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O'Dwyer's Newsletter - Mar. 26, 2012 - Vol. 45 - No. 13 (download PDF version)

Page 2 Pages 1, 3, 4, 5, 6, 7, 8

FINANCIAL RANKINGS (Continued from pg. 1)

Edelman staffers don’t take part in presentations to Wall Street firms and other investors but help with their creation, they said.

Myers, Zilka
Myers, Zilka

“We help them to tell their stories in the most effective way,” said Myers.

The firm not only works on the financial aspects of clients but their general reputations.

The Edelman Trust Barometer has found that trust in the financial sector is at an all-time low and there is a “need to repair that,” said Zilka. The

U.S. is the only country covered in the survey where trust declined in all the institutions measured.

The financial practice also gets involved in legislative and regulatory matters not only in the U.S. but abroad, they noted. Edelman operates in 27 foreign countries. The biggest office abroad is in London with $56M in revenues in 2011 followed by Canada, $24M; Germany, $16M; China, $14M and Paris and São Paulo, Brazil, $10M each.

Specialists are mostly concentrated in cities that are major financial centers such as New York, Chicago, Boston, San Francisco, Hong Kong and London.

Edelman financial specialists can draw on the marketing and product expertise plus the media and social media contacts that the firm has built up in numerous product and service areas.

Edelman’s revenues, which totaled $604M in 2011, lead 11 of the 12 practice areas tracked by O’Dwyer’s, usually by very large margins—healthcare, tech, financial, food, beauty/fashion, environmental/PA, entertainment/cultural, home furnishings, professional services, travel/hospitality and agriculture. The lone exception is sports/leisure where Taylor Global leads with $10,350,000 in fees followed by Catalyst Public Relations with $5,094,633 and Edelman with $5,041,504.

ICR, Norwalk, Conn., $29,950,681

Thomas Ryan, CEO and co-founder, said double-digit growth in 2011 was driven by 37 new client wins. Another 22 new clients have arrived since the first of the year. Clients were added primarily in retail, technology, energy and healthcare, he said. Cited were Kosmos Energy, Carbonite, Pandora Media, AMC Entertainment, Teavana and LipoScience.

The “Xchange,” ICR’s annual investor conference, hosted 175 private and public company management teams last year and drew more than 1,500 attendees. Revenues increased “dramatically” over the previous year, said Ryan.

“Most importantly,” he said, we continue to provide strategic IR including IPO-readiness, media relations, crisis management and traditional corporate communications.”


ICR, with more than 325 clients served by 100 employees, offers senior counsel in more than 20 industry verticals.

“Our competitive advantage,” he said, “comes from senior-level capital-markets experience, deep industry knowledge, and more than a decade of communications experience. Client services stress an integrated approach where teams of former Wall Street and corporate veterans, including senior sell-side analysts, portfolio managers, and investment bankers combine with senior PR, media and corporate communications professionals to provide a unique level of advisory services.”

APCO Worldwide, Washington, D.C., $13,396,680

Larry Snoddon and Jeff Zelkowitz, co-leaders of APCO’s global financial practice, said it advises corporate clients on financial communications, transactions and other material events; works for financial services clients such as major banks and insurance, investment and real-estate firms and associations, and helps clients to navigate financial regulatory and policy issues and crises.

Snoddon, Zelkowitz
Snoddon, Zelkowitz

“In 2011,” they said, “we won significant new client projects around the world, including advising on some of the most high-profile M&A deals of the year, and expanded several existing accounts.”

APCO was appointed by the trustee for the MF Global liquidation (one of the largest bankruptcies in U.S. history) to provide communications strategy and implementation.

It advised major M&A deals in the healthcare, financial, media and energy sectors, including the $8-billion merger between Exelon and Constellation Energy to create the number-one competitive energy provider and one of the largest electricity and gas utilities in the United States.

In Asia, APCO led financial communication for the US$1.5 billion IPO of CITIC Securities (the largest securities firm by market value in Mainland China) in Hong Kong.

CITIC Securities was the first Chinese firm of its kind to launch an IPO outside the mainland and was one of the few companies successfully listed on schedule during the turbulent market environment in the fall of 2011, said Snoddon and Zelkowitz.

(Continued on page 4)

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