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O'Dwyer's Newsletter - Mar. 26, 2012 - Vol. 45 - No. 13 (download PDF version)

Page 6 Pages 1, 2, 3, 4, 5, 7, 8
NEWS OF PR FIRMS _______________


Phyllis Piano, a 30-year veteran who most recently served as VP-corporate communications and philanthropy at biotech giant Amgen, has joined APCO Worldwide’s international advisory council.

CEO Margery Kraus expects Piano’s brand management, marketing, CSR and internal communications savvy will help clients enter new markets and expand overseas.

Before Amgen, Piano was VP-PA at Cooper Industries, the electrical products and hardware company, and VP-corporate affairs/communications at defense contractor Raytheon.

Piano, who sees an increased need for companies to align actions with corporate values, began her career in General Electric’s medical systems group.

She spent 17 years at GE.


The marketing entity for Virginia’s burgeoning wine industry is looking to cultivate a PR and marketing plan to tout wines from the state.

The Virginia Wine Board kicked off a competitive bidding process this month open through April 2 for a firm to establish the Virginia Wine Marketing Office and develop a plan covering PR, promotions, marketing and advertising.

The overall goal is to “enhance the image and reputation of Virginia wines and the Virginia wine industry,” according to an RFP.

View the RFP at

NEWS OF SERVICES ______________


D S Simon Productions, New York, will be offering TV, Internet and PR/marketing support on-site in London, England, prior to and during the 2012 Summer Olympic Games, starting July 12.

DS Simon

“This is the first ‘social media video content’ Olympics,” SAID Douglas Simon, President and CEO. “Having production,

editing and social media capabilities on the ground in London are critical to success.”

Simon said the firm will be providing live TV satellite feeds on location with a view of the Olympic Stadium or in studio. It will also offer broadcast TV crew availability to provide U.S.-based sponsors of the Games assistance for quick turnaround broadcast production, distribution and social media initiatives.

Services offered include SMTs, webisode production, video press junkets, B-roll and Internet media tours.

BRIEF: Kye Strance, former director of product management at Vocus, has shifted to media monitoring company Critical Mention in the new post of senior VP, product development. Strance was with Vocus since 1998. He joins CM as it looks to expand its U.S.-centric, PR customer base to Latin America and Europe as well as the advertising and marketing sectors.

NEW ACCOUNTS __________________

New York Area

MWW Group, New York/Aetrex Worldwide, comfort and wellness footwear, as AOR for the lifestyle brand.

M Booth, New York/Banfi Vintners, top U.S. wine importer, has named, as AOR for PR to support its inhouse team. Lauren Swartz, senior VP and head of the firm’s wine and spirits practice, directs strategy.

Thomas PR, Melville, N.Y./SolarFocus Technology Co., Taiwan maker of solar panels for mobile devices, and PlanOn System Solutions, Canada-based mobile scanning and printing solutions developer.


Qorvis Communications, Washington, D.C./The Washington Animal Rescue League, to increase visibility for the organization and its planned National Center for the Rehabilitation of Cats and Dogs.

French/West/Vaughan, Raleigh/TigerSwan, international corporation founded by service disabled veterans that specializes in vulnerability management, global stability and training for military and law enforcement officials, as its first AOR.

MMI PR, Raleigh, N.C./World Overcomers Christian Church, for PR for the nondenominational church serving NC’s Research Triangle Park community.


Porter Novelli, Seattle/BlackRapid, camera accessories, for PR. Hornall Anderson, a brand design firm, was also hired to work with PN.

JMPR, Woodland Hills, Calif./Omix-ADA, manufacturer of Jeep parts and accessories, as AOR, including wholesale and consumer media outreach.

PEOPLE _______________________


Lana McGilvray, VP of marketing, Pulsepoint, to blast! PR, Austin, Tex., as principal. She previously led marketing for SKYLIST, Datran Media and UnsubCentral through their acquisition by PulsePoint last year.

Jennifer Spangler, senior A/E, The Lavidge Company, to Zion & Zion, Tempe, Ariz., as a senior A/S. She was previously with B|W|R.

Stephen Morisseau, director of PR, Reliant Energy, to The Gemological Institute of America, San Diego, as PR director. The former Foreign Service officer was director of strategic media an outreach for ConocoPhillips, VP of corporate affairs for Globeleq and director of PA for Duke Energy.


Bill Kolberg, executive VP and managing director of Porter Novelli’s Los Angeles office, to partner. Kolberg leads the firm’s McDonald’s business. Also elevated to partner, Linda Martin, EVP and managing director of the firm’s Irvine and San Diego offices who leads the Almond Board of California account, and Stephen McCauley, EVP and director of its D.C.-based food, beverage and nutrition unit who leads Bel Brands USA (Laughing Cow cheese), the National Cattlemen’s Beef Assn., U.S. Dept. of Agriculture, and Welch’s accounts. PN, part of Omnicom, has 22 partners.

- Greg Hazley

Page 6 Pages 1, 2, 3, 4, 5, 7, 8


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