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O'Dwyer's Newsletter - Mar. 19, 2012 - Vol. 45 - No. 12 (download PDF version)


Page 4 Pages 1, 2, 3, 5, 6, 7, 8
 

TECH PR FIRM RANKINGS (Cont’d from pg. 2)

“We help standards bodies and trade associations promulgate new standards, align with regulatory agencies and build global markets,” said WaggEd’s Davis. “We’ve been to Switzerland with the world Radio Congress to discuss spectrum allocation, involved at foundational levels with hot-button issues such as digital broadcast standards, and helped clients define next-generation solutions that shape how technology is created, deployed and utilized. Technology innovation is truly our heritage and our passion.”

Text 100 Global PR, New York, $50,425,771

Aedhamar Hynes, CEO, said the firm has invested heavily in the past few years in developing integrated marketing and communications services to meet the increasing demands for social media and digital expertise from clients and prospects.

“Digital is now core to everything we do at Text 100,” she said. “As a result, we have been able to successfully integrate social media and digital strategy into programs with existing clients and us this expertise to capitalize on new opportunities with a growing range of prospects spanning across multiple industry sectors.”

APCO Worldwide, Washington, D.C., $31,080,000

Gary Walsh, managing director for Southeast Asia and global lead on APCO’s work for Microsoft, said the firm has been supporting and advising Microsoft since 2001 on corporate citizenship, regulatory matters, government relations and communications across markets in Asia, Europe, Africa and the Americas. Other tech clients include eBay and Hewlett Packard.

Walsh
Walsh

“Our tech practice had another successful year in 2011 with significant new client projects won around the world and the expansion of several existing accounts to new markets. A good example of the latter is our work for Applied Materials, the worldwide manufacturer of solar cell, semi-conductor and micro-chip production machineries. Over the past few years we have had great success supporting their government relations priorities in the European Union and 2011 saw our account expand to provide strategic counsel and regulatory consulting to help them grow their business in China.”

Atomic PR, San Francisco, $12,006,603

Andy Getsey, co-founder and CEO, said the firm’s growth in 2011 was due to its “broadening, creative and effective use of analytics as well as the launch of sister agency H3O Communications.

“These two things led to a string of tech and consumer tech wins by both firms, kicked off by McAfee and Sony early in the year, and a growing number of pure consumer assignments from brands like Bertazzoni and Cabot Creamery going into the end of the year,” he said.

Sparkpr, San Francisco, $10,396,043

Alan Soucy, CEO of Sparkpr, which has specialized in tech since its founding in 1999, said it has handled clients ranging from stealth start-ups to Fortune 500 global public companies. “We have supported tech companies through launches, growth, and acquisitions and IPOs and we’re known for our expertise in social media programs,” he said.

Soucy
Soucy

Specialized practice areas focus on consumer tech, digital media & advertising, ecommerce, enterprise & IT, financial services, gaming, green tech, media & entertainment, mobile & wireless, music, social media and venture capital.

Current clients include Barclaycard US, blinkx, Etsy, Good Technology, Greylock Partners, Hootsuite, NEA, Nielsen, Pinnacle Engines, Rdio, Spiceworks, SugarCRM, “The Today Show,” Vevo and Virgin Green Fund.

Sparkpr won TechCrunch’s ‘Crunchie Award’ for best overall U.S. technology firm. Inc Magazine has named it one of the fastest growing privately held companies three years in a row and the San Francisco Business Times in 2010 and 2011 recognized it as one of the Bay Area’s “Best Places to Work.”

Branch offices are in New York, London and Cape Town.

Davies Murphy Group, Burlington, MA, $8,883,415

“At Davies Murphy Group, tech PR isn’t one of our practice areas – it’s our only practice area,” says founder Eric Davies.

Davies, Murphy
Davies with principal
Andy Murphy

He explained the firm’s operation: “We work with technology giants like IBM and Comcast, as well as earlier stage companies like Veeam and Brainshark, and we provide a wide range of services including PR (media relations, analyst relations, social media, speaking programs, and awards programs), marketing (lead generation programs, collateral development, event management, messaging and positioning, SEO/SEM), and business strategy (product strategy, market development, M&A strategy).”

The agency was started in 1998 with an exclusive focus on technology because, for the previous decade, Davies (whose roots are in IT and software engineering) had been the client of PR agencies, and felt that most agencies weren’t well equipped to represent technology companies.

“In today’s media environment, where so much of the emphasis is on content creation, and so much of the coverage depends on being able to tie clients’ technologies to industry issues and trends, you really can’t staff or operate a tech PR agency the way you would a “consumer or general purpose PR agency,” says Davies.

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