Contact O'Dwyer's: 271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471; Fax: 212/683-2750
O'Dwyer's Inside News of Public Relations & Marketing Communications - O'Dwyer's Inside News of Public Relations & Marketing Communications - Subscribe to Jack O'Dwyer's Newsletter & get FREE online access plus O'Dwyer's monthly magazin

Return to this week's Newsletter & back issues

O'Dwyer's Newsletter - Mar. 12, 2012 - Vol. 45 - No. 11 (download PDF version)

Page 4 Pages 1, 2, 3, 5, 6, 7, 8

HEALTHCARE RANKINGS (Continued from pg. 2)

“Significant” new client projects were added around the world, new senior talent was hired, and importan new services were developed.


Launched was the “Health Advisory Board,” a specialty group of the firm’s International Advisory Council to provide clients with enhanced expert counsel and executive-level knowledge of the changing health-care marketing place.

The Health Advisory Board includes former chief medical officers, public health leaders, heads of communications of large pharmaceutical and insurance companies, and former health policy officials.

Members include Sir Liam Donaldson, former chief medical office for England and chief medical advisor to the U.K. government; Daniel Glickman, former U.S. secretary of agriculture; Leslie Norwalk, former acting administrator for the Centers for Medicare & Medicaid Services; Kavita Patel, former health policy advisor to the Obama Administration; Kenneth Thorpe, former deputy assistant secretary at the U.S Dept. of Health and Human Services, and Richard wade, former senior executive, American Hospital Assn.

Cooney/Waters Group, $20,433,000

Timothy Bird, president and COO, said the firm continued its capabilities expansion in 2011 with the acquisition of The Corkery Group, adding expertise in issue-oriented communications.


“Their great strength in analysis and health policy, coupled with our product marketing expertise has benefited both operations and is a powerful offering for clients in the US and Europe,” he said.

The firm launched Cultúr Health, an Hispanic healthcare communications service aimed at the more than 50.5 million Hispanics living in the U.S. It leverages cultural insights and healthcare communications expertise to help drive important healthcare messages to Latinos. For clients such as sanofi-pasteur and UCB, Inc. Cooney/Waters has developed multiple award-winning national, regional and grassroots programs to reach Hispanics who are at greater risk for many treatable diseases, said Bird.

GYMR Public Relations, $5,696,294

Pattie Yu and Patrick McCabe, partners, said that the firm has handled some of the country’s “largest and most prominent foundations, companies, medical societies, health associations, nonprofit health groups and federal agencies since its founding in 1998.”

They have turned to GYMR because of its background in policy, advocacy, journalism and social media, they said. “Our strength is in crafting messages about complex science or public policies as well as in planning and executing strategic communications,” said Yu.

Among events coordinated last year was the “Care About Your Care” gathering of nearly two dozen organizations.

Convened by the Robert Wood Johnson Foundation in partnership with the organizations, it was a national effort to raise Americans’ awareness of how to identify and get better health care and involved a 17-city, multimedia launch.

McCabe, Yu
McCabe, Yu

GYMR planned and led the initiative from start to finish with Dr. Oz as national spokesman.

The firm is making increased use of social media for clients, as well.

It developed an integrated social media strategy for the Society for Healthcare Epidemiology of America. A coordinated Twitter strategy currently helps position the organization as a leader of national conversations about prevention, control and treatment of infectious diseases.

Tactics involving LinkedIn provide a platform to foster member relations and connect SHEA with other professionals interested in sharing the latest science and best practices for care.

Spectrum, $5,728,753

John Seng, president, pondered the question of “Why, in a field as diverse as public relations, would a firm focus on serving just one industry?”


Here’s his answer: “For Spectrum, the answer is a genuine interest in the scientific process and how it can improve lives. Our clients are passionate about their work in health, public health and life sciences. We share that passion because we know that their advances make a tremendous impact. We relish the fact that we are able to develop and tell these stories of progress, hope and innovation every day.

“Spectrum has the added benefit –a benefit we pass along to our clients – of being independent. Because we don’t struggle with layers of administrative teams that you might find at giant, mixed-interest agencies, we believe we can more quickly respond to our clients’ needs and build lasting relationships.

Makovsky + Co., $5,000,000

Client delight has been the mantra of the Makovsky + Co. healthcare practice and year-to-year growth has been additive to the firm, said executive VP and practice head Gil Bashe. From 2011 to 2012, Makovsky Health realized 100% client retention, an improvement on its industry-leading 92% retention rate.

During the past two years, Makovsky Health has added clients from among the biopharma industry’s top 10 companies and innovative leaders in the field of rare and specialty illnesses including endocrinology, oncology, neurology and women’s health. Bashe said long-standing and new clients have found the Makovsky service teams comprising staff with backgrounds in advocacy, marketing, public-policy, reimbursement, social media, and state-government offer a best practice approach to strong outcomes – anticipating rapid changes in health communications.

Read more from healthcare firms in the rankings at

Page 4 Pages 1, 2, 3, 5, 6, 7, 8


Copyright © 1998-2020 J.R. O'Dwyer Company, Inc.
271 Madison Ave., #600, New York, NY 10016; Tel: 212/679-2471