SITRICK REPS REVAMPING DEWEY
Sitrick & Co. represents Dewey LeBoeuf, the law firm that has been the subject of a spate of negative press following partner departures and cuts in compensation following an earnings miss.
The New York Times (March 15) ran a piece called “Lean Times for Dewey LeBoeuf,” which reported that the “turmoil at Dewey is the result of financial missteps by the firm’s management.”
Dewey chairman Stephen Davis gave a “pep talk” to partners at its New York headquarters on March 21 to bolster confidence in the firm.
The Wall Street Journal (March 22) noted that while the firm has lost 30 partners since the beginning of the year, management says many were asked to go and “that compensation to partners has been adjusted to better align with the firm’s profits.”
The old-line law firm was once run by New York Governor and Presidential candidate Tom Dewey.
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Wendy Tanaka, former tech editor at Forbes who moved to the PR and social media side with Cisco, has joined Sitrick and Company’s Bay Area operation.
Tanaka has been social media manager and tech news editor for Cisco's news site The Network for the past year.
Mike Sitrick, CEO of the 22-year-old firm, said Tanaka’s business journalism experience covering tech giants like Google, Yahoo! and Oracle, as well as her later social and digital media work will be a "great benefit" to clients. She will be based in San Francisco for Sitrick, which is based in Los Angeles with outposts in Denver and New York.
Tanaka was previously deputy editor and later tech editor for Forbes in San Francisco after stints at Red Herring and the Philadelphia Inquirer.
U.S. RARE EARTH PROSPECTOR MINES PR
The mining company set to explore a state-owned site in Texas for rare earth minerals has brought in FTI Consulting for strategic communications support.
Texas Rare Earth Resources Corp. is hoping to tap a renewed look within the United States for the minerals as the world's top supplier China continues to cut back on exports of the crucial materials for technology products to fuel its own development.
The Denver-based mining company, which is completing its preliminary economic assessment of a Lone Star State site 85 miles east of El Paso known as Round Top, said bringing in PR help is the “natural next step” to reach business and stakeholders.
CEO Marc LeVier said FTI has extensive experience in the mining sector and is helping TRERC “effectively articulate our long-term value proposition” at a “critical time” in its development. FTI’s strategic communications unit is the former FD.
Texas has given its okay for drilling on the site with any proceeds to benefit its education fund.
China’s lockdown on rare earth minerals, started in 2009 but ramped up of late, sparked the U.S., European Union and Japan to file a landmark joint case before the World Trade Organization this month.