events, as well as consumer marketing.

In a statement, Armstrong said marketing and communications are “critically important” to AOL.

Earlier, Hunt was global director of corporate and business affairs at IBM and director of PR for The Financial Times.

FITNESS FOCUSES ON BEAUTY

Heather Muir, beauty news editor at Conde Nast's Allure, has moved to Meredith Corp.’s Fitness magazine as beauty director.

Fitness editor-in-Chief Betty Wong said the mag looks forward to a “fresh approach” Muir will bring to its expanding beauty coverage.

At Allure, Muir reported on product news, beauty innovations, and hair and makeup trends. She was previously beauty editor at Seventeen, directing photo shoots and writing and editing articles and videos.

Muir started out as beauty editor at Cosmopolitan, where she co-wrote the book "Cosmo's Sexiest Beauty Secrets."

Fitness is published 10 times a year by Meredith with a rate base of 1.5M.

DALLAS MORNING NEWS BUYS DIGI PORTAL

The Dallas Morning News has acquired local online entertainment news and info portal Pegasus News from PanLocal Media.

Rich Alfano, general manager of the paper's arts and entertainment business, said the deal allows the News to reach more consumers and "strengthens our ability to provide the latest and most relevant information about places to visit, events, music and restaurants."

Pegasus aggregates content and produces original pieces, in addition to its databases.

The DMN noted Pegasus’ “hyperlocal” data provides info on 225,000 places, 5,000 events, 4,200 restaurants, 2,500 bands and specials.

Sarah Blaskovich, editor of Pegasus, said, "It's an exciting time for digital news and information companies like Pegasus News, and we're thrilled to be teaming up with the largest creator of proprietary local news and information in Dallas-Fort Worth."

A lot of the DMN's content is now behind a paywall but Pegasus content will remain free, the paper said.

Terms of the deal were not disclosed.

The DMN is published by A.H. Belo Corp.

 
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