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O'Dwyer's Newsletter - Mar. 12, 2012 - Vol. 45 - No. 11 (download PDF version)


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NEWS OF PR FIRMS ________________
 

LAUNCHSQUAD KICKS OFF CONTENT UNIT

LaunchSquad, San Francisco, has created a content company to handle editorial, PR and marketing writing assignments, as well as distribution and analysis.

“As companies and brands become publishers, we see a very exciting and untapped opportunity to build a new, brand-name content services company,” said Jesse Odell, co-founder of LaunchSquad.

The unit, Original9 Media, is led by LS senior VP Jeffrey Davis, who serves as editorial director and strategic lead.

Odell said the spin-off will develop content for platforms like blogs, mobile and social media.

OGILVY PARLAYS MEXICO WORK TO SINALOA

Ogilvy PR has picked up global PR duties for the Mexican state of Sinaloa, a coastal region of the country that includes the tourism destination Mazatlan but is also associated with a notorious drug cartel.

Ogilvy, which is familiar with the struggles of promoting Mexico of late as global PR agency for the Mexican Tourism Board, was tapped for media relations, public affairs and stakeholders communications to spark tourism and investment while fighting negative perceptions arising from violence in the country.

Oralia Rice, Secretary of Tourism for the state, stressed Ogilvy’s government communications and experience with the MTB in announcing the hire.

The Sinaloa Cartel, the top Mexican drug gang and one of the largest such crime rings in the world, is based in the state.

Ogilvy/New York heads the work.

OIL, GAS PR VET SETS UP AUSTIN SHOP

Jim Cox, a veteran PR agency exec specializing in energy clients for Edelman and Hill & Knowlton, has set up a new firm in Austin.

Cox previously ran Jim Cox Inc. before selling the firm to Edelman and creating its first Texas outpost in Houston in the 1980s. He was at Edelman for 13 years, later relocating to New York, before moving on to GCI Group to lead its corporate practice.

Most recently he was a senior VP at Hill & Knowlton until December, where he led its Riyadh, Saudi Arabia, team for the Third OPEC Summit in 2008 and worked Saudi Aramco’s PR and the four-person H&K crisis unit during the Iraq invasion in 2003.

Cox has counseled America’s Natural Gas Alliance, Saudi Aramco, Petrobas, Exxon, Texaco and Peabody. James O. Cox III LLC is at 917-9451533/JamesOCoxIII [at] gmail [dot]com.

BRIEFS: Publicis Group has acquired two Asia experiential marketing shops covering China, Singapore and Macau to be folded into MSLGroup. Ten-yearold King Harvests has more than 100 staffers and is focused on mainland China with global clients like Bosch, Sanyo and Siemens. It is led by Laura Lee. Luminous, founded in 2005 with about 40 employees and headed by Antony Spanbrook, works Hong Kong, Singapore and Macau for clients like Prudential and PricewaterhouseCoopers.

NEW ACCOUNTS __________________
 

New York Area

Camelot Communications, New York/Smart Vent Products, flood protection vent system, as AOR.

Stuntman PR, New York/Atomic Hospitality Group, owner of Williamsburg gastropub The Bedford, as well as K&M Bar and Legion Bar, for PR, including media relations, social media and event marketing.

5W PR, New York/Iredale Mineral Cosmetics, marketer of jane iredale - THE SKIN CARE MAKEUP, as AOR for PR.

East

Arketi Group, Atlanta/Jacada Inc., call center technology, as AOR for PR, including messaging and positioning as well as a new product launch.

Aloysius Butler & Clark, Wilmington, Del./ Continuum Health Partners, for a social media campaign, including creating and managing content, for its Friedman Diabetes Institute and the Child and Family Institute in New York.

Southeast

Calysto Communications, Atlanta/BeQuick Software, hosted telecom and wireless billing and back office solutions for service providers, to manage its social and traditional PR program.

Fetching Communications, Tampa, Fla./The Pet Loo, “backyard in a box” for pets; MrChewy.com, online pet products retailer, and Vetstreet.com, pet care news and veterinary portal for pet owners.

Midwest

Ketchum, Chicago/Phonak, hearing aid systems developer, as AOR for its U.S. division, based in Warrenville, Ill. Phonak, part of Sonova Holding, is based in Switzerland.

MMGY Global, Kansas City, Mo./Terranea Resort (Palos Verdes Peninsula, Calif.), as integrated marketing firm of record.

West

LANE PR, Portland, Ore./Oregon Ryegrass, Tall Fescue and Fine Fescue Commissions, as AOR after a search to run a large national consumer campaign touting the benefits of natural turf.

Borders + Gratehouse, San Francisco/AppDirect, cloud services marketplace; SoftLayer, data centers, and Xero online accounting software for small biz, for PR.

Bob Gold & Associates, Torrance, Calif./Telit Wireless Solutions, machine-to-machine modules and services provider, for global PR, an expanded role after the firm handled AOR duties in North America since 2006.

VPE PR, South Pasadena/AbilityFirst; American Academy of Ophthalmology; Building Healthy Communities Eastern Coachella Valley; Valley Presbyterian Hospital, and Hulu, for national and regional media relations, digital marketing and comms.

aLine PR, Hollywood/Mischa Barton, actress/model, for PR, celebrity outreach and promotional services as she launches an accessories and clothing line.

International

Cognito, London/WBR, producers of the TradeTech electronic trading industry event, to promote the April 24026 event for a fourth year.

 
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