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O'Dwyer's Newsletter - Jun. 18, 2012 - Vol. 45 - No. 25 (download PDF version)

Page 5 Pages 1, 2, 3, 4, 6, 7, 8
NEWS OF PR FIRMS ________________


Burson-Marsteller has established a unit to counsel clients on selection of a new Internet domain name (e.g., string) under the system being developed by the Internet Corp. for Assigned Names and Numbers group.

ICANN CEO Rod Beckstrom on June 13 said his group has received applications for 1,930 names, which begins a 60-day public comment and objection period.

Among companies/groups to pony up the $185K per-name application fee were British Broadcasting Corp. (.bbc), American Bible Society (.bible), L’Oreal (.skin), Prudential Financial (.pramerica), MLB Advanced Media (.baseball), Chrysler (.ram), City of Paris (.paris) and Wal-Mart Stores (.grocery). Complete list is at

ICANN, which used B-M to promote the domain expansion, expects to approve hundreds of strings that will go live next year. Nate Tibbits, B-M’s U.S. public affairs chief, heads the new unit. The WPP property has introduced a microsite at for more name information.


The three main entities in a bidding war for Paris-based video giant Technicolor have engaged PR counsel in the U.S. and abroad.

FTI Consulting is guiding strategic communications for Vector Capital in the U.S. and France as the San Francisco private equity firm squares off against JPMorgan Chase & Co. to acquire a large stake in Technicolor SA. Vector on June 13 upped its bid for Technicolor by 21.2 percent to more than 191M euro for a 17.5% stake.

Technicolor, which had revenue of more than 3.4B euro in 2011 and took the name of its well-known U.S. film subsidiary in 2010, last week rebuffed JPMorgan’s 179M euro offer for a 30 percent stake.

Brian Maddox, senior managing director for FTI in New York, and Guillaume Foucault, a managing director based in Paris, are handling media for Vector. JPMorgan has engaged Euro RSCG C&O in France to handle PR for its pursuit of a deal.

Technicolor, which acknowledged the revised Vector bid last week, is working with Brunswick Group for media relations support and counsel. Brunswick director Marie-Laurence Bouchon in Paris is on the account. The company on June 10 said JPMorgan’s revised bid was rejected by its board because new terms, including a 3.4M euro break-up fee, were deemed unfavorable. Technicolor shareholders consider the proposals at the company’s general meeting June 20.

BackBay Communications, New York, won the ACG New York / M&A Advisor “PR/Marketing Firm of the Year” Champion's Award, given for achievement in the middle market M&A industry, edging Dukas PR, Gibbs & Soell, and Ruder Finn. The seven-year-old firm, based in Boston, won the award at a dinner at Sotheby's in New York June 12. It reps middle market clients like Bregal Sagemount, Graycliff Partners (formerly HSBC Capital), Lineage Capital, Nautic Partners and Pamlico Capital.

NEW ACCOUNTS __________________

New York Area

Laura Davidson PR, New York/The Thinking Traveller, Italian villa operator of the Think Puglia and Think Sicily brands; The Tryall Club, Jamaica, and The Mayflower Renaissance Hotel, Washington D.C., 87-year-old property undergoing a renovation of its lobby and dining areas with plans for a new restaurant and bar later this year, all for PR.

Aspectus PR, New York/EcoSys, enterprise planning and cost control software, as communications firm of record to raise its corporate profile via media relations across the energy, oil and gas, construction and engineering, and utilities sectors.

Coyne PR, Parsippany, N.J./Red Robin Gourmet Burgers, as AOR for PR, following a review. Linhart PR had the business for more than a decade but did not pitch.

Lisa Lori Communications, New York/Ron Wendt Design, floral event design company, for PR, including publicity, social media and marketing support.


Birnbach Communications, Boston/Unitrends, integrated and scalable backup, archiving and disaster recovery solutions, for media relations, social media marketing, product reviews and product awards in the U.S.

IMRE, Baltimore/American Silk Mills, as AOR for PR; Kwikset, adding integrated marketing duties to its previous PR work; Pfister, as AOR for major product launches and national media relations; Dryvit Systems, for marketing, PR, creative and digital services, and Ekornes ASA, for global PR for its Stressless brand.

Environics Communications, Washington, D.C./KCI Technologies, design, consulting and construction company, for PR in the telecommunications infrastructure market, including traditional and social media relations, and speaking engagements.

MMI PR, Raleigh/Carolina Ballet, for local PR.


AutoCom Associates, Brighton, Mich./FORTECH Products, corrosion-resistant coatings, metal-forming lubricants and contract packaging services for the auto industry, for PR.

Lambert, Edwards & Associates, Lansing, Mich./Michigan Department of Education; HBO; Citizens for More Michigan Jobs; Count on Coal; Ottawa Area Intermediate School District; Vicksburg Public Schools; Partners for Parity; Northview Public Schools and Common Cause Michigan, for statewide public affairs, and federal work for North Carolina-based Industrial Piping, Inc.

Mountain West

GroundFloor Media, Denver/Similasan USA, eye-care, allergy and pediatric products, as AOR for PR.


Rhino Marketing Worldwide, Houston/La Torretta Lake Resorts & Spa, Montgomery, Tex., for PR and marketing.


Allison+Partners, San Francisco/Pioneer Electronics, as AOR following a review. Atomic PR and Formula previously worked the business.

Gable PR, Carlsbad, Calif./Hot Dog on a Stick, chain of fast food outlets, for PR supporting regional, national and global expansion.

— Greg Hazley

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