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O'Dwyer's Newsletter - Mar. 12, 2012 - Vol. 45 - No. 11 (download PDF version)

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HEALTHCARE RANKINGS (Continued from pg. 1)

developmed, maintained and continually improved. They understand that they need to combine resources to foster well-being in the near-term.”


Added White: “Increasingly, they take the long-view of their role in human sustainability and the environment in which their organizations operate.

“In this complex, interconnected world, Edelman has the global perspective, resources and people to help our clients thrive in the business of health. Our 500+ health specialists and colleagues stay at the forefront of medical,

scientific, business, policy, and societal issues such as disease prevention and management, the health technology revolution, wellness, control of infectious disease pandemics, biomedical science, and access to healthcare.

“We work for the world’s leading organizations and brands across all health industry verticals and sectors including private, government, NGO and academia, as well as companies in other industries, and we help them use fully integrated multi-channel communication solutions to meet their stakeholders’ expectations.

WCG, $43,350,100

CEO Jim Weiss says the firm provides healthcare clients with a comprehensive range of integrated services including analytics and measurement; strategy and planning, product launch support; investor and financial media relations; corporate identity and positioning; internal and change communications; medical and science writing; patient advocacy and medical society relations; thought leader and influencer development; media and presentation training; digital and interactive strategy and design; tradition and social media strategy and engagement; disease awareness education programs; consumer and professional advertising; creative services and sales and marketing collateral; medical education and communications; market access, policy and public affairs support; regulatory and clinical data communications, and clinical trial recruitment.


Gail Cohen, global healthcare practice leader says that all aspects of the firm’s work, including strategy, content, engagement and policy, are grounded in research and analytics that produce insights to help clients identify the right audiences, understand their language and preferences, develop and syndicate content that resonates with them across platforms, and increases share-of-conversation.

“We believe social media and analytics are essential components in healthcare communications,” said Cohen. “We believe our dedicated and experienced professionals have taken a leading role in driving education and behavior change at the government, policy, association, hospital and industry level.”


Key healthcare executives are Cohen; Jen Gottlieb, head of Twist Marketing and formerly practice leader in New York; Diane Weiser, practice leader, San Francisco; Laura Fusco, practice leader, content and engagement, W2O Group, and Leslie Wheeler, practice leader, New York.

Ruder Finn Health & Wellness, $30,401,000

Susan Goldstein, executive VP and global head, RF Health & Wellness, said Ruder Finn Health and Wellness is one of the recognized industry leader in providing global, national and regional communications services to pharmaceutical and biopharmaceutical corporations, media device companies, trade associations and nonprofit organizations in the healthcare sector.

“Health & Wellness is a key area of leadership for our firm, a leading independent with more than 65 years of experience,” said Goldstein.

More than 400 professionals are employed by RF at offices in New York, Washington, D.C., Boston, San Francisco, London, Paris, Beijing, Hong Kong, Shanghai, Singapore, Guangzhou, New Delhi and Mumbai.

Practice areas include brand positioning, life cycle management, new drug launches, corporate reputation, viral marketing, social networking, media strategy and relations, internal communications, managed markets, hospital marketing, social work, government relations, public policy, and patient advocacy.


“Our philosophy is rooted in hands-on senior management on all accounts teams with relevant specialists engage from all levels across our global network,” said Goldstein.

The Washington, D.C., office creates and implements public education and PA programs that influence public opinion, build support for regulatory and legislative actions, and manage issues. A range of strategies and activities is used including engaging policy makers and advocacy groups, creating coalitions, mounting state and national media relations programs and targeting attention-getting advertising in order to achieve client policy and business objectives.

RF specializes in identifying and mobilizing third-party groups that “have the clout and expertise to elevate an issue or to put a complicated problem into perspective for policy makers, the media and the general public,” said Goldstein.

Clients included Bristol-Myers Squibb, AstraZeneca, Pfizer, Novartis, Abbott Laboratories, Shire Pharmaceuticals, Forest Laboratories, Roche, Astellas, UCB, Boehringer Ingelheim, American Urological Assn. Foundation, National Assn. of Pediatric Nurse Practitioners, European League Against Rheumatism and Aetna.

APCO Worldwide, $22,741,000

Robert Schooling, global head of APCO’s health-care practice, said the firm had another successful year in 2011 as it continued its work for some of the world’s largest pharmaceutical companies, medical device firms, hospitals and insurance companies.

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