consultancy, restricting the number of clients to those that could be handled by the founding partners.
“We have now built a strong and deep management team that has allowed us to shift to an agency model and that has led to our rapid growth,” said Mosbacher.
Dukas Public Relations, New York, $3,389,000
“We grew rapidly in 2011 because of the strong demand from financial, asset management and professional service firms for ongoing top-tier media relations,” said Richard Dukas, president and CEO of the firm.
“Despite a realignment of the media environment and the explosion of social media, DPR continues to see strong demand from clients that hire a PR firm because they want media coverage in the Wall Street Journal, Barron’s, New York Times, Financial Times, CNBC and Bloomberg—they want to be out front of the people who make the investing and buying decisions,” he said.
He feels DPR is an alternative for companies that don’t want to spend $250K and up yearly for an IR/PR program at one of the larger agencies.
“The explosion of mobile devices, combined with the increase in corporate IT spending, also is creating a strong demand for the services of our tech practice,” said Dukas.
BlissPR, New York, $2,710,000
Donna McSorley and Toddi Gutner, Co-Chairs of BlissPR’s Financial Services Group, attribute growth of the practice to client service, patience and understanding during a time of economic concern.”
“2011 was a year of stress and change for our financial services clients,” said McSorley. “Our job was helping them understand that we are an extension of their internal team, and counseling and assisting them with projects outside our scope of work.”
The Financial Services group added more than $233,000 worth of new business in 2011. Practice revenues grew by roughly 10%.
“We attribute our success to both organic growth and expanded offerings through digital and content marketing,” said Gutner. “At the heart of it all, the ability to draw compelling content from our clients is what helps differentiate them in an already crowded marketplace.”
Both McSorley and Gutner also note that the practice benefited from a few key senior level hires which brought new ways of thinking and creativity to the group.
The Financial Services Group of the firm represents roughly 40% of revenue across BlissPR’s three practice groups.