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O'Dwyer's Newsletter - May 21, 2012 - Vol. 45 - No. 21 (download PDF version)

Page 5 Pages 1, 2, 3, 4, 6, 7, 8
NEWS OF PR FIRMS ________________


Ogilvy PR has set up a global behavior change practice, OgilvyEngage, aimed to help companies "motivate and assist" consumers to adopt socially-beneficial behaviors that can also boost bottom line.

Christopher Graves, CEO of Ogilvy PR, said the unit will try to move people to actions that are “good for the customer and society” and “good for the business.” He cited as examples prompting people to take medications regularly, encouraging the routine purchase of healthier foods, motivating home safety preparedness, or increasing financial responsibility.

The new practice, led by senior VP Bess Bezirgan, uses science-based behavior change models and theories to gauge behavior change opportunities and understand the motivations of consumer audiences.

“Adding behavior change leadership from the private sector to that of government and public interest organizations will create a multi-faceted approach with exponential benefits,” said Ogilvy social marketing head, Tom Beall, noting social campaigns are more often associated with the public sector.

Ogilvy has released a white paper, “From Cause to Change,” to coincide with the new unit's announcement.


Mark Paterson of Australia’s Currie Communications was elected president of the 45-agency PR Global Network, which also added firms in Canada and the United Arab Emirates.

He succeeds Francine Robbens of the Brussels based PRP - Public Relations Partners. David Landis, president of San Francisco-based Landis Communications, is president-elect of PRGN.

Paterson’s Melbourne-based firm counts World Bank, Australia Post and the Global Change Institute among its clients.

“With our recent expansion of agencies in Eastern Canada and Dubai, PRGN has augmented its international foothold and ability to effectively address the diverse markets and needs of the global client,” he said.

Added to the PRGN roster are energi PR of Montreal and Toronto, along with Dubai-based The Content Factory. Energi, led by co-founder and managing partner Carol Levine, specializes in consumer and healthcare sectors. TCF, founded in 2003 by former Microsoft PR hand Layth Dajani, works for clients like Gemalto, SanDisk and SonicWall, among other clients.

BRIEFS: Evins Communications, a New York-based firm focused on the luxury market, is rebranding for the first time in its 25-year history. The revamp includes a new name, EVINS Ltd., logo and website under branding expert David Gensler, as well as a new blog, Aperture. Details: ...Matter Comms., Providence, R.I., is marking its sixth year in the Ocean State in 2012. GM Andy Meltzer notes the office has expanded its headcount, footprint and client roster, including the addition of, Numark and Aquabotix. Numark, based in Cumberland, R.I., markets DJ technology, while Falls River, Mass.-based Aquabotix is a marine tech company focused on underwater video.

NEWS ACCOUNTS __________________

New York Area

Grayling, New York/Commtouch, publicly traded cloud-based Internet security provider, for North American investor relations counsel, following a review.

5W PR, New York/IMMUNE Pharmaceuticals, Israel and U.S. based biopharma company focused on inflammatory diseases and cancer, for PR.

Hill+Knowlton Strategies, New York/Supima, fashion brand specializing in the use of American premium cotton around the world, for consumer PR and digital.

CJP Communications, New York/Incapital, underwriter and distributor of fixed income securities and other financial products, as AOR for PR.

Carolyn Izzo Integrated Communications, New York/Los Cabos, Baja Peninsula destination, as AOR for a fourth straight year, following an annual review.

Bullfrog & Baum, New York/ Chef Niki Nakayama's N/NAKA Los Angeles eatery; Lincoln, Portland restaurant; Jezebel, New York eatery set to open in June; Chef Michael Santoro’s unnamed restaurant slated for Philadelphia this summer; House Beautiful, for unveiling of its annual Kitchen of the Year; Chile Olive Oil by Chile Oliva, and Angie's Kettle Corn.

Rubenstein PR, New York/Philip Stein, luxury watch and sleep bracelet brand; Dr. Suzanne Levine, New York podiatrist, and Zenthea Dental, dentistry in a spa setting, all for PR.


Diamond PR, Miami/Jupiter Beach Resort (Fla.), for PR following a $22M renovation.

InGear PR, Pembroke Pines, Fla./Pro Control, remote controls, control processors, and advanced software for programming and integration, for PR and social media targeting the home theater and enthusiast trade press, and PLUS Corp. of America, manufacturer of electronic copyboards, for PR focused on the professional A/V industry trade press.


Carmichael Lynch Spong, Minneapolis/Merrick Pet Care, natural pet food, as AOR for PR. CLS is handling a brand re-launch for Merrick, touting its pet food which includes locally sourced ingredients.


BizCom Associates, Dallas/Edible Arrangements, fruit arrangement franchise, and Star Wellness, healthcare screening franchise, for PR. The firm also picked up eatery chain Fresh To Order for franchise sales materials.


JMPR, Woodland Hills, Calif./The Coker Group, group companies in sectors like tire and wheel manufacturing, bicycles, hot rod and speed shops, for PR for the company and its subsidiaries, as well as media outreach at collector car events and tradeshows.

The Pollack PR Marketing Group, Los Angeles/ Dynamite Data, data mining and e-commerce data provider, for PR following a competitive review.


Bite Communications, London/The Innovation Group, software and services for the motor/property insurance and automotive fleet sector, to communicate its story across six markets: the U.K., US, France, Germany, Australia and South Africa.

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