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O'Dwyer's Newsletter - Mar. 26, 2012 - Vol. 45 - No. 13 (download PDF version)

Page 8 Pages 1, 2, 3, 4, 5, 6, 7


Huntsworth chief Peter Chadlington told this month’s PR World Congress in Dubai that high-level job candidates must pass at least five of eight tests before being offered a job.

He provided O’Dwyer’s with a transcript of the speech, which lists the eight-point check-list.

• A person must understand how business works. “I want that aura of certainty which comes when you are sitting with the client chief executive and he feels that you have been there before and that this is your rightful place,” said Chadlington. A person cannot be “tonguetied” or appear “out of depth.”

• Digital fluency is a must. Chadlington called digital the “great opportunity for the next ten years.” PR people are “content specialists” and “must think digital first and analogue second.”

• Hi-tech gadgets are cool, but they are just useful tools, not work. A successful recruit is a thinker with the ability to reflect on a client problem without reverting to what has worked in the past. “Shallowness compensated by charm is yesterday’s PR executive,” he said.

• Huntsworth looks for articulate people who can write, speak and argue coherently and persuasively. Chadlington wants people with personal confidence without a sense of arrogance. They can “put forward a case at the highest client level and be strong enough to know and admit when you have got it wrong.”

• A global view is a requirement, which means "travel, unsocial hours, managing family and personal commitments."

• A person must be hungry for success and driven by the desire to do a great job and make money for the client, agency and himself.

• Huntsworth staffers are disciplined, possessing the knack of organizing a series of disorganized events or creating order out of disorder.

• Since PR is about face-to-face relationships, trust and loyalty are paramount. A job candidate must possess the highest personal code of conduct and be loyal to Huntsworth and its code of ethics.

Chadlington said he puts great emphasis on those criteria for people that he is recruiting at Grayling and the enlarged Huntsworth Group.


Podesta Group has a $600K contract with the National Security Council of Georgia for lobbying, government relations, PR and media management services.

The pact with the former Soviet republic went into effect Feb. 1 and runs through December. It automatically renews for a six-month period Jan. 1. Both sides are to meet in November to discuss the scope of work and fees for the renewal period, according to the agreement.

Tony Podesta’s firm represents Georgia before the U.S. government, media, and non-governmental organizations.

The contract requires PG to "use its best efforts to avoid any and all behavior" that might damage the interests, reputation or assets of the Government of Georgia.


As the North Atlantic Treaty Organization is set to hold its 25th annual summit in Chicago in May, Windy City PR pros are preparing for the media deluge that will come with the event.

The Chicago exhibit at NATO headquarters in Brussels.

The NATO summit is set to descend on Chicago May 20-21, drawing more than 50 heads of state, scores of other officials and more than 2,000 members of the global media. Members of Chicago's host committee along with its Convention and Tourism Bureau on March 22 presented a multimedia exhibition on the city at NATO headquarters in Brussels.

“This exhibit showcases the world class diversity of Chicago,” said Ivo Daalder, U.S. Ambassador to NATO. “While Chicago is here today, in two months NATO will be in Chicago.”

The Publicity Club of Chicago is planning an April 11 PR education event to help the city's communications pros capitalize on the frenzy.

“The goal is to inform PR professionals how to best break through the media clutter around NATO,” said Carlyle Fallon, a VP at Edelman who is organizing the event.

While positive press is on the minds of the Chicago delegation in Brussels, the city is also bracing for expected protests that will accompany the event.

The protests might not be as large as expected, however, as the city will miss out on an expected two-pronged publicity jolt after plans to hold the upcoming G8 economic summit days before the NATO event were scrapped earlier this month in favor of Camp David in Maryland.


The non-profit at the center of the "Kony 2012" viral video juggernaut and recent public meltdown of its producer is relying on PR agency help as the story continues to draw interest.

Sunshine Sachs, the entertainment-savvy firm led by Ken Sunshine and Shawn Sachs, is speaking for Invisible Children and handling interest in the video made to stoke outrage over Ugandan militant group leader Joseph Kony, logging more than 84M views on YouTube since its release March 5.

The story, however, took a strange twist late last week when Jason Russell, an Invisible Children cofounder who produced the video, was arrested in San Diego after he was spotted running naked and yelling in the streets of San Diego.

A statement from Sunshine Sachs attributed to Russell's wife, Danica, released March 22 attributed the episode to "brief reactive psychosis" brought on by extreme exhaustion, stress and dehydration.

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