ARBY’S COPES WITH 'FINGER SANDWICH'
Fast food chain Arby’s is mobilizing a crisis response after a Michigan teenager found a fingertip in a roast beef sandwich last week.
John Gray, senior VP of corporate communications and PR, said in a statement that the company is “deeply concerned and apologetic,” while adding that it was an “isolated and unfortunate incident” in a franchisee’s eatery. He said the restaurant was shut down and sanitized after the accident came to light.
A restaurant employee reportedly cut off her finger tip with a meat slicer and left to get medical attention as employees continued to run the eatery, according to the Jackson Citizen Patriot.
The story has since been picked up by national outlets like Yahoo! News, Huffington Post, USA Today and the Associated Press.
“Arby’s wants to reassure customers that we are committed to providing quality food in a safe and healthy environment,” said Gray.
Hunter PR works with Arby’s.
DESCHAUER EXITS QORVIS FOR LEVICK
Jack Deschauer, an 11-year veteran of Qorvis Communications, has moved to Levick Strategic Communications in Washington as a VP.
At Qorvis, Deschauer helped Pratt & Whitney fend off the "zombie engine" issue as the Pentagon pursued an alternate engine by GE and Rolls Royce for the F-35 Joint Strike Fighter. He also worked crises for former NBA star Jayson Williams and Run-DMC.
CEO Richard Levick said Deschauer knows how to build communities from the ground up. “He knows how companies leverage communities of support to reach their public policy goals,” said Levick.
CANADIAN CANCER ORG SEEKS AOR
The Canadian government-backed organization focused on cancer control is screening for a media relations agency of record, as well as firms or individuals to support its communications efforts.
The Canadian Partnership Against Cancer, founded in 2007 as an independent organization with $250M in government funding over five years, has released two RFPs for the assignments open through the end of the month. The organization has not previously tapped an agency of record, working instead with firms on a project basis.
The CPAC’s efforts focus on cancer prevention and screening targeting the Canadian public with about 80 percent outreach in English and 20 percent in French.
While it doesn't set a hard budget figure, the group said its AOR will be called on for an average of four to six media relations assignments per year with budgets topping out at $100K.
Proposals for the AOR contract are due May 23.
A second RFP calls for communications project support for the group's PR efforts. Pitches for that work are due May 29.
The CPAC was founded with a five-year mandate through 2012 to assess whether the model was effective for cancer control in Canada.