LIFESTYLE VET O'CONNOR TO MWW
Shelley O’Connor, a veteran of Interpublic’s DeVries PR and WPP's UniWorld Group, has joined independent firm MWW Group as VP in its consumer lifestyle marketing practice.
At DeVries, O’Connor spearheaded the lifestyle strategy for Fiat USA. Earlier, she spent nine years at WPP’s UniWorld Group, handling entertainment alliances and celebrity partnerships for Ford Motor’s luxury Lincoln and former Land Rover and Jaguar brands. She also represented Burger King, Kraft Foods, Home Depot and the U.S. Marines.
O’Connor did stints at the New York Police Dept., Borden and Seagram Americas (Absolut Vodka).
HARBOUR FILES $15M UAE PACT
The Harbour Group has registered a three-year renewal contract at the Justice Dept. for the United Arab Emirates, showing a $5M cap on annual outlays including professional fees, expenses, legal, compliance costs as well as third-party payments as approved by the country's embassy.
The pact went into effect Jan. 1 through 2014.
THG will guide the Embassy in the “planning and ongoing implementation of a comprehensive public diplomacy and communications program to sustain and enhance public awareness and understanding of the UAE among U.S. policymakers and opinion leaders,” according to the contract.
Richard Mintz, managing director of THG, Matthew Triaca, senior VP, oversee the UAE business.
INDIANA FIRES UP ANTI-TOBACCO REVIEW
Indiana has fired up a review of its mid-six-figure tobacco “counter-marketing” campaign with the state’s Tobacco Prevention and Cessation Commission.
Promotus, an Indianapolis-based advertising and PR agency, is the incumbent on the $450K-a-year account.
The state released an RFP last week to run a statewide public education effort to change attitudes and beliefs toward tobacco use under guidelines developed by the federal Centers for Disease Control.
The state notes tobacco companies outspend antitobacco efforts in Indiana by 46:1.
Tobacco companies pumped $426 million into marketing in the Hoosier State in 2006.
Proposals are due Aug. 24. http://bit.ly/Mj0KYR.
LOOKING FOR SPOOKY PR
The Haunted Attraction Assn. is looking to hire a PR firm as its membership of operators of scream parks, haunted houses, corn mazes, hayrides and Halloween festivals gears up for the “fright season.”
The PR goal is to generate positive coverage of haunted attractions and encourage people to “visit your local haunted house,” according to HAA’s RFP. The firm also will pitch the association as the expert authority on the haunted attraction business.
HAA has a $20K budget for a four-month campaign.
President Patrick Konopelski wants to receive electronic proposals at [email protected] by July 24.