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O'Dwyer's Newsletter - Mar. 26, 2012 - Vol. 45 - No. 13 (download PDF version)

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Goodman Media International is handling the centennial celebration of New York City’s Grand Central Terminal, which is the world’s largest train station in terms of number of platforms.

Grand Central Clock

Tom Goodman told O’Dwyer’s the GCT effort is a “landmark account.”

Metropolitan Transportation Authority chairman Joseph Lhota on March 20 unveiled a centennial logo that features the iconic clock that sits atop the information booth on the main concourse and serves as a popular meeting spot. The logo clock’s hands are set at 7:13, which is 19:13 in military/railroad time, to honor the station’s opening year.

Caroline Kennedy, whose mother Jacqueline Kennedy was instrumental in saving GCT from the wrecking ball, chairs the centennial committee. Luminaries like filmmaker Spike Lee and opera star Jessye Norman are charter members of the panel.

They will plan musical and public performances, workshops, historic train visits and multimedia exhibitions.

Beginning in February, those events will run through next year.

The MTA will unveil a website in June to provide updates on planned activities to honor the 80K sq. ft. Beaux Arts building that serves 750K commuters and visitors each weekday.

GMI is working the PR push with the MTA and Amy Scheer, director of marketing and events at GCT at Jones Lang LaSalle, commercial real estate company.


The Credit Union National Assn., which represents 7,500 institutions with $920B in combined assets, has hired Crossroads Strategies for issues regarding member lending.

Formed in 2010, Crossroads is a Republican powerhouse firm that was established by Federalist Group and Ogilvy PR Worldwide veterans Stewart Hall and John Green.

Hall was legislative director for Alabama Senator Richard Shelby, who is ranking member of the Banking, Housing & Urban Affairs Committee. Green served as deputy chief of staff to former Senator Majority Leader Trent Lott.

CUNA on March 23 completed its week-long government affairs conference in which more than 4,000 advocates worked Capitol Hill. They told how failure to increase the cap on member lending would hurt the business loan market.

Earlier this month, CUNA named Sam Whitfield VP-legislative affairs. He served on Lott's staff and most recently was with the National Assn. of Realtors in D.C.

Whitfield worked in the George W. Bush White House as PA specialist at the Office of National Drug Policy and did a stint in Baghdad as press officer for the Coalition Provisional Authority.


Sitrick & Co. represents Dewey LeBoeuf, the law firm that has been the subject of a spate of negative press following partner departures and cuts in compensation following an earnings miss.

The New York Times (March 15) ran a piece called “Lean Times for Dewey LeBoeuf,” which reported that the “turmoil at Dewey is the result of financial missteps by the firm’s management.”

Dewey chairman Stephen Davis gave a “pep talk” to partners at its New York headquarters on March 21 to bolster confidence in the firm.

The Wall Street Journal (March 22) noted that while the firm has lost 30 partners since the beginning of the year, management says many were asked to go and “that compensation to partners has been adjusted to better align with the firm’s profits.”

The old-line law firm was once run by New York Governor and Presidential candidate Tom Dewey.

Adds Tech Social Media Pro

Wendy Tanaka, former tech editor at Forbes who moved to the PR and social media side with Cisco, has joined Sitrick and Company’s Bay Area operation.

Tanaka has been social media manager and tech news editor for Cisco's news site The Network for the past year.

Mike Sitrick, CEO of the 22-year-old firm, said Tanaka’s business journalism experience covering tech giants like Google, Yahoo! and Oracle, as well as her later social and digital media work will be a "great benefit" to clients. She will be based in San Francisco for Sitrick, which is based in Los Angeles with outposts in Denver and New York.

Tanaka was previously deputy editor and later tech editor for Forbes in San Francisco after stints at Red Herring and the Philadelphia Inquirer.


The mining company set to explore a state-owned site in Texas for rare earth minerals has brought in FTI Consulting for strategic communications support.

Texas Rare Earth Resources Corp. is hoping to tap a renewed look within the United States for the minerals as the world's top supplier China continues to cut back on exports of the crucial materials for technology products to fuel its own development.

The Denver-based mining company, which is completing its preliminary economic assessment of a Lone Star State site 85 miles east of El Paso known as Round Top, said bringing in PR help is the “natural next step” to reach business and stakeholders.

CEO Marc LeVier said FTI has extensive experience in the mining sector and is helping TRERC “effectively articulate our long-term value proposition” at a “critical time” in its development. FTI’s strategic communications unit is the former FD.

Texas has given its okay for drilling on the site with any proceeds to benefit its education fund.

China’s lockdown on rare earth minerals, started in 2009 but ramped up of late, sparked the U.S., European Union and Japan to file a landmark joint case before the World Trade Organization this month.

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