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O'Dwyer's Newsletter - Jul. 23, 2012 - Vol. 45 - No. 29 (download PDF version)

Page 5 Pages 1, 2, 3, 4, 6, 7, 8
NEWS OF PR FIRMS ________________


Water & Wall Group has formed with the acquisition of clients from Middleberg Communications' financial and corporate practices group. Scott Sunshine, previously a principal and senior managing director, and Andrew Healy, a senior director who both joined Middleberg on its acquisition of TowersGroup in 2006, lead W&W. "We've had a terrific six years at Middleberg," said Scott Sunshine. "The urge, however, to return to our roots as a niche agency that does one thing and does it really well couldn't be ignored any longer."

The duo said they open up with 10 clients in retail and institutional asset management, exchange-traded funds, venture capital, private equity, and an accounting industry association.

Their old boss, Alan Towers, is an advisor.


CJP Communications, New York, has changed its name to Prosek Partners, dropping the “C” from an old partnership with Cubitt Consulting in London and the “J” for Dan Jacobs, who retired in 2006.

Jennifer Prosek, founder and CEO, said the firm wanted a single name to use worldwide as 20 percent of its clients are non-U.S. companies and a large share of its domestic clients now engage PP for global work.

Prosek, No. 5 among financial firms ranked by O'Dwyer's this year, has added the tag line "Unboxed Communications."


The Dept. of Health and Human Services is scanning for agency support of the National Adoption Recruitment Campaign, a public education push to encourage parents to adopt kids from the public child welfare foster care system.

HHS is asking for input from agencies qualified under small business procurement rules to handle PR, extensive media outreach, PSA production, and monitoring, among other communications aspects of the campaign.

The U.S. Children’s Bureau, under HHS, runs the AdoptUSKids website and campaign, which highlights the need for foster and adoptive families and helps states handle their own outreach efforts.

HHS stressed that it has not yet issued an RFP but is seeking information on the availability of firms classified as small businesses to handle the work.

Deadline for responses is July 24. Details are at

BRIEFS: Fleishman-Hillard announced the six young professionals comprising the inaugural class of its Alfred Fleishman Diversity fellowships, which are aimed to identify and recruit seniors and graduate students in PR. They are Will Alexander and Whitney Boggs (New York); Branche Foston (Chicago); Leah Girma (St. Louis); Erin Jordan (Dallas), and Jasmine Nesi (Washington, D.C.) office. "This is an impressive group of young professionals with diverse backgrounds and credentials," said F-H president/CEO Dave Senay

NEW ACCOUNTS __________________

New York Area

Edelman, New York/Heineken USA, as AOR for corporate communications and its Dos Equis brand, following an RFP process. The work includes reputation management, employee engagement counsel and day-to-day media relations. MSLGroup, which handles the Heineken and Amstel Light brands, had the corporate business. H+K Strategies worked the Dos Equis account.

5W PR, New York/Travel Alberta, tourism marketing agency for the government of Alberta, Canada, for PR focused on the capital, Edmonton.

Robertson Solutions, New York/Tourism Northern Territory, government tourism body for Australia's Outback Northern Territory, for a renewal after winning the business in 2008. RS president Kylie Robertson heads the account.

Nancy J. Friedman PR, New York/The Jade Hotel, boutique hotel in Greenwich Village scheduled to open in fall 2012, for PR.

Workhouse, New York/ Papadam, Upper East Side (Indian) eatery slated for September opening, for PR. East


Calypso Communications, Portsmouth, N.H./ Monadnock Paper Mills, for PR, marketing and creative. Southeast


The Brandon Agency, Myrtle Beach, S.C./Santee Cooper, state-owned electric and water utility and the state's largest power producer, as AOR, after an RFP.

Uproar PR, Orlando/Savage Race, mud and obstacle racing company, as AOR.

Max Borges Agency, Miami/CM4, electronics cases; CUBEDGE, wireless speakers; Dbest London, speaker designer; Drift Innovation, HD cameras; Ego & Company, Apple accessories; Electric Friends, iPhone docking stations, and EnChroma, glasses for those with color vision deficiency, all for PR.


Midwest SSPR PR, Chicago/Herborium Group, botanical-based medicinal products, for PR and marketing comms.

Flowers Communications Group, Chicago/MillerCoors, a renewal to handle multicultural outreach, adding the Coors Light and Miller Lite brands. The firm also picked up outreach duties for Major League Baseball's first Diversity Business Summit on July 24 in Chicago.

Mountain West

Wall Street Communications, Salt Lake City/ Primestream, Miami-based advanced media asset management and broadcast automation software. Southwest


Ideas Collide, Scotsdale, Ariz./Creative Learning Corp., developer of the Bricks 4 Kidz children's education and enrichment program, for PR.


International Aspectus PR, London/iOra, data replication solutions, to manage media relations.

Burson-Marsteller, Guanzhou, China/HNA Property, developer, to manage the branding and strategic communications for Da Ying Shan, a central business district development project in the city of Haikou in Hainan Province.


Nadel Phelan, Scotts Valley, Calif./Compuverde, big data storage solutions, for PR.

— Greg Hazley

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