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O'Dwyer's Newsletter - Mar. 12, 2012 - Vol. 45 - No. 11 (download PDF version)

Page 6 Pages 1, 2, 3, 4, 5, 7, 8
NEWS OF SERVICES _______________


Weeks after announcing the exit of its North American CEO, Cision said March 9 its European CEO is leaving the company at the end of the second quarter.

Yann Blandy, CEO of Cision of Europe, is slated to take that same post at Sweden-based Intellecta AB.

Cision CEO Hans Gieskes said Blandy leaves behind a European operation “in better shape than ever.”

Blandy’s move comes after North American CEO Joe Bernardo took an early retirement package, effective March 1.

Cision’s fourth quarter revenue slipped 6% but growth in the U.S. and a turnaround in Europe has the company optimistic for 2012.

Threatened By Publisher

A major U.S. publisher has threatened Cision with a damages claim based on alleged infringement of rights, the PR software and monitoring provider said March 8.

“It is at present not possible to quantify the likely potential liability that Cision could incur as a result of this claim,” said a statement from CEO Hans Gieskes and CFO Tosh Bruce-Morgan.

The statement continued: “However, it cannot be excluded that the impact on Cision’s full-year earnings could be significant.”

That revelation sent the company’s Sweden-traded shares sinking by more than 25 percent.

The company said it intends to work toward an “amicable solution or otherwise invoke such defense as it sees fit.”


PR Newswire’s 2011 revenue ticked up 3.6% to £187M, a “resilient” performance as the United Business Media unit transitions to digital and expands overseas.

U.S. distribution revenue inched up 0.7% for the year, although overall U.S. revenue was essentially flat in 2011. PRN’s continued expansion in Europe yielded growth of 38.5%.

“The solid performance of data services and PR Newswire in 2011 reflects the initial benefits of our continuing investment in these businesses,” said CEO David Levin. PRN has a new generation of services for online and social media reach currently in beta as it works on a plan of “moving well beyond the ‘press release.’”

So-called “enhanced” releases accounted for 23% of its volume in 2011.

UBM also said it wants PRN to ink broader, longer-term customer pacts – subscriptions rather than one-off press releases – as it took in $31M via subscriptions in 2011 in the U.S., where it counts 21,000 customers. About 90% of its US revenue is split evenly between public, private and agency clients.

Operating profit fell 2.6% at PRN but was slightly positive at 0.2% on a constant currency basis.

UBM, which derives the largest chunk of revenues from its events business, saw 2011 revenues rise 9.3% overall to £972.3M as operating profit was up 17.5% to £201.9M.

Levin said all of its units met or exceeded targets for the year.

PEOPLE __________________________



Brian Hague, chief of staff and director of communications to former Bergen County (N.J.) Executive Dennis McNerney, to MWW Group, East Rutherford, N.J., as VP, public affairs. He is a former Star-Ledger reporter. Scarlett Rajski, special projects director in the office of Sen. Robert Menendez (D-N.J.), joins as an AA/E.


David Wertheimer, founding CEO of ecommerce web design firm Canopy Commerce, to Burson-Marsteller’s Proof Integrated Communications, New York, as chief strategy officer. He was director of strategy for Alexander Interactive and earlier was at Clarins Group and The Economist Group.

Andrea Pellicciari, team leader, Chandler Chicco Agency, to GCI Health, New York, as senior VP handling neurology, urology and advocacy accounts. Mary Kate Watkins, account manager, Chandler Chicco, joins as a VP, consumer health and beauty. Jennifer Gordon, media specialist, Chandler Chicco, and a former producer, CNN, joins GCI as senior media specialist.

Marty Conway, former director of business development and strategic partners at AOL Sports, to IMRE, Baltimore, as VP in its sports practice. He was previously VP of marketing and communication for the Baltimore Orioles and VP, marketing and development for the Texas Rangers.

Bill McRae to McClenahan Bruer Communications, Portland, Ore., as a senior writer. The former Microsoft hand was previously with Waggener Edstrom. Leigh Brooks also joined MBC as art director.

Amy Cofone, who led accounts like IKEA, Philips and Kodak at Ketchum, to sister firm Emanate, New York, as director, integrated marketing. She continues with Philips, the second largest global account at Ketchum, among other business.

Craig Becher, manager of strategic planning and buying, Mindshare, to French/West/Vaughan, Raleigh, N.C., as media director. Also, Melissa Rivera, PR director, Rubberneck Media, joins as group account director.


Bill McCue to VP, The North 6th Agency, New York, responsible for the agency's daily operations and handling business development.


Paul Andrew to executive VP, Weber Shandwick, Boston. He’s a six-year veteran of the firm.

Nicole DiVito, A/C, Celtic Marketing, to Mulberry Marketing Communications, Chicago, as senior A/E handling tech, hospitality and human resources accounts. Jessica Messenger, a former intern, joins as an A/C on tech and sustainability work.

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